how to use google keyword planner 6 hacks most seo with timestamps YoutubeScribe.com

[0:00] In August 2016, Google began limiting the
data available in Keyword Planner to non-advertisers.
[0:05] So instead of search volumes like this:
[0:08] You'd see useless data like this.
[0:10] Or is it really useless?
[0:11] In this tutorial, you're about to find out
how to use Google Keyword Planner.
[0:15] Stay tuned.
[0:16] [music]
[0:20] What's up marketers, Sam Oh here with Ahrefs,
the SEO tool that helps you grow your search
[0:24] traffic, research your competitors, and dominate
your niche.
[0:27] Now if you're new to Keyword Planner, let's
get a free account set up for you and run
[0:31] through Keyword Planner's two main search
features in 45 seconds.
[0:36] First, go to ads.google.com and click the
"sign in" button up here and log in to your
[0:40] Google account.
[0:41] After you sign in, you'll be asked to enter
in your email and website.
[0:45] Just click "Skip the guided setup," or else
you'll have to go through a long setup process.
[0:50] Confirm the settings here and you're done.
[0:52] Now, click on tools, and choose Keyword Planner.
[0:55] You'll have two choices: "find keywords,"
or "get search volume and forecasts."
[1:00] These are pretty self-explanatory.
[1:02] Use the first option if you're looking for new
keyword ideas.
[1:05] Just enter a seed keyword and Keyword Planner
will kick back hundreds or thousands of related
[1:10] suggestions, plus some metrics.
[1:12] If you already have a list of keywords that
you want to analyze, use the second option.
[1:16] This won't suggest keywords but rather it'll tell
you estimated search ranges and CPC data for
[1:21] the keywords you entered.
[1:22] Got it?
[1:23] Good.
[1:24] Now, onto the hacks!
[1:25] The first hack is to unlock exact keyword
planner volumes without spending a dime.
[1:30] Well...
[1:31] Kind of.
[1:32] When Google started restricting their data,
most SEOs completely stopped using their tool.
[1:36] And a lot of us just weren't willing to spend
the money in advertising to unlock the search
[1:41] volumes since that money could be spent on
better SEO tools.
[1:45] The good news is that you can still see the
exact search volumes inside Keyword Planner
[1:50] without spending a penny.
[1:51] First, go to "find keywords" and search for
a keyword phrase or add multiple seed keywords.
[1:56] And here, you can see that both "iphone charger"
and "apple iPhone charger" fall into the same
[2:02] average monthly search volume range.
[2:04] But you and I both know that one of these
has significantly more search volume, right?
[2:09] So, I'll select these two keyword phrases and
select "exact match" from this dropdown.
[2:14] Finally, I'll add these to our plan.
[2:17] Next, click on the "keywords" menu in the
sidebar.
[2:20] And next, I'll edit the maximum CPC value to the
highest Google allows.
[2:25] And as you start to exceed the maximum value,
Adwords will show you a limit.
[2:29] So I'll match that number to see the most
exposure we can get for these keywords.
[2:33] Now take a look at the impressions column
in the table below.
[2:37] This number tells you the estimated number
of impressions your ad would get over the
[2:41] next 30 days from your target keywords if
you bid this amount.
[2:45] This number should be a workable representation
of the total search volume for your keyword
[2:49] if you were to attain a top ranking organic
position.
[2:52] Boom.
[2:53] Unlocked.
[2:54] One thing worth noting here is that you should
take these numbers with a grain of salt.
[2:58] Adwords doesn't always show ads for every
search query.
[3:01] And these impression figures are meant for
advertisers and not for SEOs.
[3:05] For more accurate estimations, try a tool
made for SEOs like Keywords Explorer.
[3:10] The next hack is to steal keyword ideas from
your competitors.
[3:13] And Keyword Planner is the most useful for
its ability to generate keyword ideas based
[3:18] on a seed keyword.
[3:19] But did you know that you can generate keyword
ideas from a page or from an entire domain?
[3:23] Let's say that you want to create a post on
broken link building.
