7 attributes of high quality backlinks with timestamps YoutubeScribe.com

[0:00] High-quality backlinks. What does that even mean?
[0:02] Well, Google hints that links from "prominent websites"
is a good sign that information is well trusted.
[0:09] But that's kind of vague too.
[0:11] The thing is that not all backlinks are created equal.
[0:14] Some help your pages rank higher in Google, others
will seem like they're doing absolutely nothing,
[0:19] and some may actually hurt your rankings.
[0:22] So today, we're going to talk about identifying
high-quality backlinks
[0:26] that will move the needle for your site.
[0:28] Stay tuned.
[0:28] [music]
[0:33] What's up SEOs?
[0:34] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research
[0:38] your competitors and dominate your niche.
[0:40] Now, if you're doing any kind of link building,
I'm guessing you've done something like this.
[0:45] First, you start with keyword research and
of course you'd look at the number of links
[0:49] that are pointing at the top-ranking pages.
[0:52] And you see something like this and you're like…
[0:54] Hot damn! Over 600 links from unique websites.
[0:59] So you click on the backlinks number to see
who's linking to the page.
[1:02] Then you spot-check the report, and you're like…
[1:05] Wow! A link from LifeHacker!
[1:07] And you keep scrolling down, and then you're like…
[1:09] What! A link from LifeHacker's Japanese site?
[1:12] Time to learn Japanese so I can get a link there too!
[1:15] So you export all results, find some email
addresses, then mass-email everyone
[1:21] taking whatever you can get.
[1:23] This is the wrong way to approach prospecting
and link building.
[1:26] Without further analyzing your link prospects,
you could very well be building bad links
[1:31] or links that won't actually help you rank.
[1:34] So what you need to do is identify your competitor's
high-quality backlinks so you can know which pages
[1:40] will be worth getting a link from.
[1:42] And the way you're going to do that is by
asking yourself a series of questions.
[1:46] First, ask yourself is the site's content
relevant to my niche?
[1:51] Imagine this for a second.
[1:52] You ask two friends for a recommendation 
for the best Italian restaurant in the city.
[1:57] One of your friends is a chef at an upscale Italian
restaurant and the other is a basketball coach
[2:02] who's allergic to tomatoes.
[2:04] Who's opinion would you hold higher?
[2:06] Probably the chef since you know that
they have experience with Italian cuisine.
[2:11] In the same way, links from a website about Italian
food, Italy, or recipes would hold more weight
[2:17] than links from sites about technology or marketing.
[2:20] For example, you'll see that this page is
linking to the top-ranking URL for the query
[2:25] "best running shoes."
[2:26] But if you look at the content on the site, it seems
more like a personal blog on random topics
[2:32] rather than one on running, fitness,
or any other theme.
[2:36] So in terms of sitewide relevance, it's not quite there.
[2:39] Now, with this one, you can probably guess
 that the site would be relevant based on
[2:43] just the domain name.
[2:45] RunEatRepeat.com.
[2:48] Now, this brings up the question, what about
links from sites like news publications that cover
[2:53] a ton of topics, like The New York Times?
[2:56] This is where you need to ask yourself:
[2:58] Is the page relevant to my niche and/or the
topic of my content?
[3:03] The New York Times covers various broad topics
across their entire site.
[3:08] And just because they cover everything, it
doesn't mean that links from there are worthless.
[3:13] In fact, the opposite could be true.
[3:15] Now, if you look at the link profile of the
running shoes page, you'll see that they have
[3:19] a link from BusinessInsider.
[3:21] And based on just the title alone, you can see
that the page is entirely about running shoes.
[3:26] To contrast this example, look at this link
from hoover.org pointing at the same target.
[3:32] The title of the post is called "An Economics
Lesson For Bernie Sanders."
[3:37] The post is about economics and possibly politics.
[3:40] So even though they're linking to the same page,
[3:42] it doesn't change the fact that the post is 
about economics.
[3:45] Not fitness or apparel.
[3:48] So in my opinion, I probably wouldn't reach
out to this site for a link since the page
[3:52] and website aren't topically relevant.
[3:55] Now, everything that I've explained up to this
point is about topical and contextual relevance.
[4:00] But another thing to consider is "locational" relevance.
[4:04] For example, if you're a Toronto based photographer
you'd probably want to rank your pages in Toronto
[4:08] and the surrounding area.
[4:10] After all, that's where the bulk of your customers
will likely be.
[4:14] So in my opinion, I think it'd also be worth
building links from websites about Toronto.
[4:19] That might be from non-competing Toronto-based
wedding vendors, or Toronto lifestyle blogs.
[4:24] The next question to ask yourself is
[4:26] Does the linking site have authority?
[4:29] At Ahrefs, we try to quantify so-called
"website authority"
[4:33] with a metric called Domain Rating.
[4:35] DR is a score on a scale from 0 to 100, which
represents the overall strength of a website's
[4:40] backlink profile.
[4:42] And within the Backlinks report, you can see
the metric beside each linking page.
[4:46] For me personally, I don't really use website
authority as a main metric.
[4:50] Instead, I use it to gauge if these people have
actually earned backlinks throughout their site.
[4:56] It's also a great metric to use as an initial
start for link prospecting.
