link building strategies on steroids how to get ba with timestamps YoutubeScribe.com

[0:00] In this video, I’m going to show you how
to turn your backlink analysis into actionable
[0:04] link building strategies…
[0:05] fast.
[0:06] Stay tuned.
[0:07] [Music]
[0:11] Hey everyone, Sam Oh here with Ahrefs.
[0:14] This is the last video in our 3 part series
on backlink analysis and link building using
[0:19] just Ahrefs’ Site Explorer tool.
[0:21] Now, in the first two videos, we went pretty
deep into link prospecting and competitor analysis.
[0:26] But today, you and I we're going to be focusing
on link building efficiency and cover 5 tactics
[0:32] that you can execute quickly
from just a single site analysis.
[0:37] If you haven’t watched the first two videos,
then I highly recommend going back to those
[0:41] right now so that you can get the most out
of this baller tutorial.
[0:45] Some of these strategies that I’ll be covering may be very familiar while others may be completely new.
[0:50] And I’ve got some cool link building tactics
in here for everyone, no matter what stage
[0:55] you’re at.
[0:56] I am absolutely pumped, so let’s jump right in.
[0:59] First, I want to set some context.
[1:01] So throughout this tutorial, let’s imagine
that I have a new and upcoming content marketing
[1:05] blog called Content Marketing Hackers and
I’m looking to build links to it.
[1:10] So with that said, let’s get started with
link building strategy #1:
[1:14] Piggyback off of your competitors’ homepage links.
[1:16] Here’s the skinny:
[1:17] When you’re analyzing a home page’s backlinks,
you’re going to find that the majority of
[1:21] links will have an anchor text to the company’s
brand name, the domain name, or the founder’s
[1:26] name, even.
[1:27] And with branded anchors like this, it’s
usually a general mention of the company.
[1:32] So by looking through these ‘general mentions’,
your job is going to be two-fold:
[1:35] First, we need to find out why your competitor
was mentioned and you weren’t.
[1:39] And the second thing we need to do is, we
need to find out how to squeeze your way into
[1:43] that post.
[1:45] So let me show you a few examples:
[1:46] So I’ll go to Site Explorer and enter in
contentmarketinginstitute.com here and I’ll
[1:51] set this setting to the exact URL.
[1:54] Now, if we scroll down to the bottom of the
overview page, you’ll see that over 80%
[1:59] of their backlinks have branded anchor phrases.
[2:02] Now, let’s scroll back up and look at the
backlinks report for CMI’s homepage to see
[2:07] where these links are coming from.
[2:09] First, I’ll set one filter here for now
to just the dofollow links.
[2:14] Now, if you look at the first batch of links,
you’ll notice that some of these sites have
[2:18] linked to CMI’s homepage thousands of times.
[2:21] This to me, looks like site wide links, so
we’ll skip over these for now.
[2:25] And as we scroll down, we’ll come down to
this post from Social Media Examiner:
[2:29] "20 Social Media Marketing Tips From the Pros."
[2:33] In the referring page column, you can see
that it was an expert roundup from the title.
[2:37] Then looking to the anchors and surrounding
text column, you can see that the anchor text
[2:41] is on Joe Pulizzi, the founder of CMI.
[2:45] Just a little bit below that, you’ll see
this link that CMI got from Top Rank Blog’s
[2:50] “BIGLIST of Marketing Blogs.”
[2:52] Now the question boils down to this:
[2:54] Why did they link to Content Marketing Institute,
but not Content Marketing Hackers, which again
[2:59] is my imaginary blog that I need to build links to?
[3:02] So, in many cases, it’s because they don’t
know that my awesome and imaginary blog exists.
[3:09] So as an example, I could reach out to Top
Rank Blog and be like… "Hey!
[3:13] Noticed your big list of marketing sites doesn’t
include Content Marketing Hackers, but we
[3:17] seem to fit all of your requirements.
[3:20] Mind vetting our blog and adding us to your list?"
[3:22] Now, as you continue to filter through this
list, you’re going to find all sorts of
[3:27] other opportunities that could be easy and
big wins for you.
[3:30] So check out this example.
[3:32] You can see from the anchor and surrounding
text that they interviewed Joe where he spoke
[3:36] about generating revenue with content.
[3:38] So I could reach out to this site and ask
to be interviewed in a future podcast episode,
[3:43] assuming I have something
unique and valuable to offer.
[3:46] To help narrow down your search, you could
scroll back to the top and then look for specific
[3:51] keywords.
