Kevin Jeppensen.pdf
本地来源：seo-llm/raw/seo知识库/TXT整理/seo方法论/ppt/2025 Shenzhen SEO Conference Speaker Slides/Kevin-Jeppensen.pdf.txt
7 Ways to Get Your Ecom Brand Recommended by LLM‘s Shenzhen SEO Conference 2025 Presented by : Kevin Jeppesen “There will never be an easier time than today to influence Large Language Models” - This guy ChatGPT Claude Gemini MetaAI Perplexity 1400 The Shift 1200 1000 Optimizing for traditional search is still hyper relevant. 800 But more people than ever are changing their search behavior to AI chats and answers. 600 400 200 0 5 10 15 19 ChatGPT Gemini MetaAI Claude Estimates made based on WAU 3 7 12 15 Perplexity Curent Usage 800M 400M 84.4B WAU MAU VPM Compare this to Google Search's 84.4 billion visits per month things are moving extremely fast. The question isn’t wheter this shift will impact your business. The question is: Will you be the brand AI recommends? Founder of Ascendily.com (D2C Ecom Growth Agency) $29M+ Annual Client Revenue Co-Founder of OmniBuzz.ai w Chris Tzitzis $1.8M In 8 Months (Own Store) Kevin Jeppesen 12+ Years in Ecom & SEO Founder of Ascendily.com (D2C Ecom Growth Agency) $29M+ Annual Client Revenue Co-Founder of OmniBuzz.ai w Chris Tzitzis $1.8M In 8 Months (Own Store) Kevin Jeppesen Chris Tzitzis 12+ Years in Ecom & SEO 01 02 03 Better Zero-Click Conversion People are being trained to look for direct answers & recommendations, not to skim through optimized and manipulated articles. Over 60% of searches now end without a click-through to a website, meaning your brand needs to be in the answer. AI-referred traffic, though smaller in volume, is exceptionally high-intent and conversion-rich. The New Reality of Search 23X Better Conversion Data Points AI-referred visitors converted up to 23 times better than organic search visitors 72.5% Engagement AI visitors engaged at 72.5% vs. 60.4% from traditional search. ChatGPT alone drove 82% of sales and 87% of AI traffic Sources: (NP Digital & Atros studies). 82% Of Sales Quick note: Ecommerce in AI has not been fully adopted yet. But its coming soon... NOW is the time to seed your brand. Silver Days 01 Focus Focus on SEO, AI visibility score, citation frequency, entity mentions, zero-click value, and cross-platform presence. 02 Urgency Most businesses haven't adapted yet. This is an underpriced opportunity that won't last. In short.... The 7 Ways to Manipulate AI Warning: Blackhat methods included, doing this wrong without expert help could hurt your brand. Method 1: Entity Buzz: Control Your Brands Idenity aka entity optimization The What Nobody likes having wrong things said about their brand. Reverse-engineer what AI says about your brand across all platforms and update those sources to control your narrative. Why It Works AI models compile information from many sources. By fixing inconsistent sources, you effectively "reprogram" how AI perceives and recommends your brand. Extracted Sources & Passages How To Do It 01 Audit Entity Prescence Prompt Enable Deepresearch Give me everything you know about [Brand]" Do this in all major AI tools (ChatGPT, Gemini, Claude, Perplexity). 02 List Sources & Passages Prompt “Compile the sources, links and the passages from each source that you have referenced to a spreadsheet module. Make sure to list out exact URLs for each passage, be thorough.” 03 Map The Gaps Process Import to Sheets & identify outdated, inconsistent, or missing information and make notes of them inside the sheet. 04 Update Systematically Owned Semi Third-P Your website, social media profiles (LinkedIn, X, Facebook, Instagram, YouTube) Wikipedia, Wikidata, Google Knowledge Graph, Google Business Profile, Bing Places, Apple Maps. Claim and verify these. Contact third-party sites for corrections or updates. Guestposts, Parasite, Affiliate, Governmental. 05 Monitor Changes go through fast... Check daily to see changes go through. Sometimes within 24hrs. Keep information & data consistent across all sources to reinforce your desired output. 05 Monitor Changes go through fast... Check daily to see changes go through. Sometimes within 24hrs. Keep information & data consistent across all sources to reinforce your desired output. Method 2: Rent-a-Reputation: Borrowing Authority from Media Giants aka parasite seo The What Pay to publish content about your brand on high Domain Rating (DR) publications that AI loves to feature because of “trust”. Why It Works AI models pull from highly reputable publications when generating recommendations. Appearing on DR80+ sites like Forbes, Variety and IGN lets your brand borrow their authority and rank for competitive keywords. 