i used chatgpt to rank 1 in google in one hour with timestamps YoutubeScribe.com

[0:00] You might think that Google hates AI content
because they have an entire section on it in
[0:04] their spam policies.
[0:05] But the keyword here that often
gets missed is "spammy".
[0:08] In fact, I think they love AI content
when it's used in a very specific way.
[0:14] I'm going to prove it by ranking #1 in
Google, surpassing some of the biggest
[0:18] sites in the world using just AI content.
[0:20] In fact, I'm going to do it in less
than an hour starting... now.
[0:26] Alright, so the way we're going to rank #1 is to go
after a keyword where there's a Featured Snippet.
[0:30] And the only real thing you need to qualify for
a snippet is to rank in the top 10 for that keyword.
[0:37] So let's go and find those keywords.
[0:38] I logged into my free Ahrefs' Webmaster Tools
account, went to the Organic Keywords Report
[0:43] and set a couple filters to find
featured snippet opportunities.
[0:47] And after a minute of work, I had over
7,000 keywords to choose from.
[0:52] Okay, so my game  plan is to Google some of
these keywords and choose one where I think
[0:56] the current snippet can be improved.
[0:58] And I was going to make some minor edits to
our post using content generated by ChatGPT.
[1:04] And so, I'm thinking like 15 minutes
of work – max.
[1:08] And then from there it's just a waiting game to see
if Google thinks that our page deserves to rank #1.
[1:14] My hopes were high and spirits were even higher.
[1:17] But it was then that I remembered
what happened the last time I tried this…
[1:22] There's a hole in my plan.
[1:24] The last time I tried to make small edits
and shortcut my way to #1, it didn't work.
[1:29] And basically, I had to rewrite an entire
article in order to win that snippet,
[1:33] which by the way Google referred to as "epic tips".
[1:37] Anyway, I obviously don't have enough time to do
a full rewrite nor do I trust ChatGPT to do a full rewrite.
[1:45] And more than anything else, I just really
don't want to make the same mistake again.
[1:50] My stress levels were on the rise.
[1:52] And with time ticking away and no hope in
sight, it felt like I was on the express train
[1:57] to Fail town.
[1:58] But after a moment of success, two questions
popped to mind that would set me on the right track.
[2:03] Ok… so what if last time actually wasn't a failure?
[2:08] But rather, I didn't give Google enough time
to give credit to those small changes I made?
[2:14] And what if… what if rather than optimizing
for one keyword, I did it for a whole bunch
[2:21] until my time ran out?
[2:23] I've gotta try.
[2:24] So back I went to the organic keywords
report to choose my keywords.
[2:28] And because there were 7,000 to choose
from, I made a few rules for myself.
[2:32] Rule #1. Our blog post needs to be
a good match for the query.
[2:37] For example, this page ranking for "create an affiliate
program" is a perfect match for the keyword.
[2:43] Our "Affiliate marketing for beginners" guide isn't.
[2:46] So, disqualified.
[2:48] Rule #2. The page that owns the snippet
has to have a similar or, ideally, higher level
[2:54] of authority than our website.
[2:56] And that's because people love
to comment with things like:
[2:59] "This is never going to work for 99% of websites.
[3:02] Ahrefs has one of the highest domain authorities".
[3:04] "It's worth mentioning that Ahrefs
has high domain authority."
[3:08] Yeah, we do… but so do all of our competitors,
including Wikipedia that has a DR 96!
[3:15] And yeah…
[3:16] I'm definitely going after Wikipedia.
[3:18] We have a DR 91 in case you're wondering.
[3:20] And Rule #3. Our pages can't have ranked recently in
the featured snippet for an extended period of time.
[3:27] So again for Pagerank, the last time we had
and held the snippet was like 7 months ago.
[3:33] This way, I'll know that a sudden #1 ranking
for a sustained period of time would have
[3:38] been because of my work, and not luck.
[3:41] So after 15 minutes, I'd chosen
10 keywords to go after.
