5 things in seo that arent important with timestamps YoutubeScribe.com

[0:00] Hello Sam, do keyword matched or exact
matched domains rank?
[0:04] Please make a video on LSI keywords.
[0:07] Should I give social signals to
a micro niche blog?
[0:11] These are some very popular questions we get
in our YouTube comments and the answer to
[0:17] them all is... it doesn’t matter.
[0:21] Now, the troubling thing isn't
the questions themselves.
[0:24] It's the fact that they're frequently asked.
[0:27] And because they're frequently asked, it means
a lot of blog posts and videos are recommending
[0:32] these things as advice when in fact, these
are not the things that are going to move
[0:38] the needle in your SEO rankings.
[0:40] So in this video, we'll cover five things in
SEO that probably don't matter and where
[0:46] you should focus your time and efforts instead.
[0:49] Stay tuned.
[0:49] [music]
[0:54] Alright, so before we get started, it's important
to note that this list of "things that don't matter
[0:59] in SEO" aren't exactly SEO myths and
they aren't necessarily bad practices.
[1:05] They're mostly things that people obsess and
worry over when they really don't matter in
[1:10] terms of improving your Google rankings.
[1:12] So throughout this video, I hope to give you
some answers that'll help you to stop worrying
[1:16] about these things so you can focus on techniques
and strategies that'll actually make a positive
[1:22] impact to your organic rankings.
[1:25] Let's kick things off with the first thing,
which are "LSI keywords."
[1:29] People often refer to "LSI keywords" as related
words, phrases, and entities to a topic.
[1:35] For example, if you were to write a post about
baseball, then keywords like "pitcher," "catcher,"
[1:41] "outfield," "short stop," or even "the Boston Redsox"
would be considered quote unquote, "LSI keywords."
[1:48] But LSI stands for Latent Semantic Indexing, and
Google doesn't even use this indexing method.
[1:54] In fact, Google's John Mueller said: "There's
no such thing as LSI keywords."
[2:00] So rather than focusing on "sprinkling" so-called
"LSI keywords" into your content X number of
[2:07] times, focus on creating content
that's comprehensive.
[2:10] We have a full tutorial on content writing
for SEO that gets a little more technical,
[2:15] so I'll leave a link for you in the description.
[2:17] Alright, the second thing you shouldn't worry
about is achieving a content score in a content
[2:22] optimization tool or getting a green light
with Yoast's WordPress plugin.
[2:27] Content optimization tools often give you
a score based on the body of your content.
[2:31] And SEO plugins like Yoast, will show a
green light if you've satisfied their criteria.
[2:37] But these scores don't mean that your
content is optimized for search.
[2:41] It just means that you've met some basic on-page
requirements like including your target keyword in
[2:45] your title and content, sprinkling in some related
keywords, and probably a few other things.
[2:51] And while some of the "green light criteria"
is considered on-page SEO best practice,
[2:56] you shouldn't waste your time obsessing over
scores because these aren't determined by Google.
[3:01] They're created by third-parties.
[3:03] Now, I'm not saying that Yoast or content
optimization tools are bad by any means.
[3:08] They're actually quite helpful when you're
working with freelance writers or if you're
[3:12] new to SEO.
[3:13] But my main point is that you should focus
on satisfying user intent because no score
[3:19] is going to be 100% accurate and
get you to the top of Google.
[3:23] We have a full video on assessing searcher
intent in our free SEO course for beginners,
[3:27] so I'll link that up in the description.
[3:30] Alright, the next thing you shouldn't
worry about is word count.
[3:34] So back in 2012, serpIQ conducted a study
showing that the average content length of
[3:40] top 10 ranking pages was more
than 2,000 words.
[3:44] Naturally, people started saying that you
have to create long form content that's at
[3:49] least 2,000 words in order to get
a top 10 ranking.
[3:52] But correlation doesn't imply causation.
[3:56] Take Amazon as an example.
[3:57] Their pages generate thousands and even millions
of visits from Google every single month.
[4:03] And these pages don't have even
close to 2,000 words on them.
[4:07] Aside from the fact that they're the world's
largest ecommerce site, I would argue that
[4:11] it has more to do with search intent, which
represents the reason behind a searcher's query.
[4:16] For example, if we look at the search results
for the query, "usb dongle," you'll see that
[4:21] the majority of top-ranking results are product
and category pages from big box stores.
[4:27] And if we visit the page from Best Buy, you'll
see that the page isn't stuffed with thousands
[4:32] of words about USB dongles.
[4:34] And that's because Google knows that people
searching for this query likely want to buy one.
[4:40] Not read about them.
[4:41] But you'll also see this result from PCMag
called: "Definition of USB dongle."
[4:46] And if you look at the body of the content, you'll
see it's quite short - 117 words to be exact.
