CMSEO2025 Chris Walker.pdf

GEO In Action: How We
Got A 999% Increase In
Traffic From ChatGPT
(AND HOW YOU CAN TOO)

My Name Is

Chris M. Walker

Why The

M. ?

Founded
In 2013

1

SEO Consulting

2

SEO Agency

3

SEO Services

4

SEO Software

5

SEO Training

Founded In 2018
8 Figure Revenue

Helped Thousands of

7 Consecutive Years of

Tens of Thousands Of

Growth

Freelancers

Clients

Industry leaders & Revolutionaries in Combining
Marketplaces & Technology

WHY GEO/AEO/Ai SEO?

A Little Background
I didn’t give this much thought as
a potential for traffic and brand
visibility for the first couple of
years.

A Little Background
First time I noticed it was around August 2024 roughly 1 year ago when
Legiit got a MASSIVE 40 clicks from ChatGPT

A Little Background
I shrugged and thought it was neat but mostly an anecdote… but it grew a
little every month and by January it was up to 300 a month

A Little Background
That’s when I decided it was time to figure out how to do this…
ON PURPOSE.
So I am going to walk you through an example and what I do to
“rank” for a term that is valuable to me with one we are currently
working on and sometimes already showing up for so you can
replicate the steps.
I am also going to give you some free tools you can use to make it
easier.

HOW DO LLMs and GEO WORK?

How Does It Work?
I started testing various things, trying to
figure out how GEO works.
Read lots of posts, watched lots of videos,
talked to lots of people and realized that
everyone was talking about it…

…was clueless

How Does It Work?
So I decided to go right to the source…
the LLMs themselves.
…I mean literally watching it think.

So I decided to go right to the source… the LLMs themselves.
I don’t mean asking it though… I mean literally watching it think.

Watch It Think

Watching it think I learned
a few things…

Watch It Think
It literally tells you what it searches to come up
with the answers it gives.
So continuing the example
“best website to buy backlinks”

Watch It Think

Results - Broad
• “best guest post marketplaces 2025”
• “buy backlinks guest posts marketplace”
• “niche edits marketplace”
• “link building marketplace reviews”
• “buy links risks google policy”

Results - Branded
• “NO-BS Marketplace review” / “NO-BS guest post publishers list” /
site:nobsmarketplace.com pricing
• “Authority Builders review” / “Authority Builders guest posts pricing” /
“Authority Builders reddit”
• “Loganix guest posts pricing” / “Loganix backlinks review”
• “Legiit guest posts” / “Legiit link building marketplace” / site:legiit.com guest
post“
• FATJOE guest posts review” / “FATJOE links pricing”
• “The HOTH guest post review” / “The HOTH blogger outreach pricing”

Results – UGC & Misc
• site:domain.com "guest post" pricing/publishers/samples
• “{vendor} reddit” to spot real-user feedback
• Quick traffic checks (does the placement site get organic traffic?) and
anchor/text guidelines pages

Fan Out Queries

ACTION STEP
This was a huge lightbulb for me because it’s such an
obvious win… it literally tells you what it is looking for.
So build your content strategy around those terms. If you
show up for them your chances of influencing the LLM
take off.

But I was still missing a couple of pieces…

Watch It Think
• What KIND of content?
• Where should I post it?
So I went right back to the well again and looked at
it’s thinking.

Most Common Sources
• Forums (Reddit, Niche related forums etc…)
• “Parasites” (for lack of a better term) like YouTube, Medium, LinkedIn,
Instagram etc… Interestingly it doesn’t seem to like Facebook much.
• Wikipedia and other Wikidata sites
• Review sites, particularly Trustpilot (which sucks because I hate them)
• Brand sites… so your own site and others like it (in this case NOBS, Fat
Joe, Legiit etc…) this includes reviews, listicles, comparisons etc,
testimonial pages, blogs… and…
• Support articles… ZenDesk, Freshdesk, Intercom etc… <<< Don’t sleep on
that.

Watch It Think - Sources
• What KIND of content?
• Where should I post it?
So I went right back to the well again and looked at it’s thinking.

Watch It Think - Sources
• What KIND of content?
• Where should I post it?
So I went right back to the well again and looked at it’s thinking.

Watch It Think –
Forums

Watch It Think –
Parasites

Watch It Think –
Review Sites

Watch It Think –
Brand Sites

Watch It Think –
Brand Sites

Watch It Think –
Brand Sites

Action Step –
Build Your Presence On:
• Forums (Reddit, Niche related forums etc…)
• “Parasites” (for lack of a better term) like YouTube, Medium, LinkedIn, Instagram
etc… Interestingly it doesn’t seem to like Facebook much.
• Review sites, particularly Trustpilot (which sucks because I hate them)

• Brand sites… so your own site and others like it (in this case NOBS, Fate Joe,
Legiit etc…) this includes reviews, listicles, comparisons etc, testimonial pages
blogs… and
• Support articles… ZenDesk, Freshdesk, Intercom etc… <<< Don’t sleep on that.

So Now We Know…
• What to write content about
• Where to write content
But we still need to know what kind of
content LLMs like

What Kind Of Content?

What Kind Of Content?
My research led me to find the following types of content were what LLMs like:
• Listicles (Top X Products)
• Comparison Pages (X vs. Y… and I have a trick for you on this)
• Answers to questions on forums (Reddit, Quora etc..) use the same brand phrase as often as
possible
• Consistent Brand Phrase
"Brand X Is a Y That Helps NICHE in TIMEFRAME" - repeat that EVERY WHERE... Home page,
about page etc...

