the real reason youre not ranking higher in google with timestamps YoutubeScribe.com

[0:00] If your pages aren't ranking high in Google,
it's not because Google hates your website.
[0:04] It's most likely because your page
doesn't deserve a top-ranking result.
[0:08] Now, there's lots of reasons
why that might be the case.
[0:12] And it'll usually come down to
an eligibility, content, or links issue.
[0:16] Or sometimes it'll be a combination
of two or three of these things.
[0:21] So in this video, I'm going to show you how
to figure out why your pages aren't ranking
[0:25] higher in Google and the steps
you should take to fix that.
[0:28] So let's talk about eligibility first.
[0:30] Now, when I say "eligibility," I'm referring to one
of several reasons why it may be impossible
[0:36] for your page to achieve a higher ranking.
[0:38] For example, if you've set your page's meta
robots tag as noindex, then you're asking Google
[0:44] not to index your page and therefore,
you won't be eligible to rank.
[0:48] And the same principles apply if you were
to block the page in your robots.txt file.
[0:53] Another eligibility factor is if you've had
a manual action or some other penalty.
[0:58] Now, another eligibility category that
may not be so obvious is time.
[1:03] While it's possible to rank new pages at the top
of Google quickly, the majority of pages are going
[1:08] to take quite a while to make
its way up to the first page.
[1:11] In fact, in our study of 2 million random keywords,
we found that only 22% of pages that ranked in
[1:18] the top 10 were created within one year.
[1:21] So if you've published a page and it's not ranking
in the top 10 in a month or even up to 6 months,
[1:27] I'd say to give it some time before you start
overanalyzing and making significant changes.
[1:32] Now, there are definitely other factors that can
come into play when it comes to eligibility,
[1:36] but they tend to overlap with the second reason
why your page isn't ranking higher in Google.
[1:41] And that's having a content-related issue.
[1:44] So content issues are typically the most
challenging to troubleshoot because quality
[1:49] in and of itself is subjective.
[1:52] But what we know is that search engines
strive to provide the best information and
[1:57] solutions to any given query.
[1:59] So if that's the criteria that needs to be met,
we can start asking ourselves some questions
[2:04] that should help us figure out if our content
is deserving of a top-ranking position.
[2:09] So the first question to ask yourself is… does
my page match the dominant search intent.
[2:14] So search intent simply represents
the reason behind a searcher's query.
[2:19] And in order to rank, it's critical that
your page matches the searcher's intent.
[2:23] Now, the main way we can uncover intent
is to see what the top ranking pages for our
[2:27] target query are about.
[2:29] For example, when you search for "best mouse pad",
almost all of the top-ranking results are list posts
[2:35] comparing mouse pads from
various makes and models.
[2:38] So we know that searchers are researching
products and we'd want to follow suit for our
[2:43] best chance at ranking for this query.
[2:45] Now, when you search for just "mouse pad," you'll
see that all of the top results are ecommerce
[2:49] category pages, meaning, people that
search for this are likely in buying mode.
[2:54] So if you don't have an ecommerce
store selling a variety of mouse pads,
[2:58] you probably struggle to rank high because you 
can't serve the dominant intent of searchers.
[3:03] Now, for a query like "mouse pad for
home office", intent is slightly mixed.
[3:08] You'll see some category pages from ecommerce
stores and you'll also see listicles from blogs.
[3:13] This is called mixed intent and in general, you'll 
want to try and match the dominant one.
[3:19] So bottom line: if your page isn't matching
search intent, you have a content issue and
[3:24] and you'll need to update it.
[3:25] Now, another question you should ask yourself
is: are searchers looking for fresh information
[3:30] and results?
[3:31] Freshness is important for some queries.
[3:33] For example, if you search for "best headphones,"
then you'll see that all of the top-ranking pages
[3:38] have the current year in the titles because no
one wants to know about the best headphones
[3:42] from previous years.
