the best wordpress seo plugins its not yoast with timestamps YoutubeScribe.com
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[0:00] There are over 49 pages of WordPress SEO plugins. [0:03] That's nearly a thousand SEO plugins to choose from. [0:06] But you don't need that many to make your website "SEO friendly." [0:10] So today, I'm going to show you how to build the perfect SEO setup on WordPress with just [0:15] six free WordPress plugins. [0:17] Stay tuned. [0:18] [music] [0:22] What's up SEOs? [0:23] Sam Oh here with Ahrefs, the SEO tool that helps you grow your search traffic, [0:27] research your competitors and dominate your niche. [0:29] Now, as I'm sure you know, there are numerous categories in SEO [0:33] like on-page, technical and off-page SEO. [0:37] And WordPress plugins can help a ton to master on-page SEO tasks like titles, meta tags, [0:43] and other content-optimization-related things. [0:46] Now, plugins are also amazing for technical SEO tasks, like page speed optimization, redirects, [0:51] canonicals, and hreflang to name a few. [0:54] So rather than listing off 101 plugins, I'm going to show you only the cream of the crop [0:59] and the exact setup you can use to make Google and your visitors happy. [1:03] Let's get to it. [1:04] The first SEO plugin I recommend is Rank Math. [1:07] You might be more familiar with household names like Yoast SEO and All-in-one SEO pack. [1:12] These are two great options, but in my opinion, a newer plugin called Rank Math beats both [1:18] of them hands down. [1:20] Rank Math is an all-in-one SEO plugin that can help you with a ton of on-page [1:24] and technical SEO tasks. [1:27] Now, something I love about this plugin [1:28] is that they've basically integrated a lot of features from smaller one-trick plugins. [1:33] Let's go through some of the features that you'll use in your day-to-day SEO tasks. [1:37] So I'm editing a post right now which is clearly targeting the keyword "SEO tips" [1:42] you can tell by the title and URL. [1:44] If we scroll down below the post, you'll see a preview of what the page will look like [1:48] in Google's SERPs. [1:50] You can click on either the title or description and easily edit your own custom text in there. [1:55] Now, an awesome feature I like is that you can add Rich Snippets super-easily. [2:00] So let's say this post was a review I had written. [2:03] I'll change the Rich Snippet type to Review, add a score, and save it as a draft. [2:08] You'll then be able to see your updated SERP preview. [2:11] Some features like these are awesome for people who don't want to deal with structured data like this. [2:17] Another feature in the editor is that you have the option to add the rel="nofollow" tag [2:22] without adding additional plugins or manually entering it yourself in the HTML editor. [2:28] This is a great way to quickly add nofollow tags to affiliate links or others you don't fully trust. [2:34] Now, from a sitewide perspective, Rank Math's plugin will do a few common tasks like [2:38] automatically generating sitemaps, automatically adding the target="blank" attribute to your links [2:44] so they actually open in a new window, and they also have a feature for 404 monitoring. [2:49] This is a cool feature because if a lot of people are hitting a dead page, it would be [2:54] a good sign to redirect that page to a relevant one rather than leaving them at a dead end. [2:59] There are a ton of other features for controlling redirects, site architecture, and editing your robots.txt file. [3:05] Now, the next 3 plugins that I'm going to talk about are all meant to improve page speed. [3:10] And the reason why I want to emphasize optimizing for page speed is because a) it's a ranking factor; [3:16] and b) it improves user experience. [3:18] So before we get to that, let's run a page speed test in Google PageSpeed Insights [3:23] on this dummy website. [3:24] And it looks like our PageSpeed score isn't so hot with low mobile and desktop scores. [3:31] I'll also run the same URL using Pingdom's Speed Test tool. [3:34] And it looks like our speed isn't great there considering this is pretty much a blank WordPress installation. [3:40] Let's optimize them with a few plugins and see what kind of results we can get. [3:44] The first PageSpeed tool I'll be using is A3 Lazy Load. [3:48] This plugin adds lazy load to images and other media like videos. [3:52] This basically means that an image or media item won't load until the user scrolls to it, [3:57] allowing the page to load much faster. [4:00] It's literally plug-and-play as long as you don't have any other conflicting scripts or plugins. [4:05] Now, if I run a Page Speed Test on the same URL, [4:08] the three things