how to build backlinks with advanced guest bloggin with timestamps YoutubeScribe.com

[0:00] Part #3. How to build links via guest blogging
[0:03] I'm about to teach you a few guest blogging tactics
[0:06] that someone might even call "advanced."
[0:08] But let's not forget about the very basics.
[0:10] The quality of your content always comes first.
[0:13] I actually think we should start calling it
"the fundamental rule of content marketing."
[0:18] If your content is weak, even the smartest
tactics and strategies won't work for you.
[0:23] But if your content is top notch, you'll
get astounding results with little to no effort.
[0:27] So that aside, let's address two of the most
common challenges in guest blogging.
[0:32] How to never run out of blogs to guest post for.
[0:34] And how to create more quality guest
articles in less time.
[0:37] Without further ado, challenge #1.
[0:40] How to never run out of blogs to guest post for.
[0:42] Most guides to guest blogging will suggest
you to use advanced Google search operators
[0:46] for finding blogs to guest post for.
[0:48] Like your_topic "guest post," your_topic
"guest article," your_topic "write for us,"
[0:52] your_topic inurl:submit, etc.
[0:55] And then you're supposed to somehow scrape
Google search results for all these search queries,
[1:00] save them into a spreadsheet, run de-duplication
and maybe even pull some SEO metrics
[1:04] which would help you vet them.
[1:06] If you ask me - that is too troublesome.
[1:09] So here's how you get a huge list of guest
blogging prospects in five minutes or less.
[1:13] Go to Content Explorer and put your topic there.
[1:15] In fact, you can use any keyword that you know
blogs in your industry are likely to mention.
[1:20] For example, blogs in the SEO industry will often
talk about things like link building, keyword research,
[1:25] SEO audit, anchor text, etc.
[1:28] So let's take the keyword "link building"
and put it into Content Explorer.
[1:31] And I get over 120,000 pages that mention this
keyword somewhere in their content.
[1:36] But I don't need a list of pages, I need a
list of blogs to guest post for.
[1:40] So I put a checkbox next to "One article per
domain" setting.
[1:44] And from 120,000 results I go down to 39,000
pages that belong to unique websites and mention
[1:51] my target keyword.
[1:52] Next, I need to use the Language filter, because I'm
only going to write my guest articles in English.
[1:57] And finally, if I don't feel confident writing
articles for top blogs in my industry, I can
[2:01] use Domain Rating filter from 30 to 50, so
that I only see results from mildly popular
[2:07] blogs, where I have a much higher chance of
getting published.
[2:10] And we're down to slightly over 5,000 unique
websites that mention my target keyword in
[2:14] one of their articles.
[2:15] And because their Domain Rating is not too strong,
I know they're likely to accept my guest article.
[2:20] 5,000 is more blogs than you'll be able to write
for in your lifetime.
[2:25] But should you need more guest blogging prospects,
you can always loosen up the Domain Rating filter
[2:30] and you'll get vastly more results.
[2:31] And of course you can always start fresh with
some other seed keyword.
[2:35] For example, you could try searching for keywords
that are not so closely related to what you do.
[2:40] I started with keywords like "link building,"
"keyword research," "seo audit," "anchor text," etc
[2:45] because they're highly related to what we do at Ahrefs.
[2:47] But I could actually go much broader than that:
[2:50] "startup marketing," "growth hacking,"
"website promotion," "online business," etc.
[2:54] As you can tell, by playing with different
seed keywords you will end up with an almost
[2:58] never ending supply of blogs to guest post for.
[3:01] And this time we have 2 elephants in one room.
[3:04] Elephant #1. How do you know these blogs allow
guest posts?
[3:07] I don't. But is that even an issue?
[3:10] If a blog doesn't have a "Write for Us" page,
or any other signs of guest posts being accepted,
[3:15] why not just email them and ask about it?
[3:17] Here at Ahrefs we don't have a "Write for Us"
page and we never advertise an opportunity
[3:21] to publish your guest articles.
[3:23] But we do publish guest posts from time to time.
[3:26] It all goes back to "the fundamental rule of
content marketing" that I mentioned earlier.
[3:30] If you have a compelling idea and your writing is
of an exceptional quality, you might get accepted
[3:35] even by the blogs that don't normally
allow guest writers.
[3:38] Let's face it, the vast majority of people
who pitch guest articles are only willing
[3:42] to invest 30 minutes-or-so to crank out something
barely readable
[3:46] and hope it will land them a backlink.
[3:47] But most bloggers are too polite to say "Your
content is awful," so instead they say "Sorry,
[3:53] but we don't publish articles on our blog."
[3:55] And even if your content is top notch and you
still get a "no," well, it didn't hurt to ask, right?
[4:01] Next time that might be a "yes".