[3:52] So if I wanted to get interviewed more, I
could look for keywords like “podcast”
[3:57] or “interview” in the search bar here.
[3:59] A few other common types of links that you
might find by analyzing a competitor’s home
[4:03] page are testimonials, quotes, and guest posting
opportunities, since the author box almost
[4:08] always has a link pointing to the writer’s home page.
[4:11] Once you’ve filtered through the list, you
could start sending your own pitches to these
[4:14] site owners to have your brand
mentioned alongside your competitor’s.
[4:18] Okay!
[4:19] Onto the second link building strategy:
[4:21] build links to your existing pages
that need the extra boost.
[4:25] Now, there’s a good chance that both you
and your competitors have pages with similar
[4:29] content, products or services.
[4:31] And that’s probably what makes them
a competitor in the first place, right?
[4:35] So here’s the skinny on this tactic.
[4:38] This is a simple 3-step process.
[4:40] Step 1: pick a page on your site that you
want to build backlinks to.
[4:45] Step 2: Find a competing page and analyze
the backlink profile to find relevant link prospects.
[4:51] And step 3: send a unique pitch that shows
how your content, product, or service is different
[4:58] than the one mentioned.
[5:00] So let’s say that I have a great post on
my blog about link building, but it’s not
[5:04] getting the attention it needs.
[5:05] First, I would change this URL
search to a full domain search.
[5:09] Next, I’ll click on the “best by links
report” in the sidebar to see the most linked
[5:14] to pages across the domain.
[5:16] Lastly, I’ll use the search bar and look
for a relevant keyword.
[5:20] So I’ll type in “link” and then run the search.
[5:23] Right away, you’ll see some hyper-relevant
posts that have a solid number of unique linking
[5:28] domains.
[5:29] And if we were to add up these referring domains,
you could potentially find hundreds of link
[5:33] prospects almost instantaneously from just
this single competitor.
[5:37] Next, we can click on the corresponding number
under the “dofollow” column and open up
[5:42] the individual backlink reports.
[5:45] Now, we would perform a backlink analysis,
exactly the same way we did in the second
[5:49] video in this series and send our pitch to
the various site owners.
[5:52] It’s important to note that when you’re
pitching these sites, you should provide some
[5:56] kind of unique value in your pitch.
[5:58] So in this case with link building, are you
sharing new tactics that no one’s talking about?
[6:03] Do you have a unique case study with your
results or a creative process that you follow?
[6:07] Do you have unique data or insights you can
provide that the page that they’re currently
[6:12] linking to doesn’t?
[6:14] Basically, you need to ask yourself this question:
[6:17] Why should they take their time,
just to add your link to their post?
[6:22] And if your only answer is, “out of the
goodness of their hearts,” then you may
[6:25] want to rework your pitch.
[6:27] One thing to note is that when you’re looking
through your competitor’s best by links
[6:30] report, you can look for older outdated posts.
[6:33] In general, it’s easier to steal your competitor’s
backlinks when you have brand new content
[6:38] with information that’s relevant today.
[6:41] In our example, CMI happens to include the
dates in their URL, so it’s really easy
[6:46] to identify outdated posts with a quick scan.
[6:50] There are a couple other ways that you can
find competing pages.
[6:53] The first is to go to Google and type in a
keyword phrase that you want to rank for.
[6:57] So in this case, if it was “link building”,
then I could go through the top 10 results,
[7:02] copy and paste each URL into Site Explorer
and analyze the individual backlink profiles
[7:07] to create an even bigger list of prospects.
[7:10] Now, the great thing about this tactic is
that it’s not limited to just blog posts.
[7:15] The exact same logic and principles apply
for product and service pages.
[7:19] For example, if we were to create a marketing
automation software, then I could simply take
[7:24] one of my competitors’, so let’s say Mailchimp’s
feature page and then paste the URL into Site Explorer.
[7:30] And from here, you can see that this URL has
615 referring domains linking to this page.
[7:37] Now, I can click on the backlinks profile
here in the left sidebar, and then look through
[7:41] the list of people who are linking to this product page.
[7:45] Looking at this result here, the anchor and
surrounding text tells us a lot.
[7:50] It says, "tools such as Mailchimp’s marketing
automation software can help with personalization."
[7:56] So the question that comes to mind, is why aren’t
they mentioning my marketing automation software?
[8:01] And the most probable answer again?
[8:04] Is that they don’t know it exists.
[8:05] So in my outreach email, I could offer them
a free account and show them unique value
[8:10] in how my tool is superior, easier,
and better than Mailchimp’s.
