a basic yet powerful technical seo audit for begin with timestamps YoutubeScribe.com

[0:00] Technical SEO audits are very important.
[0:02] But for a beginner to SEO, they can be extremely
daunting.
[0:05] So in this video, I'm going to break down
a super basic, yet powerful SEO audit that
[0:10] you can use to find some seriously weird technical
SEO issues on your website.
[0:15] Stay tuned.
[0:15] [music]
[0:19] What's up SEOs?
[0:20] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research
[0:24] your competitors and dominate your niche.
[0:26] Now, a few weeks ago, I posted a question
on our YouTube community board asking our
[0:30] subscribers to submit their website if they
wanted us to feature it in this video.
[0:35] So I dug through a bunch of your submissions
and congratulations to S Krag of centralparktutors.com
[0:41] and Jim Miller of xs-stock.co.uk.
[0:45] I found a bunch of technical SEO issues with
your websites.
[0:49] Don't worry guys... you're not alone.
[0:51] A lot of popular websites, even in the marketing
niche, have some seriously weird technical
[0:55] SEO issues.
[0:56] And the only tool that you need to find and fix
these errors is Google.
[1:00] Now, before we dive into the tutorial, I want
to give a huge shoutout to Glen Allsop
[1:04] from detailed.com, who shared a bunch of these tips with us.
[1:08] So make sure to check out his site... seriously
solid stuff.
[1:10] Alright, so let's break down example site
#1 that we're analyzing.
[1:13] Central Park Tutors is a group of teachers
and parents who provide private tutoring services
[1:18] in NYC.
[1:19] According to Ahrefs Site Explorer, the website
gets around 500 organic search visitors per
[1:23] month and Google has indexed around 400 pages.
[1:26] So the first thing I'm going to do is type
in their domain in the browser.
[1:29] And you can see that they're using the unsecure,
non-www version of the website.
[1:33] And of course, we should check for the www version too.
[1:36] And it looks like the redirect is good.
[1:38] So I'll check the HTTPs version now.
[1:41] And it looks like this one loads without a
redirect.
[1:43] And I'll check the secure www version,
which then redirects to the secure URL without
[1:48] the www.
[1:49] So the first thing you're going to want to
do is to create the proper redirects and choose
[1:53] one version.
[1:54] So I would recommend consolidating to the https
domain version, which will be applied to every
[1:59] individual page on your website in addition
to the homepage.
[2:02] Now let's get to our search queries.
[2:04] First, we'll enter in "site:centralparktutors.com",
which will look for all indexed pages on this
[2:09] domain and then we'll add "inurl:www", which
will look for any indexed pages that contain
[2:15] www within the URL.
[2:17] And everything looks good here.
[2:20] Now, I'll modify this query a bit and change
this last part to "-inurl:https", which will
[2:26] look for unsecure versions of the pages that
are indexed.
[2:29] And there are around 164 results here.
[2:32] So I'll click on this one and indeed, it does
not redirect to the secure version.
[2:37] In fact, this page looks a little bit strange,
because it has a random link to a Money Coach,
[2:41] some kind of Swiss website, and a Winnipeg driving
school.
[2:44] That doesn't really make much sense to me, so I'm
led to believe that your site has been hacked.
[2:49] Alright, let's go back to our search query,
and remove the minus sign to look for secure
[2:53] URLs that are in Google's index.
[2:55] And testing this URL, there is no redirect
either and a bunch of interesting links here too.
[3:00] Now, if you find that your website is having
similar issues, then I highly recommend fixing
[3:04] these before continuing on with this tutorial.
[3:07] So I'll switch gears here and analyze another
one of our subscribers' websites called xs-stock.co.uk.
[3:14] Now, this is a family-run business based in
Scotland selling discount items.
[3:18] They have an e-commerce store as well as a
massive 25,000-square foot retail warehouse.
[3:23] And according to Ahrefs Site Explorer, the
website gets around 11,000 organic search
[3:27] visitors per month and Google UK has indexed
around 6,700 pages.
[3:32] I've already tested all redirect versions
and all seem good as well as the other queries
[3:36] we had done before.
[3:37] So this time, I'll start off with just the
"site:xs-stock.co.uk" query.
[3:42] Now from here, I'll just kind of skim through
the results to look for potential issues.
[3:46] And I actually don't even need to scroll down
because there's one thing that I notice immediately.
[3:51] Most of the pages actually have "XS-Stock.com"
in their title, when the website actually
[3:55] uses the .co.uk TLD.
