Behdad Jamshidi.pptx

Source PPTX: seo方法论/ppt/2025 Shenzhen SEO Conference Speaker Slides/Behdad-Jamshidi.pptx

===== Slide 1 =====
1,000+ Agencies,

1 Big Lesson:
How to Spot the Right Marketing Agency
WWW. CJAMMARKETING.COM

===== Slide 2 =====
Different Situations?
The Business And It’s Goals
‹#›
www. cjammarketing.com

===== Slide 3 =====
Examples
‹#›
www. cjammarketing.com
Building a national brand long term →

Branding, Market Research, PR, SEO, PPC, Influencers
Building a fund and finding investors →

Website Development, Pitch Decks, Cold Outreach Email, Referral Programs, Cold Outreach Linkedin, Events
Buying Ecom business to sell in 2 years →

PPC, Influencers, Email Marketing

===== Slide 4 =====
Mindset Shift
‹#›
www. cjammarketing.com

===== Slide 5 =====
TECHNICAL PROBLEMS
VS
ADAPTIVE PROBLEMS


===== Slide 6 =====
To left brain focused
‹#›
www. cjammarketing.com

===== Slide 7 =====
Customer:
American Hat Maker
Website:
https://americanhatmakers.com/
Services Brokered:
Fractional CMO - Google ads and CRO Focused
Fractional CMO - SEO, Influencer Marketing, Affiliate Focused
Amazon Marketing
SEO
Website Developer Support
American Hat Maker has seen a $35,000 a month increase in their bottom line in the first 3 months and an increase in CRO of 100%. Helping them drive into more marketing channels and growth.

They went from doing 7 figures a year to now an 8 figures a year business
Customer Review:
”
”
CJAM Marketing and Behdad specifically has been instrumental in helping our brand moving forward. He’s work close with us as a consultant, always keeping us in the loop when he finds people who could help our business move forward. We’ve hired several people he’s recommended and each has help our business grow and streamline.
If you are looking for a marketing partner, I highly recommend speaking to CJAM Marketing. They’ve done a ton of the hard work for you.

‹#›

===== Slide 8 =====
Find the right agency

===== Slide 9 =====
Step 1: The Pre-Work
‹#›
www. cjammarketing.com
Know the business goals you are trying to achieve
Do pre-work in setting up questions you want to ask
Meet at least 5 agencies and partners
Understanding high-level what marketing channels may work

===== Slide 10 =====
When To Outsource vs In-House
‹#›
www. cjammarketing.com
Noone in house people, all outsourced
Typically 1 agency is better
1-2 in house person, rest outsourced
Multiple agencies can be used
5-6 in house people, minimal outsourced
Specialized agencies used
Models

===== Slide 11 =====
Step 2: Where Are They?
‹#›
www. cjammarketing.com
Deep within networks
Find great agencies others have used personally, then see if they fit you.
If not, see if they got referrals. Make sure they aren’t just referring to friends.
The right partner

===== Slide 12 =====
Download the Slides From This Session

===== Slide 13 =====
Step 3: Vet Their Work and Their Company
‹#›
www. cjammarketing.com
Don’t just look at case studies
Speak to customers who have left them as an agency
Meet the team your going to work with before signing

===== Slide 14 =====
Customer:
Rapid Translate
Website:
https://www.rapidtranslate.org/
Services Brokered:
Google ads/ Bing Ads
CRO
Rapid Translate has seen over 568% increase in profit in the first year of working with their new partners.

And ended up selling for 1.8 million dollars more 18 months later!
Customer Review:
”
”
Behdad is the exact person I've been looking for! For years I've sought out agencies to try to find the perfect fit for my companies and unfortunately most of them have always over promised and under delivered.
Not with CJam Marketing! Behdad was there every step of the way, he listened to exactly what I was seeking and what my company needed, and he put me in touch with a company that aligned with what I was looking for.
His communication is top notch, which is very rare to find these days and something I admire in him.
Overall, A+++ 10/10 and I would highly recommend his services to anybody looking to be linked up with the ideal agency for their specific needs.
‹#›

===== Slide 15 =====
WWW. CJAMMARKETING.COM
How To Build Effective Marketing Relationships

===== Slide 16 =====
Why do you want to build good relationships?
‹#›
www. cjammarketing.com
You want your time back
Trusted relationship
They output more

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How?
‹#›
www. cjammarketing.com
Communication and expectation setting
Marketing inhouse resources
Balance - Micromanagement vs to hands off
Not giving enough time

===== Slide 18 =====
Knowing when you have outgrown your partners
‹#›
www. cjammarketing.com