[5:00] For example, if I export all backlinks from
this report, then I can open it in Google Sheets
[5:05] and create a filter.
[5:07] So I'll click on this icon here and click
on Filter by condition.
[5:11] Then I'll choose the "Greater than or equal to" option
and then add something like 30 for the value.
[5:18] And just by doing that, I was able to cut
down our initial list by around 77%,
[5:23] meaning a lot of backlinks from "weaker" sites.
[5:26] Now, it's important to note that while this
might be a good starting point, I wouldn't
[5:30] recommend only reaching out to sites with
a certain DR score.
[5:34] You have to also keep in mind that a DR-15 site
today, could continually build authority over time,
[5:40] making your link on that page potentially
more valuable in the future.
[5:44] Alright, the next thing to ask yourself is:
[5:46] Is the website getting consistent traffic from Google?
[5:50] Last year, I owned a natural health blog.
[5:52] And after training my team on how to get backlinks,
we were building them efficiently.
[5:57] And as I was looking through my link profile,
I saw that we had built a link from this site.
[6:01] It was from a relevant website and page,
had decent website authority,
[6:06] But if you look at the website's organic traffic
history, you'll see a massive dip in traffic
[6:11] where it went from over a hundred thousand
monthly search visits to pretty much nothing.
[6:16] And this was likely due to Google's August
2018 core algorithm update, nicknamed "Medic."
[6:22] Now, when you see significant drop offs like
this or this, it's better to stay clear.
[6:28] Even outside of algorithm updates, you can't
really conclude what happened with certainty.
[6:32] For all you know, you may be building links
on sites that had previously been penalized
[6:36] for things like selling links.
[6:38] And you probably wouldn't want your site to
be associated with them.
[6:42] So long story short, it's best to make sure that 
the site doesn't appear to have been penalized
[6:47] or is getting steady organic traffic
growth over time.
[6:51] To see whether a website is getting consistent
traffic from Google, you can use Ahrefs' Site Explorer.
[6:56] Enter in a domain, click on the Organic search tab,
[7:00] and you'll see the estimated amount of
search traffic the site gets as a whole.
[7:05] Next, ask yourself, does the linking page
get search traffic?
[7:09] Within the backlinks report, you can see whether
the pages are getting search traffic.
[7:13] And getting links from pages with traffic
can be good for a couple of reasons.
[7:17] First, you know that the page is likely still
in Google's good books because if they're
[7:22] getting search traffic, then they're ranking.
[7:24] And second, the more traffic a linking page gets,
[7:28] the better your chances of getting more referral traffic.
[7:31] The next question is: are most external links
on their site nofollowed?
[7:36] As far as we know, links with the nofollow
attribute don't pass value.
[7:40] So you wouldn't want to waste time building
nofollow links.
[7:43] For example, let's say that you're running a guest
posting campaign where you plan to link back
[7:47] to one of your resources.
[7:49] You can go to a web page, right-click on an external link,
[7:53] and then use Chrome's "Inspect element" 
feature to see the HTML code of that link.
[7:58] And if you see a rel="nofollow" tag, there's 
a decent chance they may nofollow a lot of
[8:03] other external links on their site.
[8:05] A more reliable way to check is using 
Ahrefs' Site Explorer.
[8:09] If you look at the main things we've talked about, 
it looks like the site checks all the boxes like
[8:13] an authoritative domain, consistent traffic, and
I'll assume the site is relevant to our niche.
[8:19] Now, if we go to the Linked Domains report,
we can see which websites they link out to.
[8:24] And if we click on the dropdown here, you'll
see that the vast majority of external links
[8:28] are nofollowed, meaning your chances
of getting a followed link would be slim.
[8:33] So unless you're trying to get a mention from
that site or to hope for referral traffic,
[8:37] I don't think it would be worth the time and
effort to guest-post here.
[8:41] Finally, ask yourself, are they linking out
to too many pages?
[8:45] And for me, this metric plays a big role when
it comes to resource page link building.
[8:50] When a page has a ton of external links on their page,
[8:53] less authority is transferred via each external link.
[8:56] So you probably don't want links from pages
that are linking to a thousand other pages.
[9:01] And you can see the number of external links
on the page in the backlinks report in Site Explorer.
[9:05] You can also click on the external links header
to sort them or use Google Sheets filters
[9:10] to weed them out of your prospects list.
[9:12] We have a full tutorial on resource page link building,
[9:15] so if you want to see how you can do that 
at scale, make sure to watch that video.
[9:19] Now, should you only go for links that match
all of the criteria that we've talked about?
[9:23] I'd say no because you'd be limiting your
pool of prospects a bit too much.
[9:28] Instead, use these as guidelines to determine
the amount of time and effort you're willing
[9:33] to put into gaining links from certain pages and sites.
[9:37] And also use them to find which sites you'll
want to avoid building links on.
[9:41] Now, if you enjoyed this video, make sure to
like, share and subscribe for more actionable
[9:45] SEO and marketing tutorials.
[9:47] And I recommend checking out our link building
playlist because I go into a ton of detail
[9:52] about strategies and increasing link conversion rates.
[9:55] So keep grinding away, build some high-quality
backlinks, and I'll see you in the next tutorial.

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