9 things that only ahrefs can do with timestamps YoutubeScribe.com

[0:00] A lot of people ask us what makes Ahrefs better
than the competition?
[0:03] Well, this isn't an easy question to answer.
[0:05] And if you and I were to sit down, grab a
cup of coffee, and compare every single feature,
[0:10] every single data point, and then measure
their accuracy, this would easily take weeks,
[0:15] months or even years.
[0:17] Now aside from having the most handsome video
guy on the planet, a content creator with
[0:21] the biceps of a Greek god, and a CMO with
the sleekest hair taken straight from Pegasus,
[0:26] we have numerous features that are unique
to Ahrefs SEO toolset.
[0:30] In fact, we have something very special coming
that I am going to touch on in this video.
[0:34] So, you are asking me: "Sam, what's your
USP?"
[0:37] Grab your protein shake and supplements because
I've got 9 flex-worthy features for you in
[0:41] this video.
[0:42] Stay tuned.
[0:42] [music]
[0:46] What's up marketers?
[0:47] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research
[0:51] your competitors and dominate your niche.
[0:54] Now let's get straight to the 9 features in
Ahrefs that you won't find anywhere else.
[0:58] #1. We generate millions of keyword ideas across
170 countries.
[1:03] If I type in "iPhone" in Keywords Explorer,
you'll see a ton of useful information like
[1:07] the monthly search volume, keyword difficulty,
and the number of clicks that go to organic
[1:12] results vs. paid.
[1:13] But if we go over to the "Having same terms"
report, you'll see that there are nearly
[1:16] 7 million keywords that contain our search term.
[1:19] Best of all, you can filter through all of
these keywords within seconds.
[1:23] For example, if I set the keyword difficulty
score to 10, then it'll narrow our list down
[1:27] quite nicely to potentially lower competition
keywords.
[1:30] Now, while the 7 million results come from
our US data, we also maintain a separate keyword
[1:35] database for 170 countries.
[1:37] In total, across all countries, we have data
for 7 billion keywords and growing.
[1:43] So if you want to see localized keyword suggestions
for your location, just hit this dropdown
[1:47] and select your country.
[1:49] Now as far as our research goes, none of our
competitors show data for this many countries.
[1:53] Next step is the "Newly discovered" keywords
report, which you can access here in the left-hand
[1:58] menu in Keywords Explorer.
[1:59] This report shows all keywords that were recently
added to our database that contain your seed
[2:04] keyword as a phrase match.
[2:05] We update our keywords database with fresh
data every month, so by using this report
[2:10] you'll be the first to know about new topics
that your prospective customers are searching
[2:14] for in Google.
[2:15] For example, let's say that I have a website
on Bitcoin.
[2:18] I could type that into the text field here
and run the search.
[2:20] And you'll see over 31,000 new keywords that
we've discovered containing our seed keyword
[2:25] including this super interesting one on bitcoin
blackmail emails.
[2:29] Another unique feature about this report is
that you can actually analyze trends in your niche.
[2:34] Now, if we click on the dates filter, and select
one of the drop-downs, you can see the number
[2:38] of new keywords that we discovered each month.
[2:40] And as you can see, the number of Bitcoin
related searches have been in freefall since
[2:44] December 2017.
[2:46] So where does all the data in this report
come from? Clickstream.
[2:49] Which brings me to an important point: a search
query will only appear in clickstream once
[2:54] it reaches a certain level of popularity.
[2:56] Alright, onto number 3, which is to see traffic
estimations for all pages ranking in the Top 10.
[3:02] And this is one of my favorite features in Ahrefs,
and I'm surprised that it's still unique to us.
[3:07] Just enter any search query into Keywords
Explorer, so I'll type in "website traffic."
[3:12] And you'll see that the average monthly search
volume is 11,000.
[3:15] Now, if I scroll down to the SERP Overview,
you can see the top 10 ranking pages for this
[3:19] keyword phrase along with an estimate of the
total monthly organic search traffic they
[3:23] each get.
[3:24] You can see that all the top ranking pages get more than the suggested search volumes
[3:28] each month and they all rank for thousands
of keywords.
[3:31] But these numbers aren't the total estimated
traffic to the page.
[3:35] It only shows estimated traffic for the selected
country.
[3:38] In this case, it's the US.
[3:39] If you want to see the traffic estimate for
all countries, then just hit the caret next
[3:43] to the URL, and boom!
[3:45] Personally, I find that the traffic numbers
of the top-ranking pages is way more insightful
[3:49] than just looking at search volumes for an
individual keyword. Because pages, they don't rank
[3:53] for just a single keyword.
[3:55] Also, some keywords don't produce many clicks
at all.
[3:58] So if we look at the SERP overview for the
keyword "Donald Trump age," you'll see that
[4:02] the search volume is 51,000, but most of the
pages get far less search traffic for this
[4:07] keyword and other variants because of Google's
answer box.
