can you rank content without building backlinks with timestamps YoutubeScribe.com

[0:00] Can you rank on Google without backlinks?
[0:02] The answer is yes.
[0:03] But it comes with quite a few caveats.
[0:06] So today, we're going to study some pages
without backlinks that are getting a ton of
[0:10] search traffic and extract some actionable
insights you can apply to your SEO.
[0:15] Stay tuned.
[0:15] [music]
[0:20] What's up SEOs?
[0:21] There's no denying that backlinks help you
rank higher in Google.
[0:24] Google says it on their "How search works" page.
[0:26] Our research study confirms a clear positive correlation.
[0:30] And if you ask any experienced SEO, they'll agree.
[0:34] But do you actually need them to get a meaningful
amount of search traffic from queries that
[0:38] have some sort of commercial value?
[0:41] Now, rather than continuing with my mysterious
comments, we're going to let the data do the talking.
[0:46] So to source my data, I used Ahrefs' Content
Explorer, which is a searchable database of
[0:51] over a billion pages that are filterable by
multiple SEO metrics.
[0:56] So to start, I ran a blank search to filter through
all pages in the Content Explorer database.
[1:02] Then I set a few filters.
[1:04] First, I set the maximum number of referring
domains to 0.
[1:07] And referring domains are unique websites
that link to the page.
[1:11] Next, I set a filter to only show live pages.
[1:14] Finally, I set a Traffic filter to only show pages
that get at least 1,000 monthly search visits,
[1:21] since I think most people will agree that
it's a decent amount for a single page.
[1:25] And I'll actually set the trends filter to show the
past three years of data in the sparkline graphs,
[1:30] so we can get a better visualization
of the pages' traffic trends.
[1:34] Alright, so at this point, Content Explorer
is saying there are around 243,000 live pages
[1:41] that get at least 1,000 monthly search visits
with zero backlinks pointing at them.
[1:46] There are way too many results here, so let's
group these into 3 tiers based on Domain Rating.
[1:51] And Domain Rating is an Ahrefs' metric that
represents the overall strength of a website's
[1:56] backlink profile.
[1:57] The closer the number is to 100, the more
so-called "authority" the domain has.
[2:03] Now, the three tiers that I've set are
DR 0 - 30, DR 31-60, and DR 61 plus.
[2:10] Alright, so tier 1 are DR 0-30 websites, which
we'll classify as "low authority."
[2:16] If you look at the results, you'll notice
that the majority of pages are not in English.
[2:21] Given that the majority of websites have English
content, this might seem odd.
[2:26] Now, the reason this happens is because non-
English queries are generally less competitive,
[2:31] so they're easier to rank for without links.
[2:33] For example, Arabic only makes up around 0.8%
of content on the Internet, meaning less competitors
[2:40] and an easier-ranking environment.
[2:42] So takeaway #1 is that in general, content
in languages other than English are going
[2:48] to be easier to rank and get organic traffic,
even if you don't have any or many backlinks.
[2:55] Now, since I'm not fluent in Arabic,
let's set the language filter to English
[2:58] for the rest of this tutorial.
[3:00] Ok, so if you look at the majority of topics
that are getting search traffic, there are
[3:04] four things you'll notice.
[3:06] #1. If you're targeting a country with English as its
official language like the US, Canada, UK, or Australia,
[3:13] you'll find that a lot of pages in this tier are getting
the majority of traffic from other countries.
[3:19] For example, this page gets most of its traffic
from Pakistan and India.
[3:23] #2. You'll see a wide array of content that's
not safe for work.
[3:28] #3. A lot of these pages are ranking for topics
that aren't exactly legal.
[3:34] For example, this is supposed to be a paid game.
[3:37] And #4. You'll be hard pressed to find
pages with good commercial value.
[3:41] For example, this page is on a celebrity's
husband's net worth, which probably won't
[3:46] impact your bottom line.
[3:48] But there are also some rare pages that may
have commercial value depending on your business.
[3:53] For example, this page ranks for queries related
to a legal topic.
