how to rank on google for thousands of keywords wi with timestamps YoutubeScribe.com

[0:00] How many keywords should I target per page?
[0:01] What should my keyword density be?
[0:03] What if I told you that these are the wrong
questions to ask when it comes to getting
[0:06] more organic traffic from Google?
[0:08] Now, it's not exactly breaking news that a
page can rank for hundreds or even tens of
[0:12] thousands of keywords.
[0:13] But the question is how many keywords do top
ranking pages rank for, and how can you get
[0:18] your pages to rank for more keywords?
[0:20] You're about to find out in this video.
[0:22] Stay tuned.
[0:22] [music]
[0:26] What's up SEOs?
[0:27] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research
[0:31] your competitors and dominate your niche.
[0:33] Now, last year, we conducted a study on 3
million random search queries to find out
[0:37] how many keywords a top ranking page can also
rank for.
[0:41] So for each of the 3 million keywords, we
took the top 20 organic search results and
[0:45] pulled the number of keywords that these pages
ranked for on the first page of Google.
[0:49] And that's because if you're not ranking in
the Top 10, you're probably not getting much
[0:53] search traffic.
[0:54] With that said, let's dive into the data.
[0:56] If you look at this graph, you'll see that
on average a number one ranking page also
[1:00] ranks for nearly 1,000 additional relevant
keywords in the Top 10.
[1:04] And as you're further down in Google's search results, the fewer keywords you'll also rank for.
[1:08] We also wanted to find out if a more popular
keyword would result in more relevant Top
[1:13] 10 keyword rankings.
[1:14] So we separated this into keywords with over
1,000 searches per month.
[1:18] And then one final group of search queries
with over 10,000 monthly searches.
[1:22] And you'll see that the more popular the term,
the more relevant Top 10 keyword rankings
[1:26] the page ranks for.
[1:27] But we also studied the median of these Top 20 ranking pages and you'll see that the data
[1:31] follows the same pattern, but the median number of the keywords that these pages also rank for
[1:35] in the Top 10 are about half of the average.
[1:38] Alright, so there's nothing revolutionary
about a single page ranking for a ton of long-tail
[1:42] keywords, but wait for it.
[1:43] We took this study one step further and checked if a single page can rank for a bunch of high-volume
[1:48] keywords.
[1:49] To study this, we took all of the pages from
our sample that ranked #1 for a 10K+ volume
[1:53] keyword and looked at how many other 10K+ keywords these pages also ranked for in position one.
[2:00] And here are the results.
[2:01] As you can see, 84.4% of the top ranking pages
didn't rank for additional 10K+ volume keywords
[2:07] in position one.
[2:08] So let's compare this to keywords with at
least 1,000 searches per month.
[2:12] And you'll see quite a different effect.
[2:14] Only 35.6% of the top ranking pages ranked
for a single keyword with at least 1,000
[2:20] monthly searches, while around 64% of pages
ranked for numerous 1K+ volume keywords
[2:25] in position one.
[2:26] Now here's the remarkable thing about this
data.
[2:28] We know that in general, high volume search
terms are usually hard to rank for.
[2:33] Also, they don't always produce the most clicks.
[2:35] So let me show you an example.
[2:37] If you were able to rank for a head term like
"health," that would be awesome, right?
[2:40] Well first of all, with a keyword difficulty
score of 96, an average site's chances of
[2:45] ranking for this term is slim to none.
[2:47] But what's even worse is if we scroll down
to the Top 10 SERP, you'll see that the actual
[2:51] search traffic the pages get across all keywords
is way lower than the suggested search volume.
[2:57] And a big part of this is that broad terms
like this lack a clear search intent, which
[3:01] means a divided audience and likely high SERP
volatility.
[3:04] Now, compare that to the keyword phrase "bumps
on skin," which has a search volume of 9,600
[3:10] and a keyword difficulty score of 30.
[3:12] Scrolling to the Top 10 search results, you'll
see that the top ranking page gets over 90,000
[3:16] organic visits from search each month and
the other top ranking pages are all significantly
[3:21] above the suggested search volume too.
[3:23] Also, take note that the top ranking page
here ranks for around 7,500 other relevant keywords.
[3:29] Clicking through to the organic keywords report,
you can see all of the keywords that this
[3:33] page ranks for.
[3:34] And to confirm our data I'll set the position
filter to only number one rankings, and the
[3:38] volume filter to at least 1,000 monthly searches.
[3:41] And boom!
[3:42] They rank for 31 keywords with over 1,000
monthly searches in position 1 and I'm only
[3:47] talking about from US SERPs.
[3:49] Now that's absolutely bananas to me!
[3:51] So now the question boils down to this:
[3:53] how can you find topics where your content
can get organic traffic from hundreds or even
[3:57] thousands of keywords?
[3:59] I've already covered a lot of research tactics
in our long-tail keyword research video, so
[4:03] I'll leave links to those in the cards and
description.
[4:05] But there's another very cool way to find
high traffic opportunities, even if the search
[4:09] demand curve is relatively small.
[4:11] First, we'll need to choose a competitor's
site to research.
[4:14] And by competitor, I highly recommend starting
with one of the bigger players in your niche
[4:18] that appear to be ranking for every keyword
under the sun.
[4:21] So in the health niche, that might be a site
like Healthline, or for programming sites,
[4:25] that might be Stackoverflow.
[4:26] So I'll enter that into Ahrefs' Site Explorer
tool.
[4:29] Next, I'll go to the Top pages report, which
ranks the pages of a target website based
[4:33] on how much organic search traffic they get.
[4:35] Now, let's apply our knowledge from our data
study.
[4:37] Since we know that a page can potentially
rank for over 100 keywords with search volumes
[4:41] of more than 1,000 in position one, we can
set some filters to find these pages.
