analyze google ranking history for any keyword ahr with timestamps YoutubeScribe.com

[0:00] What’s up marketers?
[0:01] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research
[0:05] your competitors and dominate your niche.
[0:07] So, word on the street is that Ahrefs has
unlocked the position history feature for
[0:12] all of our “Advanced plan” customers.
[0:14] Before, advanced users could only see the
Google ranking history for the past 6 months
[0:18] for a keyword, which may not have given you
a full scope on a page’s ranking history.
[0:23] But that limitation?
[0:25] Removed.
[0:26] So, let’s dive right into some actionable
tactics, techniques, and strategies that you
[0:30] can use for your keyword research and your
other SEO tasks using position history.
[0:35] The position history graph can be found in
two places outside of Rank Tracker.
[0:39] And those tools are Keywords
Explorer and Site Explorer.
[0:42] And a massive difference here is that Rank
Tracker’s position history graph only shows
[0:46] you the ranking history from the time that
you add the keyword to your project, while
[0:50] our other tools will show you
the position history for years!
[0:54] Now, there are different ways to extract actionable
insights from each tool and their respective
[0:58] ranking history graphs.
[1:00] First is in Keywords Explorer.
[1:01] Just type in a keyword phrase you want to
analyze and scroll down a touch to the SERP
[1:05] position history graph.
[1:07] Here, you’ll see the history of the current
top 5 ranking pages.
[1:10] The main use case for this graph inside Keywords
Explorer is to analyze SERP volatility.
[1:15] So are the ranking pages stable or are they
jumping in and out of the top 5, 10 or even
[1:19] top 100 pages.
[1:20] So you can see that for the search query,
“keyword research,” the top ranking results
[1:24] are quite stable.
[1:25] This tells us a few things.
[1:26] #1. The search intent for this term is very clear.
[1:30] Looking at the top 10 results, you can see
that almost all of the top ten ranking pages
[1:35] are “how-tos” or some sort of guide.
[1:37] And the other two results are Google Keyword
Planner and another tool from serps.com.
[1:42] The main one that stands out is from Keyword Planner.
[1:44] They have up to 75 times more unique websites
linking to their page than the others, yet they still
[1:50] rank below some of the pages.
[1:52] So I would take this as an indication that
a tool may not be the best way to serve a
[1:55] searcher’s intent for this keyword.
[1:57] But they still rank because of the sheer amount
of quality links.
[2:00] The position history graph adds a nice extra
layer of data to the SERP results so you can
[2:04] know with confidence which way to attack your
target keyword.
[2:08] So that might be in the form of a how-to guide,
a list post, a product page, category page,
[2:13] or a tool.
[2:14] The second thing you can do with this graph
is to get an idea of ranking velocity.
[2:18] So if I uncheck the results except our post
on keyword research, you’ll see that it
[2:22] popped in and out of the SERPs for months, before
we started to get any kind of consistent rankings.
[2:27] You can see it took about 10 months to rank
in the top 5 for this keyword phrase.
[2:31] And this is a great way to find out how long
it might take you to rank and also see which
[2:36] dates are worth analyzing on your competitors’ pages.
[2:39] Just click on the caret beside the URL, and
go to the overview page.
[2:43] Next, I’ll click on “All time” to see
the full history since the big jumps on rankings
[2:47] were over a year ago and scroll down to the
New and Lost referring domains graph.
[2:52] And you’ll see that there was a sudden spike
in links in April 2017.
[2:56] Knowing this, you can go to the new backlinks
report, select the custom dates for April
[3:01] 2017, and deconstruct your competitors’
link building strategies.
[3:05] Common things you’ll find are guest posting
campaigns, outreach campaigns, consolidating
[3:09] content with 301 redirects, PBNs, or sometimes
you’ll see negative SEO attacks.
[3:14] I’ll get into some more takeaways from this
in a bit, but let’s look at the keyword
[3:18] “football,” which will show us a completely
different kind of result.
[3:22] Football has a few definitions.
[3:23] In the northwest, people think of this.
[3:25] While in the east, people think of this.
[3:28] Scrolling down to the position history graph
for the US search results, you’ll see that
[3:32] the SERPs have been super volatile.
[3:34] And this tells us that the search intent isn’t
exactly 100% clear.
[3:39] Even though most people in the US call this
game, “soccer,” we can’t generalize
[3:43] that term to every person searching from the
United States.
[3:46] And here’s an interesting point to this graph.
[3:48] If I switch off all of the pages except this
one from ESPN, which is related to European
[3:53] football, or soccer, you’ll see that the
page appeared out of nowhere.
[3:56] And this is likely due to increased search
queries because of the World Cup.
[4:00] If we look at the graph for search results
in the UK, then you’ll see that the search
[4:03] intent seems to be more clear.
[4:05] All of these pages are news related category pages.
[4:08] So here are some key takeaways from graphs like these.
[4:11] With stable position history graphs like in
the keyword research example, you can expect
[4:15] it to be tough to penetrate the top ranking results.
[4:18] You’ll need to continually build and earn
high quality links to get there, which might
[4:23] take years.
