Marc Moeller.pptx
本地来源：seo-llm/raw/seo知识库/TXT整理/PPT/2025 Shenzhen SEO Conference Speaker Slides/Marc-Moeller.pptx.txt
Source PPTX: PPT/2025 Shenzhen SEO Conference Speaker Slides/Marc-Moeller.pptx ===== Slide 1 ===== Scoring Article Quality with AI Marc Moeller ===== Slide 2 ===== 300k to Zero (removed from Google) ===== Slide 3 ===== Let’s learn from their mistakes! ===== Slide 4 ===== On Mondays … My copywriter is not himself. ===== Slide 5 ===== Checklists: Life or Death ===== Slide 6 ===== What’s Stopping Us? Mindset: More is better (it’s not!) EEAT confusion Wrong KPI’s Start thinking like a Google engineer ===== Slide 7 ===== What is a Google Patent? ? ===== Slide 8 ===== Google Patents That Matter Passage Ranking Sitewide Quality Scores Query Expansion Information Gain Quality Rater Guidelines ===== Slide 9 ===== Query Expansion Cheap running shoes Marathon shoes (half vs ultra) Shoes for heavy runners Running shoes for flat feet Overpronation running shoes High-arch running shoes Wide-width running shoes Large sizes running shoes ===== Slide 10 ===== Detecting annoying documents ===== Slide 11 ===== Source: ontotext.com What is an entity? …. in Natural Language Processing (NLP) ===== Slide 12 ===== [no extractable text found on this slide] ===== Slide 13 ===== Entity Relationship Extraction ===== Slide 14 ===== [no extractable text found on this slide] ===== Slide 15 ===== Entity Attribute Value Entity : Jackie Chan Attribute : Age Value : 71 ===== Slide 16 ===== EEAT Buzzwords “Expertise” → What defines it? “Experience” → How measured? “Authoritativeness” → What standard? “Trustworthiness” → According to whom? ===== Slide 17 ===== EEAT Engineering Metrics Expertise = Connections between entities (text) Experience = Accuracy & depth of entities, attributes, values Authoritativeness = Backlinks near source sites (Forbes) Trustworthiness = Brand searches from users + user signals ===== Slide 18 ===== AI Article Quality Checker ===== Slide 19 ===== Manual Process: DIY Article Analysis Download Articles Get Prompt Upload to LLM Get Report ===== Slide 20 ===== [no extractable text found on this slide] ===== Slide 21 ===== [no extractable text found on this slide] ===== Slide 22 ===== Details for manual process Any LLM works [GPT5, Claude Sonnet] Modify the prompt [speed to answer, passages, entities] Have conversations! Operating system … loaded! Interrogate the system ===== Slide 23 ===== 80% ===== Slide 24 ===== Chrome Extension 4 Articles. 2 seconds to download. ===== Slide 25 ===== Automated Process ➜ contentscore.au Provide URLs & Keywords List AHREFs, RankTracker, GSC API, Manual Auto-Scrape SERPs LLM Comparison Score Table ===== Slide 26 ===== Automated Process ➜ contentscore.au ===== Slide 27 ===== [no extractable text found on this slide] ===== Slide 28 ===== 100 articles in 10 minutes Automatic ===== Slide 29 ===== What does our system check for? ☑ Entity coverage ☑ User search intent responsiveness (query expansion) ☑ Fact based precision ☑ Heading Relevance … and more ===== Slide 30 ===== [no extractable text found on this slide] ===== Slide 31 ===== Run ….. Repeat ===== Slide 32 ===== Credit RunRepeat.com ===== Slide 33 ===== [no extractable text found on this slide] ===== Slide 34 ===== @moellerseo ===== Slide 35 ===== [no extractable text found on this slide] ===== Slide 36 ===== [no extractable text found on this slide] ===== Slide 37 ===== [no extractable text found on this slide] ===== Slide 38 ===== [no extractable text found on this slide] ===== Slide 39 ===== [no extractable text found on this slide] ===== Slide 40 ===== [no extractable text found on this slide] ===== Slide 41 ===== Benefits of AI Checks ☑ Check before publishing ☑ Compare to competitors ☑ Give specific feedback ☑ Track writer performance ===== Slide 42 ===== https://bit.ly/aiqualitycheck Get the Prompt & The Extension ===== Slide 43 ===== Wait a minute …. Does it actually work? ===== Slide 44 ===== The Stanford Validation PART 3 3 OF 5 ===== Slide 45 ===== Who is Marc Moeller? Stock market listed clients 200,000 views on SEO courses 18k youtube subscribers 10+ years in the SEO industry Helped fix content quality problems for 100+ websites Analysed over 100+ Google patents ===== Slide 46 ===== #Science: LLMs as Judges ☑ June 2023 - LLM Judge agrees 85% w. human experts ☑ 2025 - Stanford 82% agreement w. human experts ☑ 1 million token context window (200k words) ☑ LLMs superior at analysis vs generating novel output ☑ Need more accuracy? Focus on very specific detail s ===== Slide 47 ===== Shortcomings of AI Checks ☑ Consistency: Narrow scope, Cool down temp ☑ Need to write good content ☑ Invest in custom images and videos ☑ Needs to be adapted to your industry (i.e. ec ommerce) ☑ Human effort req. mindset shift ===== Slide 48 ===== Thought experiment What’s the absolute most effort you could put into your