seo tips that work even for beginners with timestamps YoutubeScribe.com

[0:00] Today, I'm going to walk you through some
of my favorite SEO tips that actually work
[0:04] and are easy and fast to implement.
[0:06] Let's zip, zap, zoodle right through these
starting with the first SEO tip which is to
[0:11] preserve link equity by fixing broken backlinks.
[0:15] Broken backlinks are links
that point to a broken page.
[0:18] And because they're pointing to a 404 page,
your site isn't getting any value from them.
[0:23] But if you restore your broken pages with
backlinks or redirect that URL to a live and
[0:28] relevant one, you should be
able to get that value.
[0:31] So first, we need to find pages
with broken backlinks.
[0:35] To do that, I'll use Site Explorer, which
is free to use on your own websites with
[0:39] an Ahrefs Webmaster Tools account.
[0:42] To get started, I'll enter
our blog as the target.
[0:45] Next, I'll go to the broken backlinks report.
[0:48] And as you can see, we have
around 160 broken backlinks.
[0:52] Take this one as an example.
[0:54] This DR 73 site is linking to our post on
submitting a website to search engines.
[0:59] But they've actually made a typo in
the URL, hence, the broken backlink.
[1:04] So all we would need to do is redirect the URL
with the typo to the correct one and we get
[1:10] ourselves a contextually relevant
link from an authoritative website.
[1:15] Alright, the next tip is to license your
custom images with Creative Commons.
[1:20] Creative Commons licenses allow creators
to license their content under copyright law.
[1:24] Meaning, if you license out your work through
Creative Commons, people can use your images
[1:29] on their site legally.
[1:30] Now, this might not sound all that appealing,
but some of these licenses require people
[1:35] to provide attribution to the creator, which
often comes in the form of a link.
[1:40] For example, Pexels, a popular stock photos
site, licenses some of their photos through
[1:45] Creative Commons.
[1:46] And in their terms of use, they state that
"some photos are covered by the Creative
[1:51] Commons Zero (CC0) license.
[1:54] This means that people don't
even have to give credit.
[1:57] Now, despite the license not requiring attribution,
they've managed to get around 7,000 backlinks
[2:04] where "creative commons" is mentioned
in the anchor and surrounding text.
[2:08] And this is just the tip of the iceberg.
[2:10] If we look at their anchors report, you'll see
creator names as anchor texts which have
[2:14] led to thousands of referring domains.
[2:17] And yes, these are links because of attribution.
[2:21] Now, you might be thinking - well this is
a stock photo site so of course people
[2:25] will link to them.
[2:27] That's probably true, but there are other
sites like, openfoodfacts.org who have
[2:32] also used this tactic in a pretty smart way.
[2:35] Their site has different food products
from around the world.
[2:38] And when you click one of these product pages,
you'll find details about the product, ingredients,
[2:44] and even nutritional facts.
[2:46] All things that typically lead to links.
[2:49] Now, if we look at their terms of use, you'll
see that they've licensed their product images
[2:52] with Creative Commons.
[2:54] More specifically, it's the BY-SA 3.0
license, which actually requires people
[3:00] to link to the material.
[3:02] And their site has generated over 37,000
referring domains, many of which are a result
[3:08] of their product images.
[3:10] So if you have custom images or your own
product stock photos, then you may want
[3:14] to consider licensing them
with Creative Commons.
[3:17] Alright the next SEO tip is to strategically
repurpose blog posts to videos to own more
[3:23] SERP real estate.
[3:25] As I'm sure you've seen, Google is showing
more and more videos in their search engine
[3:29] results pages.
[3:30] And the vast majority of these
results are from YouTube.
[3:35] Many people complain about this, but the way
I see it is that your brand has the opportunity
[3:40] to own at least two spots
on the first page of Google.
[3:44] And this is a big plus because the more
SERP real estate you own, the more clicks
[3:49] and impressions you'll get.
[3:51] Now, when you're choosing blog posts to repurpose,
you don't want to aimlessly choose any old blog post
[3:56] on your site.
[3:57] Instead, you'll want to look for SERPs that
have video results on the first page because
[4:02] this tells us that there's "video
intent" for a query.
[4:05] So to find these queries, you
can use Ahrefs Site Explorer.
[4:08] Just enter your domain or blog path and
then head on over to the Content Gap tool.
[4:14] Now, this tool is typically meant to help
you find keywords a competing domain
[4:17] or URL ranks for where yours doesn't.
[4:20] For example, if I add moz.com/blog/
at the top, then the tool is saying…
[4:26] Show us keywords that moz's blog
ranks for where Ahrefs' blog doesn't.
[4:30] But you can actually search for common
keywords between targets too.
[4:34] To do that, I'll remove our URL from the bottom
section and paste our blog URL in the top section.
[4:41] And just below that, I'll add www.youtube.com/watch,
which are YouTube video pages.
[4:48] So what this is saying is, show us keywords
that Ahrefs blog and YouTube watch pages
[4:53] are ranking for.
[4:55] Period.
[4:56] Let's run the search.
[4:58] Now, because it's showing us all keyword rankings
for a target, let's click on the "All Intersections filter"
[5:04] and select just two targets.
