best youtube keyword tools to get more views to yo with timestamps YoutubeScribe.com

[0:00] This is what our YouTube search traffic looks like.
[0:02] And this is the day we started focusing on our 
video SEO efforts.
[0:07] Now, with YouTube SEO, it all starts with 
keyword research.
[0:10] And throughout the time of our exponential
growth, I've tried seven tools to grow our channel.
[0:14] But of the seven that I've tried, I'm only using four today.
[0:18] Now, aside from my undeniable charisma,
[0:20] I give a lot of credit to these tools for helping us grow our channel fast.
[0:25] And today, I'm going to show you the best
YouTube keyword research tools and how to
[0:29] use them to find topics worthy of your time.
[0:32] Stay tuned.
[0:33] [music]
[0:37] What's up creators?
[0:38] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic,
[0:41] research your competitors and dominate your niche.
[0:44] If you're trying to decide on the best keyword
research tools for YouTube, here's a list
[0:48] of the popular ones I've tried.
[0:50] TubeBuddy; vidIQ; Ahrefs' Keywords Explorer; Google Trends; YouTube Autosuggest; KeywordTool.io;
[0:58] and Ahrefs' Content Explorer.
[1:00] Now, rather than filling up our time together
talking about each of these tools,
[1:03] I'm going to focus on the four that I still use, making
them the best keyword tools for YouTube in my opinion.
[1:10] So with that said, let's talk about the tools and some actionable use cases.
[1:14] The first tool that I use is called TubeBuddy.
[1:17] TubeBuddy is a freemium browser extension 
for Chrome.
[1:20] When you search for a keyword in YouTube,
it adds some additional keyword data
[1:24] in the sidebar called "Search Explorer."
[1:26] Now, there are three sections that I want to talk about.
[1:29] First is the Keyword Score tab.
[1:31] You can use these little colored bars to estimate
search volume, see the total number of global
[1:36] searches that happen each month for your query,
get an estimate of competition, and an overall
[1:41] keyword score on a scale of 0 to 100.
[1:45] And in my opinion, I think you should ignore these.
[1:47] I think that the search volume bar is a nice visual representation of relative search volume,
[1:53] but their number of searches per month is just way off.
[1:56] As you can see, they're claiming that the keyword "SEO"
[1:59] gets searched 7.1 million times globally on YouTube.
[2:03] Now, I'm not the type of person to make bold claims without any kind of proof.
[2:08] So let's compare this with our YouTube Analytics.
[2:10] For the month of April, you'll see that our YouTube search traffic was very steady for this video.
[2:16] And it's because we ranked in position 1 and 2 
for the keyword "SEO" the entire month.
[2:22] But if we look at the specific keyword data in YouTube Studio, you'll see that we had a total
[2:27] of 68,629 impressions across all keyword rankings.
[2:33] That's less than 1% of the 7.1 million monthly
searches TubeBuddy suggests.
[2:39] Now, as for competition score, I wasn't able to find a description of how this is calculated.
[2:44] And seeing as there are numerous factors that
go into a video ranking on YouTube, I don't know
[2:49] if I can trust it because I wouldn't know what 
I'm trusting.
[2:52] But there are two features that I consistently
use in TubeBuddy.
[2:55] The first is their Rank tracker tool.
[2:58] Through their web app, you can add a list of keywords 
to track, schedule weekly or monthly reports,
[3:03] and get search ranking results for your videos as well as your competitors'.
[3:08] The second feature is their "Most Used Tags" widget.
[3:11] Now, while I don't believe tags have a huge
or maybe even any impact on search rankings,
[3:16] it gives you a general idea of tags other
competing videos are using for their videos.
[3:21] So by using relevant ones, you can help YouTube
understand your video better and possibly
[3:26] heighten your chances of getting suggested
impressions and views.
[3:30] I'll touch on this more in a bit.
[3:32] For now, let's move on to the second tool, 
and that's vidIQ.
[3:35] vidIQ is also a Chrome extension.
[3:37] And when you perform a search in YouTube,
it also has similar data as TubeBuddy in the sidebar.
[3:43] They give you some stats of the top-ranking
videos, provide a keyword score, related queries,
[3:48] and top-search keywords.
[3:50] But they have two unique features that are
worth mentioning.
[3:53] First is their Keyword research tool.
[3:56] To me, their global search volume numbers seem 
closer to what matches our YouTube analytics data,
[4:01] although still slightly overinflated.
[4:04] But again, their competition score is a little bit strange.
[4:07] They describe it as, "a measure of how many videos are competing for this keyword in YouTube's search results.
[4:14] A lower number represents less competition."
[4:16] As far as I know, this score is based on 
engagement stats,
[4:20] number of subscribers of the top ranking channels,
[4:23] social shares, and more.
[4:24] But from my experience, ranking videos on YouTube 
isn't exactly linear.
[4:29] For example, I've found topical relevance
of videos within your channel to impact rankings
[4:34] as well as your ability to keep viewers on
the YouTube platform in a single session;
[4:40] also known as session watch time.
[4:42] I don't think these can be measured accurately
by a third-party tool, which is why I don't
[4:46] usually recommend paying much attention to competition scores.
[4:50] The other feature that vidIQ has that I think
is the best in the industry is their trending
[4:55] videos feature, specifically for channels.
