how to optimize your content for your target keywo with timestamps YoutubeScribe.com

[0:00] Part 2. How to optimize your article for a given keyword
[0:03] So you have a great keyword in mind, and you're
absolutely sure that you're going to match
[0:07] the searcher intent with the article that
you're about to write.
[0:10] How do you optimize your article for that keyword?
[0:12] Well, You don't!
[0:14] I mean, if your article perfectly matches the
searcher intent for that keyword and gives
[0:18] people exactly what they're looking for, that
is nearly 80% of all optimization work.
[0:23] Yes, Google is just a machine and it is not
smart enough to actually read your article
[0:28] like a human being and understand why it is better
than thousands of other articles on the same topic.
[0:33] But Google isn't dumb either.
[0:35] Squeezing your target keyword into your
article more frequently than your competitors
[0:39] was a good way to trick Google 10 years
ago, but not so much today.
[0:43] Let's examine the search results for the keyword
"how to learn seo."
[0:46] Our article ranks at position #5, if we count the
featured snippet and the "people also ask" box.
[0:52] How many times do you think we use the phrase
"how to learn seo" in that article?
[0:56] Once! Only in the headline.
[0:58] So maybe that's why we don't rank #1
for "how to learn seo" search query?
[1:02] Maybe the competing pages use this keyword
more frequently in their content?
[1:06] Let's see...
[1:07] And no!
[1:09] Both articles that rank above us have 0 mentions
of that keyword, so why do they rank so high then?
[1:15] That's because Google has enough technology
and enough ranking signals to be able to find
[1:20] the most relevant page for a certain search
query without relying on how many times that
[1:25] keyword was used on a page.
[1:27] In fact, we have studied the top 10 ranking
pages for 2 Million random search queries.
[1:32] And what we discovered was quite fun.
[1:35] 75% of all pages that ranked in Google top 10
don't have even a single mention of the search
[1:41] query that they rank for anywhere on the page.
[1:45] Back to our example with "how to learn seo"
search query.
[1:48] Google is smart enough to understand that
phrases like "seo learning center" or "online
[1:53] resources for learning seo" are perfectly
relevant to what the user is searching for,
[1:57] even though they don't match
the search query word for word.
[2:01] This is why I suggested that by nailing
the searcher intent with your content you
[2:05] automatically do 80% of all optimization work.
[2:08] Your article is likely to have enough synonims
and relevant words and phrases for Google
[2:13] to be able to understand what it is about.
[2:15] So does that mean you should ignore any
kind of keyword optimization and write as
[2:19] you please?
[2:20] Not really.
[2:21] The rule of thumb is to use your target keyword,
or at least the most important words of your
[2:25] keyword, in the following places:
[2:27] URL, title, headline, and contеnt.
[2:30] Let's go back to the search results for "how
to learn seo."
[2:33] The main words of this keyword are obviously
"learn" and "seo".
[2:38] All of the top 10 ranking pages have the word
"seo" in their URLs and titles.
[2:42] As for the word "learn", some of the pages
have it in their URLs and titles, and others
[2:47] get away with the synonyms and closely related
words like "resources," "tutorial," "training," "teach."
[2:53] So, as you can tell, Google allows you quite
some flexibility in keyword targeting.
[2:58] That is why, by simply matching the searcher
intent with the content of your article, you're
[3:02] already making it 80% relevant to that search query.
[3:05] Because you are already using all the right words.
[3:08] I'd say that further refining your URL, title, headline and
content will probably move the needle by another 10%.
[3:16] This percentage is quite arbitrary, there's
0 science behind it, but you get the idea.
[3:21] And I'm sure you want to learn about the final 10%.
[3:24] There's a great article by Cyrus Shepard,
where he explains rather advanced things, like
[3:29] TF-IDF (which stands for Term Frequency–Inverse
Document Frequency);
[3:34] Semantic distance & Term Relationships;
Co-occurrence and Phrase-Based Indexing;
[3:39] Entity Salience, etc.
[3:41] There's also a great article by Dr. Pete,
that shines a bit of light on how Google reads
[3:45] and understands your search queries, in
order to find the most relevant search result.
[3:50] Both of these posts are absolutely great reads,
and I highly reccomend you to check them out
[3:55] if you're serious about SEO.
[3:56] But at the same time, they're just scratching
the surface of how Google really works.
[4:01] Their algorithms are much more complicated.
[4:04] So unless you're a professional SEO, I don't
recommend you to get carried away with advanced
[4:08] on-page SEO tactics, which are quite technical.
[4:12] The foundation of your success in search is
the actual content, not the SEO enhansements
[4:17] that you apply to it.
[4:18] To win in the search results today you need
to be an authority and expert on the topics
[4:22] on which you are writing.
[4:24] And if your article is objectively better
than what already ranks in Google top 10,
[4:28] you should be there soon.

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