[4:53] Now, you might already know a bit about search
intent so you might argue that for informational
[4:57] queries, you need to write long-form content.
[5:01] That too is false.
[5:02] Let's look at the query, "how to build a deck," which
is clearly a popular and semi-competitive topic.
[5:08] Scrolling down to the SERP, you'll see that this
article from Lowes ranks in the top position.
[5:13] Well, that page is 1,009 words.
[5:16] The article from This Old House
is just under 1,400 words.
[5:20] And this one from Family Handyman is 964 words.
[5:25] So does that mean you should create content
that's the average word count of the top 3
[5:29] pages, which is 1,120 words?
[5:33] Absolutely not!
[5:34] There is no formula to calculate the exact
word count you should aim for and that's
[5:39] because there is no such thing as
an ideal word count.
[5:43] Instead, focus on matching searcher intent
and creating content with depth.
[5:48] And in cases where you do have a high word
count, that's usually a byproduct of creating
[5:53] in-depth articles.
[5:55] ​​Now, if you're still not buying it, then take
a look at what John Mueller said on Reddit:
[6:00] "Word count is not a ranking factor.
Save yourself the trouble."
[6:04] Alright, the next thing you shouldn't stress
about are exact match domains.
[6:08] And there's quite a bit of history behind these.
[6:11] So exact match domains are just domain names
that exactly match a target query.
[6:16] For example, if you wanted to rank for best
weight loss pills, then an exact match domain
[6:21] would be something like bestweightlosspills.com.
[6:25] Now, this obviously looks very spammy, but
people used to do this because it worked.
[6:31] But in 2012, Matt Cutts, former head of webspam
at Google, announced that there would be a change
[6:37] to reduce low-quality "exact match"
domains in the search results.
[6:41] Now, despite the fact that Google publicly
announced this update in 2012, someone
[6:46] followed up with John Mueller in 2017 asking
if EMDs have some sort of "special impact."
[6:52] To which he responded…
[6:54] "There's no magic EMD bonus."
[6:57] Then in August 2021, another person asked
about buying keyword rich domains, to which
[7:02] Mueller said: "In my opinion, not for SEO reasons."
[7:07] Bottomline: they don't work.
[7:09] So instead of looking for keyword rich domains,
stick with one that's brandable and build your
[7:13] reputation rather than looking for an EMD
bonus -- which again, doesn't exist.
[7:19] Alright, next up are social signals.
[7:21] Social signals are engagements on social
media posts like shares, likes, and comments.
[7:27] And people often think that you can get higher
Google rankings by getting lots of engagement
[7:32] to a post that links to your website.
[7:34] This is flat out wrong.
[7:36] But a lot of this theory comes from
confusing messages from Google.
[7:40] In 2010, Danny Sullivan wrote that Google uses
social signals in their organic and news rankings.
[7:46] And Matt Cutts actually confirmed this
in a video that same year.
[7:50] But in 2014, Cutts said, that to the best of
his knowledge, there are currently no signals
[7:56] in the ranking algorithms that put any weight
on how many Facebook likes or Twitter followers
[8:01] a specific page has.
[8:03] And long story short, they realized that this
was an unreliable way to rank pages because
[8:08] a) they were blocked from crawling social
media websites for about a month and a half
[8:13] and b) they had challenges with identification.
[8:17] Now, if you still think that social signals are
the secret sauce to higher Google rankings,
[8:22] then just use some common sense.
[8:23] Basically, anyone can buy a ton of
social signals for super-cheap.
[8:28] So if Google were to incorporate this into
the way they rank their pages, then it'd be
[8:33] way too easy to game.
[8:34] Now, it's not to say that getting social
engagement is a bad thing.
[8:38] It's great for building your personal brand
and I'll even say that it can indirectly help
[8:43] your SEO efforts.
[8:44] Because by amplifying your content on social
media, you're getting more eyeballs to your
[8:49] content, some of which can turn into backlinks,
which can definitely move the needle.
[8:54] So what does matter in SEO?
[8:57] A lot of things.
[8:58] But if you're relatively new to the industry, then
I suggest cutting out the noise and focusing
[9:04] on these three things:
[9:05] So, #1. Keep your site in good technical health.
[9:08] #2. Create quality and interesting
and unique content.
[9:13] And #3. Earn backlinks to your pages.
[9:15] And again, we have a free no-fluff SEO course
for beginners that can show you how to do
[9:20] that so I highly recommend watching
that from start to finish.
[9:24] I'll link that up in the description.
[9:26] Now, this list of "things that don't
matter in SEO" isn't exhaustive.
[9:30] So I'd love to hear from you about some ineffective
SEO practices that are still being recommended
[9:35] in our community.
[9:36] And of course, if you enjoyed this video, make
sure to like, share, and subscribe for more
[9:41] actionable SEO and marketing tutorials.
[9:44] I'll see you in the next one.

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