articles? What would cause a “wow” effect with your users? What are competitors not doing? ===== Slide 49 ===== RunRepeat Rank #1 What keeps users on the page: graphics/video What builds trust with your audience: anticipate needs How can you understand your users better Culture Shift ===== Slide 50 ===== Try to find authors with real experience Test for knowledge and passion Build internal visual production process (video/image) Work with influencers to contribute to your visual content Do this ===== Slide 51 ===== B2B USA Results ===== Slide 52 ===== High Ticket Australia Results ===== Slide 53 ===== Implementation Roadmap Week 1: Audit your worst performing articles Week 2: Decide: Rewrite or delete? Week 3: Teach the system to your writers Week 4: Visual content audit (images/videos) Week 5: Track writer scores ===== Slide 54 ===== Remember Dr Atul? His checklist prevented 250,000 deaths Your choices: Hope for the best, or implement checks It only takes two minutes per article to check ===== Slide 55 ===== https://bit.ly/aiqualitycheck Prompt + Extension ===== Slide 56 ===== Transform your results Ecommerce category pages B2B Service pages Blog articles Any industry & niche ===== Slide 57 ===== Let’s do this together Flood → Google gates. Many sites are bleeding. Behind every site is a person—3 AM, anxious Gawande’s free checklist: impact > competitive advantage. Use the quality check— to create top-tier content. Patient: your website. Life saved: the searcher. Let’s stop the bleeding. ===== Slide 58 ===== Thank You! SEO Growth Strategies: www.ecomexperts.au Youtube: @ m oellerseo LinkedIn: /in/marcmoeller-seo https://bit.ly/aiqualitycheck M arc Moeller SEO Consultant ===== Slide 59 ===== What’s the Cost of Your Content Problems? Lost rankings Lost Visitors Lost Revenue Backlinks Not Effective Indexing Problems ===== Slide 60 ===== 837 Websites Dead ! AI Generated articles No custom images Zero human effort No internal linking 837 sites deindexed websites list bit.ly/ marchcore ===== Slide 61 ===== 4 million to Zero (removed from Google) ===== Speaker Notes ===== --- Notes Slide 1 --- [no notes text found] --- Notes Slide 2 --- [no notes text found] --- Notes Slide 3 --- [no notes text found] --- Notes Slide 4 --- [no notes text found] --- Notes Slide 5 --- [no notes text found] --- Notes Slide 6 --- [no notes text found] --- Notes Slide 7 --- [no notes text found] --- Notes Slide 8 --- [no notes text found] --- Notes Slide 9 --- [no notes text found] --- Notes Slide 10 --- [no notes text found] --- Notes Slide 11 --- [no notes text found] --- Notes Slide 12 --- [no notes text found] --- Notes Slide 13 --- [no notes text found] --- Notes Slide 14 --- [no notes text found] --- Notes Slide 15 --- [no notes text found] --- Notes Slide 16 --- [no notes text found] --- Notes Slide 17 --- [no notes text found] --- Notes Slide 18 --- [no notes text found] --- Notes Slide 19 --- [no notes text found] --- Notes Slide 20 --- [no notes text found] --- Notes Slide 21 --- [no notes text found] --- Notes Slide 22 --- [no notes text found] --- Notes Slide 23 --- [no notes text found] --- Notes Slide 24 --- [no notes text found] --- Notes Slide 25 --- [no notes text found] --- Notes Slide 26 --- [no notes text found] --- Notes Slide 27 --- [no notes text found] --- Notes Slide 28 --- [no notes text found] --- Notes Slide 29 --- [no notes text found] --- Notes Slide 30 --- [no notes text found] --- Notes Slide 31 --- [no notes text found] --- Notes Slide 32 --- [no notes text found] --- Notes Slide 33 --- [no notes text found] --- Notes Slide 34 --- [no notes text found] --- Notes Slide 35 --- [no notes text found] --- Notes Slide 36 --- [no notes text found] --- Notes Slide 37 --- [no notes text found] --- Notes Slide 38 --- [no notes text found] --- Notes Slide 39 --- [no notes text found] --- Notes Slide 40 --- [no notes text found] --- Notes Slide 41 --- [no notes text found] --- Notes Slide 42 --- [no notes text found] --- Notes Slide 43 --- [no notes text found] --- Notes Slide 44 --- [no notes text found] --- Notes Slide 45 --- [no notes text found] --- Notes Slide 46 --- [no notes text found] --- Notes Slide 47 --- [no notes text found] --- Notes Slide 48 --- [no notes text found] --- Notes Slide 49 --- [no notes text found] --- Notes Slide 50 --- [no notes text found] --- Notes Slide 51 --- [no notes text found] --- Notes Slide 52 --- [no notes text found] --- Notes Slide 53 --- [no notes text found] --- Notes Slide 54 --- [no notes text found] --- Notes Slide 55 --- [no notes text found] --- Notes Slide 56 --- [no notes text found] --- Notes Slide 57 --- [no notes text found] --- Notes Slide 58 --- [no notes text found] --- Notes Slide 59 --- [no notes text found] --- Notes Slide 60 --- [no notes text found] --- Notes Slide 61 --- [no notes text found]
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