[3:26] Go to Google and search for your target keyword
and look at the top ranking pages.
[3:31] Then you can copy and paste the URL right
into Google Keyword Planner.
[3:35] Just make sure to select the page URL and
then run the search.
[3:39] Keyword planner will then bring up a list
of keyword ideas based on the page that you've
[3:43] entered so you can get a list of relevant
keywords on that topic.
[3:47] Something to note is that this list of keyword
ideas do not necessarily represent the organic
[3:52] keywords that this page ranks for.
[3:55] For example, one of the keyword suggestions
is "link building company," but if you look
[3:58] through the top 100 results for this search
query, our page is nowhere to be found.
[4:03] To get hyper-relevant keywords for a page,
you'd have to use Ahrefs Site Explorer's organic
[4:08] keywords report, where you can see all of
the keywords a page ranks for, the keyword
[4:12] metrics, and ranking positions.
[4:15] So, take these recommendations in Google Keyword
Planner with a grain of salt and consider
[4:18] topical relevance when filtering through the
results.
[4:22] Another cool thing you can do is enter in
the domain of one of your competitors and
[4:26] see if you can come up with topic ideas that
are relevant for your site.
[4:30] So, I could type in, hubspot.com and then search
their entire site for keyword ideas.
[4:36] Now, you'll see a bunch of branded queries,
which aren't very helpful since you likely
[4:40] won't be able to serve the search intent for
something like "Hubspot sales training."
[4:44] You can exclude their brand name by clicking
on Filter, select Keyword Text, then choose
[4:49] "does not contain" from the dropdown.
[4:51] Now, just enter in their brand name and you'll see a much more relevant list of topics that you can target.
[4:57] You can also get creative with these filters.
[4:59] If you wanted to find question-like keywords,
then you can add more keyword text filters.
[5:03] So, you can see here that I set up keyword
text filters that contain keywords like who,
[5:08] what, when, where, why, and how.
[5:10] And you'll see a solid list of questions you
can use in your blog posts or FAQ sections.
[5:15] And it looks like most of the questions are
based around the topic of CRMs.
[5:19] But this report only shows us around 50 or
so results, which doesn't seem right.
[5:24] Compare that to Ahrefs' questions report with
the seed, CRM, and you'll see over 10,000
[5:30] different questions that have search volume.
[5:32] But again, Keyword Planner is made for advertisers, so it's not surprising that SEO tools would outshine them.
[5:38] The next hack is to find lucrative keywords
by looking at suggested bids.
[5:43] And this tip is pretty simple but extremely powerful.
[5:46] And it's based on this logic:
[5:47] If advertisers are willing to pay top dollar
for an ad placement on a keyword, then that
[5:52] keyword likely holds commercial intent.
[5:54] So let's use furniture as our seed keyword.
[5:56] Then I'll sort the data by "Top of page bid"
on the high range.
[6:00] And right away, you can see a whole bunch
of great commercial keyword ideas.
[6:05] One thing I would recommend looking at is the disparity between the low range and high range bids.
[6:10] You'll see that "oriental furniture" has a low range of around $1, while the high range is over $20.
[6:16] On the other hand, office furniture has a
low range bid of around $6 and a high range
[6:21] of $22, which suggests that advertisers are
consistently willing to pay top dollar on
[6:27] these ad placements.
[6:28] It's also worth looking for exact keyword
volumes on the keywords you're interested in targeting.
[6:33] For example, Ahrefs' Keywords Explorer shows
that "modern green couch" only has 20 monthly
[6:38] searches in the United States.
[6:40] Now, while advertisers are willing to pay
upwards of $50, you'd have to evaluate if
[6:44] targeting this phrase would be worth your
time and effort.
[6:47] The next hack is one of my favorites and that's
to get targeted locational data.
[6:52] With most keyword research tools, you can
only see keyword data by country.
[6:55] For example, if you look up "cleaning services"
using the impressions hack, then you'll
[6:59] see that there are nearly 150,000 impressions
per month in the US alone.
