what are backlinks and why are they important with timestamps YoutubeScribe.com

[0:00] Today, you're going to learn what backlinks are, why
they're important, how you can check them for free,
[0:05] and how to get more backlinks to your site.
[0:07] Let's get started.
[0:09] So what are backlinks?
[0:11] Backlinks are links from a page on one website
to another.
[0:14] From the receiving end, these are often referred
to as incoming links or inbound links.
[0:19] And from the linking side, they're called
external, outgoing or outbound links.
[0:24] Take your pick.
[0:25] And there are three reasons why they're important.
[0:27] First, it's a factor that helps Google and
other search engines determine which pages
[0:31] should rank the highest for a given query.
[0:34] Second, links to your website can send you
more visitors through referral traffic.
[0:39] And third, backlinks can help search engines
discover your pages faster.
[0:43] Now, the easiest way to conceptualize backlinks
are to think of them as votes.
[0:48] When a page receives a backlink, it's essentially
another website vouching for the content on the page.
[0:53] And the more "votes" you get from credible
sources, the higher the trust.
[0:58] But not all backlinks are created equal.
[1:00] At a basic level, there are two things that
separate "good quality backlinks"
[1:04] from the not so great ones.
[1:05] First is topical relevance.
[1:07] Google talks about this in their "reasonable
surfer" model which explains how the likeliness
[1:12] of a link being clicked relates to its importance.
[1:15] So let's say that you have a web page on
"How to make slime."
[1:18] If you were to label this topic with a category,
it would likely fall under DIY, crafts,
[1:23] or perhaps something for kids.
[1:25] Now, assuming this page had two backlinks,
[1:28] one from a tech blog and another from a kid's
activity blog, the latter would hold more weight
[1:33] since there's higher topical relevance from
the page and domain.
[1:37] Second is authority.
[1:38] Now, when I'm talking about "authority," I'm
referring to the quality and quantity of backlinks
[1:42] from the referring websites and pages.
[1:45] Google places a score on this called "PageRank."
[1:47] But since these numbers aren't publicly available,
third party tools like ours use our own proprietary
[1:53] metrics like Domain Rating, which represents
the overall strength of a website's link popularity,
[1:58] and URL rating, which represents the overall
strength of a page's link popularity.
[2:03] To put this into perspective, let's say your slime
article got a link from the Huffington Post.
[2:08] This website is highly authoritative with a DR of 92.
[2:12] And let's say it got another link from a lesser known
site like KidsKingdom.ca, which has a DR of 17.
[2:20] Based on the definition of Domain Rating,
it's fair to say that the Huffington Post
[2:24] is a more "authoritative" domain.
[2:26] And assuming topical relevance and everything
else were equal, a link from Huff Post would
[2:31] hold more weight than the other one.
[2:33] But let's throw a little twist in here.
[2:34] Let's say that the page from the DR 17 site
linking to you had collected hundreds of links
[2:39] from reputable sources, while the article
from Huffington Post had only collected a few
[2:44] or maybe even zero backlinks.
[2:46] Then the page-level authority of the KidsKingdom
page measured by Ahrefs' URL rating score,
[2:52] would likely be higher, potentially giving
it an edge over the Huffington Post link.
[2:56] So as you're looking to get backlinks, you'd ideally
want to get them from both topically relevant
[3:01] and authoritative pages to reap maximum benefits.
[3:05] So how can you check backlinks to your own site?
[3:08] There are two places you can do this for free.
[3:10] The first is Google Search Console
[3:12] If you haven't already set up an account,
just go through the verification process
[3:16] to prove that you own the site.
[3:18] Then go to the Links report.
[3:20] Here, you can see your pages that have gotten
the most links,
[3:23] the websites that have linked to your site the most,
[3:25] as well as the link texts that are most frequently used, also known as anchor text.
[3:30] To see the actual web pages linking to you,
click on the More button here.
[3:35] Then click on a page you want to investigate, so I'll
click on our post on free keyword research tools.
[3:41] You can then click on any of the linking websites
to see the exact pages where they're linking from.
[3:47] The second way is to use Ahrefs' Free Backlink Checker.
[3:50] Just enter the URL or domain that you want
to examine and you'll be able to see the top
[3:54] 100 backlinks pointing at your target.
[3:56] And if you want the full backlink profile,
you can use our tool, Ahrefs' Site Explorer,
[4:01] export the results or play around with the
filters to narrow in on data you want to see.
[4:06] Now, looking at your own backlinks can only
do so much.
[4:09] But you can also use Ahrefs' Backlink Checker
or Site Explorer to get actionable insights
[4:14] on your competitors.
[4:16] Just enter the URL or domain of a competitor,
go to the Backlinks report, and you can see
[4:21] where their backlinks come from, allowing you to
get an understanding of how they get backlinks.
[4:26] This brings us to the final part: how do you
get backlinks?
[4:30] There are three methods to getting backlinks.
[4:32] These are to earn them, create them, and build them.
[4:35] Earning links refers to natural organic growth.
[4:38] This is when people discover your pages through
any medium like Google search, social media,
[4:43] or word of mouth, and choose to link to your page.
[4:46] Creating backlinks is when you add a link
on another website that points to your site.
[4:51] This might be through forums, directories,
blog comments, or some other method.
[4:56] Finally are building links.
[4:57] And this is usually done through strategies collectively
known as link building.
[5:02] You can build links by reaching out to other
site owners, editors, or webmasters and ask
[5:06] them to link to your page.
[5:08] As a general rule of thumb, the easier it
is to get a link, the less valuable it will be.
[5:13] And when you're new to SEO, you'll want to focus
on link building to really get traction for your site.
[5:18] Since people search for something and often
read the number one result, that results in
[5:22] some of them linking to that page from their
own website.
[5:25] And because of the new links, that first-ranking
page often stays at the top, creating something
[5:30] we call, "the vicious circle of SEO."
[5:33] Now, we have a bunch of step-by-step tutorials
on various link building tactics, so I strongly
[5:38] recommend watching them now.
[5:40] And if you have any questions, leave one 
below in the comments.
[5:43] I'll see you in the next tutorial.

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