04 01 Find Decide what fits you, do you want it DFY or DIY. DFY = Omnibuzz.ai/parasite DIY = Parasiteseo.com (Made by Charles Floate & James Oliver) 02 Qualify Look for sites with DR 70+ that have good traffic and ranking potential. 03 Budget Expect to pay around $250 $5,000+ per placement depending on the power & brand. Make sure to check Ahrefs data to see if old parasites are still alive. How To Do It 04 01 Find Decide what fits you, do you want it DFY or DIY. DFY = Omnibuzz.ai/parasite DIY = Parasiteseo.com (Made by Charles Floate & James Oliver) 02 Qualify Look for sites with DR 70+ that have good traffic and ranking potential. 03 Budget Expect to pay around $250 $5,000+ per placement depending on the power & brand. Make sure to check Ahrefs data to see if old parasites are still alive. How To Do It Article Types that work the best Reviews Comparisons Top 10 Companies Selling [Product] in 2025 [Your Brand] Review [Year] [Big Brand] Alternatives: [Number] Better Options Best Brands For [Product Category] 2025 Is [Your Brand Worth It? An Expert Review of [Product/Service] [Product] Comparison: [Brand] vs [Competitors] Listicles Top [Products] For [Audience] 2025 Which [Product Type] Is Right For You? Expert Comparison Amplify 01 Index Use an indexing tool like SpeedyIndex or OmegaIndexer to get those parasites indexed faster. Skip the main parasite. 02 Backlinks Build out smaller $100 & free parasites targeting keyword variances and contextually link them to the “big” parasite. Regular backlinks also work. Honorable Mentions With Claude GPT’s & Claude Artifacts you can craft hundreds of free parasites. Easy way to do so is to check these page path in Ahrefs/Semrush: https://claude.ai/public/artifacts/ https://chatgpt.com/g/ Then take a high performing artifact and remix it into whatever you want. For now... Honorable Mentions With Claude GPT’s & Claude Artifacts you can craft hundreds of free parasites. Easy way to do so is to check these page path in Ahrefs/Semrush: https://claude.ai/public/artifacts/ https://chatgpt.com/g/ Then take a high performing artifact and remix it into whatever you want. For now... Honorable Mentions You can also leverage free sites with a ton of authority. Method 3: Press Buzz: Solidify Your Brand In The News The What Push out “real news” though premium PR services to trigger fast exposure and a trail of authoritative mentions AI models trust. Why It Works This creates a "signal stack", where consistent messaging across numerous trusted sources create a false sense of authority for your brand in LLM’s. Note: It’s foundational trust building, not the ultimate solution. Red Light Therapy Example Why It Works This creates a "signal stack", where consistent messaging across numerous trusted sources create a false sense of authority for your brand in LLM’s. Note: It’s foundational trust building, not the ultimate solution. How To Do It 01 Craft Newsworthy angles Launch a study or survey (e.g., $250 on Pollfish, Email, Reddit) Create and "win" an industry award. 02 How To Do It 01 Craft Newsworthy angles Launch a study or survey (e.g., $250 on Pollfish, Email, Reddit) Create and "win" an industry award. 02 How To Do It Find 01 Craft Newsworthy angles Launch a study or survey (e.g., $250 on Pollfish, Email, Reddit) Create and "win" an industry award. Announce significant partnerships or milestones. 02 Note: Avoid being overly promotional & follow publication rules How To Do It 02 Optimize Make your headline newsworthy + safe micro optimization for keyword variances. Subtly 02 How To Do It 02 Optimize Subtly Make your headline newsworthy + safe micro optimization for keyword variances. Micro optimize a few sentences that you want AI to align your brand with. How To Do It 02 Optimize Subtleties Make your headline newsworthy + safe micro optimization for keyword variances. Micro optimize a few sentences that you want AI to align your brand with. Follow the editorial guidelines & write one hell of a piece. Download Press Release Cheatsheet How To Do It 03 Publish Method 4: Community Buzz: Leverage Reddit & Quora For Fast AF Mentions The What LLM’s trust Reddit & Quora* for unbiased user opinions. As seen in