how to create content that attracts backlinks 72 with timestamps YoutubeScribe.com

[0:00] Part #2. How to create content that attracts backlinks
[0:03] The entire Lesson #6 (the previous one)
was devoted to the topic of "great content."
[0:08] I showed you that making your content
great is uber-important.
[0:11] Mainly because great content promotes itself,
while awful content will always flop, no matter
[0:17] how hard you promote it.
[0:18] Well, great content also tends to attract
a lot of backlinks.
[0:22] Great content = linkable content. End of lesson.
[0:26] No, I'm just kidding.
[0:27] Great content doesn't always attract backlinks.
[0:30] There are a few more requirements that need
to be met.
[0:33] At its core, Linking is just a form of sharing.
[0:36] But just because a piece of content is "great",
this doesn't necessarily mean you will share
[0:40] it with others, right?
[0:41] Let's say you were struggling to tie your
tie and found a great video that solved
[0:45] this problem for you.
[0:46] Would you then go ahead and tweet it?
[0:48] I don't think so.
[0:49] Linking to that video is even more unlikely as it
requires a lot more effort than a simple tweet.
[0:54] And besides, in order to link to a piece of
content, you have to own some kind of web
[0:59] property where you can link from.
[1:01] Which the vast majority of people don't have.
[1:03] This is why link acquisition is a hard nut to crack.
[1:06] If you want your article to attract backlinks,
you need to make your readers want to share
[1:11] it with others.
[1:12] Luckily, there has been a ton of research
along the lines of how word of mouth works"
[1:16] and what makes people want to share something
with their social circles.
[1:20] Generally, the things that people enjoy sharing
will fall into one of the four categories:
[1:25] Emotion, Utility, Numbers, and Stories.
[1:28] In the first group we have content that will
spark an emotion in you.
[1:31] For example, news will often take us by 
surprise, make us angry or make us upset.
[1:36] In very rare cases, it may also cheer us up.
[1:39] And once you feel that emotion, you naturally
want to share it with others.
[1:43] Humans are social creatures and we tend to
pass our emotions on to each other, rather
[1:48] than keeping them inside.
[1:50] The second group is all about utility.
[1:52] If we discover something particularly useful,
we'll be inclined to share it with others.
[1:57] This is a way to earn the so-called "social currency."
[2:00] If you provide value to the society by helping them
solve their problems, the society will love you back.
[2:06] The third group is all about numbers.
[2:08] Numbers help us make a point and add credibility
to what we say.
[2:11] That's why we like to reference research
to solidify our argument.
[2:16] And finally, stories.
[2:17] We love them because they're easy to relate to.
[2:20] It's one thing to read some general advice
on how to lose weight.
[2:23] But it's a totally different thing to read
a real story of how someone has lost weight,
[2:27] and learn from their first-hand experience.
[2:30] So these are the four general types of content
that people like to share and some basic
[2:34] psychology behind them.
[2:35] At this point I have to disclose that I don't
have a Phd in Psychology and the advice that
[2:41] I just gave you is quite basic.
[2:43] But it should be enough to get you thinking
in the right direction.
[2:46] And should you decide to go beyond that advice
(which I actually suggest you do) there's a great
[2:50] book that I can't recommend enough.
[2:52] Contagious by Jonah Berger - an absolute must-
read for any content marketer out there.
[2:58] So that was the theory.
[2:59] Now, how about some practical tips?
[3:01] I just gave you four types of content that should
attract backlinks, but how do you know which
[3:05] type will work best in your specific industry?
[3:08] You may decide to test everything and see
what sticks.
[3:11] But usually, you don't need to do this.
[3:13] Why?
[3:13] Because chances are your competitors have
already done the hard work for you.
[3:18] All you need to do is analyze their content and
find out what brought them the most backlinks.
[3:23] Let me show you how it's done using Ahrefs
Blog as an example.
[3:26] I'll copy our blog URL and put it into Site Explorer.
[3:29] The report I need is called "Best by links."
[3:32] This report will give me a list of all articles
at Ahrefs blog ordered by the number of links
[3:36] that they have.
[3:37] By looking at this report I can see that six of our
top 10 most linked articles are research studies.
[3:43] Which means that in our industry people
prefer to link to data-driven posts.
[3:48] The most successful among our research studies
is the one that gives a numeric answer to
[3:52] an extremely popular SEO question: "How long
does it take to rank in Google"
[3:56] This study has links from almost 500 websites.
[4:00] What about the other four of our top 10 most
linked articles?
[4:03] These ones fall under "Utility" group:
[4:06] A guide to keyword research, a guide to link building,
[4:08] a guide to outreach, and a collection of
actionable SEO tips.
[4:12] These are very detailed and very actionable guides
that teach people different aspects of SEO.
[4:17] And because of their utility they brought
quite a few links to our blog.
[4:21] This is how you analyze what tends to
attract backlinks in your industry
[4:25] by studying your competitors.
[4:27] Just plug their site into Ahrefs Site Explorer,
go to Best by links report and look for patterns.
[4:32] Go try it now!
[4:33] I'm sure you'll get a ton of ideas for link-worthy
content in less than five minutes.
[4:38] And this wraps up the section on creating
link-worthy content.
[4:41] I guess you won't be surprised if I say that
we have covered this topic at Ahrefs Blog.
[4:46] The article is called "Deconstructing Linkbait"
and I highly recommend you to check it out
[4:50] for some additional insights.
[4:52] But don't let the terminology fool you.
[4:54] Linkbait, linkable assets, link worthy content -
these things sound like they generate backlinks
[5:00] out of the thin air.
[5:01] Which is obviously not true.
[5:03] If you want your content to get links, you
need to get some eyeballs on it first.
[5:07] Because people cannot link to things that
they don't know exist!
[5:10] In other words, even link-worthy articles
require a ton of promotion in order to get links.
[5:17] And before I give you a list of the best content
promotion strategies, here's one "secret"
[5:21] to acquiring backlinks that marketers rarely talk about.

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