[4:58] Basically, you can go to any channel, click
on the "Trending" tab, and see the channel's
[5:02] top videos by "view velocity."
[5:04] For example, if I had a channel where I reviewed
various gadgets and electronics, I might go to
[5:09] a competing channel like this one who clearly
has gained a lot of views.
[5:15] Next, I'll click on "Trending."
[5:17] And you'll see a handful of their videos with
the highest view velocity, meaning the videos
[5:22] with the highest number of views per hour.
[5:24] Now, why is this valuable?
[5:26] With YouTube, videos tend to get a ton of traction 
in the first 48 hours.
[5:31] And that's because YouTube will promote your
videos to your subscribers.
[5:34] And if it was a good one, they'll promote it to new audiences through browse features and other places.
[5:40] So what you want to look for on this trending
tab specifically in regards to keyword research
[5:45] are videos that were published a long time ago,
[5:48] yet they're still getting a consistent number of views.
[5:51] Reason being, consistency usually comes from
YouTube search or suggested, meaning there's
[5:56] a high probability of the video having a longer shelf life.
[6:00] So you'll see this one on the best mirrorless cameras 
in 2019, which was published 5 months ago,
[6:06] and it's still generating a ton of views today.
[6:09] This might be a topic you want to create a video on
[6:11] and work on ranking it in both YouTube search and YouTube suggested.
[6:16] The next tool I use is Ahrefs' Keywords Explorer.
[6:19] And this is our keyword research tool, which runs on a database of over 760 million YouTube keywords.
[6:25] You can search for almost any keyword and see metrics like country-specific and global search volume,
[6:31] and the number of clicks that happen on 
the search results.
[6:34] Now, the power of Keywords Explorer is in the
Keyword ideas reports.
[6:38] You can use any of these reports to find a
ton of topics that have search demand.
[6:43] For example, if I go to the Phrase match
report for the keyword "makeup,"
[6:47] you'll see nearly 200,000 keywords that contain this word along with their keyword metrics.
[6:53] Now, this is probably too many to filter 
through manually.
[6:56] So assuming I had a makeup channel with tutorials,
I can click the "Include" filter and search
[7:01] for keywords that also contain "tutorial" or "tutorials."
[7:06] Now, if you have your own list of keywords,
you can enter up to 10,000 queries at once
[7:11] and instantly get a list with all their keyword metrics.
[7:15] This is where combining TubeBuddy's "Most
Used Tags" or vidIQ's related searches can help.
[7:20] So let's say I wanted to create an "eye makeup tutorial," which gets around 8,400 monthly searches in the US.
[7:27] I paste that into YouTube search and then
I'll go to the "Most Used Tags" box.
[7:32] Next, I'll select all of these keywords and click "copy."
[7:35] Then I'll go to Ahrefs' Keywords Explorer and paste them in the list with YouTube set as my search engine
[7:41] and United States set as my target country.
[7:43] And to keep things relevant, I'll set the Word count filter to only show queries that have 2 to 5 words.
[7:50] Now, I can skim through the list, and add other 
relevant tags like "makeup tutorial for beginners,"
[7:55] "eyeshadow tutorial," "makeup for beginners," and more.
[7:59] Alternatively, you could create dedicated tutorials on these videos since you can tell right away that they
[8:04] all have decently high search volumes.
[8:07] The final tool and probably most unique way to 
improve your video SEO is Ahrefs Content Explorer.
[8:14] And when I say video SEO, I'm referring to
ranking these videos in Google too.
[8:19] Content Explorer is a searchable database with 
over a billion pages of content, where you can get
[8:23] social and SEO metrics for each page.
[8:26] Now, as for SEO metrics, this tool provides 
data for Google SEO.
[8:30] So why is this important for YouTubers like you?
[8:33] Well, Google is the world's largest and most
used search engine.
[8:37] And I'm sure you've seen features like this
[8:39] and this appear in the search results.
[8:41] Well, Content Explorer can help you discover 
these keywords,
[8:44] so you can double-up on your views from two 
search engines.
[8:48] And I've actually been putting this in practice
to get more views to our videos.
[8:52] And as you can see, the traffic we get to
our videos from Google, is no joke.
[8:58] Here's how it's done.
[8:59] Type in a query like site:youtube.com inurl:watch.
[9:04] And this part of the query will narrow down results
to just YouTube videos.
[9:09] Next, add title: and then a broad keyword
related to topics you create content on.
[9:14] Now, this will narrow down results to videos
that have the word "makeup" in the title.
[9:18] Let's run the search.
[9:20] Now, to see which videos get traffic from Google,
I'll sort the results by organic traffic.
[9:25] And you can immediately see great topic ideas
that have the potential to attract a ton of views
[9:30] from Google in addition to whatever
traffic you'll be getting from YouTube.
[9:35] Click on the organic traffic number, and you'll
see all keywords this video ranks for in Google,
[9:40] as well as the estimated amount of traffic
the keyword accounts for.
[9:43] And there we have it folks, all of the keyword
research tools that I think are the best
[9:48] to find topics that will get you more views.
[9:51] Let me know in the comments what your favorite YouTube keyword tools are,
[9:54] and make sure to subscribe for more actionable SEO and marketing tutorials.
[9:59] And if you want to learn more about the actual
keyword research process I use,
[10:03] watch the next video and work your way up to getting
more views consistently.
[10:07] I'll see you in the next tutorial.

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