blogging tips for beginners that actually work with timestamps YoutubeScribe.com

[0:00] You might have heard blogging tips like, "write about
your passions" or "write about what you're feeling."
[0:05] Well, if these are the only two things you're doing,
your chance of creating a successful blog is slim.
[0:11] The truth is that even if people are interested in
what you're writing about, it's impossible for them
[0:16] to visit your site if they can't find you.
[0:19] And even if they do find you, traffic is meaningless
unless you can actually get them to read your content.
[0:25] So today, I'm going to cover some important
blogging tips that have helped us consistently
[0:29] get traffic to our blog.
[0:30] Stay tuned.
[0:31] [music]
[0:35] What's up bloggers?
[0:36] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research
[0:40] your competitors and dominate your niche.
[0:43] Now, while there's nothing wrong with blogging
about your passions, creating a successful blog
[0:48] goes beyond just you.
[0:50] You should be a half-decent writer, understand 
the technical elements of blogging
[0:54] as well as social strategies that can help you
take your blog from nothing to something.
[1:00] So rather than giving you a popcorn bowl full
of random blogging tips, let's break these down
[1:05] into three buckets to help you get more traction.
[1:08] The first bucket is all about becoming a better writer.
[1:11] And the first tip that falls in this bucket
is to focus on a specific part of your niche.
[1:17] Now, you might label yourself as a food blogger.
[1:19] But by covering the topic of "food" as a whole,
you may be spreading yourself too thin.
[1:24] For example, even if you were able to publish two
posts per day for an entire year on subtopics like
[1:30] grilling food, smoothies, vegetarian diets, 
slow cooker recipes, nutrition, and more,
[1:37] it'd be tough to compete with larger sites or those
that are just focusing on one of those topics.
[1:42] So in my opinion, it's better to focus on being
a master of one than a jack of all trades.
[1:48] So focus on becoming the go-to place
people go to find smoothie recipes.
[1:52] Become the go-to place where people
go for grilling techniques.
[1:55] And after you've dominated that niche audience,
you can try and expand to other subtopics
[2:00] to reach new audiences.
[2:02] The second tip is to create content that's
worth referencing.
[2:06] Referencing requires attribution.
[2:08] And attribution in the world of blogging equals links.
[2:11] Links from other websites are important because
search engines like Google use them to help decide
[2:16] which pages should rank high in the search engines.
[2:19] Now, how do you create content that's
worth referencing?
[2:22] I've got three nuggets of wisdom for you.
[2:24] The first way is to create content that's
unique and interesting to your industry.
[2:29] For example, we ran an experiment where we
spent over $50,000 on podcast advertisements.
[2:35] And to the best of our knowledge, no one
had written this kind of post.
[2:39] And this resulted in around 140 unique websites
linking to this page in a short period of time.
[2:45] Another way to get people to reference to your
posts is to include statistics.
[2:49] Ahrefs' blog has over 2,500 backlinks because of a stat.
[2:53] And this is one of the reasons why we continually
publish data studies.
[2:57] They're literally link magnets.
[2:59] Now, we have access to a ton of data because
we integrated into our suite of SEO tools.
[3:04] But you don't need anything fancy like this
to use this tip.
[3:07] For example, a good chunk of Backlinko's links
come from stats.
[3:11] And they're often referencing his own personal
results like growing his organic traffic by 111%.
[3:18] And boosting conversions by 785%.
[3:21] And it also works outside of the marketing niche.
[3:24] Nerdwallet has nearly 29,000 backlinks because
of a mention of a stat.
[3:29] Naturally, as people blog, they want to provide
supporting resources that backup their claims.
[3:35] Make sure yours is in the mix.
[3:37] Finally, include unique images that are worth "stealing."
[3:40] Creating high quality images is hard.
[3:43] Which means that it's a point of leverage
for those that are willing to put in the effort.
[3:47] Within our posts, we often add custom images
whether they be graphs from our data studies,
[3:52] or illustrations that help better explain concepts.
[3:55] Not only do they create a better experience
for readers, but they result in links.
[4:00] As you can see here, we've got around 820
links pointing at JPG images on our site.
[4:05] And then another 1,600 links to PNG images.
[4:09] Alright, the next tip is to make your posts easy to read.
[4:13] In the words of our CMO,
[4:14] "Nobody likes to read.
[4:16] They just want the information.
[4:18] If they could download it to their brain,
they would."
[4:21] And to do that, you need to ensure your posts
are easy to read and use.
[4:25] Here are a few tips on how to do that.
