seo tips to improve organic traffic in under 15 mi with timestamps YoutubeScribe.com

[0:00] SEO can take a long time to get any kind of
meaningful results.
[0:04] And while you can't "force" Google to rank
you high and fast, there are actually a ton of
[0:09] very quick things you can do to improve
SEO for your website.
[0:13] So today, I'm going to show you some low-hanging
SEO tips that will hopefully give you a boost
[0:18] even if you're not an experienced SEO.
[0:20] Stay tuned.
[0:21] [music]
[0:25] What's up SEOs?
[0:26] Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research
[0:30] your competitors and dominate your niche.
[0:32] This tutorial is all about quick wins so I'll cut 
the intro short and get straight to the tips.
[0:38] One of the easiest things to do is improve
page speed with lazy load.
[0:42] Lazy loading basically means to defer the loading 
of non-critical resources at page load time.
[0:48] In other words, things like images or videos,
will only load when they're visible on the page.
[0:53] This will reduce initial page load time, initial
page weight, and system resource usage,
[0:58] all of which should positively impact performance.
[1:01] Aside from the fact that page speed is a so-called
"ranking factor," faster loading pages provide a better
[1:07] user experience for your visitors and as a result, 
can reduce metrics like bounce rate.
[1:12] If you're a WordPress user, there's a free plugin called
"A3 Lazy Load" which is basically plug-and-play.
[1:17] And, if you're not using WordPress, you can
use the intersection observer API or search
[1:22] for plugins made for your CMS.
[1:25] The next thing I recommend doing is improving
clickthrough rate for pages ranking on page one.
[1:31] I'd say it's widely accepted in the SEO community
that pages with a higher clickthrough rate
[1:35] can help increase rankings.
[1:37] But even if that was all a myth, it doesn't really
matter because more clicks equals more visitors.
[1:43] So improving CTR... never a bad thing.
[1:46] Now, since 75% of users never scroll past
the first page of search results, I recommend
[1:51] focusing on improving CTR for your first-page rankings.
[1:55] To do this, log in to Google Search Console and 
go to the Search Results or Performance report.
[2:00] Make sure to click on the Average CTR and
Average Positions boxes, which will add additional
[2:05] data points in the table below.
[2:07] Next, set a Positions filter to only show keywords
with a ranking position of 10 or lower.
[2:14] Finally, I'll sort the table by impressions in
descending order, and also change this filter
[2:19] to show at least 100 keywords per page.
[2:22] From here, just skim through the list, and
look for keywords that a) make sense,
[2:26] b) are not branded terms for other company names,
[2:30] c) have a reasonable number of impressions,
[2:33] and d) have a lower than average clickthrough rate.
[2:36] Alright, so here you'll see that we rank for "seo
strategy" with an average position of around 6
[2:41] and an average CTR of just 1%.
[2:44] According to AWR's CTR curve for this position,
CTR should be around 2.8 to 3.5 percent.
[2:52] So I'd probably want to focus on possibly
tweaking the title tag to get more clicks.
[2:56] Now, it's important to note that when optimizing
your title tags, you should be looking for
[3:00] the primary keywords you're targeting.
[3:02] For example, SEO strategy is clearly the keyword
we're targeting for this page.
[3:07] We wouldn't change our title tags to "SEO
marketing strategy content template" because
[3:12] that's not what the article is about.
[3:15] Another key point to take note is that Search
Console only shows you average positions.
[3:20] This data can sometimes be misleading since
positions can jump in and out of the top 100
[3:26] or anything in between at any time.
[3:28] You can get more precise keyword ranking positions
using Ahrefs' Rank Tracker tool.
[3:33] Alternatively, you can use Ahrefs' Site Explorer
to see data on any website.
[3:38] Just enter the domain or subfolder you want
to research.
[3:42] Then I'll go to the Organic Keywords report.
[3:45] Next, I'll set a filter to only show pages
ranking in the top 10.
[3:50] And just like that, we have a list of keywords
with exact ranking positions based on these dates
[3:55] and also have the option to see historical
ranking positions for any keyword.
[4:01] The next tip is one of my favorites and that's
to send emails to everyone you link to.
[4:06] With link building, you need to find prospects,
vet them, find their emails, and somehow naturally
[4:12] ask them to link to you.
[4:13] But by using this simple 10-minute outreach strategy,
[4:17] it cuts out a lot of steps in the link building process.
[4:20] Now, while the intent of the email isn't to actually 
build links, it's a great way to passively earn them
[4:26] and grow your network while you're at it.
