Jamie IF.pdf

How Chinese Brands Can
Win U.S. Customers with Affiliates,
Influencers & ChatGPT Recommendations
Jamie I.F.,
Founder of AffiliateFinder.ai, and Endorsely

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So you want to get
recommended by ChatGPT…
700 million people use ChatGPT every
single week.

This will hit 1 billion by the end of 2025.

And those 700M+ people are asking
ChatGPT for recommendations on what
to buy, millions of times, every day.
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ChatGPT traffic converts
REALLY well.
We’ve seen ChatGPT referral traffic
conversion rates up to 10x higher than
standard SEO or paid traffic sources.
It’s like your personal sales consultant and people trust ChatGPT for
recommendations. (They even use it
for medical diagnoses!)

3

Yet, most people haven’t figured out how to
get recommended by AI…

4

There is a big “winner-takes-all” moment coming for
brands in every industry.
LLMs are fundamentally risk-averse.
They will NOT recommend you if you are a small, new brand.
They are not “tastemakers”. They aren’t influencers that find small niche
companies and show them to the world.
They are aggregators, trained on the world’s data. They reinforce popular
brands; NOT help small ones.

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Winner takes all.
1.

Popular brands are mentioned more →

2.

LLMs encode them more strongly →

3.

They get recommended more often →

4.

Which creates more sales, reviews, and
content →

5.

Which gets scraped into the next model’s
training data →

6.

Which makes them the default
recommendation, forever.
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So, you need to be the most popular brand.
Now.
If you don’t, you are going to struggle in the
next 5 years of AI search advancements.

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How to become the most popular brand in AI search:
1. Recruit all the websites featured on AI Overviews and Perplexity/ChatGPT
2. Recruit all the wider affiliates and influencers across YouTube, Instagram,
Linkedin, podcasts - to infect future LLM training data
3. Dial in your topical authority - to take advantage of how ChatGPT uses RRF in
recommending brands
4. Parasite SEO - to take up more SERP spots, and more LLM training data from
sources that you own
8

And at the end of this talk, I’ll be giving away for free:
1. My 7-step AI visibility checklist: to get ChatGPT to recommend your brand

2. My affiliate recruitment email templates: that we’ve used to recruit
thousands of affiliates

3. A 15-minute affiliate audit with me: where I’ll help diagnose reasons why
you’re not making more revenue from your affiliate program

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1 - Recruit all the websites featured on AI
Overviews & ChatGPT/Perplexity

10

There are 2 types of LLM data
1 - Information retrieval: when they search
the web and collate their research into an
answer

2 - Their training data: next token
predictions based on their weights from the
training data

This section covers #1 - getting featured in
the information retrieval process.
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This makes your affiliate program
ESSENTIAL in the AI era
Affiliate marketing used to just be a revenue
stream for brands. You launched a program,
affiliates sent sales, and you paid them for
performance.

Now, there’s an even bigger component:
incentivising people to talk about your brand
online, to make AI recommend you.
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There are 2 main parts:
1. Getting your brand added to the sources being cited
by ChatGPT, Perplexity, Gemini, DeepSeek

2. Getting the AI Overview in Google

13

2 - Getting recommended by ChatGPT and
other AI search engines

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When you ask ChatGPT something, it sometimes
searches the web.

You can also force it to, by
selecting the “Web search”
option in your search options.

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Perplexity does the same, but searches the web by
default.

Both of these use Bing or Google’s
index, and mostly use the top 10
results on Google and Bing to put
their answer together.

(87% of SearchGPT citations match Bing’s top 20 results, and most are the top 10.
Perplexity cites Google’s top 10 around 60% of the time.)
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How to get featured.
The more of these top-ranking sources talk about your brand, the more likely
you are to feature in the AI recommendations, and the higher you’ll appear.

You can also see the sources being used to create these recommendations.

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This is where your affiliate program comes in.

Many of these websites make money from affiliate marketing.

