how to edit youtube videos for high engagement with timestamps YoutubeScribe.com

[0:00] Making a good video for YouTube isn't about
flashy special effects or custom animations.
[0:04] In fact, no fancy camera, software or trick
is going to make you the next YouTube star.
[0:09] But if you're a beginner and you want to learn
how to edit videos for YouTube, I'm going
[0:13] to show you the exact workflow we use to drive
what really matters to gain traction on this platform.
[0:19] Engagement. Stay tuned
[0:20] [music]
[0:24] What's up creators?
[0:25] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research
[0:29] your competitors and dominate your niche.
[0:31] Now, if you came here to learn fancy tricks,
that's not what this video is about.
[0:36] YouTube's entire platform is built on how
well you can engage your audience.
[0:40] And editing your YouTube videos properly is
a proxy to higher engagement.
[0:44] Here's a quick overview of the video editing,
production, and collaboration tools we use.
[0:49] Adobe Premiere, Adobe After Effects, Adobe Audition, QuickTime Player, and Dropbox.
[0:55] Now, you can obviously use alternative tools
like Final Cut Pro instead of Premiere or
[0:59] Filmora instead of QuickTime.
[1:01] I just find that these tools work really well
together.
[1:04] With that said, let's jump into the 10-step
process we use at Ahrefs to create engaging
[1:09] videos for YouTube.
[1:11] The first step is to add all audio and visual
assets to your Premiere Project.
[1:15] So I've already recorded the video here and
added it to a separate Dropbox folder.
[1:19] So as we work on the project, it'll start
syncing to the cloud since there are two people
[1:23] who work on each of our projects.
[1:25] Next, I'll set up a new project in Premiere
called 1.
[1:28] And I'll just enter in the name of the video.
[1:30] Now, I'll create a new "bin" and drop in the
raw footage as well as a new folder called
[1:34] "Assets," which has sound effects and visual
assets we use for nearly every video.
[1:40] Step 2 is to clean and enhance your audio.
[1:43] Bad audio equals a bad video.
[1:45] For example, if you listen carefully, you'll
hear buzzing in the background.
[1:48] That's my desktop.
[1:49] But remove the noise and you have cleaner
audio.
[1:53] To do this with your video, right click on
the video file in Premiere, hover over "Edit"
[1:57] in Adobe Audition, and select clip.
[2:00] This will create a new audio file in Premiere
and open up Audition with just the extracted audio.
[2:05] Now, zoom in and select a portion of the audio
where the noise is constant and isolated.
[2:10] Then select "Effects", "Noise Reduction," and "Capture Noise Point."
[2:15] Next, click on "Effects", "Noise Reduction," and select "Noise Reduction Process."
[2:21] By confirming this effect, you'll remove any
"noise" that sounds similar to the point you captured.
[2:26] So in my case, my desktop fan.
[2:28] You can create the same effect in a free audio
tool called Audacity, but I prefer to work
[2:32] in Audition since it integrates with Premiere.
[2:34] Finally, we add a little effect to my voice
because it sounds dull without it.
[2:38] I have a preset with some Parametric Equalizer
and Hard Limit effects added.
[2:42] So I'll apply the settings and now I sound
like Asian Barry White.
[2:46] There's no use in going through these exact
settings because it'll depend on your voice.
[2:50] Play around with the settings and see what
sounds best for your video. Cool.
[2:54] So we'll save this.
[2:55] And the final step for audio is to merge the original
video file with the new edited audio.
[3:01] Just click both files, right-click, and select
"Merge Clips."
[3:05] Now you'll want to make sure that you synchronize
from the "In Points" and remove the audio
[3:09] from the original audiovisual clip.
[3:12] This will replace the old audio with the new
and you should now have a nice sounding video.
[3:16] Let's move on to step 3, which is to cut out
all mistakes from the video.
[3:20] For our videos, the raw video is usually double
the length of the final video.
[3:24] Oftentimes it's because I repeat lines in
a different tone.
[3:27] So if you're as picky as I am, then you'll
have to cut out a lot from your raw video
[3:31] clips, which can be time-consuming and frustrating.
[3:34] Alright, so I need to remove all of the mistakes
that I made or choose the best versions of
[3:38] certain sentences spoken.
