how to uncover ppc ads of your competitors oseo 14 with timestamps YoutubeScribe.com

[0:00] hello guys this is team solo from HRS
[0:03] and today's episode will be super quick
[0:06] uh because I'm going to show you how to
[0:09] uncover your competitor uh paperclick
[0:14] ads you're watching episode number 14 of
[0:18] the
[0:19] oversimplified SEO
[0:31] the tool that you see on my screen right
[0:33] now is called uh H's position Explorer
[0:37] and I'm sure many of you are already
[0:40] familiar with it uh because in the
[0:43] latest episode of oversimplified SEO I
[0:46] showed you how to use uh H sh position
[0:49] Explorer to find the keywords that your
[0:53] competitors are ranking for in Google
[0:56] and in today's episode I'm going to use
[0:59] pretty much uh the same tool positions
[1:01] Explorer uh to show you how to find the
[1:05] paperclick ads that your competitors are
[1:08] paying for of course I'm talking about
[1:10] the payperclick ads uh within the Google
[1:13] search results okay so there's a popular
[1:16] social media tool called buffer.com and
[1:21] I'm going to put their domain name right
[1:23] into the search field of position
[1:25] Explorer to see if they do any paid
[1:28] advertising within Google search results
[1:32] so I put their domain name here and
[1:34] click the search button so as you can
[1:36] see at the top of this report there's a
[1:39] section called paid keywords and it
[1:41] shows that the guys from buffer.com are
[1:45] paying for ads uh on 47 keywords within
[1:50] us and for three keywords within UK and
[1:55] now I want to go a little bit deeper and
[1:57] check the exact keywords that they are
[2:00] paying for as well as how their ads look
[2:03] like so let's look at the section within
[2:05] the menu that is called PPC research uh
[2:08] we have three reports here one is called
[2:11] paid keywords ads and top pages I'm
[2:14] going to start with a paid keywords
[2:17] report I will give you just a quick
[2:19] overview of this report as you can see
[2:22] the First Column uh has all the keywords
[2:25] that guys from buffer.com are paying for
[2:29] Google then you see the position this is
[2:33] of course the position of their ad
[2:36] within the ad blog not within the
[2:39] organic search results then a little
[2:42] icon uh refers to the actual ad and once
[2:45] you hover your csor over it you will see
[2:48] the ad uh and then all the other stuff
[2:51] like the URL where they are linking to
[2:54] uh the number of results and blah blah
[2:56] blah and at the top you have a few hand
[3:00] filters that you can use to quickly
[3:02] group all these data for example if I
[3:04] wanted to see all the keywords that
[3:08] consists of two words only uh I click
[3:11] here on this filter and it updates the
[3:15] report so in case you decide to run some
[3:19] PPC ads within Google the first thing
[3:22] that I recommend you to do would be to
[3:25] check some of your competitor sites in
[3:28] position Explorer and see what keywords
[3:32] they are paying for because these
[3:34] keywords are probably bringing them some
[3:37] paying
[3:38] customers next thing that you might want
[3:40] to check is how their ads look like and
[3:44] you have a separate report for that that
[3:47] is called ads so this is basically the
[3:50] listing of a couple ads well not
[3:54] actually a couple 22 different ads with
[3:57] different ad copy that guys from
[4:00] buffer.com are using to land people on
[4:04] their site and as you can see different
[4:07] ads are lending people to different
[4:10] pages this report can give you some
[4:13] great insights uh to their marketing
[4:16] strategies for example if you look at
[4:18] this particular ad uh it's called social
[4:21] media strategies and when you click the
[4:25] uh URL of the landing page where this ad
[4:28] lands customers you'll see that it's
[4:31] basically uh an opin form that invites
[4:34] you to leave your email in exchange for
[4:38] 25 social media strategies so if I had
[4:42] to compete with guys from buffer I would
[4:45] definitely do some email course of my
[4:49] own and also promote it uh across all
[4:53] these keywords uh to compete with them
[4:56] and the last report that I'm going to
[4:58] cover in this tutorial which is related
[5:01] to paperclick ads is the top pages
[5:05] report it's also a great report because
[5:08] right here you can instantly see that
[5:11] guys from buffer are actually only
[5:14] advertising two pages on their site one
[5:17] page being the homepage uh and they
[5:20] invest in 12 different keywords to
[5:24] Target their homepage and the other is
[5:28] this email course page that I already
[5:30] showed you and as you can see they uh
[5:34] invest in 35 uh different keywords to
[5:38] bring people to their email course which
[5:41] makes me think that uh this lead
[5:44] generation strategy seems to be working
[5:46] quite well for them and I would
[5:48] definitely do something similar to fight
[5:52] for the attention of the customers
[6:05] and that's it in previous episode of
[6:08] oversimplified SEO which can be found uh
[6:12] here actually uh I showed how to use uh
[6:16] position Explorer tool to spy on the
[6:19] keywords that your competitors are
[6:21] ranking for and today I showed you how
[6:24] to use the same Tool uh to spy on their
[6:27] PPC ads and and on the keywords that
[6:31] they use uh to advertise in Google so
[6:35] again this is a great tool and I
[6:38] strongly encourage you to play with it
[6:40] for a while and see what your
[6:42] competitors are doing that's it for
[6:45] today's episode hope to see you around
[6:48] next week bye

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