• Schema (Brand/Organization)

What Kind Of Content - Listicles

What Kind Of Content - Listicles

What Kind Of Content Comparison

What Kind Of Content Comparison

What Kind Of Content - Comparison

What Kind Of Content - Comparison

What Kind Of Content - Comparison

Quick Detour…

Questions & Answers
Questions and answers help you get Google Ai Overviews
Notice how it is pulling from our helpdesk software?

Questions & Answers
Write the question in your content and follow it directly with the answers.

“Does Legiit use Payoneer? Yes, Legiit has Payoneer as a withdrawal method.”
Post this on:

• Your site, particularly your support articles…
• Reddit
• Twitter
• LinkedIn
• Medium
Etc…

Action Step –
Create The Following Types Of Content
• Listicles (Top X Products)
• Comparison Pages (X vs. Y… and I have a trick for you on this)
• Answers to questions on forums (Reddit, Quora etc..)
• Answers to questions on your own site, particularly in your support articles
• Consistent Brand Phrase
"Brand X Is a Y That Helps NICHE in TIMEFRAME" - repeat that EVERY WHERE... Home
page, about page etc...
• Schema (Brand/Organization)

Watch It Think Correct Brand Information
In doing this I noticed that ChatGPT had a lot of information about Legiit WRONG

Watch It Think: Correct Brand Information
So I asked it how to correct that information…

Watch It Think Correct Brand Information
So I asked it how to correct that information…

Watch It Think Correct Brand Information
So I asked it how to correct that information…

Watch It Think Correct Brand Information
So I asked it how to correct that information…

Action Step –
Make Sure You:
• Publish a canonical source of truth (your
site)
• Seed third-party, high-authority citations
(What I call Brand Entities)
• Make it easy for bots to find and quote
• “LLM-friendly” structure
• Monitor and iterate

Brand Entities

Brand Entities
To me this was the most obvious one since it’s
part of my traditional SEO strategy but it is still
super important.
Feed the LLM as much information about your
brand as you possibly can by building out as many
branded entities as you possibly can.

Brand Entities
• Wikidata
• Social Media Profiles
• Social Media Content
• Review Sites like Trustpilot or Yelp
• Blog Posts

• Videos*
• Forum profiles

Etc… build these out, and keep them active.

Brand Entities

Brand Entities

Action Step – Brand Entities
Create as many brand entities with near
verbatim wording as you possibly can.
Both about the brand, and the person/people
behind it.

Experimental Factors

Experimental Factors
I have seen inconsistent, but not
disqualifying evidence that you can
influence the LLM through RLHF.
RLHF = Reinforcement Learning From
Human Feedback

Experimental Factors

Experimental Factors

Experimental Factors

Experimental Factors

Experimental Factors
I’ve been testing this at a MASSIVE scale
via automation.
Results are encouraging enough to
continue but not conclusive.

Action Step – RLHF (Optional)
Use reinforcement learning human feedback.
Data is encouraging but inconclusive… but try
automating RLHF!

Results

Results – Best Website to Buy Backlinks

Results – After Using This
Strategy For A Year?
So after researching, testing, and implementing this repeadtly what are the results?

Year to date we've gotten 10,683 visitors from ChatGPT alone and our brand visibility has
skyrocketed.
We regularly get people telling us they found us on ChatGPT so the clicks aren’t even the whole
story.
Further, they aren’t just clicking blogs they are going to commercial/transactional intent pages too.
ChatGPT has become our 3rd highest direct referral source the last 6 months. (Behind Google, and
Facebook) and is trending up consistently.

Results - YTD

Results
Repeat this process over and over again and I am
convinced you will see similar results…
It’s a lot of work though so I “vibe coded” several tools
that help me implement and track… and I am going to
give all of them to you for free.*
(*With one minor exception)

Tools

Brand Prompt Research
Combines Data from 7 different sources
to create a picture of what prompts make
sense for your business to rank for.
Think of it as keyword research for Ai.

Tools

Brand Research
(I admit this needs a better name)
Fetches the search terms that the LLM uses so that you
can write content for those terms.
That makes it so you don’t have to sit and watch it think

Tools

Listicle Hunter
This finds listicles, and some contact information for
them based on a keyword you enter.
This lets you either ask to have your brand inserted in
an existing listicle, or write for a site that accepts guest
post listicles.
Also works for traditional SEO link outreach.

Tools

Brand Mover
This one allows you to enter information about your business, then generate the
types of content that I talked about including:
• Website Copy
• Forum Questions & Answers (Reddit, Quora etc)
• Comparison Pages
• Guest Posts
• Listicles
• 7 others types of LLM formatted blog posts

Tools

Brand Questions
This one scrapes various questions
people are already asking about your
brand so you can go through and
answers them in the types of
content, and on the types of sites
LLMs love.

Tools

Brand Ascend (Developmental)
This one creates an LLM influence
engine using RLHF that could
theoretically influence LLMs to be
more likely to mention your brand.

Tools

Brand Signal
This allows you to enter in prompts for multiple
LLMs and see if your brand shows up for that
terms, as well as if it is a positive or negative
sentiment.
This is the only one that isn’t free… but you can
get it for $6 a month with coupon code: cmseo.

Tool Access - https://legiitaeo.com

15% Off Everything On Legiit
Coupon Code:
CMSEO

Good Through November 26th

Recap Action Steps
1. Rank In Search Engines for the terms the LLMs tell you to rank for.
2. Make Content On The Sites Ai Likes
3. Content Structure
4. Branded Entities
5. RLHF

Do this at scale and watch your brand SOAR!

(That sounded cheesy AF)

THANK YOU!

CONNECT WITH ME

QUESTIONS?



本文档为站内渲染。原始文件本地路径：saas/source/seo-llm/raw-seo知识库-TXT整理-PPT-John喜欢和引用的那些海外演讲嘉宾PPTs-CMSEO2025-Chris--fb9aee.txt（仅本地保留，不入库不部署）