[4:24] But a huge pro to this is that if you do,
you’ll likely be able to retain that spot
[4:28] for the longer term.
[4:30] Now with highly volatile SERPs, it can be
easier to get a top ranking result without
[4:34] many backlinks.
[4:36] Look at the US SERPs for the keyword, “football.”
[4:38] You’ll see that a couple of the pages barely
have any referring domains.
[4:42] But retaining that ranking is unpredictable.
[4:45] And this is why understanding search intent
is so important.
[4:48] With this data, you can approach keywords
and topics with some kind of confidence because
[4:53] you’ll know what you’re getting yourself into.
[4:55] So weigh out your options and take things from there.
[4:57] Alright, onto some use cases in Site Explorer.
[5:00] First, you’ll need to enter in a URL, prefix, or a domain.
[5:03] So I’ll do a prefix search for ahrefs.com/blog/.
[5:07] And then I’ll go to the organic keywords
report to see all of the keywords that our
[5:10] blog ranks for.
[5:12] To open up the position history graph, just
click on the icon beside any of the keywords,
[5:16] and you’ll see all of the pages on your
target website that have ranked for this term
[5:20] in the top 100 search results over the set
period of time.
[5:23] So the first way we can use this is to identify
keyword cannibalization issues.
[5:28] Keyword cannibalization is when a website
unintentionally targets the same keywords
[5:32] across multiple posts or pages.
[5:35] Usually the result is that none of the pages
rank particularly well.
[5:38] So in general, after you find cannibalization
issues, you can start consolidating the content
[5:43] and redirect lower performing pages to the
higher performing ones.
[5:46] I know that our post on broken link building
had a bit of an issue before, so if you look
[5:50] at the history, you'll see that we have one
URL that's broken link building, and the other,
[5:55] which is broken link building method.
[5:57] So if you have this issue, you can copy the
URLs, then go to the batch analysis tool.
[6:02] Next, paste in the URLs and look at the traffic,
as well as the referring domains column.
[6:07] And you can see that this one is clearly the winner.
[6:10] And we actually added a 301 redirect here
on December 7, 2017, and you can see a slight
[6:15] increase in organic traffic here.
[6:17] And then we actually rewrote the guide in
April 2018 and it’s had much better traffic
[6:22] growth plus a number one ranking for our target
keyword, broken link building.
[6:27] Another way that some of our agency users
have used this graph is to simply take a screenshot
[6:31] and send it to their clients to show them how
bad their keyword cannibalization issues are.
[6:36] I can only imagine that it helps in converting
customers since the issue is so clear on this
[6:39] graph and it makes you look like a pro who
knows what they’re doing.
[6:43] But hey, not all keyword cannibalization issues
are really issues at all.
[6:47] In general, if you’re consistently seeing
a page from the same domain rank in positions
[6:52] 1 and 2 for a long period of time, then it
could be a good thing.
[6:56] And the most common way that I’ve seen this
is through branded queries.
[6:59] For example, if we look up the history on
the keyword “Zappos shoes,” then you can
[7:03] see that multiple pages from Zappos have consistently
ranked high in Google search for different
[7:08] categories like women’s, men’s and kid’s.
[7:11] In fact, our very own Tim Soulo was teasing
Moz about their keyword cannibalization issue
[7:16] on the search query, “keyword difficulty.”
[7:18] Another awesome feature is that you can add
your competitors on this graph, so you can
[7:22] get really cool insights on how different
pages from different websites have performed
[7:26] against each other.
[7:27] So I’ll look at the graph for “long tail
keywords” and add a couple of our organic
[7:31] search competitors like Backlinko and Moz.
[7:35] Next, I’ll clean up the graph by just showing
the best ranking page from each site.
[7:40] And since we’ve all been in the top 20 for
a while, I’ll narrow our graph down to that
[7:44] view.
[7:45] From here, you can start analyzing the pattern
in SERP rankings across these different pages.
[7:50] If you’re comparing 3 similar pages, you
might find that they have related patterns
[7:54] when they move up and down.
[7:55] So a few things that come to mind is that
it could be a search intent issue.
[7:58] So, if you see all of the pages dropping on
the same days, or you might see new competitors
[8:02] penetrating the SERPs, or possibly even algorithmic
updates, dare I say those words.
[8:08] Or if you see one of your competitors skyrocketing
to the top, then you’re able to go back
[8:11] and look at their links from specific dates
to analyze what they did to climb the rankings.
[8:16] That might be a new link building campaign,
consolidating content, updating their content
[8:21] or a number of other reasons.
[8:22] And I’m sure you can see, there are a ton
of ways to use ranking history, whether that’s
[8:27] for your own website or to provide visual
reports for your clients.
[8:30] And adding this extra layer of data to your
keyword research, competitor analysis, and
[8:35] technical SEO tasks are only going to give
you an edge over your competition.
[8:39] And I’ve only briefly covered a few of the
techniques.
[8:42] So, I’d love to hear from you on how you
use this graph, or if you haven’t used them
[8:46] yet, which technique will you be trying first?
[8:48] So give these research methods a shot, get
results, and I’ll see you in the next tutorial.

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