So if you can offer them an affiliate commission for every sale they bring you, they’ll
likely feature you on their blog post.

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Recruiting SEO & Content Publishers as Affiliates

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Reverse engineering competitors affiliate links

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Outreaching: just be chill and make friends!!!
Emails with no personalisation don’t perform as well.
For important partners, personalise, and talk to them where they hang out.
TIP: Send energetic Loom videos with your face in.
Our outreach is done in this order:
1.
2.
3.
4.

LinkedIn - 34%+ response rate
Twitter/IG/TikTok DMs
Email - 27% response rate
Contact form (last resort)

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It should look a bit like this…

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AI Overviews work the same way

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AI overviews are basically combine the top Google
ranking articles into one.
The key to this, is similar to ChatGPT and Perplexity ranking:

Get featured on as many high-ranking listicles and
other articles as possible for these keywords.

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We’ve done a bit of experimenting with this…

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We’ve done a bit of experimenting with this…

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We’ve done a bit of experimenting with this…

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We’ve done a bit of experimenting with this…

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We’ve done a bit of experimenting with this…

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So, here’s your
2-step action plan:

32

So, GET
here’s
yourFEATURED
2-stepON
action plan: GET FEATURED ON ALL THE SOURCES
YOUR BRAND
ALL THE SOURCES BEING CITED
IN THE AI OVERVIEW

BEING REFERENCED BY CHATGPT,
PERPLEXITY, GEMINI

So you become the
main recommendation
from AI in information
retrieval.

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So, GET
here’s
yourFEATURED
2-stepON
action plan: GET FEATURED ON ALL THE SOURCES
YOUR BRAND
ALL THE SOURCES BEING CITED
IN THE AI OVERVIEW

BEING REFERENCED BY CHATGPT,
PERPLEXITY, GEMINI

So you become the main recommendation
So you become the
main recommendation
from AI in information retrieval.
from AI in information
retrieval.

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You can check your AI visibility using Answer Socrates’
LLM Brand Tracker

35

But… ChatGPT and other AI search engines don’t
just use Google when they search for results.

36

Many other sources, such as YouTube, Reddit,
Linkedin, Medium, Twitter & Instagram are
used to put their results together.

37

Remember: There are 2 types of LLM data
1 - Information retrieval: when they search the web and collate their research into
an answer

2 - Their training data: next token predictions based on their weights from the
training data

This section covers #2 - infecting future LLM training data.

38

So, now I’m going to show you how to use your affiliate
program to get into future LLM training data
To recruit all these other types of affiliates and influencers to create content on your
brand that not only gets views and sales for your brand…

But also gets pulled into AI search to make you the dominant force in your
category.

39

Why?
Influencer and affiliate content is scraped by LLMs to train future AIs, like GPT-6 and
beyond - to recommend you more.

Winning in the future means becoming the default answer baked directly into
the AI’s brain.

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Here’s how it works:

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How LLMs are trained
Large Language Models like ChatGPT and Claude are trained on snapshots of the
internet.
They scrape data from blogs, YouTube transcripts, Reddit threads, podcasts, news
articles, and much more.
Then they compress all of this into their neural weights by learning which tokens
(words, names, brands) appear most often, and in what contexts.

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AI doesn’t “memorize”, it averages.
●

Frequency is power. The more times your brand name shows up in training
data (even if an unlinked mention), the more confident the AI model feels
about recommending that brand.

●

Semantics are important. If “YourBrand” always appears near phrases like
“best CRM”, “CNC machining service”, or “top affiliate program software” - the
AI learns to connect you with those topics.

44

This is why your affiliate + influencer program is
essential.
That’s why recruiting YouTubers, podcasters, bloggers, Reddit posters, and
Instagram influencers isn’t just about driving sales this quarter.

It’s about infecting the future memory of the AI itself.