[3:45] It was time to call in my team of writers.
[3:47] And by writers… I'm talking about ChatGPT.
[3:50] Alright, so the first keyword
I have is "marketing funnel".
[3:53] And it looks like HotJar owns the snippet here
and it's clearly a definition or paragraph snippet.
[4:00] So I'm actually going to copy this definition
and go to ChatGPT and I'm going to say:
[4:04] "I want to win the featured snippet
for the query "marketing funnel."
[4:08] HotJar currently owns it with this definition."
[4:10] And Paste.
[4:13] "This is the definition from our page."
[4:15] And I'll copy and paste that into our chat.
[4:18] "Now make ours better."
[4:20] And I couldn't believe the definition it gave me...
[4:24] The definition is like a full blog post.
[4:26] No one wants to know this.
[4:28] This is terrible.
[4:29] I thought this would be a homerun win.
[4:31] I was even planning to scale this to the
7,000 plus eligible keywords on our blog!
[4:36] We'd get a vertical spike in traffic, I'd share it
on our YouTube channel, and everyone would
[4:41] subscribe because they'd know that this
is the place to learn digital marketing.
[4:46] But all my dreams shattered – from a single prompt…
[4:50] And a single prompt is the very
reason why this didn't work.
[4:55] Okay, so I remember reading in OpenAI's
API documentation about system roles…
[4:59] and I can't find the exact snippet,
but just look at their code samples.
[5:05] They all define a system role like, you are a helpful
assistant, a personal math tutor, or an HR bot,
[5:11] and you have access to files to answer
employee questions about company policies.
[5:16] Now, I'm not an AI expert or an engineer,
but what I think a "system role" does is it
[5:21] adds context and expectations to the conversation.
[5:26] Like what makes a featured snippet "good"?
[5:29] ChatGPT and I gotta align ourselves here
so we're playing from the same playbook.
[5:35] And once we're on the same page, it's only
then that I can ask for a snippet optimization
[5:42] and expect something, maybe, decent.
[5:45] So in an attempt to set context and expectations,
I asked ChatGPT to tell me the different types of
[5:51] Google featured snippet?"
[5:53] And the first two types were exactly
what I wanted to optimize for.
[5:56] I decided to start with definition
snippets, so I asked it:
[6:00] "What makes one definition snippet
better than the other?"
[6:02] And ChatGPT outlined a checklist of criteria.
[6:05] Now, because I agreed with most things said,
I didn't ask for modifications or provide any
[6:10] further suggestions.
[6:11] I needed to start editing these posts
because I was racing against time.
[6:15] So I gave it my first target keyword, the content
from the snippet, and their entire page's content
[6:21] for additional context.
[6:22] I also told it my goals, gave it our full content,
and asked why HotJars is better than ours
[6:28] based on the criteria we established before.
[6:31] And the justification was decent.
[6:34] Now it was the moment of truth.
[6:35] "ChatGPT,  Can you rewrite my
definition to be better than hotjar's?
[6:41] Explain why it's better using
our 7 point criteria as support."
[6:45] And with only 35 minutes remaining
I saw something unfamiliar… hope.
[6:50] Alright, so this still isn't perfect, but it's way
better than what we had before and it's
[6:56] actually working off a framework which I can
reuse for all of the other keywords that I chose.
[7:01] So I'm going to finetune this definition with
ChatGPT and then we're going to try and blitz
[7:05] through the rest of our keywords.
[7:07] We were off to the races.
[7:09] I told ChatGPT to shorten our definition.
[7:11] I gave it some complimentary images that
would be used in our post, and I asked it to
[7:16] use simpler language.
[7:17] And while it would have been way faster
to just manually edit the definition myself,
[7:21] I was on a mission to prove that Google actually
loves AI content when it's used to improve
[7:26] clarity and user experience.
[7:29] Alright, so I've done the first featured snippet
and I feel like there's some chemistry now,
[7:33] and so, I'm going to go and try and finish
off the rest of the 9 snippet optimizations.
