ahrefs rank tracker overview and tutorial with timestamps YoutubeScribe.com

[0:00] August 2017, Ahrefs released a super visual
and feature-rich Google rank checker tool.
[0:05] Fast forward 9 months and Boom!
[0:08] We made it even better.
[0:09] Now, let me show you how to get the most out
of the always improving Ahrefs’ Rank Tracker tool.
[0:14] Stay tuned.
[0:15] [Intro music]
[0:19] Hey everyone, it's Sam Oh here with Ahrefs,
the SEO tool that helps you grow your search
[0:23] traffic, research your competitors
and dominate your niche.
[0:26] And today, I have the distinct privilege of
showing you how to use Ahrefs’ Rank Tracker
[0:31] tool to its full potential.
[0:33] Plus I get to show you some of the new and
cool features that we’ve added based on
[0:37] your feedback.
[0:38] And of course, I’ll be adding in some actionable
tips to help you get the most out of tracking
[0:42] your Google rankings.
[0:43] Let’s get into this thing.
[0:45] First, I’ll quickly set up a project to
give you a bit of context before we actually
[0:49] get into the reports
[0:51] And I’m going to skip most of the project
setup because it’s self-explanatory and
[0:54] pretty standard among rank tracker tools.
[0:56] So I just want to note a few things.
[0:58] Number one, when you’re choosing your protocol,
I recommend leaving this part to “http +
[1:03] https” which will ensure that Rank Tracker
picks up all of your rankings accurately.
[1:08] Next, you’ll need to enter in some keywords to track.
[1:11] So you can type in your own list and separate
each keyword with a comma like this.
[1:15] Or you can copy and paste in your own list,
which will automatically add the commas for
[1:19] you like this.
[1:21] Or you can click here to upload your own txt or csv file.
[1:25] Since these are all keywords that we’re
targeting through our blog, I can add a tag
[1:29] here to stay organized.
[1:31] And right below that, you’ll see a list
of keywords that you’re already ranking
[1:34] for and some data.
[1:35] So I’ll just add a couple more here to our list.
[1:37] Once you’re ready to add these to your 
project, you can click the “add to list” button
[1:41] and you’ll see your keywords appear on the right side.
[1:44] So here, you can add locations where you want
us to track your keywords from.
[1:47] And as of today, we support ranking data from
around 170 countries and we update them daily
[1:53] or weekly, depending on your account level.
[1:55] Since Ahrefs has customers worldwide, I’ll
type in “United States” and select this
[1:59] one from the dropdown.
[2:00] And I’ll actually add Australia too.
[2:03] The last thing is to add competitors and you
can add up to 5 of them.
[2:07] This step is quite important because we have
an entire report where you can compare your
[2:11] organic search rankings against your 
competitors, which we’ll get to in a bit.
[2:16] For now, I’ll just click a few from this
list, which is based on websites that rank
[2:20] in the top 10 for the same keywords
as the site you’re tracking.
[2:24] Alright, so I already have a project that’s
been set up with historical data, so I’m
[2:28] just going to switch projects and we’ll
go through these 4 sections:
[2:32] overview, competitors, metrics, and grossing.
[2:35] There are 3 main parts to the overview page.
[2:37] The filters, some expandable
graphs, and the raw ranking data.
[2:41] I just want to outline a few of the filters.
[2:43] First, you have a toggle here where you can
switch between your desktop and mobile rankings.
[2:48] Then we have the tag filter where you can
isolate your data to only the keywords within
[2:52] the categories you've set.
[2:54] So if I change this to only the blog keywords,
then you’ll see all of the data change here,
[2:59] as well as in the table below.
[3:01] Here, you can isolate your results set down
to just the countries you want to see ranking
[3:04] data from.
[3:06] So if you remember when I set up the project,
I chose to track from the US and Australia.
[3:11] The positions filter is pretty cool too where
you can isolate the data by keyword position.
[3:15] You can even just look at the keywords that
have improved or declined in rankings or you
[3:19] can set your own custom filter.
[3:21] So for example, you can narrow down your data
set to just keywords that rank from positions
[3:25] 11-15, which is the upper half of
page two of the Google SERPs.
[3:30] And after running the filter, you can see
in the data that one of the pages is our post
[3:34] on long tail keywords.
[3:36] And clicking through to the article, you’ll
see that the post is about one and a half
[3:40] years old, so this one might be due for an
update or perhaps this is an article that
[3:44] we’d want to build more links to.
[3:46] The last filter I want to touch on is the SERP features.
[3:48] And this one is a little bit more advanced,
so I’ll just give you one quick tip on using
[3:52] this filter.
