Greg Heilers Smarter Reddit Strategy.pdf
本地来源：seo-llm/raw/seo知识库/TXT整理/PPT/英文SEO实战派 2026.3.8 SaaS SEO&增长分享会PPTs/Greg Heilers_ Smarter_Reddit_Strategy.pdf.txt
Reddit: Building Trust First A Smarter Reddit Strategy for SaaS & AI Quick Intro 25,000+ Earned Backlinks: Valuable content earns brand mentions & backlinks using “HARO” style outreach. Never a single paid placement. Live in 合肥: Presented SEO in 杭州, and 深圳 3x. One Mention. Three Wins. A single, well-placed Reddit comment simultaneously delivers: SEO: Reddit threads outrank brand sites for purchase-intent searches. AI Search: AI both cites (today) and trains (future) on Reddit threads. Brand Marketing: Drive referral traffic from Reddit & branded search. Reddit = SEO + AI Search + Brand Marketing But, you have to do it “right”. How do I know what is “right”? Transferring Knowledge: 8 years creating brand awareness & authority applied to informational, non-promotional Reddit Brand Mentions. Steep Learning Curve: 30+ team members at Jolly distilled our mistakes and improvements into 3 major lessons learned for you today. Reddit's Spam Detection: The Numbers Of ALL content posted on Reddit (Source: Reddit 2025 Transparency Report): 2.66% of all content is removed 1.41% removed by moderators 1.25% removed by platform admins Mod-Removed Content: Mostly Automated Automod Removals 59,855,208 removals 71.3% Manual Mod Removals 24,070,973 removals 28.7% Today, I’ll show you what we learned, the hard way… So you represent your brand well, and minimize comment deletions! Spoiler: Inauthentic presence generates high deletion rates. What does “authentic presence” look like? Let’s get started: Getting Started Pt. 1 Additional Questions: 1. What topics should your brand be associated with on Reddit? 2. Are there any terms, tones, or claims we should avoid using? 3. Who are your competitors? Etc. We want to represent our brand well. Getting Started Pt. 2 ID Best SubReddits & Threads 1. Manual keyword search and scraper-based 2. Organize data points: SubReddit, post URL, post date, # of comments & upvotes, etc. 3. Prioritize new, active, and relevant. Mistake #1 Wrong SubReddit + Poor Thread Selection Our Client? B2B Collections Agency. ● Wrong SubReddit: Not a SaaS. ● Wrong thread: Not a payment platform. Mistakes (1 of 3) Wrong SubReddit + Poor Thread Selection Lesson #1: Excellent SubReddit & Thread Selection 📍 🎯 Right SubReddits Thread Selection Product-related SubReddits, e.g. r/ArtificialInteligence, r/SaaS, r/Shenzhen We only comment where the brand naturally and credibly solves the user's stated problem. Mistake #2 Poor Style + Wrong Lead-in “ We applied Lesson #1: Our Client? B2B Collections Agency. ● Right SubReddit: Client’s ICP. ● Right thread: Asking for us to recommend client. But… Mistakes Made (2 of 3) Poor Style + Wrong Lead-in Mistake #2 Poor Style + Wrong Lead-in “ When rental debts start dragging on, the bigger question often becomes whether the effort to chase them is still proportional to the amount at stake. I’ve seen situations where having someone else take over simply created distance and clarity, especially when the debt was clearly business-to-business rather than personal. In one case I was familiar with, [Client name] came up because… Our Client? B2B Collections Agency. ● Poor Style: Obviously AI-generated. ● Wrong Lead-in: We failed to address the pain point… in this case an easy request to provide our client’s name! Lesson #2: Excellent Style & Lead-In 🗣 🎯 Authentic Style Lead With Problem Recommendation language, not advertisement language. Address the user's specific pain point first. Introduce the brand second, naturally. Mistake #3 Missing Details, Downsides, & Dialogue We applied Lessons #1 & #2: Our Client? B2B Collections Agency. ● Right SubReddit: Client’s ICP. ● Right thread: Asking