[8:15] Alright, onto one of my favorite tactics and
that’s because it is one that is easily scaleable.
[8:20] Seriously! Easily scaleable.
[8:22] Tactic #3 is broken link building.
[8:25] Here’s the skinny on broken link building.
[8:27] You find a dead 404 page from a 
competitor’s website that has backlinks.
[8:32] Next, you recreate that page with your own twist.
[8:36] And then you email everyone who is still linking
to the broken page and ask them to replace
[8:40] the dead link with yours.
[8:41] There are a few ways to find broken pages
with backlinks using Site Explorer.
[8:46] The quickest way to do it from a domain level
search is again in the “best by links” report.
[8:51] The only thing we need to change here is this
one filter to find only the 404 - not found pages.
[8:59] And boom!
[9:00] We now have a list of over 23,000 broken pages
from our competitor’s site that has backlinks.
[9:08] From here, you can click on the referring domains column to sort the list in descending order.
[9:13] You can see right here that their .aspx version
of the site was never redirected properly.
[9:18] And this broken link here on “what is content
marketing” has earned over 400 Dofollow
[9:24] backlinks from 188 unique websites!
[9:28] The one below, seems to be a list post of
the top 42 content marketing blogs which has
[9:33] 91 referring domains!
[9:35] And the one below that...
[9:36] drum roll please...
[9:37] [Drum roll]
[9:38] Is the same post without a proper redirect,
so that 91 referring domains, now turns into
[9:44] 157 unique linking websites.
[9:47] A.K.A. 157 new link prospects!
[9:50] Now, if you already have a solid replacement,
then it’s just a matter of pitching the
[9:54] owners, editors, and webmasters with your piece.
[9:58] And you can use the search filter here again
to look for topics that are similar to ones
[10:02] that you’ve already published.
[10:04] So let’s say that I have a great post on
content marketing tools.
[10:08] I can search for the keyword “tool”, and
you’ll see all of the relevant broken pages
[10:12] with the keyword in the URL.
[10:14] But if you haven’t created the post yet,
then you can do something cool right here
[10:18] within this report.
[10:19] First, I’ll clear the search filter.
[10:21] And now, let’s look at one of these pages
that seems to lack context.
[10:25] This one here has a URL permalink that reads:
“repurpose one video” and has 32 unique
[10:31] linking websites.
[10:33] What you can do is click on the caret here
and if there are any records inside of Archive.org,
[10:38] which is a free service that lets you see
what pages looked like in the past, then you’ll
[10:42] see a shortcut link here.
[10:44] Click on the link and it will load up the
page and show you what the page looked like
[10:48] when it was live.
[10:50] Now we know that this post is a case study
done on their podcast where they repurposed
[10:54] one video and got X results.
[10:57] So if you have a similar case study on repurposing
content, then it might be worth creating.
[11:02] After your content is pitch-ready, you can
click on the number in the dofollow column,
[11:07] which will open up the backlinks
report with the dofollow filter set.
[11:10] Now, you can see all of the pages that have
linked to this broken page.
[11:15] Now, it’s just a matter of reaching out
to each site owner, editor, or webmaster to
[11:19] let them know about the broken link and to
pitch your post as a replacement.
[11:23] One side note that I want to make is regarding outreach.
[11:27] When you’re pitching the different site
owners, you want to make sure that your replacement
[11:31] article is actually relevant to the context
of why they linked to the broken link.
[11:36] For example, if we look at this broken page’s
backlink profile, which is on content marketing
[11:41] spend, then you can see from the anchors/surrounding
text column that the context of these links
[11:47] is largely because of stats.
[11:49] So if you were recreating a similar page to
this one, you should be prepared to use your
[11:54] new and up to date data as part of your pitch.
[11:57] And if you don’t have the data,
then don’t recreate the post.
[12:01] Alright, on to link building strategy #4,
which I don’t think many people are using.
[12:06] And that’s link building from irrelevant 301 redirects.
[12:10] Here’s the skinny:
[12:12] When a website decides that they want to consolidate
content, meaning, they're going to take some
[12:16] of their less popular posts and then redirect
to ones they want to rank for.
[12:21] And the result is going to be completely irrelevant
redirects that you can capitalize on.
[12:27] Within this same report, which is the best
by links report, we can change the 404 filter
[12:32] to “301 moved permanently.”
[12:35] And you can see that they have over 6,700
articles that have been permanently redirected.
[12:40] The one that stands out to me is the blog post here.
