Kevin Meng.pptx
本地来源：seo-llm/raw/seo知识库/TXT整理/PPT/2025 Shenzhen SEO Conference Speaker Slides/Kevin-Meng.pptx.txt
Source PPTX: PPT/2025 Shenzhen SEO Conference Speaker Slides/Kevin-Meng.pptx ===== Slide 1 ===== BUILDING AN AI-POWERED CONTENT DEPARTMENT THE EASY WAY ===== Slide 2 ===== Everyone wants to create AI content quickly and with minimal effort. But the truth is that Google cares about : Unique value and language ( originality) Added facts, statistics, & experience Reader engagement Human-sounding flow ( via detecting common AI writing patterns) WHAT IS WORKING IN AI CONTENT TODAY? ===== Slide 3 ===== There’s no originality. It’s just re-written based on training data It doesn’t sound human and is full of AI behaviors It’s not useful or helpful (it’s too surface level) It may rank temporarily but doesn’t engage or convert It may not even get indexed! Standard AI content has A LOT of issues : GENERIC AI CONTENT IS NOT ENOUGH ===== Slide 4 ===== Influencers selling scammy prompts People claiming AI can do things it cannot do People who are not writers giving bad advice Companies overcomplicating things to sell you services Even AI companies are lying to drive up their share price And there is a lot of bad advice, disinformation, and hype out there : MOST AI ADVICE IS HYPE OR FLAT OUT LIES ===== Slide 5 ===== You take the same process you were using to create content with humans, and then you use AI as a writing assistant to fill in the words. This saves you time, money, and brain power. USING AI IS QUITE SIMPLE ===== Slide 6 ===== HERE IS WHAT WORKS What works is using AI as a writing assistant and ADDING originality , humanization , and EXTRA helpfulness for the reader ===== Slide 7 ===== EXAMPLE Here’s a quick example from a client’s article that’s ranking #1 , #6 , and #9 for target keywords. It has been ranking for a year and survived multiple updates … ===== Slide 8 ===== Notice that this content: Sounds human and not robotic Includes unique stats and a reference Includes personalization Transitions naturally and has some benefits CONTENT FROM THE MEDICAL NICHE ===== Slide 9 ===== This content is ranking Page 1 for target KWs like “ best tracker for keys ” and “ GPS key tracker ” : Human and conversational Speaks to the target reader personally Variation and originality Benefits Examples No AI words, writing patterns, or cliches CONTENT FROM AN E-COM WESITE ABOUT GPS TRACKERS ===== Slide 10 ===== USING AI IS SIMPLE This was created simply by making an outline with helpful bullet points and using a humanized AI writing assistant to do most of the work ===== Slide 11 ===== \ REMOVE ALL OF THIS STUFF FIRST GENERATE & CHECK Create your article using your AI writing assistant and outline. Humanize Your AI Writing Assistant Train your AI to sound more human AND sound on-brand. This will remove AI writing behaviors that Google DOES NOT LIKE and hurts rankings. AUTOMATE OUTLINE GENERATION Google and readers prioritize unique articles with helpful information. You’ll learn how to outline articles so that your articles contain added helpfulness and originality . ===== Slide 12 ===== How to make your content sound as human as possible Outlining content with AI assistance Factors that improve AI content rankings and future-proofability How to generate content quickly AI-assisted quality control Welcome. In this presentation, we are going to cover : WELCOME ===== Slide 13 ===== STEP 1: TRAIN YOUR WRITING ASSISTANT ===== Slide 14 ===== Readers know what is AI and what’s not Google is aware of AI words and writing patterns The content won’t engage or convert The content won’t sound on brand It may miss the search intent Standard AI is not good for ranking : STEP 1 ===== Slide 15 ===== STEP 1 If you want content that ranks & converts, you need to make your content sound more human and less like AI ===== Slide 16 ===== START WITH THIS PROMPT ===== Slide 17 ===== STEP 1 Let’s use an eCommerce company blog as an example… ===== Slide 18 ===== HERE’S WHAT IT LOOKS LIKE ===== Slide 19 ===== IT PRODUCES A GUIDE LIKE THIS ===== Slide 20 ===== Too many punchy sentences That’s where x comes in… Mix in more long sentence AI is not perfect. It misses things. You must still eliminate more AI style behaviors : THERE’S STILL MORE WORK TO DO ===== Slide 21 ===== TEST OUT YOUR GUIDE AND REFINE Let’s run a small test using the topic “cross border eCommerce shipping”… ===== Slide 22 ===== AT FIRST, IT WILL BE AVERAGE QUALITY. REFINE THE TONE. ===== Slide 23 ===== [no extractable text found on this slide] ===== Slide 24 ===== Flows well and easy to read No AI words or