you'll notice is that the page size has shrunk a lot, the load time has gone down [4:13] by around a full second, and the number of requests sent is just 1/7th of our initial test. [4:20] Alright, the next page speed tool is ShortPixel. [4:22] This tool compresses images, making large image files smaller and the result is going to be faster load times. [4:29] To set it up, just sign up for a free account at ShortPixel and then enter your API key in the settings. [4:35] And with a free account, you'll get 100 free image compressions each month or you can pay [4:39] for credits if you need more. [4:42] Here you'll have a few options for compression type. [4:44] Using Lossy will offer the best compression rate, [4:47] while Lossless will give you the best quality photos. [4:50] Now, Glossy is somewhere in between, which is a nice balance in my opinion. [4:54] If you already have images uploaded on your site, just hover over media, and select bulk ShortPixel. [5:00] You can then optimize all images on your site with the click of a button. [5:04] Alright, so images should be handled with these two plugins, [5:07] so now we need to get into an important matter and that's caching. [5:11] The tool that I prefer to use for caching is W3 Total Cache. [5:15] This tool is all about optimizing your website's performance. [5:19] A few of the features it includes are: [5:21] using CDNs, minification of CSS, HTML, and Javascript, combining scripts, browser caching, and more. [5:29] Now, I won't bother going through the settings I use for W3 Total Cache because I've already [5:33] covered them in the second part of our WordPress SEO series, so feel free to check that out after. [5:39] Let's go and check our speed metrics. [5:41] So on PageSpeed insights, it looks like we have both a near perfect mobile score and desktop score, [5:47] which is a huge improvement from the default setup. [5:50] And as for the actual Page Speed Test, it looks like we're under a second now. [5:54] Not too shabby for a few minutes of work. [5:57] Now, it's important to note that I'm using the default theme here and I don't have external [6:01] scripts installed like Google Analytics. [6:03] So these scores don't account for additional scripts. [6:07] But I have used this exact same setup with a few custom modifications on fully functional sites. [6:13] And yes, I was able to achieve similar sub one-second load times. [6:17] Alright, so we got our all-in-one tool running and our pagespeed is lightning fast. [6:22] Let's talk about a couple user experience tools. [6:25] A super lightweight and easy-to-use plugin is Easy Table of Contents. [6:29] This plugin allows you to create a table of contents for each post or page in just a few clicks. [6:35] Once you've installed the plugin, go to your post [6:38] and scroll down to the Table of contents section. [6:40] Just hit the "Insert table of contents" checkbox and publish or update your post. [6:46] It'll then automatically include a table of contents based on your heading tags. [6:50] Now, if you have a super-long post like this with a bunch of headings and subheadings, [6:55] you might want to clean this up a bit. [6:57] So this time, I'll set it to only create a table of contents based on H2 tags. [7:02] And I'll update the page. [7:05] And as you can see, it looks much cleaner and more user friendly for visitors [7:09] to navigate around the page. [7:11] Now, since a table of contents makes long pages look less daunting, it can help improve things [7:16] like time on page, bounce rate, and dwell time. [7:19] Plus, it can help you win jump links in the SERP, which may help increase your CTR. [7:24] Now plugins are great because it allows you to do complex things without any coding. [7:29] In fact, we're creating our own free WordPress SEO plugin, which I'm super-excited about. [7:34] So if you want to be updated when it's released, sign up at ahrefs.com/wordpress-seo-plugin, [7:39] and just replace the spaces with dashes. [7:42] Now, as I mentioned before, WordPress SEO plugins are great for on-page and technical things, [7:47] not off-page SEO tasks like link building. [7:50] Backlinks are almost a necessity to rank for any competitive keywords. [7:54] Also, effective on-page SEO requires a solid foundation in keyword research. [8:00] So I've linked up some tutorials and playlists for you on how you can up your link building [8:04] and keyword research games, so I highly recommend watching those now. [8:08] Now, if you found this tutorial to be helpful, make sure to hit the thumbs up button. [8:11] And if you have any questions, leave one in the comments below. [8:14] I'll see you in the next tutorial.
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