[3:58] Now, while this particular issue is more for
branding, it creates incongruence between
[4:02] the title and domain, which may affect click-through
rates.
[4:06] In other times, you'll see templates that
have just gone completely wrong.
[4:09] So I'll modify our query and add "intitle:xs-stock.com".
[4:15] And you'll see hundreds of pages where the
title tags need to be updated to reflect the
[4:19] correct domain.
[4:21] Now the thing with technical SEO is that as
you discover one problem, you'll start to
[4:24] discover others.
[4:26] So if we go to xs-stock.com, you'll see that
they've redirected the homepage to their ".co.uk"
[4:31] domain. Great!
[4:32] But let's see if any pages from their .com version are still indexed.
[4:36] So I'll enter in "site:xs-stock.com", and you'll
see over one hundred results.
[4:42] Clicking through, you'll notice that they
haven't redirected all pages yet since this
[4:46] URL still loads.
[4:47] Let's go back to the original Google SERP
and, as we start to scroll down, you'll start
[4:51] seeing some other technical issues that are
worth investigating like empty meta descriptions,
[4:57] truncated title tags, some pagination issues,
and likely faceted navigation issues too.
[5:02] For example, we could take the "page" parameter
and change our query a bit by adding "inurl:page".
[5:09] And you'll see about one hundred pages that
are indexed here.
[5:12] And there's another URL parameter called "sort,"
which they probably wouldn't want indexed
[5:16] here either.
[5:17] And the list, I'm sure, will go on, particularly
since it's an e-commerce website where it's
[5:22] really easy to make technical SEO mistakes.
[5:24] Now, if you're using WordPress, then you can
search for a whole bunch of common footprints
[5:28] like "site:yourdomain.com", then add "inurl:
tag", or "author", or "page", which will help find
[5:34] pages that you may want to noindex.
[5:37] Or you can look for weird ones like this:
[5:39] site:domain.com inurl:welcome-to-wordpress
OR inurl:hello-world
[5:45] which will show you if a site still has the
default pages from the initial WordPress install.
[5:49] You could also do something like site:domain.com
"lorem ipsum," to find any pages that are
[5:55] indexed by Google that are still using dummy
text.
[5:57] To be sure, look at the meta description to
see if the whole dummy text is being used
[6:01] on the page.
[6:02] One last tip I want to share with you is for
the privacy of your assets, employees, and clients.
[6:08] And that's to do a site search for your domain
and then to add "filetype:pdf" or whatever file
[6:13] extension you want to search.
[6:15] Now the PDFs here on Ahrefs aren't that exciting,
but through my research, I've found organizations
[6:20] that are uploading employee salaries, home
addresses, and other personal details that
[6:24] are worth deleting.
[6:25] As you can see, you don't need any fancy tools
to run a basic SEO audit.
[6:30] So I encourage you to do this not just for
your own site, but if you're an agency, you
[6:34] can use these queries to find prospects for
new business.
[6:37] Now, the downside to using Google alone is
that they don't always recrawl these so-called
[6:41] "meaningless" pages frequently and the results
can be quite messy.
[6:44] Now a few good things about using tools like
Ahrefs Site Audit is that:
[6:47] #1. You can get fresh data since you would run
the crawl on demand.
[6:51] And #2. Our tool automatically searches for over
100 common technical SEO issues, that you
[6:57] can't quite find using Google alone like 301
redirects or 404 broken pages, unless you want
[7:02] to click through to each page.
[7:04] So from our Site Audit, you can see that we
found 276 300-series redirects and 30 404 pages.
[7:11] #3. You can automatically monitor the technical
SEO health of your website through scheduled
[7:16] weekly crawls.
[7:18] And #4. You can use Data Explorer to create your own
custom queries to find issues that wouldn't
[7:23] apply to every site.
[7:24] For example, if I wanted to look for pages
that include "XS-Stock.com" in their title
[7:28] tag, then I could run a custom query to look
for internal HTML pages that return a 200
[7:34] response code with titles that contain "XS-Stock.com".
[7:38] From here, I could export all of the URLs
and have someone else update the affected
[7:42] pages or send it to a developer to fix the
template.
[7:45] So while you might want to go and build links
or create content, make sure that your website's
[7:50] rankings aren't hindered by basic technical
SEO mistakes because they're super important
[7:55] and quite easy to fix for the most part.
[7:57] Now, if you enjoyed this video, make sure
to like, share, and subscribe.
[8:01] And if you want to see more technical SEO
videos, then let us know in the comments.
[8:05] So keep grinding away, don't ignore your technical
SEO, and I'll see you in the next tutorial.

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