13 seo tips that actually work with timestamps YoutubeScribe.com

[0:00] Have a mobile friendly site.
[0:01] Increase your page speed.
[0:03] But you already know these things!
[0:05] If you’re sick and tired of hearing the
same SEO tips over and over and over again,
[0:11] then make sure to watch this whole video,
[0:13] because I have tactics, techniques and strategies
[0:17] that you are not going to want to miss.
[0:19] Stay tuned.
[0:20] [Ahrefs intro music]
[0:24] Hey, it's Sam Oh here with Ahrefs, the SEO
tool that helps you grow your search traffic,
[0:28] research your competitors and dominate your niche.
[0:31] And we have a lot of juicy stuff to
cover, so let’s skip the formalities
[0:34] and get straight into this thing.
[0:36] The first tip is to get more traffic from
your existing pages by covering subtopics
[0:41] that Google wants to see.
[0:43] Last year, we did a study on 3 million searches
to find how many keywords you can rank for
[0:48] with one page and found that the average #1
ranking page will also rank for about 1,000
[0:54] other relevant keywords.
[0:56] So how do you find these keywords?
[0:58] Easy.
[0:59] You do a content gap analysis.
[1:01] So let’s assume that you run SEO for bodybuilding.com.
[1:04] First, you'd go to Ahrefs' Site Explorer and
paste in the URL of your page on "how to lose weight,"
[1:09] which ranks somewhere on page 2 or
3 of Google’s search results.
[1:13] And you can see that this page ranks for around
1,100 keywords with 2,600 monthly search visitors.
[1:18] Not too shabby.
[1:19] But let’s quickly compare that against the
top ranking page from healthline.com.
[1:24] They rank for over 30 times the keywords and
gets more than 170 times more search traffic.
[1:30] So, all you need to do is go to the content
gap tool in the sidebar.
[1:34] Next, paste Health Line’s URL here.
[1:37] And I’ll actually paste in a couple more
of the top ranking URLs to get more relevant results.
[1:42] I’ll set this filter here to show keywords
where all of these targets rank in the top
[1:47] 100 and at least one of them ranks in the
top 10, while my site doesn’t rank at all.
[1:53] Finally, I’ll make sure that our URL is
set to prefix mode and run the search.
[1:58] And you can see that there are over 1,600
keywords where all of these pages rank, while
[2:02] the bodybuilding.com one doesn’t.
[2:05] You can see ideas here like
to include modifiers like “best.”
[2:09] And here are a couple great sub topics you
can include in your post.
[2:13] You can write about diets and also have a
section specifically on weight loss for women.
[2:18] The next tip is to reverse engineer Quora
and other forums to find low competition keywords
[2:23] plus a bonus traffic hack that you have to see.
[2:27] No matter what niche you’re in, there are
likely forums that are generating search traffic
[2:31] from user generated content.
[2:32] And since no one is actively building links
to these forum threads, they are likely going
[2:37] to be really easy keyword targets.
[2:39] Here’s how you find popular
threads on forums like Quora.
[2:43] Go to Site Explorer tool and
enter in a domain of a forum.
[2:46] So I’ll use quora.com.
[2:48] And you can see that they generate over 154
million search visitors every single month.
[2:53] Next, click on “top pages” in the sidebar
to see which pages from Quora generate the
[2:58] most search traffic.
[2:59] Finally, use the search box to look for a
generic topic related to your niche.
[3:04] So let’s say that I have a blog on bitcoin.
[3:07] And right away, you’ll see a couple here
like bitcoin generator which only has 5 referring
[3:11] domains, gets 5,000 monthly
searches, and ranks in position 4.
[3:16] And then there’s this one, “how long does
it take to mine a bitcoin” with 1 referring
[3:20] domain, 3,400 monthly searches, in position
1 and owns the featured snippet.
[3:26] These would likely be low competition 
keywords that you can go after.
[3:29] But why limit your SEO knowledge and this
golden data just to play the Google game?
[3:35] Let’s click through to this one here on
bitcoin versus some other cryptocurrencies.
[3:39] You can see that this question has been viewed
over a million times despite having only 1,100
[3:45] monthly searches for their top keyword.
[3:48] If you look at this response, it was answered
around 6.5 months ago from the time I’m
[3:52] recording this video,
[3:53] and it's gotten over 73,000 views!
[3:57] So post your answer here and some relevant
links to your website and start getting quality
[4:02] referral traffic.
[4:03] In fact, I tested this exact trick as an experiment
with a brand new domain to generate over 48,000
[4:09] visitors and 15,000 leads from Quora alone.