[3:53] If you want to optimize for featured snippets,
you can click the “you don’t rank” radio
[3:57] button and then select only “featured snippets.”
[4:00] And I’ll apply the filter.
[4:02] What this does is it shows you all of the
keywords where a featured snippet is present
[4:06] in the Google search results,
but you don’t currently own it.
[4:09] From there, you’ll know which articles to
optimize so you can fight for the so called
[4:13] “position zero.”
[4:15] Alright, so I’ve cleared the filters, and
I want to show you these really cool graphs.
[4:19] First, I’m going to set the date range to
the past year, so you can really see what
[4:23] this data looks like over time.
[4:25] So with any of these little mini graphs, you
can click on it, and then click on it again
[4:29] to hide them.
[4:30] So if I click on the “traffic” graph, you'll
see that we've had some nice and steady
[4:34] growth across all of our tracked keywords.
[4:37] Also, if you look at these flags here, these
show you when more keywords were added or
[4:42] removed which can also influence traffic growth.
[4:45] Next, I’ll show you the SERP features graph.
[4:48] And this is one of the new updates in Rank Tracker,
which is a very helpful and a unique feature.
[4:53] Here, you can see the total percentage of
SERP features you own,
[4:56] and right below that, you can see the dynamics
of your progress, so you’ll see that we
[5:00] had, you know, a nice little “features”
bump around February, 2018.
[5:05] And to your right, you’ll see a nice table
with a breakdown of the features you own as
[5:09] well as the features that exist for your tracked
keywords that you don’t own.
[5:13] Now with SERP features, they generally steal
clicks away from the SERP results.
[5:17] So by looking at this graph, you can see if
a certain feature type is growing.
[5:21] Here, you’ll see that the number of featured snippets
has increased quite a bit for our tracked keywords.
[5:27] So this would probably be something
we’d want to optimize for.
[5:30] Another actionable takeaway would be to look
at the Adwords bottom and top numbers.
[5:35] If you see this growing, then it means that
your competitors are likely paying for your keywords.
[5:40] So if I click on the “Adwords top” feature,
you can see that in Q4 of 2017, our competitors
[5:46] were paying for ads on the keywords we’re targeting.
[5:49] Also, you can use these graphs to
better understand keyword intent.
[5:53] For example, if you’re seeing that a lot
of your tracked keywords have a ton of video
[5:56] SERP features, then it might be a sign to
create video content around these topics in
[6:01] addition to your blog posts.
[6:03] In our case, you can see that the “people
also ask” feature is quite prominent.
[6:07] And if I click it, you can see that there’s
been quite a bit of growth on this feature,
[6:10] which tells us that with the keywords we’re
targeting, people usually have additional
[6:14] questions or just want answers
that are short and sweet.
[6:17] Finally is the positions graph and this one is pretty cool.
[6:21] You can see the progression over time for
clusters of your position rankings.
[6:25] So you can see that they're all color coded here.
[6:27] So the darker the blue, the higher your rankings.
[6:30] And you can see that we've had some success
in both ranking for more keywords as well
[6:34] as increasing our top 3 Google
rankings across the board.
[6:37] Now, down here, you have the raw data with
some self-explanatory metrics, so I won’t
[6:42] bother going through all of these.
[6:44] But I do want to make a quick note on a few.
[6:46] The first is the SERP features.
[6:48] These are color coded, where blue means that
you own that SERP feature, and the grey ones
[6:53] mean that you don’t own it, but one of
your organic search competitors do.
[6:57] Now, this graph icon here is super cool!
[7:00] If you click the icon, then you can see both
your desktop and mobile rankings plotted on
[7:04] a graph over time.
[7:06] The other dropdown here, “SERP”, shows
you the top 10 pages on Google’s search
[7:10] results page for this keyword.
[7:12] And you can see that it highlights
your tracked website too.
[7:15] Now, if you want to see more results, you
can click on one of these buttons at the bottom
[7:19] to see the next 10 or all 100 results.
[7:22] The last two things on this page are these tabs.
[7:24] If we click on tags, then you can get a snapshot
of the performance of your groups of keywords
[7:29] for the selected time frame.
[7:30] And the pages tab shows you the URLs that
are associated with your keyword rankings.
[7:35] And it’s worth noting that this “traffic”
number doesn’t represent all of the search
[7:38] traffic the page gets.
[7:40] This is based on just the tracked keywords.
[7:43] So if you want to see the other keywords these pages rank for, you can click the “organic keywords" dropdown.
[7:48] From here, you can click the checkboxes and
click the green button at the top to add more
[7:52] relevant keywords to your project.
