3 link building strategies to get backlinks 32 seo with timestamps YoutubeScribe.com

[0:00] Hey, it's Sam Oh and welcome to the second
lesson in our link building module.
[0:04] In this lesson, we'll talk about three link
building strategies to get backlinks.
[0:08] Now, before we get started, it's important
to set the expectations right for this lesson
[0:13] and talk about the difference between
a strategy and a tactic.
[0:17] To me, strategies are higher level in the
sense that it outlines the scope of the plans.
[0:22] Whereas tactics are more micro and
often focused around smaller steps.
[0:27] So the strategy sets you in the right direction
and the tactics kind of define how you get there.
[0:32] And we'll get into a few link building
tactics later on in this module.
[0:36] Alright, so when it comes to link building, 
there are three main strategies to get backlinks.
[0:41] You can create them, buy them, or earn them.
[0:44] Let's talk about what each method looks like,
their level of difficulty and effectiveness.
[0:49] The first method is to create backlinks.
[0:51] Creating backlinks means to manually
add links on one domain back to yours.
[0:56] This can be done by adding your website to
directories, leaving comments on blog posts,
[1:01] or adding your website's URL to
your social media profile.
[1:05] Anyone can do this with minimal effort.
[1:07] So like almost all easy things in life, they're
generally not that effective from an SEO and
[1:12] ranking perspective.
[1:14] Now, buying backlinks is exactly as it sounds.
[1:17] You pay webmasters or authors a fee, and in
return, they'll link back to a page on your site.
[1:23] Now, this is against Google's Webmaster
Guidelines and can potentially result in a penalty.
[1:28] That might be anything from losing ranking
positions or even worse, getting your pages
[1:32] removed from Google's search index.
[1:35] Also, buying links isn't exactly cheap.
[1:37] We contacted 250 websites to ask
if they sell links.
[1:41] And we found that the average cost
of buying one was nearly $353.
[1:47] And of course, we didn't buy any.
[1:49] In terms of level of ease, if you have the
money, it's super easy to do because it's
[1:53] just a transaction.
[1:55] Now, in terms of the effectiveness, I would
think that they're highly effective unless or
[2:00] until you get caught.
[2:02] And in my opinion, the risk isn't worth
the reward, especially if you want to build
[2:06] a business that'll stand the test of time.
[2:09] The final way to get backlinks is to earn them.
[2:11] And there are three common ways
you can do this.
[2:14] The first and most common are links
that are earned through email outreach.
[2:18] This is when you email other website owners
and editors and ask them to link to you.
[2:23] Another way to earn backlinks is by
becoming a source for an online publication
[2:27] or media outlet.
[2:29] For example, if a journalist references you
in an article, they'll often link to you and/or
[2:34] your social media profiles.
[2:36] And the final way is to earn backlinks organically.
[2:39] For example, if someone visits your page from
a link on social media, organic search, word of
[2:44] mouth or wherever and decides to link
to you, then that's an earned link.
[2:49] Now, even though 100%-organic links may
sound like the best way to get them, I don't
[2:54] want you to bank on that.
[2:55] These kinds of links are typically less consistent
unless you're an extremely well-known brand
[3:00] with extremely well-crafted content and
you're already getting significant exposure.
[3:06] It takes time to build a reputation that's
well-trusted and for those organic links
[3:10] to come in on a regular basis.
[3:12] And if you're just hoping and waiting, you'll
likely fall behind because your competitors
[3:17] will actually be busy building links by
reaching out to other website owners.
[3:22] Generally speaking, the harder it is to
obtain a link, the more valuable it'll be.
[3:26] And for that reason, we'll be focusing on
streamlined tactics so that you can build
[3:30] a steady stream of backlinks to your
page and get more traffic from SEO.
[3:35] Now, not all links are created equal.
[3:37] Some will help propel your pages to the top of
Google, while others can actually hurt your site.
[3:42] So what makes a link actually good?
[3:45] That's what we'll be talking about in the
next lesson which we'll publish tomorrow.
[3:49] So if you haven't already subscribed, then
be sure to do that and if you're watching
[3:52] this lesson at a later time, then check the
description to see all links to the course.
[3:57] I'll see you in the next lesson.

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