[4:03] And besides, even if you were turned
down, you still put yourself on the radar
[4:07] of a prominent person in your industry.
[4:09] By the way, remember what I said earlier about
the side benefits of leaving blog comments:?
[4:13] If you really want to publish your guest article
on some popular blog in your niche, try to get
[4:17] the attention of the blog owner via smart
insightful comments first, and only then
[4:22] reach out offering to write a post for them.
[4:24] Works almost every time.
[4:26] Elephant #2. Why should I publish articles
at low-DR blogs?
[4:30] Doesn't low-DR mean that a link from them
has little value?
[4:33] Technically, from Google's own perspective,
you're not getting a backlink from a domain.
[4:37] You're getting a backlink from a specific page.
[4:39] That is just how their PageRank formula works.
[4:42] That said, a highly popular website can have
a ton of weak pages, while a small new website
[4:48] can have a few very strong ones.
[4:50] And besides, some of the small websites will
eventually grow into big and popular ones, right?
[4:55] So you shouldn't shy away from guest writing
for a blog, just because their DR is low.
[4:59] A better question to ask would be "Do I think
this blog will still be around in 3 years from now?"
[5:05] If the answer is "yes," go for it.
[5:07] If it's "no," leave it, because you clearly
don't want to spend time writing quality
[5:11] guest articles that will eventually disappear
without a trace.
[5:15] Obviously, you should aim to publish guest
articles on the very best blogs in your industry.
[5:19] But if you pitched them a few times and got
rejected, you'll have to work your way up,
[5:24] writing for low-DR blogs in order to build
your skill and portfolio of published articles.
[5:29] Up until the big guys will start to recognize
you and let you write for them.
[5:32] So that was the challenge #1: how to find
the blogs to guest post for.
[5:36] And here goes challenge #2.
[5:38] How to create more quality guest articles in less time.
[5:41] I'm sure you can easily come up with a great
topic for a guest article.
[5:44] Maybe two, or three.
[5:46] But try to brainstorm at least 20 unique article ideas.
[5:49] I bet you'll start to struggle somewhere after #7.
[5:52] Which is why I'm happy to share two awesome
techniques that will solve this headache for you.
[5:57] #1. The Splintering Technique
[5:59] In the previous lessons of this course I was
advising you to create epic in-depth articles
[6:03] which would cover a certain topic better than
anyone else.
[6:06] Well, why don't you think of this big awesome
article as a collection of smaller ones, like
[6:11] a piece of wood that can be broken into many splinters?
[6:13] Here's an example.
[6:14] Take a look at this guide to link building
at Ahrefs blog.
[6:17] Right away you can see that it consists of 6 chapters.
[6:20] Well, this means that we can easily write six
unique articles, each talking about a separate
[6:25] chapter from this link building guide.
[6:27] When creating this guide we had to make these
chapters fairly short, because we didn't want to
[6:31] overwhelm our readers with unnecessary details.
[6:34] But if we were to create a dedicated article
for each of these chapters, we could go as
[6:39] deep as we wanted without the fear of making
them too long.
[6:42] I think this is a perfect way to come up with
ideas for guest articles.
[6:45] You create a single awesome resource that
would target a general topic, and then you
[6:49] break it into smaller "splinters" and submit each
of them as a guest article on a different blog.
[6:54] Which would link back to that big awesome
resource and help it rank in Google.
[6:58] And the thing that I like the most about this
technique, is that you can produce these splinters
[7:02] in little to no time, because you did all
the hard work educating yourself on that topic
[7:07] and all it's aspects while writing that big
awesome article for your own blog.
[7:11] Go look at your past articles and see if you can find
any potential splintering opportunities in them.
[7:16] #2. The Perspective technique
[7:18] Let's say we used the Splintering technique
to turn chapter #6 of our link building guide
[7:23] into an awesome guest article about the future
of link building.
[7:26] Does that mean that we cannot use this same
topic again for writing another guest article?
[7:31] Of course we can!
[7:32] All we need to do is change the perspective slightly.
[7:35] We could talk about the future of link building for
startups, ecommerce sites, small businesses,
[7:40] local businesses, non-profits, etc.
[7:42] I know these topics sound a bit clumsy, but
you get the idea of how "The Perspective
[7:46] technique" works, right?
[7:47] For every unique guest article idea that you
have in your list it is possible to create
[7:52] a few nice variations, by changing
the perspective slightly.
[7:56] That said, by applying the Splintering technique
and the Perspective technique just to our
[8:00] single guide to link building, we could easily
come up with nearly 20 unique guest article
[8:05] ideas in less than 20 minutes.
[8:07] So these are two of my favourite ways to easily
come up with unique guest article ideas.
[8:12] But don't limit yourself to these two only,
google around a bit and you'll find quite
[8:16] a few more great techniques that will help
you brainstorm cool ideas for your guest articles.

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