Because every video transcript, every Reddit comment, every “Brand vs
Competitor” article your affiliates write today is fuel that makes future LLMs
recommend YOU.
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Recruiting YouTubers as Affiliates
E.g. if you have an SEO
tool, you might want to
scrape “Semrush
alternatives”.
This can be done with a
Python script, the YouTube
data API, and a
spreadsheet.

46

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Recruiting Linkedin/Twitter/TikTok influencers

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Consider having CPM payments & upfront sponsorships
for influencers, as well as affiliate commissions
Most YouTubers, TikTokers, and IG influencers want
upfront payments as sponsorships.
You can instead do CPM (you pay them a price per thousand views)
so you only pay more if the post is successful.
Then, for conversions that come from them,
they also get an affiliate commission.
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Automating affiliate recruitment with AI
I built a tool to solve my own problems with this. And now I’ve released it so it’s
available for you to use as well.
It’s called AffiliateFinder.ai.

You can use it to:
1. Find all the websites ranking for your top keywords, to recruit
2. Find all the affiliates actively promoting your competitors, to win them
3. Find all the YouTubers and Instagram influencers creating content on your
niche
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This tool automatically searches all your top keywords,
and finds all the potential affiliates ranking high.

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Ongoing monitoring
And, it refreshes every 7 days
with new affiliates + influencers
who have created content.
So you can recruit these to
promote you, before your
competitors do.

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Then for any websites or YouTubers you want to contact,
simply Save them and click “Get email” and it’ll fetch this for
you, as well as the Linkedin and Twitter.

56

We also offer affiliate services, done-for-you.
1 - Affiliate Recruitment:
We use our high-converting email templates, AI automations, and experience recruiting thousands
of affiliates, to help our clients grow their affiliate programs.

2 - Affiliate Program Audits + Consulting:
I’ll find all the revenue leaks, and reasons affiliates aren’t driving more sales and clicks, so you can
scale your affiliate program.

If you’re interested, or just want to chat about affiliate + influencer growth for AI, come find me
after this talk :)
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3 - Get your own website ranking in
ChatGPT with topical authority

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The big discovery: RRF in ChatGPT
Recently, a Turkish AI SEO
specialist called Metehan Yesilyurt
made a major discovery in how
ChatGPT ranks and recommends
content.

(https://metehan.ai/blog/chatgpt-is
-using-reciprocal-rank-fusion-rrf/)

59

He found that in ChatGPT’s dev console, it contains clear signs that
it was using RRF – Reciprocal Rank Fusion – to rank results.

60

What is RRF?
RRF is a basic formula that is used in information retrieval to combine results from
multiple keyword searches, into one final ranking.

61

What really happens when you ask ChatGPT question:
When you ask ChatGPT a question, it searches the internet to put its answer
together.
And it doesn’t just search one keyword - it searches often 10+ keywords.
Then, based on the results, it assembles its answers and which sources it
uses for that answer together.
And, it seems that RRF is used to weight which websites to recommend.

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And you can generally estimate around 80-90% of the
keywords ChatGPT will search with this framework:
1. Start with the seed query (user’s wording).
2. Add time modifiers (2025, latest, updated).
3. Add evaluation modifiers (best, top, reviews, comparison, ranked).
4. Add feature modifiers (fees, payout speed, PayPal/Amazon, supermarkets).
5. Add intent modifiers (for students, for families, for shopping, for travel).

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You can use AnswerSocrates.com to find related questions

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For example, if you ask about coffee makers:

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Why this proves Topical Authority is crucial for AI SEO
Topical authority is how highly your site is trusted in your area of expertise.

A website gains this by writing consistently high-quality content about your topic.

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RRF and Topical Authority:
And, the more content you
have on these related topics,
that are ranking for the different
keywords ChatGPT is searching
for when people ask it
questions…

The higher your total RRF
score:
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While ChatGPT gives the #1 ranking article on Google or Bing the highest score…

…many lower scores together give you a higher RRF score overall.

This leads to them recommending your website first, OVER a website that has less
content, but ranks higher than you.