[12:43] It looks like they’ve redirected a post
on headline click through rate to their headline
[12:47] tips and tools post.
[12:50] This might seem like they’re completely
relevant, but if we click through to the tips
[12:54] and tools article and then search for the
word “click”, you’ll see that there
[12:59] are only 3 occurrences.
[13:01] The first shows "cheesy click-bait headlines".
[13:04] The second reads, “The winner gets the clicks”.
[13:07] And the third says “most clicks.”
[13:10] Looking at the archive.org page, you can see
that the original topic was on tips to improve
[13:15] your headline click-through rate, which the
new article clearly doesn’t help with.
[13:20] From here, you would go to the backlinks report,
skim through the anchors and surrounding text
[13:25] column to see the context of the backlink.
[13:27] And here, we can see that the majority of
links are coming from a stat that was mentioned
[13:31] related to click-through rate.
[13:34] And if you look at this one here, it says
that the stat comes from “the folks at Outbrain”
[13:39] which you could also link to in your post
so that your article is relevant when you’re
[13:43] pitching these sites.
[13:45] Pretty neat twist to 404 link building, right?
[13:47] Alrighty, link building strategy #5:
[13:51] Guest blogging on sites where your 
competitors are posting (with a twist).
[13:55] And the method that I’m about to show you
is a pretty creative one that I haven’t
[13:59] seen anyone talk about.
[14:00] But first, the skinny on guest posting.
[14:03] First, you find a website you want to write
for, you pitch them with some topic ideas,
[14:07] and if accepted, write a post that will most
likely lead to a link back to your site.
[14:13] And I’ve covered a lot of effective ways
to find guest posting sites in my Content
[14:17] Explorer video.
[14:18] So if you’re using or plan to use guest
posting as a promotion strategy, then I highly
[14:23] recommend watching that video.
[14:25] Now, before I teach you this new tactic, let
me start with a story.
[14:29] [Dreamy music]
[14:30] It was a dark and stormy night and I was just
sitting at home reading through some of my
[14:35] favorite blogs, minding my own business.
[14:38] And for whatever reason, blog
after blog after blog after blog...
[14:43] This guy’s name and face kept
popping up on my screen.
[14:47] Ryan Stewart.
[14:48] He seemed to be on some kind of relentless
guest posting blitz.
[14:52] So I followed him on Twitter and literally
binge read everything he had written.
[14:56] [Slow clap]
[14:58] Well done Ryan...well done.
[15:03] Here’s the thing: if I was noticing him
everywhere, so were others.
[15:07] And when it comes to anything
online, there are always footprints.
[15:12] The main one footprint for guest posts is the author bio.
[15:15] And in it, you’ll normally get a link to your 
website and some links to your social profiles.
[15:21] So what you can do to find guest posting opportunities
is to open up Site Explorer and search for
[15:26] a popular guest blogger’s Twitter profile URL.
[15:29] I’ll put in Ryan’s twitter URL and click submit.
[15:33] And you’ll see that 128 unique domains have
linked to his twitter profile.
[15:38] Let’s look at the backlink profile.
[15:40] If you skim through the referring page as
well as the “anchor and backlink” column,
[15:44] then you can almost instantly
see why they got a backlink.
[15:48] For example, this one from an amazing blog
that I absolutely adore was an expert roundup
[15:55] which you can see from the title.
[15:57] Then you’ll see this one here on local-seo
that looks like a naked URL.
[16:01] And if we click through to that article, you’ll
see that Ryan was the guest author.
[16:05] Now where does this link come from?
[16:08] Right here.
[16:09] So you could skim through this column and
look for naked urls, empty anchors, or even
[16:15] links from images, which often
suggests that it was a guest post.
[16:19] By using these 5 link building tactics that
I just showed you, you should be able to build
[16:23] a large enough list of prospects and get backlinks
to get your pages ranking with the big boys.
[16:29] And that’s it for this SEO tutorial and
actually this entire backlink analysis and
[16:34] link building series!
[16:35] If you haven’t watched the other videos,
then I highly recommend going back and working
[16:39] through these videos at your own pace.
[16:41] Make sure to hit the thumbs up button and
subscribe for more actionable SEO tutorials.
[16:46] In fact, let me know in the comments if there’s
anything that we haven’t covered that you
[16:50] would like to see in action right here on YouTube.
[16:53] Now, I’ve got some links that need to be
built and I’m sure you do too.
[16:56] So until the next video, keep grinding away
SEO friends and I’ll see you soon.
[17:01] [Music]

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