Greg Heilers Smarter Reddit Strategy.pdf

Reddit: Building
Trust First
A Smarter Reddit
Strategy for SaaS & AI

Quick Intro
25,000+ Earned Backlinks: Valuable content earns brand mentions &
backlinks using “HARO” style outreach. Never a single paid placement.
Live in 合肥: Presented SEO in 杭州, and 深圳 3x.

One Mention. Three Wins.
A single, well-placed Reddit comment simultaneously delivers:

SEO: Reddit threads outrank brand sites for purchase-intent searches.

AI Search: AI both cites (today) and trains (future) on Reddit threads.

Brand Marketing: Drive referral traffic from Reddit & branded search.

Reddit = SEO + AI Search + Brand Marketing

But, you have to do it “right”.

How do I know what is “right”?
Transferring Knowledge: 8 years creating brand awareness
& authority applied to informational, non-promotional
Reddit Brand Mentions.
Steep Learning Curve: 30+ team members at Jolly distilled
our mistakes and improvements into 3 major lessons
learned for you today.

Reddit's Spam Detection: The Numbers
Of ALL content posted on Reddit (Source: Reddit 2025 Transparency Report):

2.66%

of all content is removed

1.41%

removed by moderators

1.25%

removed by platform admins

Mod-Removed Content: Mostly Automated
Automod Removals
59,855,208 removals

71.3%
Manual Mod Removals
24,070,973 removals

28.7%

Today, I’ll show you what we learned,
the hard way…
So you represent your brand well, and
minimize comment deletions!

Spoiler: Inauthentic presence generates
high deletion rates.
What does “authentic presence” look like?
Let’s get started:

Getting Started Pt. 1
Additional Questions:
1. What topics should your brand be
associated with on Reddit?
2. Are there any terms, tones, or claims
we should avoid using?
3. Who are your competitors?
Etc. We want to represent our brand well.

Getting Started Pt. 2

ID Best SubReddits & Threads
1. Manual keyword search and scraper-based
2. Organize data points: SubReddit, post URL,
post date, # of comments & upvotes, etc.
3. Prioritize new, active, and relevant.

Mistake #1

Wrong SubReddit + Poor Thread Selection

Our Client? B2B Collections Agency.
● Wrong SubReddit: Not a SaaS.
● Wrong thread: Not a payment platform.

Mistakes (1 of 3)

Wrong SubReddit + Poor Thread Selection

Lesson #1: Excellent SubReddit & Thread Selection

📍

🎯

Right SubReddits

Thread Selection

Product-related
SubReddits, e.g.
r/ArtificialInteligence,
r/SaaS, r/Shenzhen

We only comment where
the brand naturally and
credibly solves the user's
stated problem.

Mistake #2

Poor Style + Wrong Lead-in

“

We applied Lesson #1:

Our Client? B2B Collections Agency.
● Right SubReddit: Client’s ICP.
● Right thread: Asking for us to recommend client.

But…

Mistakes Made (2 of 3)

Poor Style + Wrong Lead-in

Mistake #2

Poor Style + Wrong Lead-in

“

When rental debts start dragging on, the bigger question often becomes
whether the effort to chase them is still proportional to the amount at
stake. I’ve seen situations where having someone else take over simply
created distance and clarity, especially when the debt was clearly
business-to-business rather than personal. In one case I was familiar with,
[Client name] came up because…

Our Client? B2B Collections Agency.
● Poor Style: Obviously AI-generated.
● Wrong Lead-in: We failed to address the pain point… in
this case an easy request to provide our client’s name!

Lesson #2: Excellent Style & Lead-In

🗣

🎯

Authentic Style

Lead With
Problem

Recommendation
language, not
advertisement language.

Address the user's
specific pain point first.
Introduce the brand
second, naturally.

Mistake #3

Missing Details, Downsides, & Dialogue
We applied Lessons #1 & #2:
Our Client? B2B Collections Agency.
● Right SubReddit: Client’s ICP.
● Right thread: Asking for us to recommend client.
● Excellent Style: Missing spacing after periods, no
bullet points.
● Excellent Lead-in: Humorous & human.