68

For example, our AffiliateFinder.ai business is in the
affiliate and influencer recruitment category.
To gain topical authority, we would need to write high-quality content covering:
- How to recruit affiliates (and ideally, posts about recruiting affiliates from
Google, YouTube, Instagram, etc)
- Email templates for contacting affiliates
- Affiliate terms and conditions guides
- Tips for affiliate program growth
- How to grow a SaaS affiliate program
- How to grow an e-commerce affiliate program

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The TLDR:
1. AI search engines search multiple keywords for each question you ask - not
like traditional search where a user searches 1 keyword
2. AI search adds up the total scores from these websites that appear, across all
of these searches
3. If you appear in more of these searches, your website gets a higher score
overall, and is referenced more

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Parasite SEO: Featuring your brand in LLM
training data to win in the generative AI era

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Find the relevant subreddits for your niche
1. Start: search keywords
suggestions on Reddit
2. Next: use Gummy Search
subreddit list to find fastest
growing subs (good
engagement, but fewer
mods/rules).

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Once you’ve selected your target subreddit…
Analyze the subreddit in
Ahrefs/traffic tool
Gather the posts that are
driving organic traffic +
relevant to your product
Example here from
r/affiliatemarketing +
r/blogging subreddits
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Good: Informal, doesn’t “dunk” on competitors. Clearly
shows your experience with both products.

Bad: Salesy + biased. Talks about features over
users experience. No effort to blend in.

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How to get top comments
You need upvotes (sometimes a lot of
them). They cost $0.05 each.
The best place to get them is
upvote.shop, but there are other
options also
In 2025 it’s HARD NOW. BE
EXTREMELY CONSERVATIVE WITH
UPVOTES. SMALL AMOUNTS,
SLOWLY.
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How to scale Reddit marketing
1. Use an antidetect browser like Chameleon Mode
2. Buy dozens of aged Reddit accounts from redaccs.com
3. Buy residential proxies for each account
4. Use Chameleon Mode’s new AI Reddit agent to post “filler comments”
5. Have your team member jump in and do the “money comment”
when you’ve done enough filler
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How to outrank a currently ranking Reddit post
1. If the post is archived, you can create a new, keyword-optimised post to
outrank it. But you’ll need 5-6 dummy accounts, and some links.
2. Copywriting is important - make your your title piques curiosity in your ICP.
3. Engagement bait by writing reply-bait comments on sockpuppets that get
other REAL accounts to engage with you.

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Parasite SEO…

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Parasite SEO (A Quick History Lesson)
TLDR: Google’s algorithm is crazy right now.

Big sites rank, small independent ones don’t.
So… post your content ON a big site… and rank better than ever.

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One example: keyword
“Best SEO Communities”
Very competitive. With DR90+ sites
like Hostinger, Ahrefs, in the top 10.
But we wanted to drive leads for our
private community, Conversion
Collective.

So, we capitalized by hijacking the
SEO power of... LinkedIn 😂

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We’re also outranking small sites… like Ahrefs ;)
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Find free & paid parasites using ParasiteSEO.com

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Remember:
Clicks don’t matter anymore. Revenue does.

And revenue comes from AIs recommending you. Which comes from being in their
internet searching, and their LLM knowledge from training.

So you have to infect LLM knowledge sources with what you want it to say. And get
featured on all the cited sources.

If you don’t have a brand, you’re dead.
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Now, here’s what you get for free…
If you want to grow your affiliate program, and recruit more affiliates..
If you scan the QR code on the next slide, you’ll get:
1. My 7-step AI visibility checklist: to get ChatGPT to recommend your brand
2. My email templates: that we’ve used to recruit thousands of affiliates
3. A 15-minute affiliate audit with me: where I’ll help diagnose reasons why
you’re not making more revenue from your affiliate program

For SaaS founders - Manage your entire affiliate program for FREE
until you hit $1K in affiliate revenue → endorsely.com
84

Scan here for the free gifts :)

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