[4:46] First, I'll set the Position filter from position
one and I'll actually set the maximum keyword
[4:51] ranking to three because you don't need to go
as narrow as only first ranking keywords to
[4:55] get useful data.
[4:56] Now, before I actually apply the filter, I
want you to pay attention to this row's traffic
[5:01] and organic keywords numbers.
[5:02] Once I apply the filter, you'll see that these
numbers change quite dramatically.
[5:06] And that's because all of the traffic and
keyword metrics will change to reflect your filters.
[5:10] So the keywords numbers are the total number
of keywords that each page ranks for in position 1-3.
[5:16] Now, for the recalculated traffic numbers,
these are the sum of the total traffic that
[5:20] these filtered keywords account for.
[5:22] Make sense? Good.
[5:23] Next, I'll set the Volumes filter to show
only keywords that have more than 1,000 searches
[5:27] per month.
[5:28] And you could obviously change this number
to something else if you're in a smaller niche.
[5:32] Now, the four columns that I'm looking at here
are Traffic, Keywords, Top keyword, and Its volume.
[5:37] And in general, if you see higher numbers
in the Keywords column, then you may have
[5:41] found yourself one of those high-traffic topics
that you can go after.
[5:44] So let's run through a couple of examples
here.
[5:46] You'll see that these 2 pages rank for 13 keywords with search volumes of over 1,000
[5:51] which all rank in positions 1,2 and 3.
[5:54] Looking at the first one with a top keyword
of "random number generator," you'll see that
[5:58] the top keyword has a search volume of 8,700,
and the page generates around 14,000 search
[6:03] visitors from just 13 keywords!
[6:06] You can get a quick view of the total traffic
by clicking on the caret beside the URL. And
[6:10] you'll see that the page actually generates
40,000 search visitors each month across all
[6:15] keywords, which is significantly higher.
[6:18] So I'll click through to the Top keyword,
which will open up Keywords Explorer tool.
[6:22] And I would just quickly look at the keyword
difficulty score, which in this case is low-ish
[6:26] to medium level.
[6:27] Then I'll quickly scan the Search volume and
Clicks data graphs to get basic trend data.
[6:31] Everything looks ok to me, so I'll scroll
to the bottom to look at the Top 10 SERP.
[6:35] And you'll see that almost all of the top-ranking pages get over 10,000 search visitors per
[6:39] month. The search intent seems pretty clear
since these serve informational intent, and
[6:43] a number of referring domains isn't crazy.
[6:46] In fact, one of the pages has zero links pointing
at it.
[6:48] Alright, one topic ready to go.
[6:50] Let's go back to our set of filtered Top Pages
and analyze this one with the Top keyword
[6:54] "java array length" which has a search volume
of 6,600, 13 keyword rankings that match our
[6:59] filter, and clicking on the caret, it gets
around 26,000 search visitors.
[7:04] So let's click the Top keyword and you'll
see that it has a Keyword difficulty score of three,
[7:09] and again, the search volume and clicks data look fine to me.
[7:12] Scrolling down to the Top 10 results, you'll
see again that the top ranking page doesn't
[7:16] rank for a particularly large number of keywords,
but it gets a lot more traffic than the suggested
[7:21] search volume.
[7:22] This tells us that even though a parent topic
may not be super popular, there can still
[7:26] be an overall high cumulative search volume
on the topic despite the number of keyword rankings.
[7:32] So it's always worth looking at the SERP
overview chart before choosing your topics.
[7:36] Switching over to Healthline's Top Pages report
with the same filters set, you'll see that
[7:40] pages rank for significantly more 1K+ keywords.
[7:43] Now, I've tested this exact research technique
on numerous websites and found that you'll
[7:48] need to adjust your Search volume filter accordingly
with industry averages.
[7:52] And if you're in a smaller niche, don't ignore
pages that only have 2 or 3 keyword phrases
[7:56] that fall into this filter.
[7:57] So finding high-traffic topics, using this
method or different tactics taught in
[8:01] the long-tail keywords tutorial will put you
on the right track.
[8:04] But how can you increase your chances of ranking
for more keywords and actually rank high for
[8:09] these so-called "also-rank for" keywords?
[8:12] According to our study, long form content
appears to rank for more keywords.
[8:16] But this isn't exactly surprising because
more words equals more related terms, which
[8:20] equals more keywords and traffic.
[8:22] Now, this isn't a call to start throwing in
random keywords to make your content longer.
[8:27] Instead, think about how you can best serve
search intent and then aim to answer the next
[8:31] few questions a reader might have.
[8:32] And the final thing that's going to help you
rank for more keywords and get more traffic
[8:36] is links.
[8:37] Our study showed a high correlation between
the backlink factors of a page and its Google rankings.
[8:42] To measure this, we created 5 buckets and
sorted them by URL Rating, which represents
[8:47] the overall strength of a page's backlink
profile.
[8:49] And as you can see, there's a clear correlation
that pages with a stronger backlink profile
[8:53] rank for way more keywords.
[8:55] With the way that Google is growing through
their AI and improving their algorithms to
[8:59] serve search intent, you need to start thinking
topically.
[9:02] And the examples from Stackoverflow should
have shown you that getting a ton of traffic,
[9:06] it doesn't necessarily require a huge set of
long-tail keywords.
[9:09] So rather than focusing on aspects that are
difficult to measure, focus on covering a
[9:13] topic the best that you can.
[9:15] Now, if you found this video helpful or insightful,
make sure to like, share, and subscribe, and
[9:19] if you have any questions, feel free to leave
a comment and I'd be happy to jump in.
[9:24] So keep grinding away, go and get higher Google
rankings for more keywords, and I'll see you
[9:28] in the next tutorial.

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