[4:14] The next tip is to convert images
into links back to your page.
[4:18] Creating quality graphics is hard and expensive.
[4:21] So what do people do?
[4:23] They steal them.
[4:24] If you’ve created an infographic, image
graphs with data, or taken some cool photos,
[4:28] then you probably want credit for those, right?
[4:30] Here’s how you do it using Google Chrome.
[4:33] Just right click on the image, then click
"search Google for images.”
[4:37] And you can see that these images
appear on a bunch of different sites.
[4:40] So go to these sites and make sure
that they’ve linked back to you.
[4:43] Here’s an even easier way to do this:
[4:46] Go to the backlinks profile for your domain
in Site Explorer and type in .jpg or whatever
[4:51] file extension in the search bar.
[4:53] And will you look at that.
[4:55] It looks like we have 868 links to our images.
[4:59] From here, you can open up the referring pages
and see if they linked to the post where the
[5:03] image is from.
[5:05] So on this page, I’ll open up the page source
and do a find for our domain, ahrefs.com.
[5:10] And it looks like there's only one link pointing
to our image that’s embedded on our email
[5:15] outreach post.
[5:16] From here, I could contact the author and
politely ask if they could change the link
[5:20] to our post instead of the image, because
it doesn’t really pass much value to us
[5:24] since we’re not trying to rank the image.
[5:26] Next tip: don’t underestimate the 
effectiveness of broken link building.
[5:32] Broken link building is one of the easiest
link building tactics that anyone can do.
[5:36] Here’s how it works:
[5:38] You find pages that are broken and have backlinks
pointing to it, you recreate that page, then
[5:43] you reach out to the websites that are linking
to the broken page and ask them for a link.
[5:48] The easiest way to do this is to go to Ahrefs'
Site Explorer, enter in a domain of a closely
[5:52] related competitor, and run the search.
[5:55] Next, click on “best by links” in the sidebar.
[5:58] From here, you’ll use this filter to show only 404 pages.
[6:02] And right away, you can see all of the pages
that are broken and the number of unique linking
[6:06] websites that are pointing to these pages.
[6:09] Here are a few tips to make your 
campaigns convert better.
[6:12] 1. Include a screenshot of where the broken link is.
[6:15] This one tip took my conversion rate from
sub 7% to around 13%.
[6:20] 2. Don’t copy people’s email scripts.
[6:24] They’re overdone and when someone receives
that first line that says, “I was looking
[6:28] for some resources on 'topic'” then they’ll
just click away or delete it.
[6:32] And #3. Make sure your resource is 
relevant and actually impressive.
[6:37] The next tip is to include case
studies and stats in your articles.
[6:41] Stats build trust and links.
[6:43] Period.
[6:44] Exclamation point.
[6:45] Happy face.
[6:46] Take a look at the backlink profile for Ahrefs' blog.
[6:49] If I do a search for the percent sign, you can see
that we have over a thousand backlinks where
[6:54] this symbol is either in the anchor or surrounding text.
[6:58] But Sam, Ahrefs is a big-data company!
[7:00] Well, let’s look at Backlinko’s backlinks.
[7:02] Brian has over 2,600 backlinks with the percent
sign in the anchor or surrounding text.
[7:08] And if you look through some of the links
that he has, they’re based on his personal
[7:12] results like this one that says:
[7:14] “Brian Dean increased his search traffic
by 110% in just 14 days.”
[7:19] Here are a couple more ideas on how you can
add stats and data to your posts.
[7:23] 1. Use your own surveys with email subscribers,
social media followers, or whoever would fit
[7:29] the profile.
[7:30] 2. Gather boring data and make it interesting.
[7:33] You can do this by turning it into
an infographic, a video or a map.
[7:38] The next tip is to avoid “Keyword Unicorns”
and consider search intent first.
[7:43] Just because a keyword has high search volume,
it doesn’t mean it’s one that you should target.
[7:47] Search intent says a lot.
[7:49] If we look at the keyword metrics for the
search query, "Google Analytics" in Ahrefs’
[7:53] Keyword Explorer, you'll see that there are
around 1.5 million searches per month.
[7:59] The thing is that the vast majority of people
searching for this , they probably wants to
[8:02] login to Google Analytics, right?
[8:04] So even if your page ranked in the number
one or two position, you probably wouldn’t
[8:08] get very many clicks because you
can’t serve the searcher’s intent.
[8:12] And our Keywords Explorer shows that only
5% of the time, search results for this query
[8:18] get clicked.
[8:19] But if we search for “how to use Google
Analytics,” then the search intent becomes
[8:23] more clear.
