content strategy for affiliate marketing sites 33 with timestamps YoutubeScribe.com

[0:00] Hey, it's Sam Oh and in this lesson, I'm going
to walk you through a simple affiliate marketing
[0:04] content strategy.
[0:06] More specifically, we'll be taking the list
of topics from your keyword research and
[0:10] organizing them into logical structures
that'll help grow your SEO traffic to your
[0:15] affiliate site.
[0:16] Now, as I mentioned in lesson 3.1., we want
to create a massive web of related content,
[0:22] covering all of the important
topics in our niche.
[0:25] And the main benefit here is that all of
these relevant pages will be connected
[0:30] and essentially work together to build
what SEOs loosely call "topical authority."
[0:36] And if we had to define topical authority, it's
when a website becomes an authoritative
[0:40] source on a given topic in the eyes
of visitors and search engines.
[0:45] Now, the two parts that make up so-called
"topical authority" are topical coverage,
[0:50] meaning content, and backlinks.
[0:53] We'll talk about the latter a bit
later because I want to illustrate
[0:56] the importance of topical coverage.
[0:59] Let's say you have a site in the golf niche.
[1:01] If you publish a post on the best
golf clubs, no one's going to think:
[1:05] "Oh yeah…they're the authority" in
golf or golf clubs or golf equipment.
[1:09] To become the go to place for information
on golf, you'd need to cover topics like "best
[1:15] golf balls," "best putters," "best golf shoes," "how
to hit a driver 300 yards," "what is a handicap in
[1:21] golf," and I could go on for hours.
[1:24] Plus, the content would actually
need to be good.
[1:28] Now, even this example hardly illustrates
becoming an authority in the golf niche
[1:33] because there's just so many things you'd
need to cover because golf is a huge topic.
[1:38] This is why focusing on a sub-niche
is a much better approach to building
[1:43] topical authority.
[1:44] And this is the way we chose
a niche in module 2.
[1:48] So you'd cover topics like: "best
golf balls," "pro v1 golf ball review,"
[1:52] "pro v1x golf ball review," "taylormade
tp5 review," "how many dimples are on
[1:57] a golf ball," "how to properly clean golf balls,"
"which golf ball generates the most spin,"
[2:02] "best golf balls for high handicappers,"
and add another hundred or so topics.
[2:07] Assuming your content is of high quality,
over time, people will begin to see you as
[2:11] an expert in your niche and because of that,
they'll more likely link to your web pages
[2:17] because it's well-trusted.
[2:18] Again, I'm barely scratching the surface, but my
point should be clear: building so-called topical
[2:24] authority a) requires extensive topical
coverage; b) is much more achievable
[2:31] in a sub niche because of a); and c) building it
is a win-win for visitors and website owners.
[2:38] For visitors, they'll find a plethora of
resources to dig through on your site.
[2:43] And for website owners, you'll likely have better
potential to rank for topically related keywords,
[2:48] assuming your content gets linked to.
[2:50] And I'll expand on why topical authority may
help your rankings later in this lesson.
[2:55] Now, if you've been building your site
with me throughout this course, then
[2:58] you should have narrowed in on
a sub-niche and done all your
[3:01] keyword research for that sub-niche.
[3:03] I chose baby products as my main
niche and car seats as my sub-niche.
[3:08] And in total, I generated a list of 239 car-seat
related keywords that I also categorized into
[3:15] the four different "types" of affiliate keywords.
[3:18] General comparisons; Branded comparisons;
Product reviews; and T&A keywords.
[3:24] The only major thing that's left to do 
in this planning stage is to map related
[3:29] topics together so we can start
building our web of related content.
[3:33] And we'll be using our keyword lists to do this.
[3:36] Now, if you get no clue what I'm talking
about, then I highly recommend going
[3:40] back to lesson 3.2. where I walked you
through how to do keyword research for
[3:44] affiliate marketing sites.
[3:46] But if you're all caught up, then let's
talk about perhaps the most efficient
[3:50] way to map affiliate topics.
[3:52] And that's by creating product clusters.
[3:55] A product cluster is a simple content structure
that connects a general comparison post
[4:00] with multiple product review posts.
[4:02] Let's look at what this might
look like for my car seat site.
[4:05] So first, I'll choose a general comparison
topic from my list like "best car seat for
[4:10] 3-year olds."
[4:12] This topic will sit at the top of our pyramid.
[4:14] Now, because general comparison topics
will require product comparisons and
[4:18] recommendations, we'll need to choose
some car seats to compare in our post.
[4:23] And in my opinion, the best place to start 
is to draw from real-life experiences.
[4:28] For example, I actually own nine car seats –
so it's fair to say that I've done my share of
[4:34] research and real-life testing.
[4:36] Now, I also have a couple kids that are
now older than three and so I know that
[4:40] the types of car seats we'll be
covering are "convertible car seats."
[4:45] One of our car seats is the Diono Radian
3RXT which I really like so I'll definitely include
[4:51] it in my round-up.
[4:52] Now, visually speaking, we would just
add a branch under our main topic:
[4:56] "best car seat for 3-year olds" and
call it "Diono Radian 3RXT review."