[3:39] So I'll usually look at the audio waves to
get an idea of where these mistakes are.
[3:43] And there are big gaps with no audio, then
it's easy to identify that as a place to cut.
[3:48] So I'll select this part, and cut it using
a Premiere shortcut.
[3:51] You can just Google for Premiere shortcuts
because it'll differ between Mac and PC.
[3:55] Now, what I see a lot of people do when they
edit videos is they don't pay attention to
[3:59] the audio gap between the last sentence and
the next sentence.
[4:03] For example, you'll see that there's a bit
of a gap here.
[4:06] We want the video to flow naturally, but we
don't there be an awkward pause between the
[4:10] two cuts.
[4:11] So I'll actually cut a bit of the part where
I'm taking a breather, which creates better
[4:15] flow and keeps the video moving.
[4:18] Clean up all cuts for your entire video and
by the end, you should have a raw version
[4:22] of what your video will look and sound like.
[4:24] Alright, step 4 is to record the screencast,
or for vloggers, that might be to record b-roll.
[4:30] Since we create how-to videos specifically
on SEO and digital marketing, I use screencasts
[4:35] to better illustrate concepts and strategies.
[4:37] At this stage, the only thing we're doing
is recording a screencast over the audio and
[4:42] we'll deal with effects and cuts in the next
few steps.
[4:44] The point is that having a screencast as well
as a talking head lets you select between
[4:49] two different types of footages, so you can choose which one is most appropriate for your final product.
[4:53] Now, if you're vlogging, it might not make
sense to use screencasts, but I highly recommend
[4:57] using b-roll.
[4:58] Now, rather than recording completely random
b-roll clips after you've created your video,
[5:03] you'll want to plan these ahead of time.
[5:04] Since our videos are mostly scripted, I use
Google Docs and add comments where I think
[5:09] b-roll would be effective.
[5:10] Like in this video, I'm talking about how
I hack golf, life, and traffic.
[5:15] More footage gives you more
options when editing your videos.
[5:18] Use screencasts to make concepts super clear, add b-roll as a way to connect with your
[5:23] audience through relatable real-life visuals.
[5:26] Best of all, these work well even if you're
in a so-called "boring" industry like SEO.
[5:31] Step 5 is to sync your other footage with
your talking head.
[5:34] There's not much to say here.
[5:35] Since I record the audio on top of the screencasts,
I basically just match up the audio waves
[5:40] from the screencast with the talking head.
[5:42] There are some tips and tricks to do this
using "syncing" features, but I find it easiest
[5:46] to just compare the two audio wave tracks,
and then match them up until they sound similar.
[5:51] From here, it's just a matter of showing the
screencast when it's most effective and to
[5:55] show the talking head where it doesn't make
sense to show the screencast.
[5:58] Let's move on to step 6, which I think is
one of the most important steps in the editing process.
[6:03] And that's to "close the gaps."
[6:05] After you've edited your talking head with
a screencast or additional footage, your project
[6:10] is going to have gaps.
[6:11] When the gap is too large, it might be a sign
that you're talking too much or staying on
[6:16] the same screen for an unnecessarily long
time.
[6:19] And unless you're an engaging speaker, people
will often get bored.
[6:22] For example, in this video, I have nearly
a one-minute long conclusion recapping everything that
[6:28] I talked about.
[6:28] So this is something that should have been
condensed.
[6:30] Other drop off points were mostly my voice
talking over a screencast where nothing was
[6:35] really going on.
[6:36] So I created the gap system.
[6:37] Here's how it works.
[6:38] As you can see, I've already gone through
all of step 4 and 5 and made the necessary
[6:43] cuts to my screencast and talking head.
[6:45] Now, pay attention to the gaps.
[6:46] It seems like there's quite a bit of talking
head action going on, and to me, it doesn't
[6:50] make sense to throw in a screencast clip just to fill in these gaps.
[6:54] So I'll fill it with other elements that make
sense.
[6:56] So that might be a text screen, b-roll, or
sometimes a custom animation.
[7:01] There isn't a general rule of how small these
gaps should be, but the key takeaway is that
[7:05] you want to keep the flow of the video moving.
