6 content promotion strategies that actually work with timestamps YoutubeScribe.com

[0:00] Part #2. The best content promotion strategies
[0:03] I'm sure you have researched the topic of
content promotion before and have seen
[0:06] a ton of tactics, strategies and even
so-called "growth hacks."
[0:09] And just when you think you've learned it all,
you stumble on a new case study showing you
[0:13] how someone has generated a bazillion visits
to their blog with a brand new amazing tactic.
[0:19] Sounds familiar?
[0:20] Well, you're not going to get any of that
in my course.
[0:23] First of all, it is very important to understand
that there's no tactic or strategy that will make
[0:28] an afwul piece of content popular.
[0:30] The quality of your content always comes first!
[0:33] And secondly, if your content is objectively
awesome, it will promote itself.
[0:37] Which is something that we have covered earlier
in this course and I showed you qute a few
[0:41] examples from our own blog.
[0:43] So instead of pitching you some super-smart-
secret-ninja-killer content promotion tactics
[0:49] that will make you a superstar by tomorrow,
I'm only going to briefly review a short list of
[0:54] the most popular content promotion strategies
and explain what they're good for.
[0:58] In fact, most content promotion strategies
can be organized in just six categories.
[1:03] Reaching your existing audience.
[1:05] Reaching relevant communities.
[1:06] Content repurposing and syndication.
[1:09] Guest blogging.
[1:09] Outreach.
[1:10] And paid promotion.
[1:11] Let's review them one by one.
[1:13] #1 Reaching your existing audience.
[1:16] Generally, you do that by sending an email
newsletter to your blog subscribers and posting
[1:21] a link to your newly published article on
Twitter, Facebook, Linkedin, Pinterest and
[1:25] any other social network where you have
some following.
[1:28] But if you're only starting out, your email
list is super-small and you don't have a lot
[1:32] of followers on these social networks.
[1:34] Which means you cannot expect any traffic and
backlinks to magically appear out of nowhere.
[1:39] So it does make sense to start building your
audience as early as you can!
[1:44] If you invest time and effort into building
your email list and your social following,
[1:48] they will later become your most effective
content promotion methods.
[1:52] #2 Reaching relevant communities.
[1:54] You can do that by submitting your article
to relevant groups on Facebook, LinkedIn,
[1:58] Google+, etc.
[1:59] You can also submit it to a proper subreddit
or any other relevant forums.
[2:03] And finally, there's a new trend for creating
Slack channels in different industries.
[2:07] So you can join those and plug your articles there.
[2:10] In theory, that sounds like a holy grail of traffic.
[2:13] But once you actually try it, the harsh reality will kick in.
[2:17] The thing is most of these communities
hate self promotion.
[2:20] You might get away with mentioning your article
once or twice.
[2:23] But if you overdo it, you'll almost certain
be banned.
[2:27] So instead of joining a hundred communities
with a single goal to spam them with your content,
[2:32] I'd suggest you to pick 5 or 10 of the very best
ones and become an active member there.
[2:36] Once the moderators notice that you consistently
provide value to the community, they will
[2:41] pretend they don't notice that you plug your
own articles now and then.
[2:45] And besides, if you make enough friends within
each community, they will start plugging your
[2:49] articles into conversations without you having
to do that yourself.
[2:53] #3 Content repurposing and syndication.
[2:56] It's not too hard to repurpose your content
into different formats (audio, video, slides,
[3:01] images, etc) and then submit it to
appropriate platforms.
[3:04] Even if no one will ever find your content
there, you still get a bunch of nice backlinks
[3:09] to your article, right?
[3:10] And besides, if the original content is awesome,
why should the repurposed version be doomed
[3:15] to oblivion?
[3:16] Back in 2016 we have published a cool tutorial
teaching people how to do SEO audit.
[3:21] To this date, that article has generated over
60,000 visits.
[3:25] But guess what, we also created a short 15-minute
walkthrough based on that very article
[3:30] and published it on YouTube.
[3:32] That video has generated 10 times more views
than the article - that's over 600,000 views.
[3:39] In fact, a lot of the traffic to our article
was actually generated by this video.
[3:43] It ranks #1 in YouTube for the keyword "seo
audit" and keeps generating more views and
[3:47] more traffic to our blog every day.
[3:50] I've also seen similar results from repurposing
your content into a slideshare presentation.
[3:55] And you might also consider repurposing the
best articles from your blog into a podcast.
[3:59] In other words, you should try a few of these
formats and see what works best for you.
[4:04] #4 Guest blogging.
[4:05] I don't think I need to explain guest blogging
to you, right?
[4:08] In my opinion, it is one of the best ways to
get high-quality backlinks and sometimes
[4:13] even a bit of nice referral traffic to your blog.
[4:15] I won't expand on this topic right now, as
we're about to have a full section on guest
[4:19] blogging in the very next lesson.
[4:21] If you have a hard time getting published
on other blogs, you can try answering relevant
[4:25] questions on Quora or any other Q&A sites
that exist in your niche.
[4:29] Or you can simply leave comments on other
blogs, referencing your own articles.
[4:34] Most bloggers hate to see comments with links,
but if the comment is genuine and the article
[4:39] you're referencing is awesome - they might
let it slide.
[4:42] Other than that, you can also try to get cited
by journalists.
[4:45] There's a nice service for that, called Help
A Reporter Out.
[4:48] And we have a nice case study about it on
Ahrefs Blog.
[4:51] And finally, if you have already achived some
noteable results in your industry you can
[4:55] try pitching yourself to podcasts and interviews.
[4:58] which often leads to quality links and refferal
traffic with little time-commitment.
[5:02] #5 Outreach.
[5:04] This strategy is an absolute must.
[5:06] If you don't have outreach in your content
promotion checklist, you're seriously missing out.
[5:10] The basic rule of thumb is to send personal
heads up to everyone who was mentioned
[5:14] or referenced in your article.
[5:16] But don't ask them for links or tweets, it's your
content that should be the motivator, not you.
[5:22] An entirely different strategy is to reach out to
everyone who has linked to similar content.
[5:26] Or who has mentioned similar topics in their
own articles.
[5:30] These are very powerful outreach methods,
which deserve special attention.
[5:34] So the last lesson of this course is fully
dedicated to outreach.
[5:38] And we have one last group left.
[5:40] #6 Paid promotion.
[5:42] As discussed previously, paid promotion is
an absoute must if you consider your blog
[5:47] a business tool, not a hobby.
[5:48] Almost every major social network has their
own Ad platform - Facebook, Twitter, Linkedin,
[5:54] Pinterest, you name it.
[5:55] I'm sure you're also well aware of Google's
own advertising options.
[5:59] These things are quite obvious, right?
[6:01] A somewhat uncommon advertising option is
a paid email newsletter.
[6:05] In our own niche of digital marketing quite a
few websites offer this service, but the price
[6:10] per visitor is always way higher compared
to Facebook Ads or even Google Ads.
[6:14] So we have never paid to be included in someone's
email newsletter.
[6:18] And that wraps up my review of the most common
content promotion strategies.
[6:22] I hope that now you have a much clearer picture
of how to promote your next piece of content.
[6:27] Or re-launch the old one.

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