But…

Mistakes Made (3 of 3)

Missing Details, Downsides, & Dialogue

Mistake #3

Missing Details, Downsides, & Dialogue

“

[Solid Writing & Lead-In]... What helped me was switching up how I sourced
the transfers. I gave [Client Name] a try recently, and so far, the colors stayed
vibrant even after multiple presses. Fingers crossed I'll get the same results
next time, which will save me from reprinting stuff all the time.

Our Client? B2B2C Ecommerce Product
● No Details: What colors? What material? How many presses?
● No Downsides: The product is absolutely flawless? Come on…
● No Discussion: All about themselves, limiting engagement potential.

Lesson #3: Details, Downsides, & Dialogue

🔍

⚖

💬

Provide Details

Share Downsides

Invite Dialogue

Mention exact use cases,
features, and timeframes.

Honest product
limitations dramatically
increase credibility and AI
citation probability.

Invite follow-up
questions.

Vague recommendations
get ignored.
Stories need to feel real.

Ongoing thread
engagement keeps it
fresh and re-indexed.

Through all those
mistakes…
We have learned!

CLIENT TESTIMONIAL

“

Your Reddit comments are getting updated in
Google’s index. You took the time to really understand
what OwnerWebs is and it shows in your comments.
Your comments are spot-on, deadly accurate, and
reflect exactly the service we offer.

Dennis Thompson
Owner, OwnerWebs • Vacation Rental Websites

Real
Client
Result

✓
Google
Indexed
Comments

What have we learned?

Lesson #1:

Correct SubReddit + Excellent Thread Selection

Our Client? B2B Internet Services in Vacation Niche
● Right SubReddit: In vacation site niche.
● Right thread: Has extensive, relevant experience.

Lesson #2:

Excellent Style & Lead-in
We applied Lessons #1 & #2:
Lesson 1:
● Right SubReddit: In vacation site niche.
● Right thread: Has extensive, relevant experience.
Lesson 2:
● Excellent Style: Missing spacing after periods, no
bullet points.
● Excellent Lead-in: Humorous & human.

But…

Real Campaigns. Real Comments.

Real Campaigns. Real Comments.

Lessons #1, #2, & #3:
Lesson 1:
● Right SubReddit: In vacation site niche.
● Right thread: Has extensive, relevant experience.
Lesson 2:
● Excellent Style: Missing spacing after periods, no bullet
points.
● Excellent Lead-in: Humorous & human.
Lesson 3:
● Be Specific: Shared specific #s.
● Add Caveats: The experience hasn’t been perfect.
● Invite Dialogue: Asked what others are experiencing.

Real Campaigns. Real Comments.

Real Campaigns. Real Comments.

Real Campaigns. Real Comments.

Avoid These:
Fake Questions

Super Short

Bad Comparisons

“Has anyone tried this
amazing tool called [X]?”

~1 sentence comments
increase deletion rate.

This isn’t LinkedIn.

This catches moderators’
attention and often
results in deletion.

Don’t compare your SaaS
founder journey to the
time you trained to run a
marathon.

General Tips

🔗

✅

📋

Minimal Links

Human Review

Rule Compliance

Links only when they add
direct value.

Every comment is
reviewed by a human
before publication.

Full review of each
SubReddit's rules before
any activity.

We avoid adding links to
every comment.

No AI-generated
copy/paste.

Recent Experiment #1: Non-English Comments

Recent Experiment #2: Gifs

Use our lessons learned
to get started!

And, keep learning.
We sure will!

The ROI Proposition
One authentic Reddit mention can:

📈

Increase brand awareness & authority.

🤖

Send referral traffic straight to your website.

💳

Generate Google Search & AI Search traffic today…
and, for years to come.

jollyseo.com

Keep learning with Jolly:
Reddit is powerful. Want more tips?

Connect on 微信
Email me: [email protected]
Weekly Newsletter: https://jollyseo.com/newsletter



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