Zac.pptx
本地来源：seo-llm/raw/seo知识库/TXT整理/seo方法论/ppt/2025 Shenzhen SEO Conference Speaker Slides/Zac.pptx.txt
Source PPTX: seo方法论/ppt/2025 Shenzhen SEO Conference Speaker Slides/Zac.pptx ===== Slide 1 ===== What Really Can I/SEO Do with AI Zac Sep 2025 ===== Slide 2 ===== How To Be Cited As Source? All You Need Is Traditional SEO ===== Slide 3 ===== How To Be Cited As Source? Clear structure Plus a few small things: ===== Slide 4 ===== How To Be Cited As Source? Clear structure Plus a few small things: List & table ===== Slide 5 ===== How To Be Cited As Source? Clear structure Plus a few small things: List & table Answer the question directly Don’t talk like my wife… Don’t write like this ===== Slide 6 ===== How To Be Cited As Source? Clear structure Plus a few small things: List & table Observe AI answers Answer the question directly ===== Slide 7 ===== How To Be Cited As Source? Clear structure Plus a few small things: List & table Observe AI answers Answer the question directly Update regularly ===== Slide 8 ===== What Else Can SEOs Do with AI? Almost anything that’s difficult to do manually ===== Slide 9 ===== Content Creation https://developers.google.com/search/blog/2023/02/google-search-and-ai-content Rewarding high-quality content, however it is produced Using automation—including AI—to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies. As explained, however content is produced, those seeking success in Google Search should be looking to produce original, high-quality, people-first content demonstrating qualities E-E-A-T. It’s easier said than done. ===== Slide 10 ===== Content Creation Main content of article Draft an outline Write a paragraph Summarise your copy Translation Content evaluation Create images/videos Product description based on photo … ===== Slide 11 ===== Content Creation Human review/editing is a must. Do not trust AI 100%. Improve prompts skills. Give AI a framework or outline Set persona/role Provide context or conditions Describe the problem Desired output format Customize tone, identity, personality ===== Slide 12 ===== About Zac Blog: seozac.com Author: 《SEO实战密码》 Co-founder: dunsh.org ===== Slide 13 ===== Content Creation Human review/editing is a must. Do not trust AI 100%. Improve prompts skills. Target specific long tail questions. Be careful dealing with info articles. Good for large B2C sites with no product description. ===== Slide 14 ===== Content Creation I'm not aware of any cases where large-scale, AI-generated informational articles have maintained their search ranking for a long time. If you know one, please share with me. No, I won’t tell Gary :) ===== Slide 15 ===== Keyword/Intent Research ===== Slide 16 ===== Keyword/Intent Research ===== Slide 17 ===== Onpage Optimisation Title Description Canonical Hreflang Image ALT text … ===== Slide 18 ===== Website Structure Optimisation ===== Slide 19 ===== Link Building: Creating Online Tools ===== Slide 20 ===== What Really Can I/SEO Do with AI? The sky is the limit ===== Slide 21 ===== What Really Can I/SEO Do with AI? Thank You WhatsApp: +65 85697517 WeChat: zacsgsg ===== Slide 22 ===== My Ideal Search Engine Is Almost Here ===== Slide 23 ===== My Ideal Search Pushing CTR Down Further The Great Decoupling Zero Click Search ===== Slide 24 ===== Don't Complain, Just Adapt ===== Slide 25 ===== How GenAI Works It estimates probabilities The sky is blue 3.7% the 3.3% pink 2.8% falling 2.7% a 2.3% * The numbers are made up. The sky is a song by Faye Wong , who is my favorite singer ===== Slide 26 ===== Generative Engine Optimisation ===== Slide 27 ===== How To Appear in AI Answers? In AI training data, your brand appears very often together with: Keywords/Key phrases Major brands Specs/features of the product Possible only if you’re a real brand ===== Slide 28 ===== How To Appear in AI Answers? Still possible for local or long tail search Your own website Google Map/Business B2B portals Social media/forum A few Top 10 lists
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