[7:05] But I highly doubt someone is going to fly
across the country to clean your house.
[7:09] So, click on the locations at the top and enter
the location that you serve.
[7:13] So, I'll set the location to Toronto, and you'll
see the number of impressions change.
[7:17] One last thing you should do is to make sure
that the CPC is set to its maximum value since
[7:22] Adwords costs will vary based on location.
[7:24] And you should see a new updated version of the
impressions for the locations you've selected.
[7:29] Now, this example is for a pretty big city,
so if you happen to live in a rural area,
[7:33] you may want to select all of the different
cities and locations that your customers will
[7:36] be willing to travel from or the locations
you will be willing to travel to.
[7:41] Then you can get an extra layer of insights
by going to the plan overview.
[7:45] Just scroll to the bottom of the page
to see the percentage of impressions by the
[7:49] locations you entered.
[7:50] But using locational data isn't limited to
just local businesses, which you'll see in
[7:55] the next hack.
[7:56] And that's to find out which countries, cities,
and regions need your products and services
[8:01] on a global or national scale.
[8:03] Just enter in a keyword phrase or phrases
that your prospective customers might be looking for.
[8:08] So, I'll just type in SEO tools, keyword research,
and backlink checker.
[8:14] Then add the keywords to your plan.
[8:16] Next, make sure that you clear any selected
locations, which will search for data in all
[8:20] locations from around the world.
[8:22] The report that you want to look at is, the
"Plan Overview".
[8:25] If we scroll down to the bottom of the page,
you'll see the countries ranked in order of
[8:28] popularity based on the filter you choose
here.
[8:32] So, in our case as SEOs, impressions would
make the most sense.
[8:36] Seeing that the majority of searches come
from the US, we can set our location filter
[8:40] to search in the United States to drill down
on specific locations.
[8:44] Now, when you scroll to the bottom, you'll
see the total number of searches ranked by state.
[8:49] And if you click on the dropdown, you'll be able to drill down on specific regions, municipalities, and cities.
[8:55] So, even though the state of California produces
the most impressions, you'll see that the
[9:00] top city is on the other side of the country
in New York.
[9:03] The next hack is to optimize for the devices
that are searching for your keyword terms.
[9:08] Different niches, in fact, different
keywords can have significantly different
[9:12] search volumes based on the device that's
being used.
[9:15] If we look at the "Plan Overview" page for
our query on SEO tools, keyword research tools,
[9:20] and backlink checker, you'll see that the
vast majority of impressions come from computers.
[9:24] And it makes sense since people searching
for these terms likely want to use or test
[9:29] a tool right then and there.
[9:30] And that's not gonna happen on mobile.
[9:33] Also, these queries are more for a B2B audience
than a B2C audience.
[9:36] But let's examine the queries "restaurants
near me" and other variants that are obviously
[9:41] more mobile dominant.
[9:42] You'll see that almost all of the searches
come from phones and tablets.
[9:46] Now less obvious terms might be informational
keywords related to babies and toddlers sleeping.
[9:52] These searches are probably coming from tired
parents turning to their phones in the middle
[9:56] of the night rather than whipping out their
laptops.
[9:59] With that said, it's important that you consider
this data in your keyword research process
[10:03] so you can optimize your pages for the devices
that will actually be viewing it.
[10:07] A couple additional tips to optimize for mobile
would be to ensure that your fonts are readable
[10:11] for smaller screens and you'll also want to
make sure that your images are scaled proportionally.
[10:16] For example, if you have a really long image
at 1900 pixels, and a height of 500 pixels,
[10:21] it might look great on desktop, but it might
be tough to make out on a mobile device.
[10:26] So what do you think of these keyword planner hacks?
[10:28] Still think search volume is useless even
if you're stuck with the ranged volumes?
[10:33] Make sure to leave a comment and while you're
at it, hit the subscribe button for more actionable
[10:37] SEO and marketing tutorials.
[10:39] So, keep grinding away, find some cool keyword
ideas, and I'll see you in the next tutorial.

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