[7:54] Alright, on to my favorite part of Rank Tracker.
[7:57] And that’s the competitors section.
[7:59] This report is all about seeing how you match
up against your competition.
[8:03] And we recently updated the UI
here to make it super user friendly.
[8:07] So here, you can see that it has the same three parts.
[8:10] The filters, the graphs, and the data table.
[8:12] And you can use the filters as we did before
to narrow down the data you want to see.
[8:17] Again with the graphs, they’re all clickable,
but the key difference is that you can see
[8:20] your competitors on the same interactive graph,
which makes it super insightful and actually
[8:25] quite fun to monitor.
[8:27] As for the data table, tell me how easy this is to skim.
[8:30] Each column here shows you the domain and
the position ranking as of the last update.
[8:35] So look at this one for the keyword
phrase “broken link building.”
[8:39] You can see that it's a keyword that all 3
of us have created content around.
[8:42] And if we click on the icon here, it’ll
pull up position's explorer where we can now
[8:47] see the progress of everyone's ranking history.
[8:50] And if I set it to the past year, you can
see all of our rankings literally for every
[8:54] single day since we started tracking this keyword.
[8:57] Now, there are also a few extra filters here
where you can switch it from the positions
[9:01] view to the traffic or SERP features view.
[9:05] And just like the overview section, there’s
a tab to see a quick performance report for
[9:09] your tagged keywords based
on visibility percentage or traffic.
[9:13] Finally, is the “pages” tab, which is really helpful.
[9:16] Since we pull the top 100 search results for
every single keyword you put into Rank Tracker,
[9:21] we aggregate this data to show the total market
share of the keywords across all pages and
[9:26] websites that were found in the search results.
[9:29] So here, we can see the pages that also rank
for our keywords and the percentage of total
[9:33] traffic the pages account for across
our list of tracked keywords.
[9:37] You can also see the total number of keywords
that the page ranks for based on your tracked keywords.
[9:42] So, when you’re using this report, it might
make more sense to filter by tag so you can
[9:46] focus on specific niches or topics
and see who dominates them.
[9:50] Now this sub filter here, “domains” is
ultra cool because it shows you all of the
[9:55] other organic search competitors
based on your tracked keywords.
[9:59] So you can see here that Monitor Backlinks
and Wordstream get a decent amount of traffic
[10:03] for a good number of keywords that we're tracking.
[10:05] So it might be worth adding
them to my list of competitors.
[10:08] All I would need to do is click on this “add
to competitors” dropdown, then I’d probably
[10:12] choose “domain.”
[10:13] And if you want to narrow this down to just
you and your tracked competitors, you can
[10:18] easily just toggle this switch here.
[10:20] The third section, metrics, acts as a nice little shortcut.
[10:23] As you can see here, all of the important
keyword metrics that you would normally find
[10:27] in Keywords Explorer are available in this table.
[10:31] So you can use this as a quick reference if
you wanted to check in on the keyword metrics
[10:35] for your tracked keywords.
[10:36] And we automatically update all of these metrics
every month, so the search volume and clicks
[10:41] data will always be fresh.
[10:43] Finally is the grossing section.
[10:45] And I personally love this one because you
can see the increases and decreases in your
[10:49] keyword positions over set periods of time.
[10:52] And it literally takes no longer than one
minute to look at these to spot big changes
[10:56] that might require your attention.
[10:58] Finally, if you’re not the type to obsess
over your keyword rankings and check every
[11:01] day, we’ll send you an awesome email report
either weekly or monthly depending on your
[11:06] notifications settings.
[11:08] So you can quickly go through your rankings
report on your commute or whenever it’s
[11:11] convenient for you.
[11:12] We are constantly evolving our rank tracker
tool, and actually all of the SEO tools within Ahrefs.
[11:17] And it’s because of the awesome feedback
that we’ve gotten from community members
[11:21] like you.
[11:21] So I encourage you to go into Rank Tracker
and rather than looking at your rankings and
[11:25] thinking, “sweet, my rankings increased”
or “darn..my rankings are dying,” to go
[11:30] in with an analytical approach and use this
data to get more traffic to your website.
[11:34] Make sure to subscribe for more actionable
SEO and marketing tutorials and if you’re
[11:39] looking for more educational content on how
you can take your SEO to the next level, just
[11:43] click the icon up here and you’ll find a
couple helpful playlists on big topics like
[11:47] link building and keyword research.
[11:50] So from all of us here at Ahrefs, we want
to thank you guys for caring and contributing
[11:54] to making Ahrefs’ Rank Tracker tool the
best it can be.
[11:57] Sam Oh, signing out.

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