[3:57] It gets over 2,300 monthly search visits and
the website looks like it's run by a law firm,
[4:02] which makes a lot of sense.
[4:04] All-in-all, finding actionable insights from
this tier will be slim pickings.
[4:08] Now, keep in mind that I'm doing a search through
our entire database.
[4:12] So even if you were to search for a broad keyword
like "gardening," you'd only see four results,
[4:17] one which might be worth pursuing.
[4:19] So let's move on to mid-tier websites that
have a DR value of 31 - 60.
[4:25] Now, within this group of pages, you'll see more
or less the same downsides as the previous tier,
[4:30] but to a lesser extent.
[4:32] The main differentiating factor is that you'll start seeing
pages that are ranking for low-competition topics
[4:38] that have some commercial value.
[4:40] For example, this page is ranking for the query
"best bluetooth headphones for under $50,"
[4:46] which has a Keyword Difficulty score of just 8.
[4:49] This page ranks for something in the higher education
space which has a lot of commercial value.
[4:55] This page is capitalizing on queries that
are valuable to lawyers on the topic of divorce.
[5:00] And you'll also find the occasional high-traffic
opportunities like this one, which gets over
[5:04] 12,000 monthly search visits with zero links.
[5:09] So here are a few key takeaways for the DR 31-60 range.
[5:13] Pages with zero links on mid-DR sites seem
to rank more easily for low-competition topics
[5:20] with commercial value.
[5:21] They're also capitalizing on long-tail queries
that have decently high search demand.
[5:26] And we went through the example of "best bluetooth
headphones for under $50."
[5:31] Now, the most interesting example to me is
the page ranking for divorce-related queries.
[5:35] If you caught it, the majority of the traffic
to that page comes from the UK.
[5:40] And it's likely because of relevance, location
of the company, and perhaps the cTLD .co.uk.
[5:47] It's important to remember there are tons
of other countries outside of the US where
[5:52] it's easier to compete.
[5:53] So, while the traffic share might be lower
in non-US countries, most topics will still
[5:58] have more than enough search demand
and commercial value to bank.
[6:02] So in my opinion, if you don't have the resources
of Fortune 500's or the expertise of top agencies,
[6:08] it might be worth researching other countries
where entering a competitive market will be easier.
[6:14] Alright, let's go through the last tier and those
are sites with a Domain Rating of 61 or higher.
[6:19] And the types of pages in this tier are pretty
much the same as the DR 31 to 60 sites, but
[6:24] the higher DR sites are ranking for more
competitive queries without links.
[6:30] For example, this page ranks high for "cheap cigars,"
which has a keyword difficulty score of 45.
[6:36] And then you'll see sites like Credit Karma
ranking for even more competitive keywords
[6:40] related to credit card debt without a single backlink.
[6:44] Bottomline, when you have a topically authoritative
site, you have the potential to rank for some
[6:49] pretty competitive keywords even if you don't
have a ton of links.
[6:53] But even a super focused and authoritative
site like Credit Karma is only ranking at
[6:58] the bottom of page 1 for their top query.
[7:01] And if you look at the top 10 results for
this keyword, all of the pages ranking higher
[7:05] are also authoritative, topically relevant, but
the key difference here is that they all have links.
[7:12] So while targeting low-competition topics
is a great way to start a site and gain traction,
[7:18] the reality is, you'll run out of worthwhile
topics to target fast.
[7:23] And if other sites start targeting those same
topics, eventually, they won't be so low-competition
[7:28] and you'll need links to keep-up.
[7:30] Most importantly, if you want to build a sustainable
and growing business, you'll definitely want to go
[7:36] after more competitive topics because competition
usually equates to commercial value.
[7:41] So what's it going to be?
[7:42] Are you only going to go after low-competition
topics to earn a tiny piece of the pie?
[7:46] Or are you building links to go for the whole
darn thing?
[7:49] Let me know in the comments and if you enjoyed
this video, make sure to like share and subscribe,
[7:54] and I highly recommend checking out our link
building playlist.
[7:58] Tons of step-by-step actionable tutorials there.
[8:00] So keep grinding away and I'll see you in
the next tutorial.

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