copy my link building system how to get backlinks with timestamps YoutubeScribe.com

[0:00] Apparently every link building strategy is
"highly scalable."
[0:03] And there is some validity to this.
[0:05] But the question still remains.
[0:06] How would you build backlinks consistently?
[0:09] Well first, you need to know how to execute
link building tactics.
[0:12] Second, you need to learn how to integrate
these tactics into strategies.
[0:16] And third, you need to know how to turn these
strategies into systems.
[0:20] And in this tutorial, you and I, we're going
to geek out and build a link building system
[0:24] to generate a consistent stream of backlinks
to your pages.
[0:27] Stay tuned.
[0:28] [music]
[0:32] What's up SEOs?
[0:33] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research
[0:37] your competitors, and dominate your niche.
[0:39] Now before I get into the link building system,
I need to mention two things.
[0:43] #1. This video is an advanced SEO tutorial.
[0:47] So if you've never built a link through email
outreach, then this video is not for you.
[0:51] Instead, I recommend watching our playlist
on link building, which I'll leave a link
[0:55] to in the description.
[0:56] And #2. Different agencies and SEOs perform link building differently.
[1:01] Some people prefer to go laser-targeted, while
others go for the spray and pray approach.
[1:06] I personally go for somewhat of a hybrid approach,
so this tutorial is based on my system.
[1:11] So if you like it, use it.
[1:12] If you don't, hopefully, you'll be able to
extract an SEO tip or two that could fit into
[1:17] your current SOPs.
[1:18] With that said, let's get to it.
[1:20] First, here's an overview of the linkbuilding
tools that I'll be using for our tutorial.
[1:24] And those are:
[1:25] Trello, Google Sheets, Ahrefs, Google Apps,
Mailshake, and I'll touch on Zapier for automation.
[1:32] The first step is to set up your Trello boards.
[1:34] And there are 3 different parts to Trello.
[1:36] And those are boards, lists, and cards.
[1:39] In terms of link building, I like to simplify
things and use one board per website or client.
[1:44] To create a board, just click the plus button,
Select Create Board, and give it a name.
[1:49] Next, we need to create 5 different lists.
[1:51] The first one is Documentation.
[1:53] And this is where you can keep instructions
on how each person should perform their tasks
[1:57] optimally.
[1:58] Don't skimp out on creating excellent documentation
because it'll improve communication within
[2:02] your team, efficiency, and give you an easy
way to identify and optimize inefficiencies.
[2:08] So within the Documentations list, I'll create
4 separate cards, each of which represents
[2:12] the stages in the link building process.
[2:14] And within these cards, you can add links
to documents, videos, or whatever you use to
[2:18] train employees or outsourced help.
[2:20] Next, I'll create the other 4 lists, which
again represent the distinct stages of link
[2:24] building that I mentioned.
[2:26] So Prospecting, Find Contacts, Outreach, and
Tracking.
[2:32] And just like that, the framework of our system
is set up.
[2:35] So let's move on to step #2, which is to create
a link building campaign.
[2:39] Now, a lot of this will come down to your
personal preferences and needs, but I like
[2:42] to set up each campaign as a card.
[2:44] So as a general format, I'll name each card the
link building technique we'll be using plus
[2:49] the name of the blog post.
[2:50] So if I created a post called, "What is content
marketing?" then my card name for a broken
[2:55] link building-campaign might be "BLB - What is content marketing?"
[3:00] Now the reason why I prefer to create separate
cards for different techniques is because
[3:04] it helps personalize your emails when you
get to the outreach stage.
[3:07] For example, if you were going to do outreach
for guest blogging and a linkable asset, then
[3:11] the emails you send would likely be completely
different.
[3:14] Alright, let's move on to step #3 which deals
specifically with prospecting tasks and its
[3:19] Trello list.
[3:20] So we already know that we're creating a broken
link building campaign.
[3:23] And we found this broken page by searching
for one of our competitor's domains in Ahrefs'
[3:27] Site Explorer.
[3:28] Then we went to the "Best by links" report,
and finally, we filtered for 404 broken pages
[3:33] to find this golden nugget of a page on "what
is content marketing," which has 142 referring domains.
[3:40] From here, I would click on the number in
the "Dofollow backlinks" column, which will
[3:43] show us a list of all backlinks for this
page with the "dofollow" filter set.
[3:48] Now, I'll set a few more filters to narrow
down the list of backlinks to more relevant ones.
[3:52] So I'll choose "Group similar links," which
will group backlinks with the same anchor
[3:56] text and surrounding text together.
[3:58] You could also choose "One link per domain,"
but personally, I prefer to see all unique links
[4:02] from that domain so I can choose the best
target where I would want to gain a link placement.
[4:06] Finally, I'll set the language filter to "English"
since that's the only language I'll be able
[4:10] to do outreach in.
[4:11] And we're down to 123 unique linking opportunities.
[4:15] So I'll click on the export button and then
export the results to an Excel sheet.
[4:19] Now from here, you would go through your regular
prospecting process and manually qualify your
[4:23] link prospects with whatever criteria you
or your team use.