[3:44] So if you're trying to serve freshness-dependent 
queries with old and outdated content, then you
[3:49] have a content issue and you
should definitely update it.
[3:52] Now, I'm barely scratching the surface in
understanding intent because you need to
[3:56] dig deeper into things like SERP features
and of course … the content itself.
[4:00] In fact, the content is what's responsible for
serving the intent of the searchers so that's
[4:06] where the majority of your time should be spent.
[4:08] Now, to see if we have potential issues directly
in our content, there are two questions we can
[4:13] ask ourselves to improve content quality.
[4:15] The first question to ask is "does my content
provide the most thorough information or
[4:21] solution to the topic."
[4:22] Now, thoroughness shouldn't be
confused with content length.
[4:26] And I'm definitely not saying that to be thorough, you
should write about everything you know on the topic.
[4:31] By thoroughness, I'm talking specifically
about covering all of the vital points to
[4:36] serve the intent of the searcher.
[4:38] For example, if someone in the US searches
for "how to get my driver's license," you'd need
[4:43] to talk about getting a learner's permit, doing
a driving test, minimum age requirements,
[4:48] vehicle classes, going to driving school and more.
[4:51] And to be extra thorough, you might have a
comparison table with links to each state's
[4:55] official RMV site, so people can go and book
an appointment without additional searching.
[4:59] Now, to come to these conclusions, I
recommend a simple 3-step process.
[5:04] And to show you what this looks like in action,
let's say that you want to boost this page's
[5:08] rankings which is currently in position 22
for the query "how to clean patio cushions."
[5:13] So step 1 is to use tools to extract subtopics
people searching for your topic actually care about.
[5:19] To get started, you can use Ahrefs Content gap tool.
[5:22] Just paste the top 3 ranking pages for your target
query in the top section and then make sure to add
[5:27] the URL you're trying to rank in the bottom section.
[5:30] And what this is going to do is show us keywords
that these top-ranking pages are ranking for where
[5:35] ours isn't ranking anywhere in the top 100.
[5:39] After you run the search, you can look for
subtopics that might make your article more thorough.
[5:44] For example, these pages are ranking high
for "cleaning outdoor cushions with oxiclean,"
[5:49] which is a cleaning product.
[5:50] There's also the angle of cleaning outdoor
cushions with mold, without Borax, and even
[5:55] specific questions about washing
outdoor throw pillows.
[5:59] These are all things that might make sense
to address on our page and when thinking
[6:03] about our target audience, it all makes sense.
[6:06] Another tool you can use is Ahrefs Keywords Explorer.
[6:09] Just search for your target query and
go to the Related terms report.
[6:12] Next, hit the Also talk about tab to see what
other top-ranking pages that rank for our
[6:17] target are talking about.
[6:19] So in this case, you'll see there are mentions
of pressure washers, corn starch, baking soda,
[6:24] laundry detergent and dawn dish soap which
should hopefully get your creative juices flowing.
[6:29] Alright so step 2 is to manually review
the top-ranking pages for inspiration.
[6:33] Now, inspiration might be a commonality
that you notice among the top-ranking pages
[6:38] or it can just be an idea that you think
is important to cover your topic in full.
[6:43] For example, the top 3 pages for our target
query show bullet pointed lists of the materials
[6:47] you'll need and how long it'll take to finish
cleaning your patio cushions – I think that's
[6:52] pretty important for this DIY topic.
[6:54] Also, I really like how this page has clearly
defined steps in their posts with matching images.
[7:00] It shows that they've actually done what they're
teaching and as a reader, it earns my trust.
[7:05] Speaking of trust, the next thing to do is see
where you can add expertise and experience
[7:11] to your content.
[7:12] These are two things that Google uses in their
quality rater guidelines to evaluate if they're
[7:17] providing helpful and relevant information.
[7:20] And so when it's possible, they're two things that
I highly recommend sprinkling in – not just for
[7:25] Google's sake, but it also demonstrates to your
readers that you know what you're talking about.