[8:24] People likely want a guide or tutorial on
how to navigate their way around Google Analytics
[8:30] and extract actionable insights.
[8:32] And the clicks data shows that the search
results for this query get clicked around
[8:36] 51% of the time.
[8:38] So always consider search intent first and
ask yourself questions like:
[8:41] Do people searching for this likely
have intent to buy what I have?
[8:45] Can I convert this traffic into leads?
[8:47] Is there enough search demand to
make it worth creating and promoting?
[8:52] If the answer is no, then you might want to move on.
[8:55] The next tip is to add modifier keywords to your titles.
[8:58] Modifier keywords are add-ons to a base keyword.
[9:01] Here are 4 of my favorites:
[9:03] Best, top, buy, or the current year.
[9:06] For example, someone who is searching for
“keyword research tools,” they might also
[9:10] look for “best keyword research tools,”
or even “best keyword research tools 2018.”
[9:16] Modifiers can help you rank for more keywords
and also meet people in different parts of
[9:21] their buying journey.
[9:22] So, if you own an eCommerce site and you sell
this Kitchen Aid mixer, you might want to
[9:26] add “Buy Kitchen Aid Mixer,"
and then the model number.
[9:30] So do your keyword research on phrases with
modifiers and play around with your titles
[9:34] and content.
[9:35] The next tip is to monitor your competitor’s
links, and then steal them like a thief in the night.
[9:40] When someone links to your competitors' content,
you need to ask yourself, why did they link
[9:45] to them and not me?
[9:47] And the answer is almost always because 
that they don’t know your resource even exists.
[9:51] And even if you email them right now and you
tell them about your resource, it’s probably
[9:56] too late because timing is a critical 
component in successful outreach.
[10:01] You can solve this is by monitoring new backlinks
for one of your competitor’s pages, then
[10:05] reach out to the site owner or author ASAP.
[10:09] Here’s how you can automate the process.
[10:11] Go to Ahrefs’ Alerts menu.
[10:13] Then under the backlinks menu, set up a new one and enter in the URL of one of your competitor’s pages.
[10:19] Set the notifications to real-time and as
soon as your competitor gets a link to that
[10:23] page and we find it, you’ll get an email
notification so that you can contact the author
[10:28] and pitch your resource.
[10:30] The next tip is to find low competition keywords
that no keyword research tool can find.
[10:36] Something that's widely accepted in the SEO
community is that quality backlinks help you
[10:41] rank high on Google.
[10:42] Agree?
[10:43] But wait a second.
[10:44] Then that should mean that if a page has no
backlinks but gets a ton of organic search
[10:49] visitors, then that page must rank for some
low competition keywords, right?
[10:54] So using Content Explorer, which has an index
size of nearly 1 billion pages, you can do
[10:59] just that.
[11:00] Just type in a general topic in your niche
and set the option to a “title search.”
[11:05] Then set the maximum number of referring domains
to 0, so no backlinks at all, and then set
[11:10] the minimum organic traffic
value to something like 1,000.
[11:15] Scrolling down a bit, you’ll see this cool
topic here on backpacks for professionals
[11:19] that gets over 2,000 search visitors each
month without a single linking website.
[11:25] Next, I’ll click on “details,” and then
“organic keywords.”
[11:29] And just like that, I found some great keywords
that I can create a post around like professional
[11:33] backpack, best professional backpack, and
professional backpacks for work.
[11:38] And I know that I can probably rank high for
these keywords with one page and only a few
[11:43] quality backlinks or maybe none
at all, since this page is doing it.
[11:47] The next tip is to claim unlinked mentions.
[11:49] And this strategy is simple.
[11:51] When someone mentions you or your company,
then they should link to you, right?
[11:55] Well, people don’t always do that.
[11:57] There are a few ways to find people who have
mentioned you but haven’t linked to you.
[12:01] First, go to Google and search for something
like “your brand name” -site:yourdomain.
[12:07] But it would be quite the feat to search through
this many results only to find that most people
[12:12] have already linked to you.
[12:14] Instead you can use Content Explorer.
[12:16] You can type in something like your brand
name and common misspellings, so I’ll type
[12:19] in brackets ("netflix" OR "net flix" as a
phrase match OR "netflicks") -site:netflix.com.
[12:28] This query is going to look for any of these
keywords and exclude results from their own
[12:31] domain.
[12:32] Next, I’ll click on the “one article per
domain” filter to narrow down our results
[12:36] set since we don’t need to get links from
every page that has mentioned the brand name.
[12:40] Next, click on the “highlight unlinked domains”
dropdown and enter in the domain, netflix.com.