[5:02] Now, another car seat we have is the
Britax Marathon which I also like and
[5:07] would recommend.
[5:08] So let's add another branch.
[5:10] Now, I'm not particularly happy with some
of the other convertible car seats I've bought,
[5:14] so let's look at our product review keywords to see
which other car seats we could potentially add.
[5:20] Now, I've already gone ahead and
looked at product specs, reviews,
[5:23] and installation videos for 14
different convertible car seats.
[5:27] And after researching, I've narrowed
down our list of "best car seats for
[5:31] 3-year olds" to a total of six car seats.
[5:35] The two that I have hands-on experience
with, the Britax one4life, Graco Extend2fit,
[5:40] Graco 4ever dlx, and the Safety 1st Go and Grow.
[5:44] So let's add branches to our flow 
chart for each of these models.
[5:48] So to review, we know we're going to create
a post on the best car seats for 3-year olds
[5:52] plus, we're going to write six different
product reviews for each model in our
[5:56] general comparison post like "Britax one4life
review", "Graco extend2fit review" and so on.
[6:03] Now, from an on-page perspective, we can simply
"connect" these pages by using an internal link
[6:09] from our general comparison
post to our product reviews.
[6:14] And it would also make sense to link from our
product reviews to our general comparison post.
[6:19] We now have a product cluster.
[6:22] Now, the reason why I call product clusters 
efficient is because as your library of product
[6:27] reviews gets bigger, creating content for
general comparisons gets faster and easier.
[6:33] For example, when we go to create a post on
let's say… "the best convertible car seats for
[6:38] small cars," we've already covered the Diono
Radian 3RXT review in our best car seat for
[6:44] 3-year olds post.
[6:45] And that model just happens to be
the go-to car seat for small cars.
[6:50] Now, branded comparisons also fit
seamlessly into product clusters.
[6:55] Looking at our list of branded comparison
keywords, you'll see that there's this topic
[6:59] "graco extend2fit vs 4ever".
[7:02] Well, we just wrote two product reviews
for these so writing a branded comparison
[7:07] post would be super-easy.
[7:09] And of course, we could easily add
internal links to the product reviews
[7:14] whether they're one-way or
reciprocal in a very organic way.
[7:18] Alright, the last type of keywords on
our list are T&A keywords which again
[7:22] stands for trust and authority.
[7:24] And these are mostly informational topics.
[7:27] Now, these topics may not directly
impact your revenue but they serve
[7:31] important purposes: they can help you
earn more backlinks, reach larger audiences,
[7:36] and build trust and authority.
[7:39] Now, unlike product clusters, informational
posts on affiliate sites typically have less of
[7:45] a pyramid-type structure to them.
[7:47] For example, if you have four pages on
T&A topics, they won't necessarily link
[7:52] together creating a perfect pyramid.
[7:54] Internal linking on these pages will mostly come
down to "do it if and when it makes sense."
[8:01] For example, let's say we're
a writing post on car seat safety.
[8:05] It would be perfectly natural to link to
another page on "when car seats expire",
[8:10] "when you should turn the car seat
around from rear to forward facing"
[8:14] and "requirements to change
to a booster seat."
[8:17] These are all related to car seat
safety and they all happen to be
[8:21] topics on our T&A keyword list.
[8:23] Now, it would also make perfect sense to link
from our post on "when do car seats expire"
[8:29] to our commercial page on "best car seats"
because people reading that post may need
[8:35] to buy a new one and could probably
use some help narrowing their search
[8:39] to an appropriate product.
[8:41] As you can see, creating these structures
and mapping content isn't so much about
[8:46] strict adherence as it is about creating
a strong foundation for your content SEO.
[8:51] When you have a big list of topics and you
prioritize based on search volumes or keyword
[8:57] difficulty scores, it's tough to visualize
the relationships between your content.
[9:02] And what happens more often than not,
is that you haphazardly do internal linking
[9:07] creating poor structure, which just makes
ranking your pages harder than it has to be.
[9:13] But by having a solid internal linking plan,
you're going to do yourself a couple favors
[9:17] that should ultimately help you rank higher in
Google and get more free traffic to your pages.
[9:23] #1. You'll create a better user experience for
your visitors by providing them with relevant
[9:29] resources that may be helpful to them.
[9:31] And #2. You'll facilitate the flow of
PageRank which will help your pages
[9:36] rank higher in Google.
[9:38] And without getting too technical, that just
means that when one of your pages gets
[9:41] backlinks, the pages that it links to
will also benefit from that backlink –
[9:46] although to a lesser degree.
[9:49] Alright, so now that we've mapped out our
content, we'll need to actually build out our site.
[9:53] And I won't go into how to create a WordPress
blog or suggest specific themes because a lot
[9:58] of that is entirely up to your preferences.
[10:01] But I do want to talk about two super-
important things related to site creation.
[10:06] And these are your homepage's content
and your website's navigation menu.
[10:11] And that's coming up in the next lesson.
[10:13] I'll see you there.

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