whos the best person to pitch for a backlink 32 li with timestamps YoutubeScribe.com

[0:00] Hey, it's Sam Oh and welcome to the
second lesson in the vetting module.
[0:03] In this lesson, we're going to talk about who you
should contact with your link outreach pitches.
[0:09] Now, generally speaking, you'll want
to contact one of these four people:
[0:13] The author; editor; marketing or content
marketing manager; or a webmaster.
[0:19] And if you can't find contacts for any
of these people, a last resort may be
[0:23] to reach out to a generic email like support@ 
or contact@ or help@ or whatever.
[0:30] Now, in order to understand who you should
contact, you need to consider these two things:
[0:35] #1. The goal you're trying to achieve;
[0:38] and #2. The size of the company.
[0:41] Let's talk about how goals
impact your contact first.
[0:44] Let's say you're pitching a guest post.
[0:46] Your goal is to have someone within a company
give you the "OK" to publish your content there.
[0:51] Now, you wouldn't contact an author from
the blog or a webmaster because they're
[0:55] not going to be the decision makers
when it comes to having guest writers.
[1:00] You'll probably want to contact the editor.
[1:02] Now, the size of the company can also
play an impact on who you contact.
[1:06] Let's continue running with 
the guest posting example.
[1:09] Assuming you wanted to guest post for Ahrefs
Blog, contacting our editor wouldn't be effective.
[1:15] At the time of making this video, we
have a team of seven in-house writers.
[1:19] And our editor's job is to make sure that our posts
flow, are grammatically sound, and look perfect.
[1:25] You would need to contact the head of
content, because he's the person who
[1:28] would give you the yay or nay
on a guest posting opportunity.
[1:33] Alright, let's talk about requesting
edits to an existing post.
[1:37] Contacting the author would be perfectly
reasonable because they're the ones who
[1:40] wrote the content and would know it best.
[1:43] Contacting the editor would also make sense
because they have the power to link and if
[1:48] given a good enough reason, they might do it.
[1:51] Now, for one of my recent link building campaigns, 
where the goal was to get links in existing posts,
[1:56] I kept track of the titles of the people
who we sent pitches to and our link
[2:00] acquisition rates.
[2:02] So 7.56% of authors linked to us, 7.55%
of editors linked to us, surprisingly 4% of
[2:11] generic emails linked to us – mostly small
companies, and just 1.64% of other titles
[2:17] like content marketing manager
or webmaster linked to us.
[2:21] Bottomline, who you contact matters.
[2:24] You need to contact people who can
actually add your link to their page.
[2:28] If they don't have the power to do it,  then your
outreach pitch will be more or less pointless.
[2:33] Now, identifying who to contact
is pretty quick and easy.
[2:37] What's arguably the most time-consuming part
of the entire link building process is finding
[2:43] these people's emails.
[2:45] And to make matters worse, you don't even
know whether these campaigns are going
[2:49] to convert to a good number of links.
[2:51] But there's a way you can find emails quickly
and test your campaigns without investing
[2:56] a ton of time into them.
[2:58] It's called the Blitz list and that's what
we're talking about in the next lesson.
[3:02] I'll see you there.

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