JP John Zhang Keynote.pdf
本地来源：seo-llm/raw/seo知识库/TXT整理/seo方法论/ppt/2025 Shenzhen SEO Conference Speaker Slides/JP_John-Zhang-Keynote.pdf.txt
Shenzhen SEO Conference 2025 Keynote John / JP Zhang First off – about my name John, JP, Jiangpeng, Zhang (that’s all me) JP = ? John = ? (Any Canadian friends here?) What I prefer: ● ● JP Zhang (my international friends) John Zhang (my Chinese friends) And my nationality? 100% made in China! I’m not Singaporean, Malaysian, or Chinese American. Before I was 27, I’d never been abroad. Why I started Shenzhen SEO Conference? Why Shenzhen? Reason 1: When I was young (1997) – Shenzhen was a dream place to meet my parents. Why Shenzhen? Reason #2: When I graduated from university (2010) – Shenzhen gave me the first job (ex-Wondershare), and opened the door to the fantastic SEO world. Why Shenzhen? Reason #3: When I started up my new business (Jan. 2024) – Shenzhen was the city that supported me. What I’m doing right now: connecting Chinese companies expanding overseas with the best SEO/marketing agencies & advisors from the West. For me, Shenzhen = Entrepreneurship + Opportunity + Anything Possible Why SEO (only)? ● ● ● In-house SEO (2010-2012, 2015-2016) Agency SEO (2014-2015) Affiliate SEO (2013, til now) I have no intention / interest / time to expand to other areas of digital marketing. Stay in the lane! (Isn’t that what we’ve learned from the past major Google algo updates?) Why Conference? In-person conference is the best way to explore a city + build meaningful connections! Based on my past 8 years’ conference attending experience: ● ● ● ● ● DCBKK: 2018, 2019, 2023, 2024 Chiang Mai SEO Conference: 2017, 2018, 2019, 2023, 2024 SEO Mastery Summit: 2023, 2024 DMSS: 2018, 2019 And many more What is Shenzhen SEO Conference? Mission: connecting SEO professionals and marketers from East and West. Vision: becoming the best SEO event bridging East and West. Value: ● ● Entrepreneurship 创业精神 International partnerships 国际合作 One Last Thing… “The people who are crazy enough to think they can change the world are the ones who do.” - Steve Jobs “Stay hungry, stay foolish” - Steve Jobs “Stay focused, stay connected!” - John/JP Zhang
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