[4:10] The last unique feature I want to touch on
in Keywords Explorer is the ability to analyze
[4:15] SERP volatility.
[4:16] And I want to show you two wildly different
examples to paint a crystal clear image of
[4:21] the insights that you can gain from here.
[4:22] First, let's look at the query "how to start
a blog" and scroll down to the SERP position
[4:26] history graph.
[4:27] Right away, you can tell that the SERPs seem
to be quite stable, which tells us that Google
[4:31] has determined the search intent.
[4:32] You can also see a couple new pages that are
trying to penetrate the Top 10.
[4:37] And it makes sense.
[4:37] Anyone searching "how to start a blog" likely
wants a step-by-step tutorial, right?
[4:42] Now, let's look at the same graph for the
keyword "blogger."
[4:45] Aside from the web service Blogger.com, all
of the other results have been jumping in
[4:49] and out of the Top 100, which shows that the
SERP is extremely volatile.
[4:53] Now, the good thing about stable SERPs is that
you can plan your SEO strategy in somewhat
[4:57] of a predictable way.
[4:58] Just analyze the content of the top 10 pages
and their referring domains and outdo them
[5:02] on every aspect.
[5:04] The not-so-great thing is that it can take
quite a bit of time to rank depending on the
[5:08] competitive landscape of your keyword target.
[5:10] Now, as for volatile results, you can rank
pretty quickly, but the bad thing is that
[5:14] you may not be able to retain your rankings
as easily.
[5:17] Another unique feature in Ahrefs is to see
the ranking history of all of your pages for
[5:22] any keyword.
[5:23] Now, the feature is similar to the one that I
just showed you but serves a completely different
[5:27] purpose.
[5:28] In fact, the feature actually lives inside
Site Explorer.
[5:31] So I'll enter in our blog URL here.
[5:33] Next, I'll go to the "Organic Keywords" report
where you can see all of the keywords that
[5:37] a given website, URL or even subfolder ranks
for.
[5:41] Let's examine our website's ranking history
for the keyword "local SEO."
[5:45] You'll see that over the history of our website
we've had two pages that ranked in the
[5:48] Top 100 for this keyword term.
[5:50] This is a great feature to identify opportunities
to consolidate your content.
[5:54] In this case, we actually redirected our "Local
SEO 101" post to our new and up-to-date article.
[6:00] You can also compare the domains of your competitors
here too.
[6:03] So I'll click this button and then add "moz.com."
[6:06] And right away, you can see a bunch of pages
on their domain that have ranked in the
[6:09] Top 100 over time.
[6:11] The next feature is a super powerful one.
[6:13] And that's to find "content gap" opportunities.
[6:16] Now imagine that you could see every keyword
that two websites rank for, where
[6:21] yours doesn't.
[6:22] These would probably be good topics
to write about, right?
[6:24] Now stop imagining because this can all be
done within Content Gap.
[6:28] But I'm going to be honest.
[6:29] The ability to find content gaps between domains
isn't unique to Ahrefs.
[6:34] But, doing the same thing at the page or subfolder
level definitely is.
[6:38] Let me show you two game-changing things that you
can do in Content Gap.
[6:41] First, we're going to use this tool to find
new topics to write about.
[6:44] So I'll enter in backlinko.com using the domain
mode since his website is basically all blog
[6:49] posts that fall on the root domain.
[6:51] Next, I'll enter in moz.com/blog using the
prefix mode, since all of their blog posts
[6:56] fall under the "blog" subfolder.
[6:58] Finally, where it says "But the following
target doesn't rank for," we'll leave this
[7:02] as Ahrefs blog URL using the prefix mode.
[7:05] And now I'll run the search.
[7:07] And right away, you can see all of the keywords
that these sites rank for in the Top 100,
[7:11] where one of the sites ranks in the Top 10,
but ours doesn't at all.
[7:15] Now, 6,300 targets is pretty overwhelming
so we can make one small adjustment here to
[7:20] narrow it on more relevant topics.
[7:22] If we change this drop-down to "all of the
below targets" and run the search, it'll
[7:26] only show the keywords where both of these
sites rank for the keyword and ours doesn't.
[7:31] And now we can easily cherry-pick the ideas
that we should go after.
[7:34] Now, our Content Gap tool isn't just great
for finding new topics, but it's amazing to
[7:38] find sub-topics you should cover at the
page level.
[7:41] For example, if we decide to create a post
that targets "SEO checklist," then I can
[7:45] click this button to see the top 10 ranking
pages for this keyword.
[7:49] Next, I'll put the top 3 ranking pages into
the top section of our tool, which I've already
[7:54] pre-populated for you here.
[7:56] And to keep things relevant, I'll set the
dropdown to only show keywords where at least
[7:59] two of the pages rank.
[8:01] Finally, I'll leave the bottom section blank
and run the search.
[8:04] And from here, we can pluck out some things
that stand out like adding the year to our
[8:08] title and adding subtopics about SEO best
practices, and sections on on-page SEO and
[8:13] technical SEO.