[7:30] For example, showing a before and after
pictureof your dirty and clean patio cushions
[7:34] can demonstrate both expertise and experience.
[7:37] And talking about how the secret was using Grandma's
famous stain remover adds a unique take that's not as
[7:43] easily replicable for your competitors.
[7:45] Now, the last thing to do is
to piece the puzzle together.
[7:49] If you've made a substantial list of ideas to improve
your content based on data and the top-ranking pages,
[7:55] there's a good chance that
you have a content issue.
[7:58] And so it's at this point that you need to start
piecing your ideas together and decide what's
[8:03] worth adding and what's not.
[8:05] So take your existing draft, add things in
where it makes sense, and update your
[8:09] content appropriately.
[8:11] Now, after you've evaluated search intent, analyzed
your competitors' content and compared it to yours,
[8:16] you're going to have a good idea whether
your content alone deserves to rank or not.
[8:21] But oftentimes, no matter how good your content
is, the root cause of poor rankings may be because
[8:28] you have a link authority issue.
[8:30] Backlinks have been and still remain one of
Google's most prominent ranking signals.
[8:34] And it's often the reason why we see graphs
that look like this where traffic and referring
[8:39] domains grow in parallel.
[8:41] And much like how we identified potential
content issues, we can try and figure out if
[8:45] we're not ranking because of links
by answering a couple of questions.
[8:50] The first question you should ask is "Am I playing
within a similar playing field as my competitors?"
[8:55] Think about it like this.
[8:57] If you've never swung a golf club, you're not
going to challenge Tiger Woods to a million
[9:00] dollar round of golf.
[9:02] You're picking a battle you're destined to lose.
[9:04] Choosing your competitors in SEO is no different.
[9:07] If your competitors are miles and miles ahead of
you in terms of brand, link authority, and budget,
[9:13] your time and money will be better spent
challenging people in a similar playing field.
[9:17] Now, to simplify what I mean by "a similar playing
field", I'd consider three different categories:
[9:21] so there's page-level link authority,
topical authority, and reputation.
[9:25] So to assess your competitors' link authority,
you can use Ahrefs' free SERP checker.
[9:30] Just enter your target keyword, run the search,
and you should see the top-ranking pages
[9:35] and the SEO metrics for the top 3.
[9:37] Or if you want the full SERP, you can enter your
keyword in Keywords Explorer and scroll down
[9:41] to the SERP overview table.
[9:43] Now, to assess link authority,   you should
focus your attention on the domains and
[9:47] URL rating columns.
[9:49] So the domains column tells us the raw
number of websites that are linking to
[9:52] the corresponding pages.
[9:54] So if all of the top 10 pages have tons of
websites linking to them, more likely than not,
[10:00] you'll need a ton of referring domains too.
[10:02] Now, URL rating is a page-level metric that tries
to measure the quality of these referring domains.
[10:07] So these scores can give us a bit more
insights beyond just raw numbers.
[10:11] In general, if Domains and URL ratings are
low across the board, and you're confident
[10:16] in your ability to generate just as many or
more referring domains than your competitors,
[10:22] then it may be worth going after.
[10:24] Again, I'm speaking strictly from
a links-perspective here.
[10:27] Now, as for so-called "topical authority"
and brand reputation, this is a bit more
[10:32] challenging to quantify.
[10:33] Essentially, you want to see if you'll be competing
against niche authority sites, general authority sites,
[10:39] nobodies, or a combination of any of these.
[10:42] And to do that, I'll usually look at two things.
[10:45] #1. I'll skim the domain names and
infer if they're hyper-niche sites.
[10:49] And generally speaking, if you're seeing sites
that have topical authority and the competing
[10:54] pages have link authority, you'll be setting
yourself up for a tough competition.
[10:58] The second thing I look at is the DR column,
which is an Ahrefs metric that measures
[11:02] a website's link authority.