[4:27] If you're new to prospecting, here
are a few ways you can do it efficiently in
[4:30] Google Sheets.
[4:31] First, I'll create a filter by clicking the
"Сreate a filter" icon here.
[4:35] Next, I'll set a Domain Rating filter to look
for websites that have a DR of less than 10.
[4:41] Now if a website has a lower domain rating,
it doesn't mean that these links are toxic,
[4:45] but the thing is that link building can take
a lot of time.
[4:48] So for me personally, I wouldn't bother spending
my time sending these people outreach emails
[4:52] because a link from these sites probably won't
move the needle much.
[4:55] So I'll select all rows that match my filter
and delete them.
[5:00] Next, I'll clear the filters and set up the
next one, which is to remove pages from certain
[5:04] domains.
[5:05] For example, I personally wouldn't reach out
to Blogspot or Typepad websites because I
[5:10] consider it to be a waste of my time.
[5:11] So I'll set the Referring Page URL column
to show me pages that contain "blogspot."
[5:17] And again, I'll delete these rows.
[5:19] This should give you the gist of how you can clean up your prospects list by using various footprints.
[5:24] Cool! So we've narrowed down our list by around
33% without looking at a single page and
[5:29] it should have taken you around one minute.
[5:31] Next, you'll need to remove duplicate domains
from your list since you don't need to contact
[5:35] the same website more than once for the same
link.
[5:38] So I'll sort the Referring Page URL in ascending
order to group the domains together.
[5:42] From here, you can quickly eyeball the list
and remove any rows that have multiple links
[5:46] from the same domain.
[5:48] Just look at the referring page title, and
gauge which article makes the most sense to
[5:52] get a link from contextually, and remove the
other.
[5:54] Or if both pages seem like good targets, then
you can use the URL Rating to see which page
[5:59] has the better backlink profile.
[6:00] Finally, filter the Referring Page URL column
for blanks, and delete rows that aren't needed
[6:05] for your outreach campaign.
[6:07] So from here, you or your link prospector
is going to have manually filter through these
[6:10] URLs to a.) see if your pitch makes sense for a link
[6:14] and b.) determine if this is a link that you want to go after.
[6:17] A quick way you can do this is to use a tool
like openallurls.com and paste in your list
[6:22] of URLs.
[6:23] From there, you can open all of these URLs
at once and quickly qualify or disqualify
[6:27] prospects and remove them from your sheet
as needed.
[6:30] The final thing in this sheet that a link
prospector should do is remove any columns
[6:34] that aren't needed for the outreach manager
and to add new columns that are needed.
[6:39] So I'll cut this list down to just the Referring
Page URL, Page Title, and Link Anchor.
[6:44] Then I'll add a First Name and Email column.
[6:48] You could also add additional columns to personalize
your emails further, but we'll leave it at
[6:52] this for now.
[6:53] Now, to pass this off to the next person in
your pipeline.
[6:56] Just attach the sheet to its corresponding
card, which you can do by clicking attachment,
[7:01] paste the link, give it a name, and click
the attach button.
[7:05] Finally, you'll want to drag this card over
to the Find Contacts list and tag the person
[7:10] in charge of this step.
[7:11] So let's move on to step 4, which is to find
the contact details for your prospects.
[7:16] And this one is pretty self-explanatory.
[7:18] All this person needs to do is open up the
sheet and fill in the first name and email
[7:22] fields for the best person to contact for
each page.
[7:25] Here are a couple
quick tips to improve deliverability and make
[7:28] the email finding process a little bit less
painful.
[7:31] If you use email finding tool that offers
bulk analysis like Hunter, then you can go
[7:36] through the URLs and just fill out a First
Name, Last Name, and use a formula to parse
[7:40] the domain from the URL.
[7:42] After you're done, export your sheet as a
CSV and then go to Hunter's Bulk Email Finder
[7:47] and create a new "Bulk List."
[7:49] Next, give your list a name and drop your
CSV into the box.
[7:54] Finally, click Upload.
[7:56] Now, make sure that Hunter has mapped the
columns appropriately and if all looks good,
[8:00] then launch the bulk analysis.
[8:02] Once the file has done processing, you can
download the sheet that has the most email addresses.
[8:07] Another additional layer that I highly recommend
adding is to use an email verifier tool like
[8:12] Never Bounce.
[8:13] Just click the "Add List" button and upload
that file you got from Hunter.
[8:17] Just finish analyzing the list and then add
a final manual touch to your list since you'll
[8:22] likely have some blanks or incorrect emails.
[8:25] Finally, drop the card into the Outreach list,
tag your partner, and it's time for some good
[8:29] old-fashioned outreach.
[8:31] As great as personalization is, the truth
is that scaling email outreach requires templates.
[8:36] Fortunately, there are tools that make this
part a heck of a lot easier and you can still
[8:40] add a personal touch.
[8:42] The three tools that I recommend out
of the gate are Mailshake, BuzzStream, and Pitchbox.
[8:47] Here at Ahrefs, we use BuzzStream.
[8:49] I know a lot of agencies use Pitchbox.
[8:51] And for my own niche sites, I use Mailshake.
[8:53] No matter which one you use, they all have
their advantages and disadvantages, so try
[8:58] them out and see what makes the most sense
for your business.