the top web domains cited by AI Overviews & LLM’s in general. Source: SEMRush.com AI Overviews The What LLM’s trust Reddit & Quora* for unbiased user opinions. As seen in the data on the top web domains cited by AI Overviews & LLM’s in general. Source: Statista.com AI Mode, Overviews, ChatGPT, Perplexity Why It Works AI uses Reddit & Quora to get proper user generated answers & opinions to inform which products/services/solutions are the best to weigh their answers. How To Setup 01 Account Buy aged Reddit accounts 2+ years with post & comment karma along with clean historical data. https://redaccs.com/ https://accsmarket.com/ 02 Maintain Each account = 1-3 industries for natural promotional content. Maintain each account by posting opinions, asking questions, share memes on new threads. 03 Proxy Each account = Unique dedicated proxy & browser session. Use MPP Group for dedicated proxies, and connect them to Proxy Switcher & Manager. https://www.myprivateproxy.net/ Store Details We keep it in a spreadsheet... Find Threads Google Ahrefs Search for seed keywords & filter with URL’s. Reddit Search Search reddit normally, go into related sub-reddits and search for posts in there. Fresh threads is higher chance of getting upvotes. Use Google search operator: site:reddit.com “TOPIC/KEYWORD” Build Your Reply AI We use human written content based on AI output. Never copy paste. If English isn’t your main language, DO THIS: Go to the top threads in your industries & copy all top replies. Build Your Reply AI We use human written content based on AI output. Never copy paste. Struggle with English? Do this. Go to the top threads in your industries & copy all top replies. Save them in a document. Build Your Reply AI We use human written content based on AI output. Never copy paste. Struggle with English? Do this. Go to the top threads in your industries & copy all top replies. Save them in a document. Create a GPT Project or Claude Project for each account and feed all relevant replies into one project. Build Your Reply AI We use human written content based on AI output. Never copy paste. Struggle with English? Do this. Go to the top threads in your industries & copy all top replies. Save them in a document. Create a GPT Project or Claude Project for each account and feed all relevant replies into one project. Craft replies using the prompt to the right. Add to it as necessary. Output Shorten it as necessary Honorable Mentions Quora Super easy, craft account based on an expert in the field. Find topics using same method as for Reddit but for Quora. Write based on the expert in your industry, make AI project. Optimize your profile. Sub-Reddit Create a company & industry sub-reddit with your industry direction. Don’t promote in it at first, keep it natural clean and add guides. Add auto-moderation so you don’t get your sub-reddit banned. Method 5: Review Buzz: Manipulate “Customer” Reviews into AI Trust The What Generate a consistent flow of varied length, subtle use case & keyword optimized reviews across multiple platforms to create social proof AI loves. Why It Works AI models use review sentiment, volume and review content as primary trust signals. A review like "solved my lower back pain during marathon training" is far more impactful than "great product" as its seen as searchable & citable evidence. Example from ChatGPT How To Do It 01 Emails Send review request Day 7, 14, and 21 after delivery. Subject: Quick favor about your [Product]”, “Did [Product] help with [Problem]” Give them incentive (Store credit or %) for their review. Link directly to Trustpilot & GMB. Give bigger incentive for a photo or video. 02 SMS Legit Way 03 QR Codes How To Do It 01 Emails 02 Legit Way SMS Send review request Day 7, 14, and 21 after delivery. Keep short. Include first name & product name. One question. Include link. Subject: Quick favor about your [Product]”, “Did [Product] help with [Problem]” Respect timing, 9am - 7pm weekdays. One retry max. Give them incentive (Store credit or %) for their review. Link directly to Trustpilot & GMB. Give bigger incentive for a photo or video. Use Klaviyo, Omnisend or TrustPilot built in functionality. 