affiliate content ratio balancing informational vs with timestamps YoutubeScribe.com

[0:00] Hey, it's Sam Oh and welcome to the fourth
module in our affiliate marketing course.
[0:04] In this module, I'm going to show you how
to create content for your affiliate site.
[0:08] And there are two main goals for our content.
[0:10] #1. We want it to rank in Google so we
can get consistent traffic to our site.
[0:15] And #2. We want our information to
be helpful to visitors so they can make
[0:20] informed purchasing decisions and we can
get compensated with affiliate commissions.
[0:26] Now, before we get into actually creating
this content, I want to talk about something
[0:30] that's frequently pondered upon and that's
"how much informational vs commercial
[0:35] content should I create for an affiliate site?"
[0:39] Before we can try and answer this question,
I want you to envision two different sites at
[0:44] opposite extremes – one site with just informational
content and another with just commercial content.
[0:51] Let's talk about the completely
commercial site first.
[0:54] To help you visualize the types of content
on this site, it'll be just best of comparisons,
[0:59] vs. posts, and product reviews.
[1:02] Now, the problem with this kind of site in my
opinion, is that unless your reviews are legit,
[1:07] one of a kind, and demonstrate authority
and expertise that's unmatched, it's going
[1:13] to be tough to really stand out.
[1:16] The only example I can think of that did
this well was TheWireCutter before they
[1:20] were acquired by the New York Times.
[1:23] At that time, no one was really doing
hands-on reviews of products with
[1:26] well thought-out tests because it required
a lot of time, money, and expertise.
[1:32] But the Wirecutter consistently did this really well.
[1:35] As a result, they earned the trust of people
and earned backlinks with ease, making it
[1:41] an overall authority in product reviews.
[1:44] The bar is much higher now.
[1:46] So to translate, if you're unable to at least
get backlinks to your commercial pages,
[1:52] you probably won't be able to rank, therefore,
you won't get much traffic to your site, and
[1:57] you won't make much in commissions.
[2:00] Now, let's look at the other extreme –
the completely informational content.
[2:04] This site will have tons of how-tos,
tutorials, guides, and basically anything
[2:09] for purely informational purposes.
[2:12] Now, because informational content typically earns
backlinks more easily, you'll have a better chance at
[2:18] ranking and getting traffic to your site.
[2:20] But the main downside to creating a fully
informational affiliate site is that you'll
[2:25] stunt your revenue potential because
commercial topics are going to be easier
[2:29] to naturally recommend products.
[2:32] And affiliates get paid when people click
those  affiliate links and make a purchase.
[2:36] So back to the question: what is the ideal
ratio of commercial to informational content
[2:42] for an affiliate site?
[2:44] Well, as I just explained, there's positives
and negatives to both types of content.
[2:49] And because both are important, it's my
opinion that any ratio that's roughly equal
[2:55] is completely fine.
[2:56] That might be a 40/60, 50/50, 60/40, or whatever.
[3:01] Now, the good news is that if you followed
the steps I taught in module 3, then you've
[3:05] already set yourself up for success.
[3:08] If you remember, one of the core content
structures I taught was called a product cluster.
[3:13] And again, these are groups of commercial
content pages that connect general comparison
[3:18] posts with multiple product reviews
as well as branded comparison posts.
[3:23] So if we were to transform this map into topics
for our hypothetical car seats affiliate site,
[3:28] we might have "best car seats" as our general
comparison, these topics as our product reviews,
[3:33] and maybe one branded comparison post
like Diono Radian vs. Britax Marathon.
[3:38] Boom. Our product cluster is complete
with a total of 6 commercial pages.
[3:43] Now, if we were going for a 1:1 ratio, we'd
want to choose around 6 informational
[3:47] pieces about car seats.
[3:49] To do that, I'll draw from my keyword research
list which I created with you in module 3.
[3:54] Now all we have left to do is
create content on these topics.
[3:58] And creating content is what we're going
to go deep into in the next lesson, where
[4:02] I'll show you how to write commercial
blog posts that get traffic from Google
[4:07] and convert into affiliate commissions.
[4:09] I'll see you in the next lesson.

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