[8:15] Content Gap by far is one of my most used
tools within Ahrefs because of the crazy insights
[8:20] you can get in literally no time at all.
[8:22] The next feature is no feature at all.
[8:25] It's actually a tool that compares to none
other.
[8:27] And that's Content Explorer.
[8:29] Content Explorer is like a mini search engine
made for SEOs and marketers.
[8:33] You can use it to search over a billion pages
that mention your keyword target and get a
[8:37] ton of SEO and marketing metrics for each
page like referring domains, search traffic,
[8:43] social metrics, and more.
[8:44] Let's say that you want to run a guest posting
campaign.
[8:46] Just start off by typing in your topic, so
let's say "weight loss" and run the search.
[8:51] And there are over a million pages that contain
this keyword, but a bunch of these are probably
[8:55] from the same website.
[8:57] So we can hit the "One article per domain"
filter, which cuts our results set down quite a bit.
[9:01] Still too many results?
[9:02] Then you can use the "Domain Rating" filter
to bring it down to a range of something like
[9:06] from 30 to 50, which will weed out a lot of
websites that may not be worth pursuing, and
[9:12] also the more popular websites that you might
not feel comfortable writing for yet.
[9:15] Which brings us down to around 18,000 websites
to pitch, which is still quite a bit, but
[9:20] you could continue to filter the results if
you wanted to.
[9:23] Here's another simple but super cool hack
that only Content Explorer can do with consistency.
[9:28] First, I'll clear all the filters and we're
going to set up some new ones.
[9:31] So I'll set this filter to pages that get
at least 500 organic search visitors per month.
[9:36] Next, I'll set the maximum number of referring
domains to something low like 5.
[9:40] And now you can see some cool topics that
don't really have many links, yet still get
[9:44] a ton of organic traffic.
[9:46] For example, if I click on "Details" and then
"Organic keywords" for this result, you'll
[9:50] see that they get nearly 3,000 search visitors
per month, only have 5 referring domains,
[9:55] yet they rank for over a thousand keywords,
which may be a worthwhile topic for you to сover.
[10:00] The next unique feature is the ability to
monitor your website's outbound links.
[10:05] Let's go back to Site Explorer's Overview page
for our blog URL.
[10:08] Next, I'll go to the "Linked domains" report.
[10:10] And this report shows all of the unique websites
that our target website is linking to and
[10:15] the number of times they've linked out.
[10:17] This report is super useful for auditing your
website for toxic outbound links.
[10:21] Just click on the "First seen" column to sort
the backlinks that Ahrefs found most recently.
[10:26] And if you see links to websites that you
don't recognize, then it may be the cause
[10:30] of link injection or possibly guest bloggers
selling links on your website.
[10:34] Let's also take a look at the "Outgoing broken
links" report.
[10:37] This report shows all of the pages you're
linking to that no longer exist.
[10:41] And you can see that we have a few of these
on the Ahrefs blog, which leads to a poor
[10:45] user experience.
[10:46] No other tool has this kind of report and
it's a really easy way to make your blog better
[10:50] for your readers.
[10:51] The final unique Ahrefs feature for this video
is to see the historical referring domains
[10:56] for any website or page.
[10:58] Just enter any website, URL or sub-folder in
Site Explorer, and you'll see a graph like this.
[11:03] This graph is interactive so you can see the
cumulative growth or decline of referring
[11:07] domains to the page or site from as early
as 2013.
[11:11] So for the Ahrefs blog, things have been growing
pretty steadily.
[11:15] And if you click over to the organic search
tab, you can see that our traffic has been
[11:18] growing with it.
[11:19] But not all websites look the same.
[11:21] For example, this site has had some crazy cliffs
of referring domains linking to their pages.
[11:26] And if you actually dig deeper into the backlinks reports,
you'll learn that they were acquiring new
[11:31] websites and redirecting pages back to this
domain.
[11:34] Then there are other websites that have completely
flatlined like this.
[11:37] But if we look at the "Organic search traffic"
tab, you'll see that they've had a massive spike in traffic.
[11:43] So whether it be from algorithmic updates,
technical SEO fixes, or whatever, each site
[11:48] is worth analyzing on both the referring domains
and search traffic levels.
[11:52] These graphs act as a great way to quickly
compare and visualize your link profile against
[11:57] your competitors.
[11:57] So these are some of the most prominent features
that set Ahrefs apart from the competition.
[12:02] But this is far from everything.
[12:04] Ahrefs has way more unique features and data
points.
[12:07] For example, I haven't even mentioned anything
from our Rank Tracker and Site Audit tools,
[12:12] where both have quite a few unique features
that other tools don't.
[12:15] And the newest feature that we're working
on involves our new YouTube database.
[12:19] Excited? So am I.
[12:21] So keep grinding away, dig into our tools,
and I'll see you in the next tutorial.

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