[9:01] If you take a look at your spreadsheet, you
should have a list of URLs, details about
[9:04] those pages, and some basic contact information.
[9:07] Now I'm not going to get into personalization
using merge tags because we have a video on
[9:11] doing outreach that shows you exactly how
to do that.
[9:13] Instead, I'll show you the basics of setting
this up in Mailshake, and if you're using
[9:17] another tool, the set up will be very similar.
[9:20] Just click the "New Campaign" button.
[9:22] Give your campaign a name and make sure that
you have the correct email address selected
[9:26] if you're using multiple email accounts.
[9:28] Now, we need to upload our finalized CSV file.
[9:31] And if you have additional fields in your
spreadsheet, then you can add checkboxes next
[9:35] to the ones that you'd like to use.
[9:37] So I'll just add all of them and click the
"Next" button.
[9:39] Next, you need to craft your email.
[9:41] So I'll just snap my finger.
[9:43] And boom.
[9:44] We now have an email here.
[9:46] Now obviously, you wouldn't send something
like this, but the important takeaway here
[9:49] is that you can use your merge fields by clicking
the dropdown here and enter in whatever it
[9:54] is that you want to include.
[9:56] So I highly recommend adding different merge
fields within your spreadsheet so that you
[9:59] can add a more personal touch to your emails.
[10:02] I also highly recommend sending one follow-up
email, but again, more information on that
[10:07] in the outreach video.
[10:09] So let's click "Next," and you can preview all
of your emails.
[10:12] And since we're only using one merge field
in this example, these should all be safe to send.
[10:16] Again, I highly recommend using merge fields
to personalize your emails and to do a thorough
[10:21] check on all emails before sending them.
[10:23] So if your email template isn't perfect or
if you accidentally left a merge field empty,
[10:28] then you'll see issues where the email doesn't
make much sense.
[10:31] After all checks are done, you can finalize
your email and start your campaign.
[10:35] And going back to our system in Trello, all
we need to do now is drag that card into the
[10:39] tracking list, where a project manager or
someone else can take over.
[10:42] Now step 6 is to track your link building
progress.
[10:45] And this is a very personal thing.
[10:47] Some people will want to track at the website
level, others at the page level, others at
[10:51] the client level, and so on and so forth.
[10:54] But it is important to track how well your
emails are converting into links because it'll
[10:58] help you modify your pitches and see which
campaigns or tactics perform the best for you.
[11:03] So for me, broken link building performs well,
so that's always the first tactic that I go
[11:07] for because it gets me the best results.
[11:10] You can keep your tracking as simple as Google
Sheets or a more robust tool like Google
[11:14] Data Studio for reporting.
[11:15] A couple things that I do recommend doing
is to set up a New Backlinks alert in Ahrefs Alerts.
[11:21] You can do this at the domain level, page
level, or even subfolder level.
[11:24] So in this case, I may set the recipient as
the project manager for this website, so that
[11:28] any time a link is earned, which may not necessarily
come back with a reply, then they can update the report.
[11:34] The last thing I want to touch on is automating
parts of this process.
[11:37] So as you build your system, you're going
to start noticing inefficiencies or bottlenecks
[11:42] because no system is perfect.
[11:43] The best way to handle these is to see if
you can automate these tasks or if needed,
[11:48] hire a new talent.
[11:49] Let me give you a couple of examples.
[11:50] You can semi-automate your email finding by
setting up a zap between Google Sheets and Hunter.
[11:55] So you could set up a zap that when a
last name is updated in a sheet, Hunter should
[11:59] look for an email address.
[12:01] And this way, the person who's in charge of finding
contact details can simply focus on just finding
[12:06] the appropriate people to contact.
[12:07] And as they fill in the list, the emails should
start populating too.
[12:11] They also have a Google Sheets add-on so you
can bulk analyze your list once you have your
[12:15] full list ready.
[12:16] Another example would be to set up Trello
automations if you decide to keep certain
[12:20] boards private.
[12:21] And this again is up to your preference, but, you know, there may be sensitive documents that you
[12:25] don't want to share with outsourced help.
[12:27] For example, if your Trello boards looked like
this where you used tactics as lists, then
[12:32] you could create another list beside each
one called "Send - Tactic Name."
[12:37] Then in Zapier, you could set up a condition
that any time a new card is added to one of
[12:41] these "Send Lists," move the card to a different
board and tag the next person responsible
[12:46] in the pipeline.
[12:47] Now I won't bother going any deeper into these
as these kinds of automations will be highly
[12:51] personal, but know that when it comes to automation,
your greatest barrier will be creativity.
[12:57] Now, this video could easily extend another
30 minutes, but I'm going to leave at this
[13:01] because there's a lot of information in here
to digest, especially if you're new to collaborative
[13:05] link building.
[13:06] So for now, if you found this video to be
helpful, then make sure to like, share and
[13:10] subscribe, and let me know in the comments
if you have any additional tips that you or
[13:14] your team use to streamline your link building process.
[13:17] So keep grinding away, keep building and optimizing
your systems, and I'll see you in the next tutorial.

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