[7:08] Alright, we're just about done the main parts
of the video, so let's polish it off with
[7:11] step 7, which is to add jump cuts.
[7:14] A jump cut is a transition between two shots
from the same position.
[7:17] It creates the effect of the scene "jumping,"
hence, the name, "jump cut."
[7:21] It's a simple way to add dynamics to a video
and help make mistakes look polished.
[7:26] For example, before every video begins, I
say, "stay tuned" and twirl my finger.
[7:30] A jump cut is used to create a sense of movement
or beginningness to the video.
[7:34] Or if I were to say something like: "but there
is one thing that you have to do when making a
[7:38] peanut butter sandwich - add bananas."
[7:41] Adding the jump cut adds emphasis to the point that I'm making.
[7:44] To add a jump cut in Premiere, just increase
the scale of the clip.
[7:47] Since our original video is in 4K and downscaled
to 1080P, I'll change it to 53.5, and then
[7:54] I'll adjust the position by moving the horizontal
and vertical positions until it's in a good place.
[7:59] The last thing that I'll do before I hand
this off to our awesome animator is step 8,
[8:04] which is to add "production" notes for the
real expert.
[8:07] Our animator is awesome!
[8:08] He can literally make any idea that I have
come to life.
[8:11] But he's a not a marketer by trade.
[8:13] So adding production notes is a great way
to create an intersect between design and marketing.
[8:19] Now at this point, I've already reviewed the video
in full at least two times.
[8:22] Once for editing the talking head, and another
for the screencast.
[8:26] But I'm actually going to watch the video
now, and anytime I want to show something
[8:29] on the screen, I am going to make a note for our animator.
[8:32] For example, I think it would make sense to
put brackets around the gaps or fill it in
[8:36] with some other color.
[8:38] So I'll add a marker, and say, "add a rectangle
or fill in the gaps with a color to show that the
[8:43] gap exists."
[8:45] And I'll change the marker color to orange
since we've created a color-coded system for
[8:49] different types of animations.
[8:51] Then I'll do that for the entire video, and
here's what the final project will look like
[8:54] with markers, cuts, and all.
[8:57] Step 9 is to add all of your effects and animations.
[9:00] And I really wish I could give you more details
on this, but our animator literally just gets
[9:05] down to business and sends me back a polished
video, which is a huge reason why I get messages
[9:10] and comments like this.
[9:12] His tool of choice is Adobe After Effects,
so if you like some of the effects we use,
[9:16] search for videos related to After Effects
or watch the one that I have linked up here
[9:20] to dig deeper.
[9:21] Let's move on to Step 10, which is to review
the final video and add the finishing touches.
[9:27] So at this point, I watch the video and make
sure that all of the notes were done correctly,
[9:31] look for inaccuracies, typos, or sloppy transitions.
[9:35] But as I do this, I'm not looking at the marker
notes that I made.
[9:38] And the reason for this is because what I originally visioned isn't always going to be the best result.
[9:43] As I go through the video, I'll review every
second of it and see if my eyes gravitate
[9:47] to the places that I want our viewers to look.
[9:49] If I start getting bored, then I pause and
consider things we can add, remove
[9:54] or change to the video to enhance engagement.
[9:56] Now, if something seems confusing to me, then
how confusing is it going to be for someone
[10:00] who's never heard of SEO or our toolset?
[10:03] And we recently started using Dropbox's awesome
integration for videos and comments.
[10:08] It basically adds a timecode at each place
and lets us feed off each other.
[10:12] The point of this step is to clean up any
loose ends and make sure that the video is
[10:16] the best that it can be.
[10:17] After he's made the revisions, I'll review
it one last time to ensure everything is on
[10:22] point and that we're both happy with the video
we'll be publishing.
[10:25] Now, you might be thinking that our video editing
process is overkill.
[10:28] But at Ahrefs, we prefer to focus on the quality
of our content and production over quantity.
[10:34] Now, if you enjoyed this video, then make
sure to like, share and subscribe, and I highly
[10:38] recommend digging through some of our videos
if you want to learn more about SEO, video
[10:42] marketing, and digital marketing.
[10:44] So until the next video, keep grinding away,
and I'll see you in the next tutorial.

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