[4:28] Here's how it works in two steps.
[4:30] Step 1 is to take note of all sites you're linking to.
[4:33] Afterall, you'll probably only link to pages
when you respect their content.
[4:38] Step 2, find their email addresses and just send
them a quick note
[4:42] just to let them know that you've linked to them.
[4:45] Now, while this doesn't usually result in
immediate links, it helps you start a conversation,
[4:49] and it can open up opportunities to have 
influencers recognize your work.
[4:54] For example, you'll see in our SEO tips post
that Josh wrote that Buzzstream is the best tool
[4:59] in the industry for managing, and keeping
track of scaled outreach campaigns.
[5:04] In this case, he could reach out to the blog editor,
marketing manager or social media manager
[5:09] and say something like:
[5:10] Hey [name],
[5:11] Long time Buzzstream user and superfan of your tool.
[5:15] Just recommended y'all as the best outreach
tool in our SEO tips article.
[5:19] Hope it sends some well-deserved customers your way.
[5:22] Cheers,
Josh
[5:24] From my experience, sending conversation starters
without an ask is a great way to increase reply rates.
[5:30] And hey, if your content is unique and well-written,
you'll often get compliments, which can open up
[5:35] natural opportunities for you to guest
post or work together on another level.
[5:40] If you plan to try this technique, I recommend
watching our video on using negotiation and
[5:45] persuasion when building links.
[5:47] Next up is to add internal links to your new pages.
[5:51] Internal linking is important.
[5:52] It improves crawlability, gets your pages
indexed faster, improves topical relevance,
[5:58] and distributes PageRank to other pages 
so you can rank higher in Google.
[6:03] So what I recommend doing is looking for topically
relevant pages on your site that you can link from
[6:09] immediately after you publish your new post.
[6:12] Just go to Google and search for something like:
[6:14] site:yourdomain and then add a keyword that's
related to your new page.
[6:19] So in this case, you'll see that the search
results show pages from our blog
[6:23] that mention the phrase "link building."
[6:26] Then visit relevant pages and look for places
where you can add links to your new posts.
[6:31] Now, if you want to take a little bit more
of a strategic approach, I recommend using
[6:35] Ahrefs' SEO toolbar, where you can see
the URL rating for each page.
[6:40] And URL Rating is an Ahrefs' metric,
which represents the overall strength
[6:44] of a page's backlink profile.
[6:46] Since Google doesn't provide public PageRank 
scores anymore, it's kind of our own way to measure
[6:51] page-level authority, which we've found
to correlate with search traffic quite nicely.
[6:57] If you want to learn more about funnelling
PageRank through internal links, I recommend
[7:01] watching our SEO strategy video using
the middleman method.
[7:04] The next tip is to become a power skimmer
of HARO using Gmail filters.
[7:09] HARO stands for "Help a Reporter Out."
[7:12] It's a free service where journalists can
ask questions, and anyone can respond
[7:16] and be a source for mega publications like 
The New York Times and Forbes.
[7:20] HARO is one of my favorite ways to build authority
links and it's something I recommend to everyone
[7:25] at any stage.
[7:27] The thing with this service is that they usually send
three emails per day which can be quite overwhelming,
[7:32] considering 90% of the queries probably won't
be relevant to you.
[7:36] So a quick hack to make sure opportunities
don't get missed is to lighten the load with
[7:41] Gmail filters.
[7:43] After you've created a HARO account, just
go to your Inbox and click on the caret
[7:47] to bring down Gmail's search options.
[7:49] Next, set the From field to [email protected].
[7:54] Then, you'll want to set the subject to HARO
within square brackets since all of their emails
[7:59] include that in the subject line.
[8:01] Finally, set the Has the words field to
any keyword you want to monitor.
[8:05] And you can also use the OR search operator
to include multiple keywords or phrases.
[8:11] Then click Search to see the results your search
filters would include and check out some of the emails
[8:16] to ensure you're getting relevant results.
[8:18] If everything looks good, click on the caret
again and then click Create filter.
[8:23] You'll then have options to apply labels,
mark it as important, or forward it to another
[8:28] team member to take care of.
[8:30] The next tip is to perform an annual content audit.
[8:33] A content audit is where you analyze
the performance of all content on your site
[8:37] to see whether it should be kept as-is, updated,
deleted, consolidated, or redirected.
[8:43] And it's not uncommon to get impressive results.
[8:46] For example, we did a content audit on Ahrefs'
blog and got a seven and a half percent increase
[8:51] in traffic after deleting 31.7% of our pages.
