CMSEO2025 Alex Horsman.pdf
本地来源：seo-llm/raw/seo知识库/TXT整理/PPT/John喜欢和引用的那些海外演讲嘉宾PPTs/CMSEO2025-Alex-Horsman.pdf.txt
Build It Once, Get Links
Forever
The Passive Link Building System
Replacing Digital PR
h/t FatJoe
QUALITY VS QUANTITY
5 strong > 50 mediocre
-
Kevin Indig’s analysis of AI search
Improving
Optimizing
Building
Working
Improving
Optimizing
Building
Working
Improving
Optimizing
Building
Working
Improving
Optimizing
Building
Working
Step 1: Find pages getting links in your niche
Step 2: Review their anchor text
Step 3: Build the “above the fold” section
Step 4: Build the rest of the page
Step 5: Rank and bank
Step 6: Maintain and multiply
Step 1: Find pages getting links in your niche
Step 2: Review their anchor text
Step 3: Build the “above the fold” section
Step 4: Build the rest of the page
Step 5: Rank and bank
Step 6: Maintain and multiply
Step 1: Find pages getting links in your niche
Step 2: Review their anchor text
Step 3: Build the “above the fold” section
Step 4: Build the rest of the page
Step 5: Rank and bank
Step 6: Maintain and multiply
Step 1: Find pages getting links in your niche
Step 2: Review their anchor text
Step 3: Build the “above the fold” section
Step 4: Build the rest of the page
Step 5: Rank and bank
Step 6: Maintain and multiply
Step 1: Find pages getting links in your niche
Step 2: Review their anchor text
Step 3: Build the “above the fold” section
Step 4: Build the rest of the page
Step 5: Rank and bank
Step 6: Maintain and multiply
Step 1: Find pages getting links in your niche
Step 2: Review their anchor text
Step 3: Build the “above the fold” section
Step 4: Build the rest of the page
Step 5: Rank and bank
Step 6: Maintain and multiply
Found 20-30 pages getting links
Reviewing their link graph
Found the average links per month
Prioritized accordingly
Found 20-30 pages getting links
Reviewed their link graph
Found the average links per month
Prioritized accordingly
Found 20-30 pages getting links
Reviewed their link graph
Found the average links per month
Prioritized accordingly
Found 20-30 pages getting links
Reviewed their link graph
Found the average links per month
Prioritized accordingly
Review anchor text for each page
Save for content brief
Write hyper specific articles
This is the bread and butter
Review anchor text for each page
Save for content brief
Write hyper specific articles
This is the bread and butter
Review anchor text for each page
Save for content brief
Write hyper specific articles
This is the bread and butter
Review anchor text for each page
Save for content brief
Write hyper specific articles
This is the bread and butter
Keyword in H1, URL, and Title Tag
Four trust elements in place
Report highlights
Keyword in H1, URL, and Title Tag
Four trust elements in place
Report highlights
Keyword in H1, URL, and Title Tag
Four trust elements in place
Report highlights
Don't overcomplicate this
Added subheadings to rank
Used Perplexity
Used simple bullet points
Put sources at the bottom
Added subheadings to rank
Used Perplexity
Used simple bullet points
Put sources at the bottom
Added subheadings to rank
Used Perplexity
Used simple bullet points
Put sources at the bottom
Added subheadings to rank
Used Perplexity
Used simple bullet points
Put sources at the bottom
Send a couple backlinks
Added internal links
Homepage, Menu, Footer, Strong
pages
Built a few links
Added internal links
Homepage, Menu, Footer, Strong
pages
Built a few links
Added internal links
Homepage, Menu, Footer, Strong
pages
Built a few links
- 15 most popular social media
sites
- Social media marketing
statistics
7 links/month
17 links/month
10 links x $750
$7,500 per month
Don't overcomplicate this
Perplexity
Identify pages getting you links
Update regularly
Use Perplexity to help
Identify pages getting you links
Update regularly
Use Perplexity to help
Identify pages getting you links
Update regularly
Use Perplexity to help
Step 1: Find pages getting links in your niche
Step 2: Review their anchor text
Step 3: Build the “above the fold” section
Step 4: Build the rest of the page
Step 5: Rank and bank
Step 6: Maintain and multiply
Step 1: Find pages getting links in your niche
Step 2: Review their anchor text
Step 3: Build the “above the fold” section
Step 4: Build the rest of the page
Step 5: Rank and bank
Step 6: Maintain and multiply
Step 1: Find pages getting links in your niche
Step 2: Review their anchor text
Step 3: Build the “above the fold” section
Step 4: Build the rest of the page
Step 5: Rank and bank
Step 6: Maintain and multiply
Step 1: Find pages getting links in your niche
Step 2: Review their anchor text
Step 3: Build the “above the fold” section
Step 4: Build the rest of the page
Step 5: Rank and bank
Step 6: Maintain and multiply
Step 1: Find pages getting links in your niche
Step 2: Review their anchor text
Step 3: Build the “above the fold” section
Step 4: Build the rest of the page
Step 5: Rank and bank
Step 6: Maintain and multiply
Step 1: Find pages getting links in your niche
Step 2: Review their anchor text
Step 3: Build the “above the fold” section
Step 4: Build the rest of the page
Step 5: Rank and bank
Step 6: Maintain and multiply
Improving
Optimizing
Building
Working
Improving
Optimizing
Building
Working
Improving
Optimizing
Building
Working
Improving
Optimizing
Building
Working
slides & resources
Lazylinkbuilding.com#cmseo
本文档为站内渲染。原始文件本地路径：saas/source/seo-llm/raw-seo知识库-TXT整理-PPT-John喜欢和引用的那些海外演讲嘉宾PPTs-CMSEO2025-Alex-H-b48e9b.txt（仅本地保留，不入库不部署）