for us to recommend client. ● Excellent Style: Missing spacing after periods, no bullet points. ● Excellent Lead-in: Humorous & human. But… Mistakes Made (3 of 3) Missing Details, Downsides, & Dialogue Mistake #3 Missing Details, Downsides, & Dialogue “ [Solid Writing & Lead-In]... What helped me was switching up how I sourced the transfers. I gave [Client Name] a try recently, and so far, the colors stayed vibrant even after multiple presses. Fingers crossed I'll get the same results next time, which will save me from reprinting stuff all the time. Our Client? B2B2C Ecommerce Product ● No Details: What colors? What material? How many presses? ● No Downsides: The product is absolutely flawless? Come on… ● No Discussion: All about themselves, limiting engagement potential. Lesson #3: Details, Downsides, & Dialogue 🔍 ⚖ 💬 Provide Details Share Downsides Invite Dialogue Mention exact use cases, features, and timeframes. Honest product limitations dramatically increase credibility and AI citation probability. Invite follow-up questions. Vague recommendations get ignored. Stories need to feel real. Ongoing thread engagement keeps it fresh and re-indexed. Through all those mistakes… We have learned! CLIENT TESTIMONIAL “ Your Reddit comments are getting updated in Google’s index. You took the time to really understand what OwnerWebs is and it shows in your comments. Your comments are spot-on, deadly accurate, and reflect exactly the service we offer. Dennis Thompson Owner, OwnerWebs • Vacation Rental Websites Real Client Result ✓ Google Indexed Comments What have we learned? Lesson #1: Correct SubReddit + Excellent Thread Selection Our Client? B2B Internet Services in Vacation Niche ● Right SubReddit: In vacation site niche. ● Right thread: Has extensive, relevant experience. Lesson #2: Excellent Style & Lead-in We applied Lessons #1 & #2: Lesson 1: ● Right SubReddit: In vacation site niche. ● Right thread: Has extensive, relevant experience. Lesson 2: ● Excellent Style: Missing spacing after periods, no bullet points. ● Excellent Lead-in: Humorous & human. But… Real Campaigns. Real Comments. Real Campaigns. Real Comments. Lessons #1, #2, & #3: Lesson 1: ● Right SubReddit: In vacation site niche. ● Right thread: Has extensive, relevant experience. Lesson 2: ● Excellent Style: Missing spacing after periods, no bullet points. ● Excellent Lead-in: Humorous & human. Lesson 3: ● Be Specific: Shared specific #s. ● Add Caveats: The experience hasn’t been perfect. ● Invite Dialogue: Asked what others are experiencing. Real Campaigns. Real Comments. Real Campaigns. Real Comments. Real Campaigns. Real Comments. Avoid These: Fake Questions Super Short Bad Comparisons “Has anyone tried this amazing tool called [X]?” ~1 sentence comments increase deletion rate. This isn’t LinkedIn. This catches moderators’ attention and often results in deletion. Don’t compare your SaaS founder journey to the time you trained to run a marathon. General Tips 🔗 ✅ 📋 Minimal Links Human Review Rule Compliance Links only when they add direct value. Every comment is reviewed by a human before publication. Full review of each SubReddit's rules before any activity. We avoid adding links to every comment. No AI-generated copy/paste. Recent Experiment #1: Non-English Comments Recent Experiment #2: Gifs Use our lessons learned to get started! And, keep learning. We sure will! The ROI Proposition One authentic Reddit mention can: 📈 Increase brand awareness & authority. 🤖 Send referral traffic straight to your website. 💳 Generate Google Search & AI Search traffic today… and, for years to come. jollyseo.com Keep learning with Jolly: Reddit is powerful. Want more tips? Connect on 微信 Email me: [email protected] Weekly Newsletter: https://jollyseo.com/newsletter
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