the 1 mistake new bloggers make 31 with timestamps YoutubeScribe.com

[0:00] Welcome to the lesson #3.
[0:02] In this lesson I'm going to show you how to
analyze the full traffic potential and ranking
[0:07] difficulty of a keyword that you want to target
with your article.
[0:10] Here's a quick agendaю
[0:11] I'll show you how to test your article ideas
for the so-called "search demand" and how
[0:16] to determine their full traffic potential.
[0:18] The emphasis is on the word "full."
[0:20] Then I'll give you a few simple tips on choosing
the best keyword to target.
[0:24] And finally, we're going to talk about analyzing
your chances to rank in Google and the keyword
[0:28] difficulty metric that we have in Ahrefs.
[0:30] And just in case you're entirely new to SEO
and this is the first time you hear about
[0:35] the practice of keyword research, worry not!
[0:38] I tried to make this lesson very newbie-friendly,
[0:40] even though there will be quite a few
rather advanced tricks in it.
[0:43] So let's go!
[0:44] Part 1: How to test your article ideas for
"search demand?"
[0:48] Can you guess what is the biggest mistake
that newbie bloggers make?
[0:51] They write articles about things that no one
is searching for in Google.
[0:55] And actually, newbie bloggers are not the
only ones guilty of that mistake.
[0:58] I see a lot of professional bloggers falling
into that trap too.
[1:02] Let me explain it with a short story, that
happened recently.
[1:05] I get a lot of emails from Ahrefs customers
asking me for SEO advice.
[1:09] And one day I got an email from a lady, who
was a fantasy fiction writer.
[1:13] She had published a few fantasy fiction books
on Amazon, but she wasn't getting any sales.
[1:18] So she started a blog, in order to get some traffic,
build an audience of fantasy fiction lovers and sell
[1:24] her own books to them.
[1:25] She was publishing new articles quite regularly
for almost a year, but her blog wasn't getting
[1:30] any traffic, her audience wasn't growing and,
as a result, she wasn't making any sales of
[1:35] her self-published books.
[1:36] So I opened her blog, to see what kind of
articles she was publishing there and these
[1:40] were basically short fantasy fiction stories
or chapters from her upcoming books.
[1:45] I mean the titles of her articles looked kind of like this:
[1:48] "My new short story: "Two paladins and one
sword."
[1:51] "Chapter #12 from my upcoming book."
[1:54] The progress on my "Flower of Ice and Fire" book.
[1:57] These titles immediately explained why her
blog wasn't getting any traffic and why her
[2:01] audience wasn't growing.
[2:03] As discussed in the first two lessons of this
course, Google is the single best way to get
[2:07] a consistent flow of new readers to your blog.
[2:10] But how can you get visitors from Google, when
no one is searching for what you're writing about?
[2:14] I mean people don't even know that this lady
exists in the first place.
[2:18] How can they be searching for her articles
in Google?
[2:21] That said, the main reason she was struggling
to get traffic to her blog was lack of search demand
[2:26] for the things that she was writing about.
[2:28] So does this mean that blogging is a bad customer
acquisition channel if you're a book author?
[2:32] Of course not!
[2:33] You just have to blog about things that your
potential readers are actually searching for
[2:38] in Google, so that they could find your articles
and become the regular readers of your blog,
[2:42] and eventually buy from you.
[2:44] Which was my advice to her almost word for word.
[2:47] So what do readers of fantasy fiction books
search for in Google?
[2:51] After brainstorming for a few minutes and
doing a simple keyword research exercise that
[2:55] I'll show you a bit later, I found a few cool
keywords that she could cover on her blog:
[3:00] "books like harry potter," "books like the hobbit," "books
like lord of the rings," "authors like terry pratchett,"
[3:06] According to Ahrefs' Keywords Explorer each of these
keywords has some nice monthly search volume,
[3:11] and "books like harry potter" is the
most popular search query among them.
[3:14] People search for it 3,700 times every single
month in the US alone, and the global search
[3:21] volume across all countries is 7,000 searches
per month.
[3:25] So by targeting these search queries with
her blog posts she was almost guaranteed
[3:29] to get a lot of highly-targeted visitors to her blog.
[3:32] And because these searches clearly indicate
that people are looking for book recommendations
[3:37] and therefore willing to buy, she could easily
squeeze recommendations of her own books into
[3:42] her articles and make some sales this way.
[3:45] So I hope my point is clear.
[3:47] Writing about things that no one is searching for
almost guarantees that your blog will be a failure.
[3:53] You need to write about things that people
are actually searching for in Google.
[3:57] And that is why keyword research is such an
essential thing to master for any blogger
[4:02] or content marketer out there.

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