phrases No sales language, hype, or cringe On-brand Appropriate for the topic This style guide produces human-sounding content : HERE IS THE RESULT AFTER REFINEMENT ===== Slide 25 ===== COMPARE YOUR AI CONTENT TO ARTICLES ON PAGE 1 ===== Slide 26 ===== STEP 2: USE AI TO OUTLINE YOUR ARTICLES ===== Slide 27 ===== STEP 2 You’re ready to begin writing articles. Let’s start by outlining using AI assistance. ===== Slide 28 ===== It won’t engage readers No originality or unique value It won’t use SEO best practices Many companies just use basic AI outlines. This is not good enough : STEP 2 ===== Slide 29 ===== STEP 2 You need to make an outline that’s unique , engaging , and based on research and SEO data ===== Slide 30 ===== CLAUDE + SURFER ===== Slide 31 ===== QUICK QUESTION… Does anyone make SEO content outlines? ===== Slide 32 ===== Use this template to create an outline that is based on what’s actually ranking AND goes BEYOND what is already out there. Keep the research and formatting instructions. Use SurferSEO to fill in word count, headings, and keywords. USE THIS PROMP TEMPLATE TO OUTLINE ===== Slide 33 ===== Surfer is a content editing tool that shows you the ideal number of words and headers to use as well as which keywords you need. You don’t want to be 100% optimized, because Google will catch on. But it’s a great guide to writing optimized content. I RECOMMEND SURFER SEO ===== Slide 34 ===== [no extractable text found on this slide] ===== Slide 35 ===== TAKE ALL OF THIS SEO DATA ===== Slide 36 ===== Just fill in the data here and paste it into Claude. Remind Claude to ONLY give you H2s or it will start to get messy. FILL IN THE BLANKS ===== Slide 37 ===== REMOVE ALL OF THIS STUFF FIRST ===== Slide 38 ===== You absolutely must double check everything. There must always be a human in the loop. You should have an editor or outline creator on staff who does the research to create the outlines. For larger businesses, this should be handled by an outliner or “architect” who understands SEO well. A HUMAN SHOULD IMPROVE THE OUTLINE ===== Slide 39 ===== You must add bullet points containing unique value and engagement factors. Tell AI to add at least 3 bullets to each section and mix in things like examples, stats, and tips. You can use this exact prompt. NOW ADD BULLET POINTS WITH UNIQUE INFORMATION ===== Slide 40 ===== HERE IS WHAT YOU GET NOW ===== Slide 41 ===== REFINE, REFINE, REFINE There are many other pieces of helpful content you can add to improve your content. It depends on the topic and competition. But this is a great start. ===== Slide 42 ===== STEP 2 ===== Slide 43 ===== TEST OUT YOUR GUIDE AND REFINE Again, there must always be a human in the loop. Someone with knowledge of writing should enhance the outlines further. ===== Slide 44 ===== STEP 3: GENERATE & EDIT ===== Slide 45 ===== [no extractable text found on this slide] ===== Slide 46 ===== STEP 3 Once your outline has been finalized, it’s time to generate. ===== Slide 47 ===== STEP 3 Use your humanized AI writing assistant to generate each section of the outline. ===== Slide 48 ===== You do not need these fancy prompts. You don’t need roles, goals, or audiences. You don’t need tone rubrics or formulas. This is all BS . REMOVE ALL OF THIS STUFF FIRST ===== Slide 49 ===== THIS IS HYPE DESIGNED TO PUSH UP THE SHARE PRICE AND SELL PRODUCTS ===== Slide 50 ===== JUST TAKE YOUR OUTLINE… ===== Slide 51 ===== AND PASTE IT INTO THE PROMPT BOX ===== Slide 52 ===== Sounds human Is on-brand and matches the topic Reflects what’s ranking Page 1 Contains unique, added value that Google likes Appropriate for the topic This content: THIS CONTENT IS PRETTY GOOD! ===== Slide 53 ===== When you’re done, paste your content into SurferSEO and add/remove keywords: A score of around 75-80 is good Do not over-optimize unless it’s unavoidable Make sure to work the most important keywords into the article You do not need to get the exact number correct. For example, if it says maximum of 4 times, then 2-3 times if fine THIS CONTENT IS PRETTY GOOD! ===== Slide 54 ===== Remember, the most important ranking factors now are : On-page optimization User signals ( engagement) Originality Lack of AI writing patterns Added value ONE LAST THING ===== Slide 55 ===== USE AI TO EDIT EACH SECTION (PASTE THIS QC PROMPT DIRECLTY) ===== Slide 56 ===== [no extractable text found on this slide] ===== Slide 57 ===== FOLLOW ITS SUGGESTIONS ===== Slide 58 ===== SUMMARY ===== Slide 59 ===== TL;DR With what you’ve learned here, you can now: Speed up content production Produce better content Reduce costs Increase rankings, engagement, & conversions ===== Slide 60 ===== TL;DR TL;DR : You don’t need fancy processes, magic prompts, or automated workflows Train your AI to sound human and remove the AI-isms Outline your articles and make them unique Generate using the style guide only Edit for the most important factors ===== Slide 61 ===== Q&A ===== Slide 62 ===== PHASE 2 Contact me for a free audit :): Kevin Meng on Facebook FB Group: facebook.com/groups/seocopywritingmastermind Email: [email protected] WeChat ID: MisterGPT Course: www.kevin-meng.com/next-level-ai-content/ ===== Slide 63 ===== [no extractable text found on this slide] ===== Slide 64 ===== [no extractable text found on this slide] ===== Slide 65 ===== [no extractable text found on this slide] ===== Slide 66 ===== [no extractable text found on this slide] ===== Slide 67 ===== [no extractable text found on this slide] ===== Slide 68 ===== [no extractable text found on this slide] ===== Slide 69 ===== PHASE 2 ===== Slide 70 ===== PHASE 2 ===== Slide 71 ===== PHASE 2 Here’s another example from an article about GPS trackers for delivery services… ===== Slide 72 ===== PHASE 2 ===== Slide 73 ===== If you had this product in this situation, you could Imagine this… Without this product, (bad thing) This product produces (benefit)...here’s how (give example) Add visual examples where the reader is already using the product: PHASE 2 ===== Slide 74 ===== AHREFS DOES THIS WELL ===== Slide 75 ===== ADD RECOMMENDATIONS FOR YOUR MARKET ===== Slide 76 ===== PHASE 2 Robots don’t understand your customer’s. ===== Slide 77 ===== PHASE 2 This makes it difficult for them to recommend products to people. ===== Slide 78 ===== MY GOAL You will leave this workshop knowing how to create high-quality AI articles that rank, stay ranked, engage, and convert. And you will 2x your volume and efficiency (or more). ===== Slide 79 ===== PHASE 2 ===== Slide 80 ===== PHASE 2 ===== Slide 81 ===== PHASE 2 If you want to sell more products, you need to say which customer persona each product is for AND WHY ===== Slide 82 ===== PHASE 2 ===== Slide 83 ===== PHASE 2 ===== Slide 84 ===== WRAP UP ===== Slide 85 ===== It’s surface level It’s generic It’s full of big words It’s lacking emotion It doesn’t help the reader much AI content sounds robotic because IT IS A ROBOT: HUMANIZING = ACT LIKE A HUMAN ===== Slide 86 ===== SOUNDING HUMAN ===== Slide 87 ===== HUMAN BEHAVIORS FOOL DETECTORS ===== Slide 88 ===== SAME HERE ===== Slide 89 ===== We only have 45 minutes, and you only care about how to create articles that Google actually cares about. So, let’s just keep this brief: I’m the founder of Next-Level AI Content and Web Copy Masterclass I’ve consulted with brands like ChannelWill , SEONotebook/AI Notebook , Matter Solutions , & Notta AI I’ve been featured in or appeared on The Affiliate Lab, IMG, Niche Pursuits, Authority Hacker, & Blog Growth Engine I am currently a content strategy consultant KEVIN MENG TL;DR ===== Slide 90 ===== HEY ALL I’M KEVIN MENG ===== Slide 91 ===== PHASE 2 I’m a content and AI consultant, marketer, and writer. ===== Slide 92 ===== PHASE 2 ===== Slide 93 ===== PHASE 2 I help saas companies, B2B brands, and startups: Build and optimize their content departments Upskill current staff in AI tools Improve engagement and conversions on their sites Create new, high-converting content Hire and train new writer and assistants Build their SEO strategy from the ground up Content marketing funnel building (TOFU, MOFU, BOFU, LEAD MAGNET, LANDING PAGES) ===== Slide 94 ===== PHASE 2 Contact me for a free audit :): Kevin Meng on Facebook FB Group: facebook.com/groups/seocopywritingmastermind Email: [email protected] WeChat ID: MisterGPT Course: www.kevin-meng.com/next-level-ai-content/ ===== Speaker Notes ===== --- Notes Slide 1 --- [no notes text found] --- Notes Slide 2 --- [no notes text found] --- Notes Slide 3 --- [no notes text found] --- Notes Slide 4 --- [no notes text found] --- Notes Slide 5 --- [no notes text found] --- Notes Slide 6 --- [no notes text found] --- Notes Slide 7 --- [no notes text found] --- Notes Slide 8 --- [no notes text found] --- Notes Slide 9 --- [no notes text found] --- Notes Slide 10 --- [no notes text found] --- Notes Slide 11 --- [no notes text found] --- Notes Slide 12 --- [no notes text found] --- Notes Slide 13 --- [no notes text found] --- Notes Slide 14 --- [no notes text found] --- Notes Slide 15 --- [no notes text found] --- Notes Slide 16 --- [no notes text found] --- Notes Slide 17 --- [no notes text found] --- Notes Slide 18 --- [no notes text 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