how to get more traffic to your website with stats with timestamps YoutubeScribe.com

[0:00] I guess you could say I'm a hacker.
[0:01] I can hack golf,
[0:03] life, [music getting louder]
[0:05] and traffic.
[0:06] But I'm guessing what you're interested in
most is traffic.
[0:09] So in this video, I'm going to show you how
to get traffic to your website backed with
[0:13] 7 real-life examples, stats, and everything
in between.
[0:17] Stay tuned.
[0:17] [music]
[0:21] What's up marketers?
[0:22] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research
[0:26] your competitors and dominate your niche.
[0:29] Now, if you're new to digital marketing and
struggling to drive traffic to your website,
[0:33] then you're in the right place.
[0:34] Over the past 10 years, I have personally
run countless experiments with both free and
[0:39] paid traffic techniques.
[0:40] But that's just me.
[0:41] Combine that with some of the smart marketers
here at Ahrefs, and we have decades of experience
[0:46] to share with you today.
[0:47] Now, if you're like me and you're tired of
hearing advice like "use hashtags," then make
[0:51] sure to watch until the end of this video
because I am confident that there's something
[0:56] valuable in here for everyone.
[0:57] Let's get to it.
[0:58] Quick sidenote: this video isn't meant to
encourage you to look for hacky ways to get
[1:02] more website traffic.
[1:04] It's meant to encourage you to experiment
and implement new tactics into your broader
[1:09] marketing strategies and processes.
[1:11] Alright, the first strategy is to use forums
like Quora.
[1:14] So, Quora is a popular question and answer
forum where people ask questions, and anyone
[1:18] can answer them and link back to their site.
[1:20] But Quora in itself isn't some magical traffic
vault.
[1:24] In my experiment, I wanted to see how much
traffic you could get to a brand new website
[1:29] from just Quora.
[1:30] And not just any traffic, but qualified traffic.
[1:33] Meaning visitors will turn into leads and/or
sales.
[1:36] So I bought a new domain on October 27, 2016,
threw up one answer that was linking to my
[1:41] new domain and here are the results.
[1:43] Around 48,000 users and 15,700 subscribers
for a wholesale clothing line that didn't
[1:50] exist at the time.
[1:52] Alright, so conventional wisdom will tell
you to search for a popular topic on Quora,
[1:56] write a "great" answer and link back to your
site.
[1:58] But the biggest gap in this strategy is you
have no way of knowing which pages on Quora
[2:03] are actually generating traffic today.
[2:06] But we do know that Quora gets a ton of traffic
from Google - over 100 million monthly search
[2:11] visitors according to Ahrefs' Site Explorer.
[2:13] So what I did and what you can do is search
for relevant keywords that Quora ranks for.
[2:17] And once you find a page that's getting a
good amount of consistent traffic from Google,
[2:22] you can post your answer there and get some
free exposure for your website.
[2:25] Here's how it's done.
[2:26] I'll go to Site Explorer and search for quora.com.
[2:29] Then I'll go to the Top pages report, which
ranks the pages by the ones that get the most
[2:33] search traffic from Google.
[2:35] Now, let's say that I have a blog on fashion
and style.
[2:37] I would just type in a general keyword in
the Include search box to find relevant pages.
[2:42] And the first two results look pretty legit.
[2:44] One on colors that go with purple and the
other about types of fashion styles.
[2:49] Now, there are three very important things that
I learned throughout my experiment.
[2:52] #1. Context is king.
[2:55] So in my answer, I had four links in total.
[2:57] The first one was a link back to my personal
blog on a business-related topic, the second
[3:02] and third links were to other well-known wholesale
sites, and the fourth link was to my experimental
[3:07] landing page.
[3:07] While I can't tell you how much traffic went
to the second and third links, the fourth
[3:11] and most relevant link had around 39x the
traffic from Quora than the first link.
[3:16] #2. The second thing I've learned is that a page's
ranking position in Google can change quite
[3:20] randomly and frequently.
[3:22] So you want to find pages that have had steady
traffic or are currently growing.
[3:25] You can do this by clicking on the caret beside the
URL you want to answer, and then go to the
[3:29] Overview page.
[3:30] Then look at the Organic search tab, where
you can see the history of that page's traffic.
[3:35] And this one looks pretty steady so I'd say
that it's worth posting on.
[3:38] And the last tip is to look at view velocity
of the top answer.
[3:42] If you're logged into Quora, then you can
see the number of views each answer has earned.
[3:46] So just take the total view count and divide
it by the number of months from the time it
[3:50] was answered, and you have a general idea
of what you can expect if you were to rank
[3:53] high for that answer.
[3:54] Alright, the second strategy is to tap into
untapped paid advertising platforms.