[8:56] Siege Media saw around a 50% traffic increase
for one of their clients after cutting around 15%
[9:01] of the content from the site.
[9:03] And I've personally seen a traffic increase
of 80% after deleting 74% of my pages.
[9:09] Now, content audits can take several hours to do,
[9:12] but we've actually created a spreadsheet that
automates a good chunk of the process for you,
[9:17] so you can identify action items in under 10 minutes.
[9:20] So rather than explaining everything again,
I'll link up our content audit video which should
[9:24] help you get started in no time.
[9:27] Finally is something we practice a lot at Ahrefs,
[9:29] and that's to repurpose your best-performing blog
posts to videos, and your best videos to blog posts.
[9:35] Now, there are a couple of great reasons to
repurpose your content.
[9:39] First, people enjoy different content formats
based on nothing more than personal preference.
[9:45] Some people I've met at conferences,
they tell me that they always read the blog,
[9:48] but have never seen a single one of my videos.
[9:51] And the same happens for people who've watched
all of my videos, but haven't read a single post.
[9:57] People go to channels which they prefer and
having both an active blog and YouTube channel,
[10:02] allows us to reach more people in the place
they want to learn.
[10:06] On top of that, we're able to consistently
reach a ton of new people every single month
[10:11] through both channels, allowing us to passively
generate new leads and customers for our tools.
[10:17] Second, you can own multiple spots in Google Search.
[10:21] Since videos are showing up more in Google's SERPs,
[10:23] we often try and own as much real estate as possible.
[10:27] For example, if you search for "seo tutorial,"
you'll likely see my videos as well as our blog post.
[10:32] Search for "how to do keyword research," and
you'll see our image result, three of our videos,
[10:38] and our blog post.
[10:39] Now, the actual work of repurposing content
can take quite a bit of time, but strategically
[10:45] identifying the topics to repurpose can be done fast.
[10:49] To put this into perspective, when I started
creating videos for Ahrefs, aside from some
[10:53] initial product-related videos, eight out of my
first 12 videos were repurposed from our blog.
[11:00] Now, there are generally three ways I decide 
on which content to repurpose.
[11:04] The first way is to repurpose blog posts that
are already getting consistent traffic.
[11:09] Reason being, you can almost guarantee that
you'll get views to your videos.
[11:14] For example, we get a good amount of traffic
to our post on free keyword research tools.
[11:19] So we embedded our video there just after
the introduction.
[11:22] And since we only have the video embedded
on one page, we can attribute over 10,000
[11:28] engaged views from this post alone.
[11:31] Another way to choose repurposable content is based
on search demand on both Google and YouTube.
[11:37] For example, you'll see in Ahrefs' Keywords
Explorer that the query "youtube seo"
[11:41] gets around 12,000 monthly searches on YouTube.
[11:44] So I repurposed the video into a blog post
since it gets searched around 17,000 times
[11:49] per month on Google.
[11:51] And today, we rank #1 on YouTube for that keyword,
own a spot in the video carousel on Google,
[11:57] and have a top 10 ranking for our blog post.
[12:00] The final way is by using some common sense.
[12:02] A couple of months ago, I repurposed our SEO
checklist from our blog.
[12:06] There's decent search demand on Google,
but basically no searches on YouTube.
[12:11] But by analyzing other competing videos on that topic,
[12:14] I saw that this one was able to generate a ton of views
[12:18] likely through other traffic sources, like
suggested videos and browse features.
[12:23] So after a few months, we've racked up over
35,000 views to this video.
[12:27] A blog post we probably wouldn't repurpose
is something like this one on meta robots.
[12:33] YouTube is both an entertainment
and educational marketing medium.
[12:37] And no matter how hard I try to make it 
super-entertaining or actionable,
[12:42] I don't think there's much I could do.
[12:44] One final tip on repurposing content is to
give the repurposed version a twist rather
[12:49] than directly copying it.
[12:51] What I generally do is look at the subheadings
of the blog post, then put my own spin
[12:56] and angle on the topic.
[12:57] So what you read on our blog won't be the
exact same as what you see in our videos,
[13:02] and vice versa.
[13:03] Now, I'd love to hear from you.
[13:04] Do you have any low-hanging SEO
tips you use to improve your SEO?
[13:09] Let me know in the comments and if you enjoyed
this video, make sure to like, share, and subscribe
[13:13] for more actionable SEO and marketing tutorials.
[13:17] So keep grinding away and I'll see you in
the next tutorial.

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