3 link outreach approaches which ones best 41 link with timestamps YoutubeScribe.com

[0:00] Hey, it's Sam Oh and welcome to the fourth
module which is all about link outreach.
[0:04] Now, in this module, we'll cover 3 link outreach
approaches, the one that I recommend for
[0:09] the prospecting approach we've already
covered, and how to write these emails
[0:13] for a link building campaign.
[0:15] So let's get this lesson started and talk
about the different link outreach approaches
[0:19] and their pros and cons.
[0:21] Now, there are traditionally two
approaches to outreach.
[0:24] The first is the shotgun approach.
[0:26] This is when you send the exact same email
to all prospects and the only personalization
[0:32] field might be the prospect's name.
[0:35] Now, the main pro of this method is that it's
fast because it basically removes the vetting
[0:39] stage of the link building process.
[0:41] As for cons, you'll naturally spam people,
burn bridges or taint your brand's reputation,
[0:47] risk building links on sites you wouldn't
typically want them on, and you'll likely
[0:51] burn email addresses which can be a real
problem if you're building links at scale.
[0:56] The shotgun approach is a pure numbers game
and it's worked effectively for a lot of people.
[1:01] But personally, it's not for me because
the potential negative impacts on brand
[1:06] far outweigh any "quick wins"
you might get from it.
[1:09] The second approach is sniper outreach.
[1:12] Now, this is literally the opposite
of the shotgun approach.
[1:15] The sniper approach is when you carefully
pick pages and websites you want to get
[1:20] a link from.
[1:21] And rather than using cookie-cutter email
templates, you'll send personalized emails
[1:25] where your first contact may be to start
a conversation rather than to get a link.
[1:30] Now, the pros are that you'll get better
links, potentially start relationships
[1:34] that go beyond the one off link, and your link
acquisition rates will probably be higher.
[1:40] As for the cons: it's not scalable at all;
it can potentially take months to get
[1:45] a link; and it requires above average skills
in negotiation, persuasion, and actually
[1:51] understanding people's desires.
[1:53] So for my personal taste, pure sniper outreach
is too slow to grow in a popular industry where
[1:59] links are a requirement.
[2:01] But, I'll still do it for links that are tough
to get or where the relationship is more
[2:06] important than the link itself.
[2:08] Now, you don't have to use either of these
approaches exclusively – or any of them
[2:12] for that matter.
[2:13] If you think back to the previous modules in this
course, I taught you how to find link prospects in
[2:18] a very specific way – which was essentially to
find and segment prospects by linkable points.
[2:25] And if you followed along with this
method, then you'll see that neither
[2:28] of these outreach approaches are optimal.
[2:30] For example, if you were to use the shotgun
approach for these prospects, it wouldn't
[2:34] make much sense because then all the
upfront research and segmentation work
[2:39] would be for nothing.
[2:40] Similarly, the sniper approach doesn't really
make sense either because each segment
[2:46] of prospects has a lot in common.
[2:48] So you don't really need to do 100% bespoke
outreach for each and every prospect.
[2:54] And this brings us nicely onto the link
outreach approach I recommend in most
[2:57] situations, which is the hybrid approach.
[3:00] Much like the shotgun approach, you send
emails to a large group of prospects.
[3:05] And similar to the sniper approach,
the emails are personalized to a degree.
[3:09] And the personalization is usually based on
a commonality among a segment – otherwise
[3:15] known as a linkable point.
[3:17] Hence, it's kind of a hybrid
approach to link outreach.
[3:20] The pros of this method is that you're able
to send personalized emails at scale and
[3:25] link acquisition rates from my experience 
are typically in the 5 to 12% range.
[3:30] As for the cons, it can be quite difficult
to consistently find seed prospects that
[3:35] that are actually good.
[3:37] Meaning, you need to be able to analyze
data and creatively come up with angles
[3:42] which sometimes won't work.
[3:44] Now, regardless of the approach you use,
the anatomy of the emails should more or
[3:48] less be the same.
[3:49] It's about finding a good reason for contact
and providing a value proposition that will
[3:54] resonate with a cold audience - and this
is by far the hardest part of outreach.
[4:01] So in the next lesson, we're going to dive deep
into finding good reasons for contact and what
[4:05] quote unquote, "value" looks like when
sending outreach emails with the hybrid
[4:10] outreach approach.
[4:12] I'll see you there.

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