[3:59] I get it.
[4:00] You might not have a huge budget for things
like PPC advertising.
[4:03] But I'm not talking about the more popular
advertising platforms like Google Ads or Facebook.
[4:08] Both are great, but in my experiment, I wanted
to test out some of the "less popular" ad
[4:12] platforms like Pinterest, Yahoo Gemini, Outbrain,
Taboola, and Reddit.
[4:17] The two that worked particularly well for
me were Pinterest and Outbrain.
[4:20] Let me expand on my favorite ad platform - Pinterest.
[4:23] The goal of my experiment was to see if I
could pull off some good old affiliate arbitrage,
[4:28] which meant to make more in affiliate commissions
than I spend on ads.
[4:31] Here are my results from Pinterest.
[4:33] I spent around $17,000 and have earned around 2.5x that without doing much more than creating
[4:39] an image, choosing some keywords, and paying
my monthly dues.
[4:42] Best of all, my total Pinterest spend hasn't
been on just this affiliate site.
[4:46] I've bought about 10,000 clicks to another
site on a completely unrelated topic.
[4:51] Now, I know that I haven't exactly spent millions
of dollars, but I've played with Pinterest
[4:55] enough to learn a few things:
[4:56] #1. Traffic is cheap.
[4:58] So with an average CPC of around $0.26 across
all of my campaigns, it was a no-brainer for
[5:04] me to push as much money in as the impressions
would allow.
[5:07] #2. Pinterest sends super qualified traffic from
my experience.
[5:11] The majority of their users are in the US
and if you think about what people do on this
[5:16] platform...they "pin" pictures of things that
they want to make or buy.
[5:20] In fact, Pinterest ads have converted better
for me than Google Adwords, Facebook, and
[5:25] Bing ads...combined.
[5:27] Now, before you start advertising blindly,
you should consider Pinterest's audience.
[5:30] For example, a website that sells bags will
likely do much better than a steel mill looking
[5:35] for investors.
[5:36] So how can you set up Pinterest ads?
[5:38] It's literally just a matter of choosing an
interest-based audience or entering a list
[5:42] of keywords.
[5:43] That's up to you to experiment with.
[5:44] I won't go deeper into the affiliate strategy
since that's outside of the scope of getting
[5:48] traffic to your site.
[5:50] But if you do want to see more about this
topic, leave a comment and we'll go from there.
[5:53] The next strategy is to update "out of date"
content.
[5:56] At Ahrefs, we have a ton of data on keywords
and backlinks.
[6:00] So we created this cool post showing the top
Google searches.
[6:03] A few months after publishing our post, we
got thousands of free visitors from Google search.
[6:08] But since people are searching for different
things every month, the article went out of
[6:12] date and rankings dropped.
[6:14] So we decided to update the post in April
2018 and almost had a near instant spike in traffic.
[6:19] And we updated it again in May, June, September,
October, and now December for continual growth.
[6:27] Here is how you can identify pages that could
benefit from an update.
[6:30] First, if your content is about a topic that
requires "freshness" in the real world, then
[6:35] it might be worth updating.
[6:36] For example, a topic on the "best headphones
in 2019" would likely need to be updated the
[6:41] following year because manufacturers will
continue to release new models and there might
[6:46] be new brands that come to market.
[6:47] And second, if you're starting to see your
rankings fall, then it might be worth updating.
[6:52] But don't be rash and jump to conclusions.
[6:54] Just like in our "Top Google searches" post,
you could see that we were losing rankings
[6:58] and traffic.
[6:58] So we figured that we had to keep it fresh
to a certain extent.
[7:01] The next traffic hack is to repurpose your
content to different media types.
[7:05] If you're going to put time into creating
great content, then why not get the most mileage
[7:09] out of it?
[7:10] Repurposing content can easily double your
reach and traffic.
[7:13] Here are a couple of things we regularly do
at Ahrefs.
[7:15] On social media, we'll take some of our more
successful list posts and repurpose them into
[7:20] bite-sized tips on Twitter.
[7:21] Now, this tweet has 23 retweets.
[7:23] If we were to average half that number for
all 75 tips, then that would equal 862 retweets.
[7:30] We also take interesting points from our blog
posts and share them on social media without a link.
[7:35] This has resulted in way higher share rates
for us and naturally, new people who have
[7:39] never heard of our brand will look us up.
[7:41] Another way that we repurpose content is to
turn our blog posts into videos and our videos
[7:46] into blog posts. Confused?
[7:48] Let me explain.
[7:49] Some people choose to literally turn a blog
post into a video verbatim.
[7:52] And that works to a certain extent because
some prefer video over text and vice versa.
