how to segment link prospects for scale 23 link bu with timestamps YoutubeScribe.com

[0:00] Hey, it's Sam Oh and welcome to the third
lesson in the link prospecting module.
[0:04] In this lesson, we're going to talk about
segmenting your link prospects so you
[0:08] can send personalized emails at scale.
[0:11] And we'll basically be putting together
the pieces from lesson 2.1 on finding
[0:14] seed prospects, and lesson 2.2
on finding lookalike prospects.
[0:20] So if you haven't watched those yet, then I highly
recommend doing that before you continue.
[0:25] Now, I want to clarify what I
mean by "personalized emails."
[0:28] In my opinion, good personalized emails
are ones where the context of your pitch
[0:33] is relevant to something specific they've done
or said, or something that's important to them.
[0:39] For example, if you wanted to get a link from a
page on budgeting, saying something like this
[0:44] wouldn't be personalized in my books.
[0:46] "Hey Mitch, I read your post on budgeting methods.
[0:49] I have a page on credit cards and
how it can help people budget.
[0:52] Link to me."
[0:53] All this shows is that you've extracted
the main topic from the title.
[0:57] On the other hand, if you were
to say something like…
[0:59] "Hey Mitch, I saw that you're recommending
the 50/30/20 rule in your budgeting guide.
[1:04] Not sure if you're actually using this method for
budgeting, but I tried it and it absolutely sucked.
[1:09] I found it to be flawed because of [this].
[1:11] So I created a new budgeting method
called the 90/5/5 rule which does [that].
[1:17] My personal savings have gone up by 47%
in the last year and should only compound
[1:21] going forward.
[1:22] Would love to get your feedback and
perhaps a mention in your post if you dig it?"
[1:26] The context of the pitch, "feedback and a
mention" aka. a link, is relevant to something
[1:31] that they've said – and that's recommending
the 50/30/20 budget rule.
[1:36] Now, this lesson is not about outreach pitches
– we'll get into that in a later module.
[1:40] The key takeaway from these examples
is that linkable points a.k.a the things that
[1:45] reveal your seed prospects, naturally
make your outreach emails personalized.
[1:50] And because lookalike prospects are basically
mirrors of your seeds, you can send almost
[1:54] the exact same email while maintaining
the personalization factor, enabling you
[2:00] to scale your outreach campaigns.
[2:03] Now, to do it efficiently, all you need to
do is group your prospects by segment.
[2:08] And each segment will get its own unique email.
[2:11] This, in my opinion, is a much better way to
segment your link prospects compared to more
[2:16] common techniques based on metric groupings.
[2:19] Let's run through an example of how
we did this for our SEO stats page.
[2:24] As I mentioned in previous lessons, when
we were creating our SEO statistics page,
[2:28] we looked at the anchors report of competing
pages and noticed that the majority of links
[2:33] were attributable to a specific stat.
[2:35] For example, you'll see that the stat, 93%,
which is in the context of online experiences,
[2:41] has led to hundreds of referring domains.
[2:44] But when we went to the page, there
wasn't even a mention of that stat on it.
[2:48] So we did some research and found a more recent
stat and added that to our content – 68% of online
[2:54] experiences begin with a search engine.
[2:57] Now, by including this stat in our post,
we could send a relevant pitch like:
[3:01] "Hey, you're mentioning this 93% stat
but it's not on the page you're linking to.
[3:06] Plus, that's super outdated anyway.
[3:08] More recent research shows that 68% of online
experiences begin with a search engine."
[3:14] So with that solidified, we just needed to find
lookalike prospects that mention the old stat,
[3:18] "93% of online experiences
begin with a search engine."
[3:23] To do that, we went to the Backlinks report
and set the include filter to show backlinks
[3:27] that mention "93" in the anchor or
surrounding text of backlinks.
[3:32] And just like that, we had a segment of over 800
prospects we could send virtually the same email
[3:38] to while keeping it personalized.
[3:41] Then we did the same thing for the next stat.
[3:43] And if we added that stat to our page, we would
create another segment for our outreach campaign.
[3:49] And within an hour or so, our segments
looked like this, where the stat column
[3:53] represents the segment, and the number
of referring domains represents the size
[3:57] of the opportunity.
[3:59] Now, let's say that the number of links you
got wasn't enough to take pole position.
[4:04] How would you continue to find
new lookalike prospects?
[4:07] Well, you could look for more seeds
and lookalikes, or you can automate
[4:11] prospecting with your existing seeds with 
Ahrefs' mentions or Backlinks Alerts.
[4:16] You can set up a backlinks alert with
a competing URL and get notified
[4:20] when that page gets new links.
[4:23] But for link prospecting, I find mentions
alerts to be much more effective.
[4:28] Ahrefs' Mentions alerts actually uses
the same database as Content Explorer.
[4:33] So all you would need to do is set your
search query to a footprint like "93% of
[4:38] online experiences" and set some
base-level metrics filters.
[4:43] Now, anytime someone mentions that on a page
and our crawler discovers it, you'll get notified
[4:49] via. email at your set interval and you
can quickly reach out and ask for a link.
[4:55] This, my friends, is the power of segmentation.
[4:57] And I may sound like that monkey who won't
stop banging on the cymbals, but I really want
[5:02] to bring emphasis on the importance
of these 3 steps in link prospecting.
[5:07] Finding good seed prospects helps you to
carefully craft your content and define your
[5:11] pitch angles.
[5:12] Finding lookalike prospects helps you to
create a sizable and relevant list of prospects.
[5:18] And segmentation helps you
to scale personalized emails.
[5:22] Everything is connected.
[5:24] Now, when we had a list of well over
a thousand link prospects, we didn't
[5:28] just blindly email everyone who
said a specific stat.
[5:31] There's a process to choose who you should
contact and that happens in the vetting stage.
[5:37] And that's what the next module is all about.
[5:39] You'll learn our process to vet and validate
link prospects, decide who you should contact,
[5:44] and tools and systems that will
help you work more efficiently.
[5:48] I'll see you there.

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