[11:04] And even though Google ranks pages at
the page-level and not the website-level,
[11:09] I've found that DR often correlates with brand
reputation which is helpful if you're not too
[11:14] familiar with the competitors in that niche.
[11:16] For example, in our "how to clean patio cushions"
SERP, you'll see authoritative sites ranking like BHG,
[11:22] HGTV, Bobvilla, and Family Handyman.
[11:25] These are all well-known and authoritative
sites in the DIY home and garden space.
[11:30] So if you're a brand new website, I personally
wouldn't try and beat these pages yet.
[11:35] Now, if you're a somewhat established brand,
or you have a very niche site on just everything
[11:40] patios, then this may be a worthy challenge to
go for – assuming you can outdo them on links.
[11:45] To be honest, there isn't an exact science
to this because in the real world of SEO,
[11:50] you're going to have to weigh out things like
your skills in SEO, your budget, your timeline,
[11:55] and probably like 15 other things too.
[11:57] Bottomline: if you want to rank in the near term,
you'll choose to compete against competitors
[12:02] you have a chance at beating.
[12:04] We have a much more thorough video on
assessing overall ranking difficulty in our
[12:08] free SEO course for beginners so
I'll link that up in the description.
[12:11] Now, the second question to ask is related to the
first and it's "do I have enough referring domains
[12:16] to compete with the top ranking pages?"
[12:19] Now, I know I've already touched on this but I
want to dig a bit deeper into quickly analyzing
[12:23] backlink profiles.
[12:25] So again, we're going to start by looking at
the SERP overview table in Keywords Explorer.
[12:29] And what we're going to do
is a basic link comparison.
[12:32] So looking at the top ranking pages,
you'll see there's a good number of
[12:35] referring domains pointing at them.
[12:37] And if we look at our sample page that's in
position 22, you'll see that the raw numbers
[12:42] aren't that far off.
[12:43] Now, if we click into the Backlinks report for
our target page, you'll see that pretty much
[12:47] all links are from spammy scraper sites.
[12:49] Now, compare that with one of the top-ranking
page's backlink profile and you'll see that
[12:53] the quality of backlinks are significantly better.
[12:57] And that's because quality referring domains
are what will make you competitive from
[13:01] a link's standpoint.
[13:02] So all things considered, I'd say that our
target page has a link authority issue and
[13:06] would need to build some quality referring
domains to stand a chance at competing.
[13:11] We have a complete link building course
that'll show you exactly how to do that,
[13:15] so I highly recommend watching that
course – link's in the description.
[13:18] Now, while many ranking issues can be
categorized into content and/or links issues,
[13:23] there are still a ton of other reasons
why your page may not be ranking.
[13:27] Sometimes improving site structure
or adding internal links can help.
[13:32] There might be other times where improving
user experience signals will be what you need.
[13:36] And other times… you just won't be able to
figure out why you're not ranking no matter
[13:42] how much you dig.
[13:43] But that's okay too!
[13:45] Remember that pretty much all optimizations we
make in SEO are based on educated guesses.
[13:50] And that's why I think joining a community where
you can ask other SEO professionals for a second
[13:55] or third opinion is invaluable.
[13:58] In fact, if you're an Ahrefs customer, we
have a private community you can login
[14:02] to at community.ahrefs.com and ask your
questions where some of the world's leading
[14:07] SEO professionals are.
[14:08] So to bring all of this together: if you're
troubleshooting a ranking issue, look at
[14:12] the data, try and think like your target searchers,
make educated guesses, make the necessary
[14:18] optimizations, track your progress with a
rank tracker, and then reassess as needed.
[14:23] I'll see you in the next tutorial.

本文档为站内渲染。原始文件本地路径：saas/source/seo-llm/raw-seo知识库-TXT整理-seo方法论-youtube-seo-scripts-ahrefs-scripts-t-d026dc.txt（仅本地保留，不入库不部署）