03 QR Codes How To Do It 01 Emails 02 Whitehat SMS 03 QR Codes Send review request Day 7, 14, and 21 after delivery. Keep short. Include first name & product name. One question. Include link. Subject: Quick favor about your [Product]”, “Did [Product] help with [Problem]” Include QR Code to review + instructions to use/maintain + incentive for repeat purchase. Respect timing, 9am - 7pm weekdays. One retry max. QR code goes to Trustpilot or GMB. Use Klaviyo, Omnisend or TrustPilot built in functionality. Include prompt for review to get highly relevant use-case reviews. Give them incentive (Store credit or %) for their review. Link directly to Trustpilot & GMB. Give bigger incentive for a photo or video. How To Do It Buy Reviews Find reliable provider and do a test order first. Trusted countries matching your traffic sources. Target demographic, drip feed. Avoid same language, patterns, tone & same keywords. Start getting real reviews first & mix in fake ones. Blackhat How To Do It Blackhat... Buy Reviews Find reliable provider and do a test order first. Trusted countries matching your traffic sources. Target demographic, drip feed. Avoid same language, patterns, tone & same keywords. Start getting real reviews first & mix in fake ones, match your review frequency. Write the reviews yourself, and keep it highly varied. How To Do It Blackhat Way Method 6: Forum Buzz: Get AI's Attention in “Expert Hubs” The What Create threads & comment on threads in relevant forums to build a presence in “natural & human” discussions. Why It Works AI strongly favors UGC for an “external” opinion, especially in ecom to curate recommendations. You’re aiming for statistical significance. Note: YMYL not as effective after AIO blunders, but doesn’t hurt to go for it. How To Do It 01 Find Top forums Just ask “What are the TOP “TOPIC” forums that you frequently cite in your answers? How To Do It 02 Export And populate “Now give me all of these in a spreadsheet module so I can export them.” How To Do It 02 Export And populate “Now give me all of these in a spreadsheet module so I can export them.” Import to spreadsheet and prepare registration & populate. How To Do It 02 Export And populate “Now give me all of these in a spreadsheet module so I can export them.” Import to spreadsheet and prepare registration & populate. Add: Account created Warmed up (more on this) Username Password Dedicated IP How To Do It 03 Create Signup, warmup, post Sign up for all relevant forums with unique usernames, add info. Warm up each account with natural replies. How To Do It 03 Create Signup, warmup, post Sign up for all relevant forums with unique usernames, add info. Warm up each account with natural replies. Create Claude project using the same process as Reddit section. How To Do It 03 Create Signup, warmup, post Sign up for all relevant forums with unique usernames, add info. Warm up each account with natural replies. Create Claude project using the same process as Reddit section. Start promoting your brand over time. High trust = more posts. You can be more liberal than with Reddit. Method 7: Wiki Buzz: Your Brand's Ultimate Trust Badge good luck... The What Get your brand on Wikipedia, Wikidata & other Wiki’s after becoming “notable” enough. Why It Works To be in Wikipedia you need to “meet” Notability guidelines. Notability = Trust. Trust = Safe Answer Safe Answer = Citation How To Do It How To Do It 01 Wikidata Order page creation for: Wiktionary Wikibooks Wikinews Wikiquote Wikisource Wikiversity Wikivoyage Then... just buy it lol How To Do It 02 Get your brand mentioned EVERYWHERE. Add Wikidata QID, baseline Org schema, set @id, add sameAs to everything that’s allows it. “While schema is not a ranking factor, it indirectly impacts your rankings in search results by helping search engines comprehend your content more accurately.” Kyle Roof @ PageOptimizerPro How To Do It 03 Confident in your notability? GKP How To Do It 03 Confident in your notability? GKP Again... just buy it. How To Do It 04 Wikipedia With this you can start Wikipedia creation. Hire Wikipedia service to do the whole thing. (expensive) OR... hire Wikipedia editors/writers with edits & pages created, provide all sources, context, wikidata and notability factors. (less expensive) Your brand, everywhere? Scan QR Get: FREE entity optimization audit. 10% discount on all Omnibuzz orders All prompts & documents from this slide. omnibuzz.ai/shenzhen-seo Add Me On WeChat @ecomkev Thank You For Your Buzz Kevin Jeppesen omnibuzz.ai
本文档为站内渲染。原始文件本地路径：saas/source/seo-llm/raw-seo知识库-TXT整理-seo方法论-ppt-2025-Shenzhen-SEO-Conference-Spe-f7ae39.txt（仅本地保留，不入库不部署）