===== Slide 19 =====
Customer:
Compliant Clients
Website:
https://www.compliantclients.com/
Services Brokered:
Social Media
Email Marketing
LinkedIn Organic
Influencer Marketing
FCMO
CRO
Compliant Clients has been extremely happy with their services, so much so that the founder has used CJAM marketing to hire
11
other agencies a
nd experts
for their other businesses.
Customer Review:
”
”
Bee helped me vet agencies in our niche b2b space and was able to match our needs and communication style.
He was an active participant in the multiple round interviews and gave me his own personal feedback and thoughts as well to help me make an educated decision on who we ended up moving forward with.
I highly recommend Bee for any company looking to vet marketing agencies but does not have the bandwidth or experience to do so.

Update:  I’ve hired 6 other agencies from him.
‹#›

===== Slide 20 =====
The Secrets Agencies don’t want you to know.

===== Slide 21 =====
Secret 1:
‹#›
www. cjammarketing.com

===== Slide 22 =====
5 levels of marketing partners
‹#›
www. cjammarketing.com

===== Slide 23 =====
Founder - Behdad
‹#›
www. cjammarketing.com
Business consultant
for over

500+
companies
Background in
business consulting, sales,
marketing
,
engineering
and
leadership
4 Values
Do The Right Thing Always
Radically Transparent
Relationships First
Constantly Growing and Sharing Knowledge

===== Slide 24 =====
Secret 2:
‹#›
www. cjammarketing.com

===== Slide 25 =====
An Insight Into Agencies
Not all agencies can do everything
Not all services are created equal
Agencies are growing businesses as well
‹#›
www. cjammarketing.com

===== Slide 26 =====
Secret 3:
‹#›
www. cjammarketing.com

===== Slide 27 =====
Out of every 100 partners meet.
Only 1
5
make the cut.
‹#›
www. cjammarketing.com

===== Slide 28 =====
Out of 15
5 are no good
5 are good when matched well
5 good no matter what
‹#›
www. cjammarketing.com

===== Slide 29 =====
A departing story + Gift

===== Slide 30 =====
www. cjammarketing.com
CJAM Goal
To Make Life Changing Business Introductions.
A 30 minute discovery meeting and 1 week

is all it takes.
‹#›

===== Slide 31 =====
Can Support All Industries
‹#›
www. cjammarketing.com
Service Based Businesses
Manufacturing and Distribution
Ecommerce
SaaS
Coaching
Courses
And More…

===== Slide 32 =====
CJAM connecting people to agencies
www. cjammarketing.com
‹#›
Your
business
Branding
Website
PPC
SCO
Influencer
Copy Writing
Marketing Strategy
Fractional CMOs

and etc.,
Agency Network

===== Slide 33 =====
My Gift To You
Get the Bundle of 5 Comprehensive Interview Guides so you can find a top-level agency without wasting time!
Normally $99, download them for FREE with coupon code “
shenzenseo”
‹#›
www. cjammarketing.com

===== Slide 34 =====
Quick Story
‹#›
www. cjammarketing.com
Marketing agencies
struggle to
understand businesses
And
businesses
struggle to
understand marketing

===== Slide 35 =====
WWW. CJAMMARKETING.COM
Reach out to find the right marketing and development partners!
Contact Info:
[email protected]
LinkedIn:
https://www.linkedin.com/in/

behdadjamshidi/
Instagram
:

@
themarketingconnector

===== Slide 36 =====
About CJAM Marketing
‹#›
www. cjammarketing.com
1063
+

Marketing Parnters Vetted
100+

Vetted
Partners
275
+

Customers Supported
63+

5 star reviews

===== Slide 37 =====
Our Clients
‹#›
www. cjammarketing.com

===== Slide 38 =====
Hiring the right marketing agency method
Three steps:
Marketing Mindset
Finding Agencies
Building Relationships
Bonuses
‹#›
www. cjammarketing.com

===== Slide 39 =====
Marketing Mindset

===== Slide 40 =====
Different Tools Needed For Different Situations
Branding
Conversion Focused Websites
Linkedin Outreach
Intelligent Pay-per-click Campaigns
App Development
Social Media
Cold Email Marketing
‹#›
www. cjammarketing.com

===== Speaker Notes =====

--- Notes Slide 1 ---
TIP 1:
There is no such thing as one marketing agency that can do everything
TIp2:
The broken agencies On the business side.
Tip 3:
If a marketing agency tells you they are growing really fast. Run away, marketing agencies are service based businesses and they do not scale well.

