how often should you blog publish more often myth with timestamps YoutubeScribe.com

[0:00] Part 3. Busting the "publish more often" myth
[0:04] That's probably my favorite part of this lesson.
[0:06] What I love the most about SEO traffic, is
that you don't have to publish a lot of content,
[0:11] but still can get tons of traffic every single month.
[0:15] Here at Ahrefs we have a rather small team
working on our blog.
[0:18] There's just two people in-house and
two freelance writers.
[0:22] And we rarely publish more than one article
per week.
[0:26] If I put our blog URL into Ahrefs Content
Explorer tool and pick the last 30 days,
[0:31] it will only show me two articles.
[0:33] But look at our traffic from Google for the
past 30 days.
[0:36] It is growing quite consistently.
[0:38] That's because we don't have a nonsense goal
to publish a certain amount of articles every week.
[0:43] Our goal is to create content around very specific
keywords, closely related to our business,
[0:49] and make our content rank high in Google for these keywords so that it would bring us new customers.
[0:55] In fact, you can build your entire business
around a single article.
[0:59] I have a great example for you.
[1:01] Take a look at this article from healthline.com
titled, "How to lose weight fast."
[1:06] If I put the URL of this article into Ahrefs' Site
Explorer tool, I will see that it gets over
[1:10] 300,000 visitors from Google every single month.
[1:15] Let me take just a few seconds to note that the traffic
number that you see in Ahrefs is just an estimation.
[1:20] We have a monstrous database of over 400 million
keywords, that we use to calculate organic traffic of
[1:27] different websites.
[1:28] But clearly there are many more keywords 
that people might put into Google.
[1:32] So the organic traffic number that you see
in Ahrefs is just an estimation.
[1:36] And the actual Google traffic to a target website
or URL would usually be about 2 or 3 times bigger.
[1:43] So please keep that in mind when using Ahrefs
for traffic estimates.
[1:46] Ok, speaking of the keywords that Ahrefs is tracking.
[1:49] Based on our records, that article I just showed
you ranks for over 9,000 keywords.
[1:54] Let me click that number and see what they are:
[1:57] "how to lose weight," "how to lose weight
fast," "lose weight fast," etc.
[2:01] Just think about it.
[2:03] Every month well over 300,000 people find
this article while searching for weight loss
[2:08] advice in Google.
[2:09] That's a huge business opportunity right there.
[2:12] Even if you convert half of a percent of all these
people into customers, that's over a thousand
[2:17] customers every month, which is clearly a ton of money.
[2:21] But this example is of course an outlier,
because it's quite rare for a single article
[2:25] to get that much traffic from Google.
[2:27] And yet, why force yourself to publish dozens
of articles every month, when you can focus
[2:32] your efforts on creating just a few keystone
articles, make them rank in Google and get
[2:37] a passive stream of prospective customers as a result.
[2:40] But there's more!
[2:41] Viral traffic is mostly a gamble.
[2:43] You cannot know upfront if your article will
take of or not.
[2:46] You can only guess.
[2:47] And if it does take off, you never know how
much traffic this will bring you.
[2:51] But SEO traffic is predictable.
[2:53] In fact, I just showed you how to take any
article and estimate it's search traffic potential
[2:58] with the help of Ahrefs.
[3:00] Whatever the topic you're going to cover on your blog,
[3:03] just put it into Google, grab the URLs of
the top-ranking articles, and plug them
[3:08] into Ahrefs, to see how much traffic they
get and what keywords they rank for.
[3:12] These traffic estimates will help you make
educated data-driven decisions and better
[3:18] prioritize your budget, efforts and resources.
[3:20] And we're about to cover both the planning and
the execution in the further lessons of this course.
[3:26] The tactics and strategies that you're about
to learn will give you a massive competitive
[3:30] advantage over your rivals.
[3:31] I promise.
[3:32] But there's one last thing left to discuss,
before we dive deep into SEO.

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