[7:38] ChatGPT and I optimized snippets for the query
"PageRank," "SEO tips," "SEO vs. SEM," and more.
[7:44] We were like two peas in a pod.
[7:46] And with less than three minutes
remaining, it was time to call it.
[7:50] Okay, so I did 9 out of 10 snippet optimizations
with AI that I'm pretty happy with so all we can
[7:57] do now is wait.
[7:58] And we didn't have to wait long.
[8:00] With just one day passing by it happened again…
[8:04] Yesss!! I got my first snippet for "SEO vs SEM"!!!
[8:07] I was on an SEO high and there was
nothing that could bring me down.
[8:11] I went to bed thinking of what
might happen over the weekend.
[8:14] Will Google add me to their
SEO starter guide page?
[8:17] Will they issue me a trillion dollars in stock?
[8:20] All I knew is that whatever was coming
my way would be well deserved.
[8:23] And before I knew it, it was Monday December 11th.
[8:27] I logged into my Ahrefs account, went to
my Rank Tracker Project, and it was gone…
[8:33] I lost the snippet.
[8:34] And the whole point of this wasn't to just win
it, but it was to win and hold it for a sustained
[8:40] period of time.
[8:41] So, we are back at square one with
less than three minutes of our time.
[8:49] I need a break….
[8:50] The next day came… then the next…
and the next… but nothing.
[8:55] I knew something was missing, but I
couldn't quite put my finger on what.
[8:59] So as a final attempt, I went back to Google
and searched for "seo vs sem" to see what
[9:05] could be missing..
[9:06] Okay, so this is going to sound like a completely
"conspiracy SEO"-type theory, but just stay with me here.
[9:13] So, I noticed that the SERP is still showing the old date.
[9:17] And that's because I didn't change the updated date
in the post considering it was a super-minor edit.
[9:23] So, I think I have like three minutes left from
my original hour, so I'm going to just change
[9:29] the updated dates to the time
the posts were changed.
[9:32] No bumping to the top of
the blog or anything like that.
[9:35] Literally, just going to change the dates.
[9:37] So I did that with the 9 posts that I'd updated
and submitted most of them to Google search
[9:41] console for indexing.
[9:43] My timebank had officially hit zero..
[9:46] And two days later, I'd learn that my conspiracy
SEO theory may not have been as crazy as I had
[9:52] originally thought.
[9:54] Okay, so, it's December 15th and
I think something's happening.
[9:58] So, our share of voice had a noticeable bump
for our featured snippet keywords – the most
[10:03] notable movement being for the keyword "pagerank."
[10:07] And yeah, it's not a number one ranking
but I feel like something's brewing here.
[10:12] And as crazy as it might sound, I think it
has to do with changing this tiny little part,
[10:18] which by the way, has nothing to
do with the quality of the changes.
[10:23] Was I going crazy?
[10:24] It sure felt that way.
[10:26] So I had to get to the bottom of this.
[10:28] And I knew just the person to call to find
out if I was crazy or if there was something
[10:32] happening under the surface.
[10:34] Okay, so,  when I changed the definition for
the PageRank article and Google recrawled
[10:39] the page, nothing really happened
in terms of, like, a boost in rankings.
[10:43] But when I changed the last updated date
and nothing else, we jumped, like, 3 positions.
[10:48] So, do you think that the date change
had anything to do with this boost?
[10:54] Maybe.
[10:55] There's a lot of SEOs that believe if
you update the date - it's going to help.
[10:59] I think you probably triggered another system,
maybe the Featured snippet system, you got
[11:03] a better answer and it's trying to rank you higher.
[11:06] Some of those processes are delayed a little
bit, so I think that's a little more likely.
[11:10] So you're saying there's still
hope to win the snippet?
[11:12] There's always hope.
[11:14] The fire inside of me was reignited.
[11:16] And I knew it was just a matter
of time before we'd see success.
[11:20] But with the holidays just around the corner,
I decided to take some much needed time off.