--- Notes Slide 2 ---
If your buying a business to scale it and sell it in 1-2 years. Then your marketing goals should align to that. PPC, trade shows, influencers
If your buying a business to grow it over time and keep it, then you marketing goals will be different. - SEO, Affiliate marketing, traditional ad placements
If you are a value driven organization and one of your business goals is to build your brand because you want to be a staple in peoples minds. Then you marketing strategy will different from the above. - Branding, PR, Affiliate
‹#›

--- Notes Slide 3 ---
If your buying a business to grow it over time and keep it, then you marketing goals will be different. - SEO, Affiliate marketing, traditional ad placements
If you are a value driven organization and one of your business goals is to build your brand because you want to be a staple in peoples minds. Then you marketing strategy will different from the above. - Branding, PR, Affiliate
‹#›

--- Notes Slide 4 ---
Website Scope or content writing scope :
- Home page ( 1 page)
- About us (1 page)
- Services ( written like landing pages)
- Email marketing (1 page)
- Media ( paid ads) ( 1 page)
-Creative ( post-production type work) ( 1 page)
- Case Studies ( 4 case studies, follow the same format)
- Blog and 1* blog template
- Contact us
Basically a slide where I can write anything based on what a customer needs
‹#›

--- Notes Slide 5 ---
Global Warming
Equality
Business
Marketing

--- Notes Slide 6 ---
To left brain focused…
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Website Scope or content writing scope :
- Home page ( 1 page)
- About us (1 page)
- Services ( written like landing pages)
- Email marketing (1 page)
- Media ( paid ads) ( 1 page)
-Creative ( post-production type work) ( 1 page)
- Case Studies ( 4 case studies, follow the same format)
- Blog and 1* blog template
- Contact us
Basically a slide where I can write anything based on what a customer needs
‹#›

--- Notes Slide 28 ---
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--- Notes Slide 29 ---
The Story:
I can remember looking out above my screens and monitors in the brick homes that line the hague in my office.
I have a business that had a great product that is scaling and growing. And the thing about growing is sometimes you need to bring on more help to support you.
My accountant that I was working with at the time was not up to the task.
I’m here in my office wishing that I had a broker, wishing I had an answering.
I was sitting there looking at over 20 different recommendations from many different people and needing to sort through all of them.
I knew many of these
recommendations
were
companies
of different sizes, some to big for what I do and costing to much, some to small but may not use the right tools or systems to be able to support me.
Everyone I talked to act or truely believes they could help me. Really feeling like they were the best ones.
This is brutal.  Because I had a ton of other things to already do. Scaling the business, supporting my team, getting back to my customers. And I don’t really know enough about accounting firms and who the right people are.
So I sigh and say to myself, “this is brutal.”
SO I went to walk by the canel on a this sunny day.
Starting to think to myself, am I really going to be able to grow this business in the way that I want. Will I be able to achieve what I want. Is this going to be another person that I need to micromanage all the time to make sure they are doing things properly and the right things.
How am I going to enjoy the rest of my life if I’m always dealing with things like this.
It was one of these moments that I appreciate the work that I do. I really wanted someone who could understand my needs but also the full
marketplace
of offers.
Understand the complexities and the many factors that go into who would make a really good fit.
With my engineering background, it wasn’t just about people, but about systems and process and creating outcomes consistently.
And having a deep understanding and research of the agency research to find the right fit.
This one
scenario
was one of the examples and the many years of challenges and years of mistakes that I had built in to understand what it takes to really match the right team with the right skillsets in businesses to allow both to thrive and grow.
This has been what I’ve been dedicating my life too.
And gratefully on this particular adventure, I was able to find the way through with the same system I used for finding marketing agencies.
They weren’t perfect in the beginning but with the right mindset, communication and work on both sides. We worked on things together and a few months in I experience more freedom in my business and work.
I got to experience the semi retired lifestyle and remember taking 4-5 days off in lisbon and not having to work on accounting or book keeping. It allowed me to work on the rest of my business and enjoy the rest of my life.
I know many business owners have a problems with this. I remember sitting in Lisbon in November, when in the Netherlands was super cold. Taking in the warm sunshine and breeze with my wife. Sitting on a patio eating one of the best fish meals
I've
ever had.
Enjoying the warmed of the afternoon sun.
As I took a sip of my pineapple mocktail.
I realized this is
exactly
what I’m here for, and what I create for others and why.
It’s not just about the KPI’s and systems. But it’s about connecting people at the right time to allow them to grow together. Giving founders and their employees the time to enjoy their lives.
And this is why I’ve shared what I have today.

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Come up with top 5 questions people would not normally ask an agency. And the reason why?
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