[5:06] And this is going to show us common keywords
between Ahrefs blog and YouTube watch pages.
[5:12] And as you can see, you'll get a nice list
of common keyword rankings between
[5:16] these targets.
[5:17] Now, there's going to be a lot of irrelevant
keywords in here because we're looking at
[5:21] the top 100 keyword rankings for all
targets where just one of them needs
[5:26] to rank in the top 10.
[5:28] So let's export this report.
[5:30] And for the sake of time, I've already
imported it into Google Sheets.
[5:34] And what we're going to do is set two filters.
[5:37] First, we want to narrow our data down to
where YouTube ranks in the top 10 of Google
[5:42] because that's where the clicks are happening.
[5:44] And then we'll do the same thing for Ahrefs
blog which will keep our keywords relevant.
[5:49] Alright, now that we have a full list of keywords,
we need to check which keywords will likely
[5:53] lead to the most search traffic from Google.
[5:56] So let's go to Ahrefs Keywords Explorer, paste
in our list of keywords, and run the search.
[6:02] Then, head on over to the Traffic Share by
Domains report, which is going to show us
[6:06] the websites that get the most search
traffic for our list of keywords.
[6:10] And as you can see, YouTube is
among one of the top results.
[6:15] From here, you can click on the keywords
number to see the ranking videos and
[6:18] the estimated search traffic
they get from Google.
[6:22] Now, it's important to note that the traffic
estimations are based on just a single keyword.
[6:27] But in reality, pages can rank for hundreds
or even thousands of keywords.
[6:32] So to see the total global traffic potential,
just click on the caret beside one of the URLs.
[6:38] And once you've found a target, it's just
a matter of looking at the SERP for the query,
[6:42] assessing search intent for top-ranking videos,
and then repurposing your content to match it.
[6:48] Now, ranking our videos in Google sends
us around 200,000 views per year.
[6:53] So if you want to learn more video SEO
tips, I'll link up a video in the description.
[6:57] Alright, the next SEO tip is to go after
low-hanging featured snippet opportunities.
[7:02] Featured snippets are excerpts from an article
that usually appear at the top of Google's SERP.
[7:07] And because they typically appear at the top
of Google, they usually get clicked a lot.
[7:12] Now, according to our study of 2 million
featured snippets, you need to have a top
[7:16] 10 ranking position in order
to win the featured snippet.
[7:20] So in order to find these opportunities,
we need to find keywords where we rank
[7:24] in the top 10 and a featured snippet is in the SERP.
[7:28] To do that, I'll go to Ahrefs Site
Explorer and search for my target.
[7:32] Then, I'll head over to the Organic
keywords report.
[7:35] Next, let's set a filter for keywords that
rank in positions 2 - 10, and I excluded
[7:40] position 1 because that would mean
that we already own the featured snippet.
[7:44] Finally, I'll set a SERP features filter to only
show featured snippets where our target
[7:49] doesn't rank.
[7:51] Now it's just a matter of checking out these
SERPs, paying attention to the snippet format,
[7:55] doing a bit more digging into how your
competitors have structured the snippet
[7:59] content, and then making adjustments
to your post as needed.
[8:03] I know that was a bit of a mouthful so if
you want me to create a video on getting
[8:07] featured snippets, let me know in the comments.
[8:10] Alright, the next tip I have for you is to add
internal links to boost important pages on
[8:14] your site.
[8:15] Internal links are the easiest way to
pass pagerank throughout your site.
[8:20] And you don't need to do outreach
because you have full control over them.
[8:24] Now, there are tons of different ways
to find internal linking opportunities.
[8:29] The easiest is to do a site search in Google.
[8:32] For example, if I wanted to add internal links
to our post on search intent, then I'd search
[8:36] for: site:ahrefs.com/blog "search intent", which
will show us all pages on our blog that mention
[8:43] search intent as a phrase.
[8:46] Then we can simply visit these pages
and add internal links where relevant.
[8:50] Now, the downside to this method is that
many of these pages will already be linking
[8:54] to your target page assuming you've
been adding internal links over time.
[8:59] So another way to do this is to use Ahrefs
Site Audit, which is also free to use with
[9:03] Ahrefs Webmaster Tools.
[9:06] After you've run your crawl, just head
on over to the link opportunities report.
[9:09] And this report shows you internal linking
opportunities based on keywords your pages
[9:14] rank for.
[9:15] So we show the page you can link from, the
keyword that's mentioned on that source page,
[9:20] which is also the keyword that the target page
ranks for and the page we recommend you
[9:25] link to.
[9:27] On top of that we show the context of where the
keyword appears on the source page, making
[9:32] it easy for you to identify good targets.
[9:35] Now, assuming we wanted to find internal linking
opportunities for our keyword research guide,
[9:39] we can set a rule where the target
page is our keyword research URL.
[9:44] And as you can see, we're left with 54
opportunities and none of these source
[9:49] pages are currently linking to that guide.
[9:52] We have a full video on how to use internal
links for SEO, so I'll link that up in the description.
[9:57] Now, these are just a few SEO tips that are
fast and easy to do and have been proven to
[10:02] work for us, others, and now hopefully you.
[10:05] I'll see you in the next tutorial.

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