[11:25] I sang carols with the family, exchanged gifts,
and rang in the New Year with a delicious burrito.
[11:30] And before I knew it, I was back in the office
on January 3rd, checking our rankings…
[11:36] I did it!!!! I can't believe I did it!
[11:38] Alright, so, I got the snippet for "seo vs. sem" and
I got the snippet for "keyword cannibalization"!
[11:45] Also, we went off from position 6 to
position 3 for the keyword "pagerank."
[11:50] So, we're holding it and we're really not
that far off from overtaking Wikipedia.
[11:55] But I quickly realized that the battle wasn't
won because at least one of our keywords
[11:59] needed to hold the #1 ranking position
for an extended period of time.
[12:04] Days went by and we lost the featured
snippet for "keyword cannibalization."
[12:08] But we were still going strong holding
the snippet for "seo vs. sem."
[12:13] And more importantly, our total share
of voice was at a sustained new level.
[12:17] Something was happening.
[12:19] Then on January 9th, the unthinkable happened.
[12:22] Yooo, I just outranked Wikipedia!
[12:25] And by the end of the month, I hit peak
adrenaline, winning 3 out of 9 featured
[12:29] snippets using just AI content.
[12:32] Now, as for the keyword "seo vs sem", we held
a #1 position for well over a month and the last
[12:38] time this happened was nearly a year ago.
[12:41] And the same happened for "pagerank"
with a tiny bit more volatility.
[12:44] By the time we were halfway through February,
we were holding the snippet for 3 keywords:
[12:49] "marketing funnel," "seo vs sem," and "pagerank."
[12:52] Okay, so we are at the end February and
it's safe to say that this is a win, but I want
[12:58] to show you something even crazier
than ranking #1 for a few keywords.
[13:02] So, I was tracking the 9 URLs I was working
on in an Ahrefs, and just look at the massive
[13:07] total traffic boost!
[13:08] Even with just these tiny optimizations we've got an
estimated over 10,000 more monthly visits from search.
[13:16] This is amazing!!!
[13:18] But then I realized that maybe
I hadn't proven anything.
[13:21] I mean - did the ranking increase
come from changing the dates?
[13:25] Did we just luck out from some algorithm update?
[13:27] I knew that the only way to prove that Google
loves AI content was to switch it back to
[13:33] the original human-written content.
[13:35] So I went to archive.org, pasted in one of
our URLs, but they didn't have a snapshot
[13:40] of our page when I made the changes.
[13:42] So I checked in Ahrefs Page Inspect...
[13:44] Oh my goodness, there's so
many dates to choose from.
[13:47] I chose the date right before I
made the changes to this page.
[13:51] I scrolled down and immediately
saw the original version there.
[13:55] So all I had to do was copy and paste this
into WordPress and hit the Update button.
[14:00] Then I submitted it to Google search console.
[14:03] Rinse and repeat for the other pages
and we're back to the waiting game.
[14:07] But I didn't have to wait long…
[14:08] Alright, so it's only been like three hours since
I submitted for indexing in GSC and we already
[14:13] lost the snippet for "seo vs. sem."
[14:16] And let me remind you - we held that
snippet for, like, two months straight…
[14:21] And a few hours later, we'd lost the snippet
for "marketing funnels" and "pagerank."
[14:26] Now, while I may have proven that the AI content
snippets beat our human written snippets,
[14:31] it doesn't exactly mean that Google loves
all content created by AI tools, clearly.
[14:36] Google loves what the user loves, and when
a user searches for informational content,
[14:41] they want simple, clear, and concise information,
which AI just so happens to be good at creating
[14:48] – probably better than humans.
[14:50] So, rather than creating spammy AI content,
risking getting deindexed and losing a large
[14:55] portion of your business in the name of scale…
[14:58] Focus on clarity and AI may just
be a good assistant for that.
[15:02] If you want to see how to do that, go and watch
our video where I ranked #1 for a super competitive
[15:07] query in under 24 hours.

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