how to find high quality backlink opportunities in with timestamps YoutubeScribe.com

[0:00] In this video, I’m going to show you 5 effective
[0:02] real-time alerts that’ll help you get more backlinks.
[0:05] Stay tuned.
[0:06] [music]
[0:10] What’s up guys?
[0:11] It's Sam Oh here with Ahrefs and I’m super
excited for today’s tutorial.
[0:15] Throughout this tutorial, I’ll be using
Ahrefs’ Alerts tool to set up 5 passive
[0:19] real-time notifications that
I think everyone should be using.
[0:23] Now, all of these alerts have one purpose
and that’s to find new and relevant link
[0:28] prospects with as little effort as possible.
[0:30] Now you might be wondering how monitoring
keyword mentions in new articles can help
[0:35] you get backlinks.
[0:37] The thing with marketing, particularly, link
building is that timing is a critical component
[0:42] in successful outreach.
[0:43] So, the sooner you can reach out to someone
from the time that they publish their article,
[0:48] the higher your chances will be to get a link placement.
[0:51] So with that in mind, let’s jump right in.
[0:53] The first alert we’re going to create is
the "brand mentions alert."
[0:56] So go to the Alerts tool from the menu bar.
[0:59] Next, click on the “mentions” tab and
then the “Add Alert” button.
[1:03] This is a great way to find unlinked 
mentions of your company’s name.
[1:07] So anytime someone mentions your brand, but
doesn't link to your site, you can reach out
[1:12] to them and just ask them for the link.
[1:14] It’s also a highly effective way to start
building relationships with influencers and
[1:18] journalists who are talking about your company.
[1:21] And on the other spectrum, you can monitor
sites that are giving you bad press.
[1:25] Here, you need to enter in a search
query that you’d like to monitor.
[1:29] So, rather than creating a separate alert for
different variations of your brand name, you
[1:33] can set up a single alert by
using the "OR" search operator.
[1:37] For our website, we might put “ahrefs”
OR “ahrefs.com” OR, common misspellings
[1:42] like “a hrefs” OR “aherfs.”
[1:45] And it’s important to note that when using
search operators in your query, you must use
[1:50] uppercase letters on the operator since they
are case sensitive.
[1:54] When setting the mode, you can choose to search
everywhere, just in the title, or only within
[1:59] the body content.
[2:00] So, for this alert, I recommend searching everywhere.
[2:03] We’ll leave the language setting to all languages
[2:06] and for blocked domains, we’ll actually
block our own domain since we don’t need
[2:10] to get alerts from our own site.
[2:12] For recipients, you can add people on your
team like an outreach manager or maybe a client
[2:16] who wants to do their own outreach.
[2:18] Finally, you can choose the interval to get the alerts.
[2:21] There’s real-time or a daily or weekly summary.
[2:23] So, we’ll choose real-time.
[2:24] Finally, we’ll save it.
[2:27] Now anytime someone mentions any of these
keywords within their content, we’ll get
[2:31] an email where we can check if they added
a link to our site with the brand mention.
[2:36] And if they didn’t, we can just send them
a friendly email and ask for the link.
[2:40] One other thing to mention is that you can
track your branded product keywords in here.
[2:45] So for example, if Apple were to add in their
company name, you know, they’d get a lot
[2:49] of irrelevant results.
[2:51] So instead, they could track branded keywords
like iPhone, iPad, Macintosh, and a phrase
[2:57] match like Apple TV.
[2:59] Recently, we’ve been thinking about adding
in a super cool feature that will automatically
[3:02] detect if the web mention is linked or not.
[3:05] So if you want to see that feature added to the
Alerts tool, then make sure to leave a comment.
[3:09] While we’re waiting for some cool sites
to mention us, let’s move on to the second
[3:13] alert, which is what I like to call the
“The Intruder Technique.”
[3:17] The principle behind this alert is to find
websites that are mentioning two of your direct
[3:22] competitors, but not you.
[3:23] Here’s how it’s done.
[3:25] If Mailchimp wanted to monitor sites that
are talking about their competitors, but not
[3:29] mentioning their tool, they could achieve
this by using boolean operators.
[3:34] For example, their search query might look like this:
[3:36] +aweber +activecampaign -mailchimp.
[3:41] This search query would alert Mailchimp every time a website mentioned both Aweber and Activecampaign
[3:48] but not Mailchimp.
[3:49] They could then reach out to the site owner
to “intrude” in on the party, right?
[3:53] Now, this is an awesome alert to find prospects
that you can send samples to, give free trials,
[3:58] find new affiliates, or just to bring your
company to their attention.
[4:02] And again, we're just going to leave the settings
as the same as we did before.
[4:06] So far, we’ve covered a couple
cool company/brand mentions.
[4:10] But you don’t need to limit yourself to
your company’s name or branded product names.
[4:14] The next alert is the “related keywords alert”.
[4:17] At Ahrefs, one of our tools is Site Explorer,
which is well-known as our backlink checker.
[4:22] Then we have Keywords Explorer which is our
keyword research tool and we also have
[4:26] “Rank Tracker” which checks your Google 
search rankings continually over time.
[4:31] Since people aren’t always searching for
our branded product names as much as they
[4:34] are these related terms, we can set up an
alert to find content mentions that are highly
[4:39] relevant to our products.
[4:41] So for our search query, I’ll type an open
bracket, "backlink checker" OR "keyword research
[4:47] tool" OR "rank checker" close bracket, and then -ahrefs.
