how to learn seo fast and effectively with timestamps YoutubeScribe.com

[0:00] In 2009, I started my first website and it
was a rude awakening.
[0:04] The consumer need was strong, the product
was great, and I thought I was one heck of a guy.
[0:09] Now, after telling my friends and adding some 
spammy posts on classified sites,
[0:13] I was making like four hundred bucks a week which
was awesome and super-exciting back then.
[0:18] But I wanted more!
[0:19] So I started researching about digital marketing
strategies and came across search engine optimization.
[0:25] And after hours of learning, the only thing
I came out with is that SEO is the key
[0:30] to natural and scalable growth.
[0:33] But I was a busy guy making four hundred
bucks a week.
[0:36] So I did what all entrepreneurs are supposed to do.
[0:39] I hired an agency.
[0:40] Two weeks later, the agency disappeared and
I was angry.
[0:44] So I mustered up my energy and decided to
learn SEO myself.
[0:48] Fast-forward almost eleven years and I've
been able to rank sites, sell them for profits,
[0:53] and here I am, creating SEO tutorials for
one of the biggest SEO tools out there.
[0:58] Now, eleven years is a long time to learn SEO.
[1:00] So today, I'm going to share with you how
I would do things differently so you can get
[1:04] a shortcut to higher rankings and more traffic.
[1:07] Stay tuned.
[1:08] [music]
[1:12] What's up aspiring SEOs?
[1:14] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research
[1:18] your competitors and dominate your niche.
[1:20] Welcome to the world of SEO: the place where
nothing is certain and so called SEO experts
[1:25] are preaching completely different things.
[1:28] It's a crowded and noisy space where it's
easy to get information overload
[1:32] from so many conflicting tactics and strategies.
[1:35] And if you're spending the majority of your time
reading and consuming guides on how to do SEO,
[1:40] then you won't have time to actually try it 
and become dangerous.
[1:44] And for that reason, this tutorial is going
to highlight some of the principles that I think
[1:49] are absolutely critical to learn SEO fast and effectively.
[1:54] Let's get to it.
[1:55] Now, the first thing you need to do is nail
the fundamentals.
[1:58] Let's say you wanted to learn how to drive a car.
[2:01] Before you can get to things like drifting,
you need to learn the rules of the road.
[2:04] You need to learn how to start the car, accelerate,
[2:07] and gradually hit the brakes to come to a smooth stop.
[2:11] Without these fundamentals, you wouldn't even
be able to get from point A to point B.
[2:16] And SEO is the same.
[2:17] You need to nail the fundamentals before you
can generate meaningful traffic to your site
[2:22] through search engines like Google.
[2:24] So the two SEO fundamentals you should learn
are keyword research and on-page SEO.
[2:29] After that can come the basics of technical
SEO, and a couple of link building strategies.
[2:34] Now, rather than going any further into these techniques,
[2:37] I recommend watching some of our step-by-step
tutorials that are all in the description for you.
[2:42] Alright, so after you've nailed the fundamentals,
something I highly recommend doing is getting
[2:47] an internship at a respected agency.
[2:50] In the words of Benjamin Franklin, "Tell me and I forget.
[2:53] Teach me and I remember. Involve me and I learn."
[2:57] Now, whether you want to build your own authority
sites or become VP of SEO at a large company,
[3:02] the best place to start your career in SEO
is by getting involved with people who are
[3:07] right there in the trenches.
[3:09] And the great thing about agency work is that
you get the opportunity to work in various
[3:13] industries and on multiple types of websites.
[3:17] Rather than Googling or looking to a jobs
board for something like "SEO internship,"
[3:22] write a list of people or companies you respect
in the industry.
[3:25] These might be people you follow on social media,
[3:27] or you might be subscribed to their email newsletters.
[3:30] After you have your list, take some time to
get on their radar.
[3:33] You can do something as simple as leaving thoughtful comments on their content because it'll pay to be
[3:38] a recognizable name and face in their inbox.
[3:41] Then reach out with your value proposition
in how you would be a great fit for their company.
[3:45] Now, I do want to note that if you have
zero experience in digital marketing,
[3:50] offer to work for free for a few months.
[3:52] Yes, it might be a stretch, but you'll be getting
valuable experience, some hand-held help
[3:56] from someone you respect, and an understanding
of what SEO looks like as processes.
[4:02] Perform the best that you can, learn as much
as possible, and that internship could very well
[4:07] turn into a paid or permanent position.
[4:10] Another thing I highly recommend is to apply
the 80/20 rule to SEO.
[4:15] The 80/20 rule, also known as the Pareto principle,
suggests that roughly 80% of the effects
[4:21] come from 20% of the causes.
[4:23] And since "effects," aren't going to come
from reading or watching videos, I suggest
[4:27] you spend 80% of your time practicing SEO
and 20% of the time learning.
[4:33] If you're spending more than 20% of your time
consuming content, you'll end up wasting time
[4:38] and information overload can paralyze you
from doing anything at all.
[4:42] And as your knowledge grows, you'll find that
you won't get distracted by shiny tactics
[4:46] and become hyper-focused on things that will
actually make a difference for your bottom line.
[4:52] The next thing you should focus on is refining processes
[4:55] rather than searching for shortcuts to methodology.
[4:58] Seth Godin said: "Things that look like shortcuts
are usually detours disguised as less work."
