link building tactics no one is talking about with timestamps YoutubeScribe.com

[0:00] Today, I'm going to share some new link building
tactics that I haven't heard anyone talk about.
[0:04] And because no one's talking about them, some
of these are untapped tactics ripe for the taking.
[0:10] So let's get started with the first link
building tactic and that's guest post updates.
[0:15] Now, with typical guest posts, you pitch
editors and owners of websites to create
[0:20] new content for them.
[0:21] And this usually comes with a link.
[0:23] But the downside is that your content will
be on a new URL that has no backlinks,
[0:28] and therefore, little to no authority.
[0:31] Now, guest post updates actually solve
this problem because the idea in a nutshell
[0:36] is to ask editors and owners of websites 
if you can update one of their pages.
[0:41] This means, you can cherry pick a page that
already has quality backlinks pointing at it,
[0:46] meaning a link from that page will be
more impactful because it has more
[0:51] PageRank to pass.
[0:53] To find guest update prospects, you can
use a tool like Content Explorer which is
[0:57] a searchable database with billions of
pages of content and SEO metrics for them.
[1:03] For example, if I wanted to build links to
our post on keyword research, I'll search
[1:07] for "keyword research" in quotations
to find pages that mention this phrase,
[1:12] and then I'll add -title:"keyword
research" to avoid competing pages.
[1:18] I'll also add a series of -site: operators
to exclude websites that we don't want
[1:22] to guest post on.
[1:24] Next, I'll set a Referring domains filter to show
pages that have at least 50 referring domains.
[1:30] Finally, I'll set a Domain Rating
filter to a minimum value of 40.
[1:35] Now, you can't just find any page with a lot
of backlinks and ask if you can update it.
[1:40] Like with all link outreach emails, you want to
come to the table with mutually beneficial pitch.
[1:45] The obvious benefit for you is a link back to
your site from an already authoritative page.
[1:51] And the benefits for them is that
a) they'll get great content;
[1:55] and b) the post's organic traffic and
rankings may be able to be revived
[2:00] if they were previously ranking
for freshness-dependent queries.
[2:04] So there are two ways we can
narrow in on these types of pages.
[2:07] The first is to make a small
change to our search query.
[2:10] I'll add it within parentheses: title:2020
OR title:2019 OR title:2018 OR title: 2017
[2:20] and you can add more if you want.
[2:22] Now, with Trends filter set to all time, you
can simply skim through the list and look
[2:27] for pages that used to get a lot of traffic,
but then gradually decreased over time.
[2:33] For example, this page from Buffer
was likely updated last in 2019.
[2:38] And if we look at their traffic trend, they had
quite a bit of traffic which died off in 2020.
[2:44] And because they were getting traffic, it
likely means the referring domains are good.
[2:49] And from a quick spot check, we
can confirm that's generally true.
[2:54] Alright, so now that we have a page
we want to update, you need to send
[2:57] a pitch to the person who's
in charge of their blog.
[3:00] To find this contact, you can go to their
team or LinkedIn employees page and
[3:05] look for a content marketing manager,
head of content, or whoever will be in
[3:09] charge of the blog.
[3:11] After you've found that person,
you just need to send them a pitch.
[3:14] For example, I might say:
[3:16] "Hey [name],
[3:17] Sam here, fellow content writer from Ahrefs.
[3:20] LinkedIn tells me you're the person
in charge of the Buffer blog?
[3:23] Thought I'd reach out because I saw that
your team is updating older content like
[3:27] this one and this one, but I noticed
you didn't get around to updating
[3:31] this one on free SEO tools.
[3:33] It looks like it used to get some pretty
decent traffic which could probably be
[3:37] revived with a refresh.
[3:39] Would you be open to me updating it for you?
[3:41] I've been in the SEO game for 10+ years and
have used dozens of SEO tools in my time,
[3:46] so I think I could give it a pretty nice revamp.
[3:48] Can we work together on this?
[3:50] Cheers, Sam"
[3:51] Alright, the next link building
tactic is redirect link building.
[3:55] Redirect link building follows similar
principles to broken link building, but
[3:59] instead of 404 pages, you're
looking for 301s.
[4:03] Here's how it works.
[4:04] You find a page with backlinks that redirects
to an irrelevant page, reach out to the people
[4:09] linking to that redirect and ask
them to link to you instead.
[4:13] And this link building tactic
is good for two reasons:
[4:16] #1. when a page redirects to an irrelevant
page, then the context of backlinks pointing
[4:22] to the redirected page
often won't make sense.
[4:25] And this can help with your pitch angles.
[4:26] And #2. Because many people quote
unquote "fix" broken pages by redirecting
[4:32] them to irrelevant pages, this means
that the opportunities are plentiful
[4:37] and they're flying under the radar.
[4:39] Now, to find opportunities, just search for
a competing domain in Ahrefs Site Explorer
[4:43] and I'll set the protocol to just HTTPS.
[4:47] Next, go to the Best By Links report.
[4:49] Now, to filter for redirects, just change the
HTTP code filter to 301 moved permanently.
[4:55] Now it's just a matter of comparing URL slugs
of the redirected page and destination URL.
[5:01] For example, this one on the dos
and don'ts of marriage proposals
[5:05] has over 300 referring domains and it
redirects to a page on wedding planning.