[4:53] We’ll leave the rest of the settings as
we did in the previous examples and click
[4:57] the save button.
[4:58] You could also use this for general keywords
that are highly related to your niche.
[5:02] For example, at Ahrefs, we might search for
something like title:“SEO Tools”,
[5:07] which I’ve set as a phrase match, -ahrefs.
[5:11] These alerts will open up opportunities to
introduce our tool to bloggers and influencers
[5:15] and potentially get links to our product pages,
which are generally tougher links to get through
[5:20] other link building tactics.
[5:22] Alright, onto the last one for our mentions
alerts, which I call, “recruit the hype man."
[5:28] The idea of this alert is to find people who
are reviewing your competitor’s products
[5:32] and services and then to recruit
them to promote your products.
[5:36] So, for this example, we could do a search like this:
[5:39] Title, colon, open bracket, your competitor’s
name, so I’ll use Salesforce as an example,
[5:46] space, review and close the bracket.
[5:49] And this will mostly send us real-time alerts
when content creators have done a full-blown
[5:54] review on a similar competitor.
[5:56] So we could reach out, offer trials and have
our products reviewed by experts and evangelists
[6:01] in our industry.
[6:03] For each of these alerts that you create,
you’ll get an email notification based on
[6:06] the set interval that you choose.
[6:08] And the beauty of these keyword trigger alerts
is that you can get as creative as you want
[6:13] and create hyper-targeted real-time alerts
so you’ll never miss an opportunity to get
[6:17] your name out there.
[6:19] Now, since the mentions alerts will only start
sending you new notifications from the time
[6:24] that you add it, you can go to Content Explorer,
which shares the same database as the Alerts
[6:28] tool, and use the exact same search queries
to find existing mentions.
[6:34] For example, if I wanted to check the "intruder
technique" example, I could type in the search query,
[6:39] +aweber +activecampaign -mailchimp,
and run the search.
[6:44] Next, I’ll click on the “one link per
domain” feature since we don’t want to
[6:48] pitch the same site multiple times.
[6:50] Then, I’ll click the “highlight unlinked
domains” drop down and in this case, I’ll
[6:54] type in mailchimp.com since in our search
query, we’re looking for pages that have
[6:58] mentioned a couple other email
marketing tools, but not theirs.
[7:03] If we scroll down a bit, you can see this
one on starting a fitness blog which mentions
[7:07] the two competitors, but not Mailchimp.
[7:10] And the highlighted domain in yellow tells
us that this website has never linked to MailChimp
[7:15] before, which makes them a great prospect
for outreach.
[7:20] If we scroll back up to the top, you can also
use this date filter here and see only the
[7:24] mentions in the last 7, 30, 90, or whatever
date range you want to check.
[7:30] So if I filter for the last 30 days, then
you’ll see this recent post called, “List
[7:35] of Best Email Marketing Platforms,” which
also has never linked to Mailchimp.
[7:40] When you’re setting up your mentions alerts,
I highly recommend testing your search queries
[7:44] with Content Explorer first to make sure that
you get relevant results sent to your inbox.
[7:50] So everything we’ve covered so
far are keyword mentions alerts.
[7:53] But there’s one last alert that will help
you find new link opportunities.
[7:57] And you might already be using this one because
it seems so obvious, but let me cover it anyway,
[8:02] just in case you missed it.
[8:04] The last alert you should use is one that
helps you spy on your competitor’s fans.
[8:09] Alert number 5 is the Linkerati Alert.
[8:12] If we click on the backlinks tab here, then we can
create a new alert by clicking on this button.
[8:17] Next, we need to enter in the domain or URL
of a competitor we want to track.
[8:22] Setting this as a domain search will likely leave
you with an overwhelming amount of junk links.
[8:27] So I recommend using either a URL to the homepage
or to an individual article to get relevant results.
[8:34] For example, if I had a blog on body building,
then the kind of homepage URLs that I would
[8:39] be looking for are ones similar to muscleandbrawn.com,
which talks mainly about power lifting and bodybuilding.
[8:46] Now, a homepage link that I would avoid putting
in here is something like menshealth.com.
[8:51] While they do talk about similar topics, they
cover a lot of other topics that would likely
[8:56] send me irrelevant backlink notifications.
[8:59] But I could track this page called “The
10 Best Back Workout Moves,” which may be
[9:04] relevant to an article that I’m building
links for on an ongoing basis.
[9:08] So I would copy and paste this URL in here,
make sure that the mode is set to URL and since
[9:14] I want daily alerts, I’ll leave the interval
as is and click the “add” button.
[9:18] Now, each time you get a notification, you
can contact relevant link prospects, quickly
[9:23] introduce your products or content and start
getting more backlinks to your website.
[9:27] I hope you enjoyed this tutorial.
[9:29] Make sure to hit the thumbs up button and subscribe
for more actionable SEO and marketing tutorials.
[9:35] Now, I know that I only covered 5 alerts here
and as you saw, you can come up with thousands
[9:40] of different combinations using search operators.
[9:43] So I want to hear from you.
[9:44] Leave a comment and let me know which alert
was your favorite on the list?
[9:48] Or if I missed a good one, I’d love to hear
from you and our smart marketing community
[9:53] so that everyone can grab a quick win.
[9:55] So until the next video, keep grinding away
and I’ll see you soon.
[9:58] [music]

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