[4:27] Use short paragraphs instead of big walls of text.
[4:30] Short paragraphs help readers progress through
your article in small and easy steps.
[4:36] Next, break up long sentences because they're
hard to follow.
[4:39] Break up these sentences by finding places where
you used words like "and," "because," and "that."
[4:45] Next, use multimedia in your posts.
[4:47] So whether that be videos, images or GIFs,
they can often help illustrate your points
[4:52] clearer than words.
[4:54] Finally, write in a conversational tone.
[4:56] The easiest way to check this is to read your
copy out loud.
[5:00] If it sounds like you're talking to a friend,
you're on the right track.
[5:03] But if it sounds like you're competing in
a national debate, try again.
[5:07] The next tip is to write click-worthy headlines
that aren't clickbait.
[5:11] The one thing that separates your website
from a user is a click.
[5:15] Fail to get clicks and you fail to get traffic.
[5:17] Now, since most people will find your web
pages through search or social, you want to
[5:22] craft a headline that accurately represents
your article without sounding boring.
[5:26] For example, an article titled: "15 Best Headphones"
gets the point across.
[5:31] But it's boring.
[5:33] Something like "15 Best High-End Headphones
For Under $100" is more click-worthy because
[5:38] a) it tells the reader that the headphones are
of high quality, and b) high-end headphones
[5:44] are usually a lot more than $100.
[5:47] The next tip is to write introductions using
the APP formula.
[5:51] The headline's job is to get the reader to
click through to the page.
[5:54] Then, your intro needs to hook them in, so
that they'll read the rest of the post.
[5:58] So to do that, we use the APP formula, which
stands for "align, present, and proof."
[6:05] First, you need to align yourself with
the reader's problem.
[6:08] Then you present your post as the solution
to that problem.
[6:11] And then you finish off with some proof as
to why they should trust you.
[6:15] Here's an example from our blog.
[6:17] In the first sentence, we align ourselves
with the reader by saying,
[6:21] "Looking to grow your YouTube channel
and attract more views?"
[6:24] We then present our solution by saying that
"the trick is to target topics with search demand."
[6:29] Finally, we end it off with proof by showing
them that we've grown our YouTube channel
[6:33] from 10,000 to over 200,000 monthly views
in around a year.
[6:38] Keep your intros short, on point, and focus
on addressing why the reader is on that page
[6:43] in the first place.
[6:44] The last writing tip I have for you is
to create feedback loops.
[6:48] Your first draft should never be your last.
[6:51] At Ahrefs, we're known to go through a pretty
rigorous editing process.
[6:54] The writer generally starts with an outline.
[6:56] After that's approved, they write their first "final draft."
[7:00] And no doubt, they should think it's pretty good.
[7:03] Then someone else from our team will
review their post, question any claims,
[7:07] suggest different formats, or whatever.
[7:10] Anything goes at this point.
[7:12] This usually ends up with a document that's
completely highlighted in yellow with suggestions.
[7:17] Then the writer makes any necessary changes
and will have those reviewed one last time
[7:21] before publishing.
[7:23] This feedback loop helps us to always put
our best foot forward on every post we publish.
[7:29] Now, if you don't have a team to work with,
it's worth connecting with other bloggers
[7:32] in your space who also want to become a better writer.
[7:35] But don't just reach out and say, "Hey, can
you edit my posts? I'll edit yours too."
[7:39] This kind of process can come through relationships,
which I'll expand on later.
[7:44] For now, let's move on to the more technical
aspects of blogging.
[7:47] The first tip is super-important and that's to
write about topics people are searching for,
[7:52] more commonly referred to as keyword research.
[7:55] 51% of all website traffic comes from organic search.
[7:59] And if you want a piece of that traffic, then
you need to use keywords that people are
[8:03] actually searching for.
[8:05] Fortunately, search engines like Google give
you clues through features like Аutosuggest.
[8:10] Just type in a topic you want to write about,
and you'll see a few other closely-related terms.
[8:15] There are other freemium tools out there like
Answer the Public where you can find keywords
[8:19] phrased as questions.
[8:20] Now, the problem with these tools is that
you can't see keyword metrics, meaning you
[8:25] don't actually know how much traffic you can get.
[8:28] To find this information, you'd have to use
premium tools like Ahrefs' Keywords Explorer,
[8:32] where you can basically generate lists of
keyword ideas, see important metrics like
[8:37] Search Volume and Keyword Difficulty, and decide
whether they're worth pursuing for your site.