[5:11] These are two completely different topics.
[5:13] Now, to see the previous version of the
redirected page, you can click on the caret
[5:18] and view the latest version on Archive.org.
[5:21] And indeed, they are on
completely different topics.
[5:25] As a final measure, look at the backlink
profile of the redirected page and scan
[5:29] the anchor and surrounding text of backlinks.
[5:33] And in this case, you'll see that
the context of these links are all
[5:36] about proposals – not planning.
[5:39] So if you happen to have a page on
wedding proposals, then a ton of these
[5:43] links could be good prospects for you.
[5:45] Alright, the next link building tactic
is the product feedback technique.
[5:49] Now, this link building tactic is kind of
neat because outreach emails won't
[5:53] come off as spammy.
[5:54] In fact, they're more likely to be welcomed.
[5:57] Here's a high-level view of how the product
feedback technique works in action.
[6:01] You find blog posts that are ranking
for queries like "best [product name]"
[6:05] where your product isn't featured.
[6:07] Then you reach out to the authors and offer
them your product in exchange for feedback.
[6:12] And if they like your product, you can ask
them for consideration to be included
[6:17] in their article.
[6:18] Now, this tactic isn't for everyone because
a) you'll need to have a product, whether
[6:23] that's physical or digital and… big "and" here…
you'll need to be confident that your product
[6:30] is better than your competitors'.
[6:32] So to find prospects, it's easiest to start by
brainstorming a list of queries where listicles
[6:38] mentioning your products will surface.
[6:40] For Ahrefs, that would be keywords like
"best SEO tool," "best keyword research
[6:45] tool," "best backlink checker," and so on.
[6:49] Now all you need to do is search for
these keywords in Google and visit
[6:52] some of the pages.
[6:54] And if your product isn't mentioned
on that page and you truly believe
[6:58] that it's better than others,
then the prospect is qualified.
[7:01] Now as for the pitch, it's technically
against Google's terms of service to
[7:05] exchange anything of
monetary value for a backlink.
[7:09] But something that's perfectly ethical
in my opinion is to offer these authors
[7:13] a sample of your product.
[7:15] For example, if one of these pages didn't
mention Ahrefs, I might contact them and say:
[7:20] "Hey, Sam here from Ahrefs.
[7:22] I noticed that you didn't mention Ahrefs'
Keywords Explorer in your post on the best
[7:26] keyword research tools.
[7:27] I'm wondering if it's because you
think the other tools you mentioned
[7:30] are better or if it's because
you haven't tried our tool yet.
[7:33] If it's the former, I'd love to get your feedback
on what you think we can do to improve our tool,
[7:38] or if it's the latter, I'm happy to give you 30-day
access to our Standard Plan ($199 value)
[7:45] to give it a spin.
[7:46] Cheers, Sam"
[7:48] Now, if the person responds with feedback
as to why you didn't make the list, then that
[7:52] can be quality information for your company.
[7:55] But more likely than not, they'll have
a reason like, "My company didn't give
[7:59] me the budget to try out new tools so I went
based on my own personal experience.
[8:04] Yes, I'd love to try Ahrefs."
[8:06] In which case, you give them what you promised,
and offer as much support as they need.
[8:11] Now, at this point, it's perfectly
reasonable to follow-up with feedback.
[8:15] And if they love your product, it's natural
to ask them if they'll consider adding you
[8:19] to their round-up.
[8:20] And if they didn't like it,
feedback is valuable too.
[8:24] Alright, the next link building tactic is to use
Google ads to earn links to link bait pages.
[8:29] Now, this tactic is based on the
theory of the vicious cycle of SEO.
[8:33] This is when people search for a query
in Google and read the #1 result.
[8:37] And because that first result is getting
the most exposure because of their ranking
[8:41] position, they'll naturally earn
some links to that page.
[8:45] And because that page is consistently
earning new links, that #1 page maintains
[8:50] their top-ranking position,
creating this vicious cycle.
[8:53] Now, the good thing with Google search ads
is that you can buy your way to the top of
[8:57] the SERP to become a part of this vicious cycle.
[9:00] But in order for this to work,
you need to have content on
[9:03] a topic that naturally generates
links and has some search demand.
[9:09] Stats pages are a great example which
has worked for us and many others.
[9:13] So to find these topics, I'll go to Ahrefs' 
Keywords Explorer and search for seeds
[9:17] that are relevant to my niche like SEO,
keyword research, link building, content
[9:23] marketing, and blogging.
[9:25] Next, I'll go to the matching terms report.
[9:27] Finally, I'll add some modifiers in the include
box like "stats," "statistics," 'fact,' and "facts."
[9:34] I'll also hit the Any word tab,
and then hit Apply.
[9:38] Now, from here, choose a query, and hit the
SERP button to see the top-ranking pages.
[9:44] There's a lot more you can do to optimize
stats pages to earn links but I won't get
[9:48] into that here because we have a 3-part case 
study where we used this exact tactic for our
[9:53] SEO stats page, which helped
us rank #1 for our target query.
[9:57] Also, I recommend watching our
advanced course on link building
[10:00] if you want to consistently find
unique link building opportunities
[10:04] and optimize your team's processes.
[10:06] I'll leave links in the description,
and I'll see you in the next tutorial.

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