[5:04] SEO in itself is a process and tasks often
require multiple steps.
[5:09] And these so called "shortcuts" can often take
you two steps back instead of one step forward.
[5:14] So rather than looking for things that may
violate Google's Webmaster Guidelines,
[5:18] focus on breaking down micro tasks within 
your macro tasks and then improving efficiency.
[5:24] For example, if you're noticing that finding emails 
takes up a lot of your time in your link building process,
[5:30] consider outsourcing that or using the spreadsheet
from our 15-minute link building campaign starter.
[5:35] Or if you feel like publishing new content
takes up way too much time,
[5:39] then take 10-minutes to research 
productivity processes for blogging.
[5:43] Then try the processes out rather than hiring
writers for $10 a pop.
[5:47] The next thing in my opinion, is one of the
greatest skillsets that all great SEOs have.
[5:53] And that's perseverance.
[5:55] SEO requires practice.
[5:56] And practice requires perseverance.
[5:58] And like all good things in life, the greatest
things come through failures.
[6:02] The best way to illustrate what I mean is by 
using the topic of link building as our example.
[6:07] I can't even tell you how many times I've heard
people say things like "link building isn't important."
[6:12] It drived me crazy.
[6:14] Even Google explains that their algorithm
looks at things like the "quality of content."
[6:19] And the example they use to define quality is that
if other prominent websites link to the page,
[6:25] which is a proven sign that the information
is well trusted.
[6:29] On top of that, there are numerous industry
studies that show clear positive correlations
[6:34] between the number of unique websites linking to 
a page and the amount of search traffic the page gets.
[6:40] And the same goes for the number of keyword rankings.
[6:43] So why so much hate towards link building?
[6:45] Because it's hard and if you don't have grit,
you won't survive.
[6:49] Now, I don't blame people for hating on link building.
[6:52] Afterall, the process usually requires outreach to complete strangers trying to get them to link to your site.
[6:58] But it's all about perspective.
[7:00] If you think about it like that, yea... it's annoying.
[7:03] But if you can think about it as a way to bring something
interesting and valuable to people's attention,
[7:09] those emails are usually welcomed.
[7:11] So as you try some different SEO-related tasks,
keep your head up.
[7:14] Accept rejection instead of feeling down and
take it as a learning experience instead.
[7:19] For example, if I were completely new to link building,
[7:22] I'd send around 50 emails with one approach.
[7:25] Then I'd measure and see how people responded
based on the number of link conversions.
[7:30] Then I'd take my learnings and improve on
the next 50 emails.
[7:34] By analyzing your successes and failures,
you'll always be improving and outreach will
[7:39] become a natural and somewhat fun way to connect
with other people in your space.
[7:44] After you've had some practice, the next thing
you need to do is prioritize based on the things
[7:49] that are working for you.
[7:51] The last site I sold was in the health niche.
[7:53] And throughout 2018, on average, I worked
on the site for maybe 2 and a half hours per week.
[7:58] Now, what worked really well for that site
was targeting low-competition topics
[8:02] since health is such a huge niche.
[8:05] So with the limited time I had, I spent most
of that doing keyword research.
[8:09] I'd send a rough outline to a freelance writer,
have my editor polish the article, and then
[8:14] finish it off with some on-page SEO work.
[8:16] And that alone resulted in more than doubling
my organic traffic.
[8:20] In fact, if you look at my link profile, it was 
actually declining during that same time period.
[8:26] And it wasn't until January 2019 that I started
focusing on building links
[8:31] and ranking for more competitive keywords.
[8:33] And shortly after I started, the site was bought out.
[8:36] My point is that you don't need to do everything
at once if you're a one-person team
[8:40] or you're not fully committed to a project.
[8:43] Instead, focus on the things that are working
within the time you have available.
[8:47] And then start branching out to other things
that can help give your organic traffic a boost.
[8:53] Last but not least, SEO is a game of patience.
[8:57] We conducted a study on how long it takes
to rank in Google and we found that on average,
[9:01] only 5.7% of pages ranked in the top 10 within
the first year of being discovered.
[9:08] And what was even more surprising is that
nearly 75% of pages never ranked in the top 100
[9:14] in the first year.
[9:16] Generally speaking, if you're targeting keywords
that your site can compete for,
[9:19] you've nailed the keyword research and on-page SEO,
[9:22] and you have enough links to be competitive,
[9:25] then I'd say to give it 6-12 months to rank.
[9:28] Now, while SEO is time-consuming, the rewards
are obviously incredible.
[9:32] Free, passive, and consistent traffic that
doesn't fade over time.
[9:37] So my recommendation right now is that if
you're completely new to SEO, nail those fundamentals
[9:42] by watching our tutorial on doing keyword
research for new websites.
[9:46] Then actually go and do some keyword research.
[9:48] And after you've done that, watch our tutorial
on doing on-page SEO.
[9:52] Then actually go and do some on-page SEO.
[9:55] Again, I've linked up all videos in the description
that I think you could massively benefit from,
[10:00] so check those out and if you have any questions,
leave one in the comments below.
[10:04] And of course, if you enjoyed this video,
make sure to like, share and subscribe
[10:08] for more actionable SEO tutorials.
[10:11] So keep grinding away, do more than you read,
and I'll see you in the next tutorial.

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