SKILL.md

---
name: ai-tool-seo-playbook
description: Use when planning SEO strategy, page architecture, search-intent mapping, or growth priorities for AI tool websites, especially early-stage sites going from 0 to 1.
---

# AI Tool SEO Playbook

Use this skill for AI tool sites that need a practical SEO system from 0 to 1.

Start with [references/playbook-distilled.md](references/playbook-distilled.md). If exact source wording, examples, or section context matters, also read [../AI工具网站 SEO 从 0 到 1 小册子-全文复刻.txt](../AI工具网站 SEO 从 0 到 1 小册子-全文复刻.txt).

## Core Principle

SEO is not a ranking trick. Treat the site like a book and a product:

- The site is the book.
- Each page is a chapter.
- Ranking is the shelf position.
- The real goal is to help the searcher finish the job on your page.

## Use This Workflow

1. Define the SEO ICP before touching keywords.
   Capture role, task, intent, evidence preference, and conversion path.
2. Map intent to page type.
   Information intent -> tutorial/guide.
   Commercial intent -> comparison/alternative page.
   Transactional intent -> pricing/demo/trial page.
   Navigational intent -> brand/feature landing page.
3. Design for last-click.
   The page should solve the task well enough that the user does not need to bounce back to search.
4. Add information gain.
   Prefer original data, screenshots, examples, experiments, and verifiable differences over generic copy.
5. Check the four systems.
   Product fit, information gain, technical foundation, and operational authority all need to be present.
6. Prioritize money pages and supporting pages separately.
   Money pages convert demand.
   Supporting pages expand discovery and internal linking.
7. Measure real outcomes.
   Track non-brand organic clicks, keyword coverage, indexing quality, and conversion on money pages.

## Required Output

When using this skill, produce:

- An SEO ICP summary
- Intent-to-page mapping
- A page backlog ordered by business value
- A last-click improvement checklist
- A simple measurement plan

## Anti-Patterns

Avoid these:

- Writing generic AI-generated SEO copy with no information gain
- Choosing page types before understanding the searcher
- Optimizing only for traffic and ignoring conversion pages
- Treating rankings as the whole system
- Ignoring backlinks, citations, and submission/indexation work
- Using pSEO before the page template can actually satisfy intent

## Notes

- This source playbook currently covers the preface plus sections `1.1`, `1.2`, and `1.3`.
- The distilled reference file is the operational version; the full TXT is the archival source extract.

本文档为站内渲染。原始文件本地路径：saas/source/seo-llm/raw-seo知识库-TXT整理-ai-tool-seo-playbook-skill-SKILL-md-1d15aa.txt（仅本地保留，不入库不部署）