[8:42] We have a full tutorial on doing keyword research,
so I'll link that up for you.
[8:46] Another strategy worth doing is to cover your
competitors' best topics.
[8:50] And by "best," I'm referring to the pages that
are sending them consistent traffic every month.
[8:55] To find your competitor's popular pages, just enter
their domain in a tool like Ahrefs' Site Explorer.
[9:01] Then go to the Top Pages report, which shows you
the pages that get the most monthly search traffic.
[9:06] So if I were in the prepping niche, then I would
definitely consider going after these topics
[9:10] since they make up around 45% of the entire
website's organic traffic.
[9:16] Plus they all seem pretty relevant to me.
[9:18] Which brings us to our final technical tip
and that's to do some basic on-page SEO.
[9:23] On-page SEO refers to the practice of optimizing
web pages to help them rank higher in search engines.
[9:29] So without overcomplicating things, you should
include your primary keyword in your title and URL,
[9:34] and make sure you cover your main topic's subpoints.
[9:38] For example, if you're talking about how to make the
perfect cup of coffee, you should probably talk about
[9:42] things like finding the right roast, water
temperature, grind, and brewing methods.
[9:48] All of these would be relevant, if not crucial
to truly cover the topic in full.
[9:52] We have a full step-by-step tutorial on doing on-page 
SEO for blogs, so I recommend watching that
[9:58] and mastering this process.
[10:00] And now we're on to our final category,
which is to get social.
[10:04] And I'm not talking about which social media
networks you should use.
[10:07] So the first tip is to connect with other
bloggers you admire in your space.
[10:12] Smart bloggers reach out to forge relationships
with one another.
[10:15] They offer feedback, help, and often cross-promote
each other's content.
[10:20] And this is often why it seems like all of the
big players in your industry are friends.
[10:24] They started early and they grew together.
[10:27] Now, not everyone is going to want to be friends.
[10:29] But there's a good chance that people in your
industry want to connect.
[10:33] They just don't know you exist. At least at this point.
[10:37] So to get started, think of 5-10 people you admire
in your space.
[10:41] These might be people who run blogs and
newsletters that you're subscribed to
[10:45] or maybe people you follow on social.
[10:47] Write their names down on a piece of paper
[10:49] and note something that you actually
admire about their work.
[10:52] Now, go and email them with the purpose of
just connecting.
[10:55] Don't ask them to share your content, review
it, link to you, or ask for any kind of favor.
[11:00] Just send a simple and genuine email like…
[11:03] "Hey [name],
[11:04] Just wanted to say that I really admire
[whatever you do].
[11:07] Thanks for [whatever you admire].
[11:09] Cheers, [Your name]"
[11:11] I sent a similar email to the CMO at Ahrefs in
2017, and around a year later, we ended up
[11:16] working together and became good friends.
[11:19] Nothing was manufactured here, it just
happened organically.
[11:22] The next social tip is to build an email list
from day one.
[11:26] Have you ever had one of those moments where
you're trying to remember which site you were on
[11:30] that had that awesome recipe, or tutorial,
or whatever it was?
[11:33] Well, if you had joined that email list, you'd know.
[11:36] Without any kind of email opt-in forms,
[11:38] you're preventing your readers from getting
future content or product updates.
[11:43] Building an email list also acts as a good way to
perpetually get traffic to new posts you publish.
[11:48] And since subscribers are warmer visitors
than cold traffic, some of them might share
[11:52] it on social, or even link to you if they
have their own blog.
[11:56] So bottomline, start building a list from day one.
[11:59] Finally is to promote your content in online
communities.
[12:03] Now, this is a bit of a touchy subject because
you don't want to spam Facebook groups
[12:07] or Reddit with things that people are going
to get angry about.
[12:10] Instead, spend your time integrating yourself
into these communities.
[12:13] Become a recognizable name and face.
[12:16] And as you see a need, share content that
can help solve other group members problems.
[12:21] If you nail it, you can get thousands of visitors.
[12:24] If you don't, it can get you banned from
those communities.
[12:27] So share links sparingly, and spend most of
your time just meeting like minded bloggers
[12:32] to build mutually beneficial relationships.
[12:34] Now, I'm wondering if you have any blogging
tips that I've missed.
[12:37] Let me know in the comments and if you enjoyed
this video, make sure to like, share and subscribe
[12:41] for more actionable marketing tutorials.
[12:44] And I've linked up a bunch of videos in the
description that will expand on some of the tips
[12:48] that I've mentioned, so go and check them out.
[12:50] I'll see you in the next tutorial.

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