[12:46] Scrolling down, you can see that this result
is highlighted in yellow, which tells us that
[12:50] this website has never linked to netflix.com
[12:54] From here, we could reach out to the site
and claim an unlinked brand mention.
[12:57] If you have a lot of results like Netflix,
then you can click the export button and make
[13:01] sure that this checkbox is checked to export
only the unlinked domains.
[13:06] The next tip is to repurpose your best content.
[13:10] If have a blog post that has done particularly
well by gaining links or garnering engagement,
[13:15] then it might be a good idea to repurpose
that content into different media types.
[13:20] So you might turn that into an infographic,
a podcast, a video, or a map, or a Slideshare
[13:25] presentation.
[13:26] The video that you’re watching right now
is the perfect example.
[13:30] We have a blog post on 70+ SEO tips that's
earned 254 links from different domains, over
[13:36] 7,000 shares and has 140 comments.
[13:40] By repurposing your content, you can expand
your reach on different platforms and reach
[13:44] larger audiences.
[13:46] The next tip is to grab links from Wikipedia
and make sure they stick.
[13:50] Before I show you how to do this, there are
two things that I need to address:
[13:54] 1. Yes, Wikipedia’s links are "no followed."
[13:58] 2. Yes, you should still consider
getting links from these pages.
[14:03] But why?
[14:04] Because just the English version of Wikipedia
gets around 3 billion search visitors every
[14:10] single month.
[14:11] Translation: an awesome place for referral traffic.
[14:15] With Wikipedia, anyone can edit the Wikis
and add links to their pages.
[14:20] Just find the wiki you want to add, click
the edit button and add your contribution.
[14:24] But they do have a pretty tight moderation
team, so you can’t just spam links.
[14:28] When you’re adding content and/or links
to the pages, you need to make sure that the
[14:32] resources you’re adding are bang on and
adds value to what’s already there.
[14:37] Something that I’ve found to work well is
to include a supporting statistic.
[14:41] Next, you need to make sure that you’re
contributing to the right Wiki.
[14:44] Here’s a surefire way to find pages that
get organic search traffic.
[14:48] First, go to Google and type in something
like site:wikipedia.org then add your keyword
[14:54] term as a phrase match.”
[14:56] Then I’ll make a note of any of the URLs
that are clearly relevant to the article I want to promote.
[15:01] Next, I’ll go to Ahrefs’ batch analysis tool, 
and paste these URLs here and run the search.
[15:07] And right away, you can see which pages are
getting the most organic search traffic and
[15:12] now, it’s just a matter of finding the balance
between impressions and relevance.
[15:16] The final SEO tip I have for you is an important
one and I predict it’s only going to become
[15:21] more important.
[15:22] And that’s to optimize for featured snippets.
[15:25] Featured snippets are when Google shows an
answer, or a partial answer to the question
[15:29] directly in the search results.
[15:31] Ahrefs did a study on featured snippets and
found that 8.6% of clicks go to these featured
[15:37] snippets, which is stealing clicks away from
the top organic rankings.
[15:41] Whether you like these SERP features or not,
you’re going to have to adapt and play the game.
[15:47] Here are a few quick tips to optimize your
content for featured snippets.
[15:51] 1. Our study showed that 99.58% of featured pages
ranked in the top 10 search results.
[15:58] Not top 3, top 10.
[16:00] So your first task is to make sure your page ranks there.
[16:04] 2. Look and see how the current featured snippet
is formatted and understand what part of the
[16:10] question is being answered.
[16:12] For example, if we search for “how to make
chicken soup” then you’ll see the featured
[16:16] snippet that highlights the directions and
only the directions as a numbered list.
[16:21] If we look up “chicken soup ingredients”,
then you’ll see just the ingredients appear
[16:26] and from a different website than our first example.
[16:29] Looking deeper at one of these pages, you’ll
see that there’s a simple headline and no
[16:32] introductory text.
[16:34] Just the list.
[16:35] There are a lot of great resources out there
on optimizing for featured snippets.
[16:39] And hey, we actually have a great video on this topic
which I highly recommend watching.
[16:45] There were probably some, maybe even a lot
of tips in here that you haven’t used so
[16:49] I’d love to hear from you and see which
SEO tip was your favorite.
[16:53] Make sure to leave a comment and hit the subscribe
button to get more actionable SEO and marketing
[16:59] tutorials.
[16:59] And don’t just close this video and go about your day.
[17:02] I’ve left links in the description to some
more helpful videos and of course to our full
[17:08] SEO tips post with 70+ actionable SEO tips.
[17:12] Keep grinding away, take action, get results,
and I’ll see you in the next tutorial.

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