[7:57] So at Ahrefs, we sometimes use the same topic
on our blog and YouTube channel, but each
[8:02] content format will have slightly different
tips.
[8:04] For example, our video on SEO tips was inspired
by our massive post from our blog.
[8:09] But you'll find that about 60% of the tips
in the video are different from the blog post.
[8:13] And our video series on WordPress SEO was
actually repurposed to a blog post.
[8:17] And both the video and blog post have performed
well.
[8:19] So how do you choose which content to repurpose
and which ones to leave alone?
[8:23] Two things.
[8:24] First is to research keyword popularity on
the platforms.
[8:27] And second is a pretty self-explanatory rule called "does it make sense?"
[8:31] So popularity of a keyword can easily be found
using Ahrefs' Keywords Explorer.
[8:35] Just select your search engine and enter in
a keyword you want to target.
[8:39] And you'll see that on YouTube, there are
around 1,100 monthly searches for WordPress
[8:43] SEO in the US and 7,000 worldwide.
[8:46] Now, let's switch the search engine to Google.
[8:48] And you'll see a good amount of searches each
month around the world here too.
[8:52] Now, does this strategy actually work for
us?
[8:55] Well, our blog gets around 220,000 monthly
visitors from Google search alone.
[9:00] And our YouTube channel got over 100,000 views
in the last 28 days.
[9:04] So yes...yes it does.
[9:06] The next tip is to improve CTR on all platforms.
[9:09] CTR stands for click-through rate.
[9:11] It's the ratio of users who click on a specific
link compared to the number of times the link
[9:16] or advert is shown, which are called impressions.
[9:18] Now, I want you to think about this for a
second.
[9:20] Let's say your page appears in 1,000 Google
searches and 5% of people click on your result.
[9:26] Then you get 50 visitors.
[9:27] But let's say you could double your clickthrough
rate to 10%.
[9:30] Then you'll double your traffic too.
[9:31] There are three basic parts that are responsible
for enticing a click.
[9:35] These are the title, the description, and
the image.
[9:37] And these are pretty straightforward.
[9:38] You want to write something that sounds enticing,
solves a problem or evokes curiosity.
[9:43] And your image should support your main topic.
[9:45] A great way to know which headlines to improve
is to dig into your analytics.
[9:49] No matter which platform you're using to get
traffic, whether that be Google, YouTube,
[9:53] Facebook or whatever, they should show you
your click-through rates.
[9:56] For example, if you're trying to get traffic
from Google, you can use Google Search Console
[10:00] to see the different queries people are searching
for, how many times your web pages appeared
[10:05] for the search query, and the percentage of
clicks that your page got.
[10:08] If you find that you're ranking high, let's
say top three, yet your click-through rate is
[10:13] abysmal, then it might be a sign to update
your title to something more click-worthy.
[10:17] We have a full video on optimizing title tags
and headlines to maximize your click-through
[10:22] rate, so I highly recommend watching that
video.
[10:25] But for now, we're going to move on to the
last and in our opinion, the best way to get
[10:29] free, consistent and passive traffic to your
website or blog.
[10:34] And that's SEO.
[10:34] SEO stands for search engine optimization,
which is the process of optimizing your pages
[10:39] to rank higher in Google.
[10:40] Just like I showed you before, we get over
220,000 search visitors to our blog alone
[10:46] and nearly half a million Google search visitors
each month to our website as a whole.
[10:51] The thing with other traffic acquisition tactics
is that some only work for as long as you're
[10:55] willing to pay and others might have a short
period of "virality," but eventually, it'll
[11:00] die down.
[11:00] This is what Rand Fishkin refers to as "the
spike of hope" and it looks something like this.
[11:05] You'll see hope and quickly be disappointed
by the flatline of "nope."
[11:09] Now, when you use SEO as a marketing strategy,
the opposite tends to happen.
[11:13] Your traffic should steadily grow.
[11:15] SEO has a lot of moving pieces.
[11:17] From keyword research to link building to
on-page SEO and the list goes on.
[11:21] So if this is something that you want to benefit
from or improve, I highly recommend watching
[11:25] one of our many SEO tutorials.
[11:27] If you're new to SEO, then click here to watch
our SEO for beginners video, and if you already
[11:32] have the fundamentals down, then watch the
video here, which is a little more advanced
[11:37] and should help you get more #1 Google rankings.
[11:40] But before you go, make sure to like, share
and subscribe, and of course, if you have
[11:44] any questions, leave a comment below.
[11:46] Sam Oh. Out.

本文档为站内渲染。原始文件本地路径：saas/source/seo-llm/raw-seo知识库-seo方法论-youtube-seo-scripts-ahrefs-scripts-how-to--b7113b.txt（仅本地保留，不入库不部署）